Episode 192 of The Smart Agents Podcast features New Jersey real estate agent and Direct Mail Expert, Kristy Ball. As one of the most affordable ways to get your name out to prospective clients, direct mail is sometimes forgotten in the digital world. As part of a 50-year family printing business, Kristy focuses on helping agents create impactful marketing campaigns that will help them stand out from the crowd.Throughout our conversation, Kristy shares advice for launching a successful direct mail campaign, why going beyond the "Just Listed" message is so important and how often you should send mail pieces to your farm.  Key Takeaways Consistency is key in direct mail marketing for real estate agents.Stay in a specific area to build trust and familiarity.Address real-life real estate problems in your direct mail campaignsSet realistic expectations for results and track the success of your campaigns Learn more about L&B Printing at: https://www.lbprintinginc.com/feature/realtors/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 191 of The Smart Agents Podcast features Denver-based real estate agent, Riley Wenger. Beginning her real estate journey as an investor herself, Riley now uses her own experience to help aspiring investors purchase their own properties. Riley also discusses her approach to personal branding and using social media, particularly TikTok, to educate and attract her ideal clients. She shares her content creation process and the importance of authenticity and providing value to her audience Key Takeaways Strategies for affordable investing using the "House-Hacking" method.Why personal branding is a must in today’s real estate world.How TikTok is contributing to nearly 50% of Riley’s lead generation.Focus on providing value with your content creation to build connection with potential clients. Follow Riley on TikTok at: https://www.tiktok.com/@realestateriley_denver 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 190 of The Smart Agents Podcast features Scott Sillari, CRO of Real Synch to discuss the importance of integrating technology into your real estate business. Throughout our conversation, Scott shares why he feels it is best to maximize the technology they already have before adding new tools. He also highlights the benefits of AI-powered solutions and automation in saving time and improving efficiency.  Key Takeaways ✅ How Real Synch Is Addressing Real Estate Agents' Technology Integration Needs ✅ Questions To Ask Yourself Before Adding New Tech To Your Workflow ✅ Maximizing The Technology You Already Have Before Adding New Tools ✅ Embracing AI-powered Solutions and Automation To Save Time and Improve Efficiency ✅ Using Integration Platforms Like Real Synch To Connect Various Applications and Streamline Processes ✅ Visualizing and Analyzing Your Business Data With Business Intelligence Solutions Learn more about Real Synch at: https://www.realsynch.com/ 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 189 of The Smart Agents Podcast features Founder of Agent Launch, Eric Preston. With expertise in lead generation and digital marketing, Eric discusses the importance of differentiating oneself in the real estate industry. Sharing strategies and techniques he has honed in with his own real estate business, he discusses shifts he has personally seen in the digital marketing space and why he believes niching-down is your best bet. In addition, Eric shares his advice for using YouTube as a lead generation vehicle and way to build your credibility as a market expert.  Check out Agent Launch at:  https://agentlaunch.com/ Subscribe To Eric’s YouTube Channel at: https://www.youtube.com/@ericbpreston 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 188 of The Smart Agents Podcast features Pete Mohr, founder of Simplifying Entrepreneurship, to discuss the importance of setting up your business to create the life you want. He emphasizes the need to align your business with your vision and use it to achieve your desired lifestyle. Pete also explains the power of vision, mission, and promise in guiding your business and attracting the right clients. He highlights the importance of going beyond the mission statement and creating a promise that shows the transformation you can provide to your clients.  Additionally, Pete discusses the importance of planning for the end game in business. He emphasizes the need to build a business that can be comfortably exited in the future.  Get Your Copy of The 10 Laws to Business Leadership: https://simplifyingentrepreneurship.com/laws/ Listen to the Business Owner Breakthrough Podcast at: https://podcasts.apple.com/us/podcast/business-owner-breakthrough-podcast/id1567456933?uo=4 🔥🔥🔥 Get Your FREE Digital Copy of The Smart Agents Magazine at: ⁠https://share.hsforms.com/1ceDFh5d6TBKeT9g3Cw3gow21ekf 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 187 of The Smart Agents Podcast features returning guest, Jessica Di Re. Based in Montreal, Jessica last joined us in August of 2021and since then the real estate landscape has changed drastically.  In her local market, she has seen an increase in rentals and has positioned herself to be better equipped to meet her client's needs. Throughout our conversation, Jessica shares how her marketing efforts have evolved, how she educating clients through the changing market and why she is using webinars to connect with leads on their time. See more from Jessica at: https://linktr.ee/jessicadire Follow on Instagram at: https://www.instagram.com/jessicadire 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 186 of The Smart Agents Podcast features Richard Luebeck, Broker/Owner of Red Lion Realty located in the fast-growing Katy, TX. Launching his real estate career in 2009, Richard emphasizes the importance of consistency and providing a high level of service to clients.  He discusses the challenges and opportunities during the housing market downturn and the explosive growth during the COVID-19 pandemic. Luebeck also shares his marketing strategies, including open houses, social media, videos, and weekly newsletters. Follow Red Lion Realty on Instagram at: https://www.instagram.com/redlionrealtygroup/ 🔥🔥🔥  Subscribe to the Smart Agents Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 185 of The Smart Agents Podcast features 50-year real estate vet and winner of the 2015 Realtor of the Year in Dallas Award, Sonny Moyers. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide and has just recently released his book, The Architecture of the Real Estate Practice.  Throughout our conversation, Sonny shares practical advice for building a successful real estate practice that will not only survive but thrive regardless of market conditions. From tips on differentiating yourself in a crowded market to the importance of demonstrating professional proficiency, Sonny draws on real-life stories to drive his points home. 📖Get Your Copy of The Architecture of the Real Estate Practice at: http://realestatebook.org/ Check out Sonny on YouTube at: https://www.youtube.com/@AREP2023 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 184 of The Smart Agents Podcast features lead generation expert, author and founder of Call The Damn Leads, Drewbie Wilson. In real estate, the name of the game is lead generation and how to get someone to choose to work with you over your competition. With an extensive background in sales and marketing, Drewbie has honed his process for generating exclusive leads. Beyond bringing in new leads, Drewbie has developed a proven follow-up strategy to not only start a conversation but also close more deals using Memes. Throughout our conversation, Drewbie shares how a combination of organic and paid marketing strategies are your best bet for growing your business. Get a Free Copy of Call The Damn Leads at: https://callthedamnleads.com/pages/bookdownload Visit Call The Damn Leads at: https://callthedamnleads.com/ 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 183 of The Smart Agents Podcast features Milwaukee-based real estate professional Justin Ippoliti. Initially entering the real estate world to supplement his income while teaching, Justin's trajectory took a surprising turn as he transitioned into a full-time realtor with Shorewest Realtors. In our conversation, Justin shares the pivotal moments of his career shift, the evolution of his marketing strategies, and invaluable tips for aspiring agents. From the challenges faced in education to the dynamic landscape of real estate, Justin delves into the importance of mentorship, adapting to market shifts, and leveraging personal experiences to better serve clients. With a keen eye on growth and efficiency, Justin's insights offer a roadmap for success in an ever-changing industry. Key takeaways include the potential for unexpected career paths, the significance of relationship-building in real estate, the necessity of adapting marketing methods, and the value of tracking success and trends. 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 182 of The Smart Agents Podcast features New Jersey-based agent John Tawfik of The John Tawfik Real Estate Team. Sharing his experience and strategies for building a successful real estate business, John emphasizes the importance of tapping into your sphere of influence and expanding it through personal connections, social media, and community involvement. John also highlights the value of mentorship and support in the real estate industry. John's approach to marketing focuses on nurturing leads and building relationships for long-term success. Follow the John Tawfik Real Estate Team on Instagram at: https://www.instagram.com/johntawfikrealestateteam 🔥🔥🔥 Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 181 of The Smart Agents Podcast features Kat Torre, Brand Architect and Voice Expert, to share her insights on a topic that's becoming increasingly pivotal in the real estate industry – personal branding. Stressing the importance of authenticity, Kat urges agents to create a brand that not only aligns with their values but resonates with their specific audience. Her advice is valuable for both new agents in the midst of developing a tailored brand for a unique audience and veteran agents looking to re-energize their careers. Lastly, Kat emphasizes the importance of a consistent online presence. From social media to partnerships and media collaborations, she shares how agents can build credibility and expand their reach in today's competitive market. Check out Kat Free Brand Building Materials at: https://www.kattorre.com/freebies Listen to the Not Nice. Clever. Podcast at: https://podcasts.apple.com/us/podcast/not-nice-clever/id1641972709 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 180 of The Smart Agents Podcast features Karl Becker, seasoned sales professional and the Founder of Improving Sales Performance, Karl Becker. Bringing his wealth of experience to the table, Karl shares his insights on tackling negative perceptions of sales professionals and the crucial role deep connections play in elevating your sales performance. Karl introduces his groundbreaking book, "Iceberg Selling," which delves into the art of going beyond surface-level interactions. In this insightful conversation, he unveils practical steps for understanding clients' needs and desires on a profound level. Join us for an episode filled with valuable tips, real-world experiences, and a deep dive into the art of Iceberg Selling.  Get A Copy Of Iceberg Selling at: https://www.icebergselling.com/ Connect with Karl on LinkedIn: https://www.linkedin.com/in/karlbeckeriii/ 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 179 of The Smart Agents Podcast Features Dallas-based realtor Kendall Travis, who brings a unique perspective to the world of high-end real estate. Having started her career in the bustling real estate scene of New York City back in 2012, Kendall later made a strategic move to Turtle Creek, a prestigious northside neighborhood known for its upscale residential buildings. Tune in as Kendall shares her insights into the nuances of selling condos, drawing from her personal experience of living in the very properties she sells. Discover the intricacies of the condo lifestyle and why educating clients about these differences is a cornerstone of Kendall's approach. Whether it's assisting clients relocating for work or guiding those downsizing from the surrounding suburbs, Kendall's expertise shines through. Join the conversation as Kendall delves into the challenges and triumphs of building her sphere of influence in a brand-new city. From networking strategies to establishing trust in the competitive real estate market, this episode is packed with valuable tips for real estate professionals and enthusiasts alike. Follow Kendall on Instagram at: https://www.instagram.com/kendall.sowers.travis/ 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: ⁠https://smartagents.co/smart-agents-gold?utm_source=podcast⁠ 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at ⁠Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 178 of The Smart Agents Podcast features David Crabtree, broker-owner of Home and Ranch Sotheby's International Realty based on California’s Central Coast. In this episode, David shares his wealth of experience and emphasizes the fundamental truth that real estate is ultimately a people business. Discover the secrets to success as he delves into the art of building strong and lasting relationships with clients, a cornerstone of his thriving career. From humble beginnings navigating small transactions to making waves in land development and home building, David takes us on a journey through his evolution in the industry. Gain valuable insights into goal-setting and consistency as driving forces behind his success. Uncover the keys to long-term prosperity as David stresses the importance of maintaining a robust sphere of influence and staying connected with past clients. Later in the episode, he imparts wisdom on raising your standards, setting ambitious goals, and crafting a winning strategy for success in real estate. Whether you're a seasoned professional or just starting in the field, Episode 178 is a must-watch, filled with actionable advice from a true industry leader. Don't miss out on this captivating conversation that could elevate your real estate game to new heights! 🔔 Subscribe now for more episodes and hit the notification bell to stay updated with the latest insights from The Smart Agents Podcast. If you find this episode valuable, give it a thumbs up, share it with your colleagues, and let us know your thoughts in the comments below. 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: https://smartagents.co/smart-agents-gold?utm_source=podcast 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 177 of The Smart Agents Podcast features Aaron Witnish, Founder of Content Only. Aaron introduces us to his groundbreaking approach, the 30 Days In 90 Minutes Content Creation System. Discover how this system allows individuals to craft an entire month's worth of valuable content in just 90 minutes. Throughout the engaging conversation, Aaron generously shares insights into how the system operates, offers practical tips for generating compelling content topics, and explores effective tools for repurposing content to maximize its reach. If you're ready to transform your content creation game and elevate your personal brand, this episode is a must-listen. 📌 Key Takeaways: Uncover the secrets behind the 30 Days In 90 Minutes Content Creation System.Learn valuable tips for brainstorming engaging content topics.Explore powerful tools for repurposing content to extend its impact. 🚀 Download the The 30 Days In 90 Minutes Content Creation System at: https://contentonly.au/ 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: https://smartagents.co/smart-agents-gold?utm_source=podcast 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 176 of The Smart Agents Podcast features Rhode Island-based Real Estate Broker Meg Hayden. Launching her real estate career in a brand new market with no sphere of influence and her first child on the way, Meg was determined to find success. Turning to a more boots-on-the-ground approach, she began making a name for herself. From door knocking, cold-calling For Sale Buy Owners and holding as many open houses as possible, Meg was determined to connect with as many people as she could. Throughout our conversation, Meg shared her strategy for door-knocking, tips for generating more leads at open houses and touched on how real estate has allowed her to be more present in her young children's lives Follow Meg on Instagram:  https://www.instagram.com/meghaydenrealtor 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: https://smartagents.co/smart-agents-gold?utm_source=podcast 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 175 of The Smart Agents Podcast features Karim Kerachni, the Massachusetts State Director of Franchise Development for PropertyGuys. With over 25 years of groundbreaking real estate innovation in Canada, PropertyGuys is now making waves in the United States! Discover how PropertyGuys provides a unique alternative for sellers looking to navigate the real estate market differently. Not only does it revolutionize the selling process for homeowners, but it also presents a golden opportunity for real estate agents and entrepreneurs to establish their own thriving businesses as franchise owners. Imagine building your venture with the support and expertise of a company that boasts 25 years of data and system development! Join us as Karim delves into the offerings that PropertyGuys provides to its franchisees. Learn about the growth potential for individual franchises and uncover valuable insights on how sellers can maximize the benefits of PropertyGuys' services. 🔑 Key Highlights: 🏠 Alternative Solutions for Home Sellers 🌐 Expanding Real Estate Opportunities for Entrepreneurs 📈 Growth Strategies for PropertyGuys Franchisees 💡 Seller Benefits from PropertyGuys Services 🌐 Connect with Karim Kerachni: Website: https://info.propertyguys.com/mass/ LinkedIn: https://www.linkedin.com/in/Karim-Kerachni/ 📣 Share your thoughts in the comments below. What topics would you like us to cover in future episodes? Let's keep the conversation going! #PropertyGuys #RealEstateInnovation #FranchiseOpportunity 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: https://smartagents.co/smart-agents-gold?utm_source=podcast 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 174 of The Smart Agents Podcast features our conversation with Marnie Greenwood, Houston's premier realtor in the luxury market! In this episode, Marnie unveils the secrets behind her success, sharing insights into how she broke into the luxury real estate market and consistently sources off-market listings. 🔑 Key Topics Covered: Breaking into the Luxury Real Estate MarketCommunicating Effectively with Sellers for Exclusive ListingsStrategies for Providing Off-Market ListingsServing Her Sphere As More Than A Real Estate Agent 🎙️ Whether you're a real estate enthusiast or an aspiring luxury realtor, Marnie's journey and expertise offer valuable lessons. Learn how she navigates the competitive landscape, builds lasting relationships, and approaches real estate beyond the conventional. 🌐 Connect with Marnie Greenwood: Website: https://marnierocks.com/ Facebook: https://www.facebook.com/marnie.greenwood.77 Instagram: https://www.instagram.com/greenwoodmarnie/ LinkedIn: https://www.linkedin.com/in/marnie-greenwood-962a6111 YouTube: https://www.youtube.com/channel/UCUcDk1i-2MP6xZ1_D1tmuUw 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: https://smartagents.co/smart-agents-gold?utm_source=podcast 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com #RealEstate #LuxuryHomes #RealtorInterview #OffMarketListings #SuccessStories #PropertyMarket #MarnieGreenwood #ExclusiveRealEstate --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message

Episode 173 of The Smart Agents Podcast features Atiba de Souza, the brilliant video marketing expert and CEO of Client Attraction Pros.  🎥 In the era of AI-driven content creation, there's more video content being created in the real estate space than. And guess what? Search engines like Google are giving priority to videos in their search results! Now is the perfect time to level up your video creation game and attract more clients. 📈 Atiba is here to guide you through the process, sharing his wealth of knowledge on everything from Video SEO to capturing your audience's attention. He shares his top tips for securing that coveted top-ranking spot for your videos and breaks down his foolproof blueprint for crafting content that resonates with your target audience. Discover the key metrics that matter most to YouTube, in deciding whether your video deserves a spot in the limelight. And don't miss Atiba's reasoning for creating a balanced mix of both long and short-form content. 🚀 Whether you're a seasoned content creator or just diving into the world of video marketing, Atiba de Souza's expertise will empower you to navigate the evolving landscape and make your mark in the digital realm. Where to Find More From Atiba 👇 Website: https://clientattractionpros.com/ LinkedIn: https://www.linkedin.com/in/atibadesouza/ Instagram: https://www.instagram.com/atibadesouza YouTube: https://www.youtube.com/@ThoughtsOnThoughtLeadership 🔥🔥🔥  Subscribe to the all-new Smart Agent Magazine at: https://smartagents.co/smart-agents-gold?utm_source=podcast 🔥🔥🔥 Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com #VideoMarketing #SEO #ContentCreation #DigitalMarketing #ClientAttraction #YouTubeTips #ExpertInterview  --- Send in a voice message: https://podcasters.spotify.com/pod/show/smartagents/message