May 6 2024
Bringing Connected Products and Services to Market with Chris Whitaker
Send us a textNavigating IoT Connectivity Challenges: Insights from Chris WhitakerThis episode of 'What to Expect When You're Connecting' features host Ryan Carlson in conversation with Chris Whitaker, a seasoned expert in the telecommunications and connectivity space with over 25 years of experience. Chris shares valuable insights on the complexities of IoT connectivity, from the nuanced path of transitioning a product from 'going to market' to 'gone to market', which involves not just engineering but also selling, supporting, and maintaining connected products and services. Through various examples, including a unique solution at an amusement park for managing trash can emptying efficiently, Chris illustrates the importance of understanding and solving real-world, people-centric problems rather than just technology challenges. The discussion delves into the significance of asking the right questions, understanding customer needs, and foreseeing unintended consequences to ensure successful IoT implementations. Chris also emphasizes the critical role of connectivity in IoT solutions and offers advice on preparing sales teams to navigate this evolving landscape confidently.This episode combines insights from industry expert Chris Whitaker on navigating IoT deployment challenges and a discussion on tech sales and managed mobility solutions. It emphasizes strategies for successful IoT deployment, team alignment, addressing customer needs creatively, and understanding market dynamics. Additionally, it explores the importance of industry knowledge in tech sales, managing mobile devices effectively, and the continual evolution and adaptability required in the technology industry.0:00 Navigating IoT Sales with Chris Whitaker00:27 Navigating the Tricky Path of Connectivity00:51 Introducing Chris Whitaker: A Connectivity Expert01:46 The Core Strategy for Going to Market03:03 Understanding the Human Element in Connectivity Solutions03:16 Solving Real-World Problems with IoT03:57 Innovative Solutions in Action: From Car Washes to Amusement Parks09:54 Overcoming Challenges in IoT Deployment10:20 What's Your Backup Plan When Things Go Down?11:07 Navigating Stakeholder Dynamics and Compliance in IoT16:25 The Art of Selling IoT Solutions19:40 Personal Anecdotes and Sales Strategy Insights22:07 Empowering Sales Teams with Knowledge and Confidence 23:04 Navigating the Shift to Voiceover IP23:22 Embracing Mobility and IoT: A Learning Curve23:31 Creating a Culture of Continuous Learning24:12 The Importance of Basics in Sales and Performance26:56 Overcoming Digital Overload in Healthcare28:11 The Challenge of Solution-Specific Selling28:48 Learning from Mistakes: A Case Study29:45 Advice for Sales Leaders: Market Research and Training32:36 Understanding the Market: The Key to Success36:04 The Future of Managed Mobility Solutions40:35 what is Soracom to you?