What to Expect When You're Connecting

Soracom Media Lab

What to Expect When You're Connecting includes interviews with a wide range of industry subject matter experts who share their journey, advice, and the mistakes they've made along the way in IoT. If you're adding connectivity to your products for the first time or seeking to optimize and scale your existing connectivity operations – welcome to the conversation.

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Episodes

Seamlessly Blending Cellular and Satellite Networks for Remote IoT Devices (with Tarun Gupta and Kenta Yasukawa)
Jul 10 2024
Seamlessly Blending Cellular and Satellite Networks for Remote IoT Devices (with Tarun Gupta and Kenta Yasukawa)
Send us a textWe discuss how to increase access for remote IoT devices using satellite as primary or secondary connectivity with the same radio infrastructure. Guests Tarun Gupta of Skylo Technologies and Kenta Yasakawa of Soracom explain how recent advancements in satellite standards now enable devices to connect with both cellular and satellite networks seamlessly. The discussion covers the technical aspects, prime use cases, and the significant cost and operational benefits of integrating satellite connectivity into existing IoT networks. The episode highlights how this technology can improve service reliability, particularly in remote or hard-to-reach areas, and offers insights into how developers can future-proof their hardware for blended network environments.0:00 Deploying Blended Connectivity Using Cellular and Satellite Networks (with Tarun Gupta and Kenta Yasukawa)00:27 Introduction to Satellite Connectivity for IoT Devices01:25 Understanding Skylo's Role in Satellite Connectivity02:12 Technical Insights: Satellite and Cellular Integration04:34 Building Skylo: Partnerships and Ecosystem06:11 Soracom's Connectivity Platform and Satellite Integration09:30 Use Cases and Applications of Satellite Connectivity13:08 Technical Considerations for Hardware and Certification16:35 Cost and Efficiency of Satellite Connectivity24:51 Global Coverage and Future Prospects29:31 Conclusion and Final Thoughts
Bringing Connected Products and Services to Market with Chris Whitaker
May 6 2024
Bringing Connected Products and Services to Market with Chris Whitaker
Send us a textNavigating IoT Connectivity Challenges: Insights from Chris WhitakerThis episode of 'What to Expect When You're Connecting' features host Ryan Carlson in conversation with Chris Whitaker, a seasoned expert in the telecommunications and connectivity space with over 25 years of experience. Chris shares valuable insights on the complexities of IoT connectivity, from the nuanced path of transitioning a product from 'going to market' to 'gone to market', which involves not just engineering but also selling, supporting, and maintaining connected products and services. Through various examples, including a unique solution at an amusement park for managing trash can emptying efficiently, Chris illustrates the importance of understanding and solving real-world, people-centric problems rather than just technology challenges. The discussion delves into the significance of asking the right questions, understanding customer needs, and foreseeing unintended consequences to ensure successful IoT implementations. Chris also emphasizes the critical role of connectivity in IoT solutions and offers advice on preparing sales teams to navigate this evolving landscape confidently.This episode combines insights from industry expert Chris Whitaker on navigating IoT deployment challenges and a discussion on tech sales and managed mobility solutions. It emphasizes strategies for successful IoT deployment, team alignment, addressing customer needs creatively, and understanding market dynamics. Additionally, it explores the importance of industry knowledge in tech sales, managing mobile devices effectively, and the continual evolution and adaptability required in the technology industry.0:00 Navigating IoT Sales with Chris Whitaker00:27 Navigating the Tricky Path of Connectivity00:51 Introducing Chris Whitaker: A Connectivity Expert01:46 The Core Strategy for Going to Market03:03 Understanding the Human Element in Connectivity Solutions03:16 Solving Real-World Problems with IoT03:57 Innovative Solutions in Action: From Car Washes to Amusement Parks09:54 Overcoming Challenges in IoT Deployment10:20 What's Your Backup Plan When Things Go Down?11:07 Navigating Stakeholder Dynamics and Compliance in IoT16:25 The Art of Selling IoT Solutions19:40 Personal Anecdotes and Sales Strategy Insights22:07 Empowering Sales Teams with Knowledge and Confidence       23:04 Navigating the Shift to Voiceover IP23:22 Embracing Mobility and IoT: A Learning Curve23:31 Creating a Culture of Continuous Learning24:12 The Importance of Basics in Sales and Performance26:56 Overcoming Digital Overload in Healthcare28:11 The Challenge of Solution-Specific Selling28:48 Learning from Mistakes: A Case Study29:45 Advice for Sales Leaders: Market Research and Training32:36 Understanding the Market: The Key to Success36:04 The Future of Managed Mobility Solutions40:35 what is Soracom to you?
Unlocking the Potential of eSIM Technology: A Discussion with Titu Botos
May 2 2024
Unlocking the Potential of eSIM Technology: A Discussion with Titu Botos
Send us a textOvercoming Challenges with Embedded SIMs in IoT DevicesThis episode of 'What to Expect When You're Connecting,' hosted by Ryan Carlson, features Titu Botush from Neuronic Works discussing the benefits of embedding SIM cards directly into IoT devices. The conversation covers the technical, manufacturing, and operational advantages of using embedded SIMs (eSIMs), such as improved environmental resistance, higher security, and reduced assembly errors. Challenges like the initial technological adoption barrier and the necessity for infrastructure to manage eSIMs are addressed. The discussion also explores the impact of eSIM technology on device form factor, certification ease, and the future predictions for integrated SIMs (iSIMs). Furthermore, it touches on the importance of carrier relationships for successful IoT deployments and the potential of eSIMs to facilitate easier, more flexible connectivity solutions for IoT devices.00:05 Introduction to Embedded SIM Technology00:32 Introduction to Embedded SIM Cards01:03 The Benefits of Embedding SIM Cards in Devices01:03 Benefits of Embedding SIM Cards in Devices01:19 Q: Benefits beyond environmental considerations?01:31 Technical and Manufacturing Advantages of eSIMs01:42 Technical and Security Advantages of eSIMs02:04 Addressing Security and Environmental Concerns with eSIMs03:05 Manufacturing Benefits and Error Reduction with eSIMs04:54 Overcoming Challenges and Misconceptions about eSIM Technology05:13 Biggest Issue with Adopting the New Technology17:30 The Future of SIM Technology: From eSIM to iSIM18:40 eSIM objection handling29:52 Choosing the Right Carrier for IoT Devices35:11 Concluding Thoughts and Future Directions35:39 What is Soracom to You?36:11 A few words about NeuronicWorks
Monitoring the Health and Wealth of 45,000 Connected Kiosks (with Eric Hoersten)
Feb 16 2023
Monitoring the Health and Wealth of 45,000 Connected Kiosks (with Eric Hoersten)
Send us a textWe're talking with Eric Hoersten who started his career as the internet was taking its shape and how connectivity has always been a core aspect of the technology solutions he's been involved with. Eric learned a lot about the complexities of managing large connected fleets as vice president of information technology throughout the early years of Redbox. Today, Eric is the chief product officer at Banyan Hills where they are helping companies leverage software tools and technical expertise to build effective automation around fleets of connected devices and the operations teams that manage them. Kick back and let the nostalgia wash over you as we revisit the pre-streaming years when a trip to your local McDonald's was just as likely to rent or return a DVD movie than it was to buy a cheeseburger and fries. The Redbox automated kiosk experience leveraged early cellular data technology to deploy and manage over 45,000 locations across the US.  Eric shares what it was like building out the technology stack from the ground up to remotely manage their own systems and data from a central system.What I think you'll enjoy about this conversation is the opportunity we had to look in the rearview mirror and examine how the Redbox experience provided unique insights. Insights have been baked into the software platforms that Banyan Hills provides to their customers to manage and monitor their own fleets of connected hardware devices.
Benefits of an IoT Optimized Cellular Network (with Felix Hsieh and Richard Halliday)
Jan 5 2023
Benefits of an IoT Optimized Cellular Network (with Felix Hsieh and Richard Halliday)
Send us a textThis is a recording of an internal conversation between Soracom product manager and customer reliability engineer Felix (Shay) Hsieh, and Soracom partnership manager Richard Halliday during one of Felix’s monthly AMA office hours calls in which he invites anybody in the company to ask any questions they have.In this week's episode, you’ll get some very specific examples of what happens when teams of cellular network engineers partner up with cloud engineers to break new ground in the world of connectivity operations.Some of the best IoT product experiences come down to anticipating the small things. That means building the tools and networking options that IoT engineers, hardware developers, field support technicians, QA specialists, or IT teams can use to do their jobs faster, gain more control, or streamline non-negotiable things like security. For many deployments, that means addressing old problems in new ways.This can include:Managing the time, expense, and security risks of static IPsNavigating the number of hoops you need to jump through to configure VPNs and private networking over cellularDiagnosing network traffic issues and perform packet analysis over cellular networksAnd more.I’ve listened to this conversation half a dozen times and always seem to take away something new about the differences between traditional cellular data networks and examples of what the future looks like for IoT-optimized cellular networks and how engineering teams are modernizing the experience for those responsible for building and maintaining networks of IoT devices.