Housed: The Shared Living Podcast

Send us a textThis week we’re celebrating our 50th episode!A big thank you goes to all our listeners and for tuning in every Friday since we launched in February 2024.On this week' episode:🔊 Dan updates us on what really goes on at Altitude🔊 Sarah & Deenie shared their insights from the CUBO and QX Global eventsPLUS we discuss:🔊 Should laundry be included in rent or not?🔊 Will new EPC legislation reduce the numbers of homes to rent?🔊 Rightmove's latest rental stats 🔊 Rent controls in ScotlandOur sponsor for this season, theEword  are true experts in digital marketing specifically for the property sector.We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of RESI Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Later Living, university accommodation, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts and guests.

Send us a textThis week we have a very special bumper episode recorded live from Chamonix where Dan and our podcast guests have been enjoying the networking, keynotes (and yes of course... the skiing, activities and Après) at the Altitude event hosted by ASK4 in the Alps.Our panel is a stellar lineup: Anouk Darling from Scape, Scott Lewis from Homes for Students, Paul Watson from Now Students and Suraiya Comunello from Nido joined Dan to discuss:🔹  The importance of brand for students and investors🔹 Scape Australia’s unique approach to values (Parental Advisory required! 😂)🔹 Women in PBSA – How do we drive real change?🔹 The impact of rising populism on international student numbers 🔹 Occupancy levels at HFS… 😁🔹 Is this sales cycle the new normal in PBSA?🔹 Have incentives damaged markets, and will they return this year?🔹 Are marketplaces a necessary evil? (Strong views on this one!) 🔹 How is AI currently being used? Our sponsor for this season, theEword  are true experts in digital marketing specifically for the property sector.We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of RESI Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Later Living, university accommodation, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts and guests.

Send us a textSarah, Deenie and Dan are back for a new episode of Housed, they talk about the balance between occupancy and revenue, the role of data analytics, and how the sector is reacting to the Renters' Rights Bill Here are some key takeaways from the conversation: - Does 100% occupancy hide a multitude of sins?- The importance of data in driving decisions.- If buildings meet occupancy targets, do investors care how they were reached?- How important are rebookers?- How the Renters’ Rights Bill is shaking up the industry (or not)We are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector.We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a textThis week, Sarah and Deenie are joined by guest co-host Zafar Bhunnoo.Zafar shares insights on the latest trends affecting shared living, including emotional intelligence, multigenerational communities, and the impact of international student numbers.Here are some key takeaways from the conversation:- Emotional intelligence's impact on real estate investment and marketing.- The influence of changing owners and operators on assets.- Growth of multigenerational communities on university campuses.- The decrease in international student visa applications in 2024.- How developers and investors should adapt to fewer international students.We are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector.We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a textThis week, Dan Smith and Deenie Lee are joined by a special co-host Mariel Rubinstein from theEword who brings insights from its latest report, looking into the digital journey students take when researching PBSA.We cover: - The latest trends in digital marketing.- How to define and effectively target your audience.- The importance of tracking performance and conversions to nurture long-term engagement.- The balance between brand awareness and sales conversion – is there enough time and budget for both?- The role of social media, flexible lease lengths, and amenities in shaping student choices.Download theEword report hereWe are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector.We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK. Each week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a textA new season of Housed, Sarah, Deenie and Dan share their predictions and hopes for the shared living sector in 2025:- The Renters’ Rights Bill - what changes will this make in 2025? - Angela Raynor and her big hopes for building new homes with 1.5 million pledged in their first 5 years of power - What could and should be achieved in this short window? Is building, the solution or is there another way? - Higher Education troubles and the impact on PBSA, coliving and BTR- Affordability - will anything change this year? We are excited to announce a new sponsor for this season, theEword - true experts in digital marketing specifically for the property sector. We are also delighted that MyStudentHalls are continuing to sponsor the podcast, Mystudenthalls.com - Find your ideal student accommodation across the UK.

Send us a textThis is the 2nd part of a very special episode that we handed over to you, our lovely loyal audience. We had part one before Christmas but we had so many questions, we had to have a part 2. So this is a bonus episode created just to squeeze in even more insight, opinions and questions.So in the spirit of fairness, we will be pulling names out of a hat to decide what we answer and in what order. And we have a strict 5 minute timer for each answer. A lot of the questions are topics we have touched on previously so if we don’t quite get deep enough into the detail, check back over our past episodes from 2024 and hopefully we will have covered it all over the course of our two seasons.What can be done about inconsistencies in data and is this negating true collaboration?How can affordability and sustainability be achieved whist still meeting the demand of customers and investors?How would we tackle solving the housing crisis?Is the sector compromising on light when looking at what to build and where to build it and do students care?How would we balance affordability, sustainability and investor returns if we were to build our own PBSA?What does the work/life balance look like for the Housed team?Are the amount of third-party operators trying to win business driving rent up?This episode is sponsored by mystudenthalls - check out mystudenthalls.com for all your listings needs.

Send us a textThis was going to be the last episode in season 2….a very special episode that we handed over to you, our lovely loyal audience. However, we had so many questions that this is going to be a two-parter with part 2 in the new year.So in the spirit of fairness, names were pulled out of a hat to decide what we answer and in what order. And we have a strict 5 minute timer for each answer. A lot of the questions are topics we have touched on previously so if we don’t quite get deep enough into the detail, check back over our past episodes from 2024 and hopefully we will have covered it all over the course of our two seasons.Does the design of PBSA need a reinvention?When are the people that make the sector what it is get the support, limelight and pay they deserve? What is the uncomfortable truth in the sector no one is talking about?Are key decisions in PBSA being influenced by Higher Education data? Would blanket coliving planning consent instead of PBSA help solve the housing crisis?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textAn episode not to be missed as the team give their thoughts and opinions on the following topics:- Diversity and inclusion at events going in the right direction- Should students be at industry conferences?- Was Sarah mansplained to on stage?- Building Safety delays- The number of students choosing to stay living at home- Are property staff paid enough and is the head count enough to properly be on a par with hospitality?- Is AI going fast enough? - Mutually beneficial nominations contracts with student experience at the heart of the decision-making- The ensuite debate rolls on…- Why wasn’t The Renters Rights Bill discussed?- Should investors and operators have separate agendas at conferences? 📣 Next week's episode is a special Q&A one - we want to hear from our listeners, so if you have any burning questions or a topic you'd love to be discussed please get in touch either via LinkedIn, Whatsapp or email info@propertymarketingstrategists.co.uk This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textHere's what we cover in this episode:- AI in shared living- QX and JLL report on student housing- Wider participation; does this include accommodation?- What is affordable?- Living back at university; from sport to room allocations- How much choice should the customer have on who to live with in shared living?- Greater London authority guidelines on coliving- What terminology resonates with the customer when advertising rooms and flats?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textBurnout in PBSA? At the centre of your product and brand is your people which is why it is so important look after and support them. This week on Housed, Dan, Deenie and Sarah discuss whether the pressure is too much and what else needs to change as well as: - Key takeaways from the Westminster Forum Conference- Misleading stats on investment potential - Are staffing models adapting with increased demands from customers and investors? - Why becoming a B-corp organisation isn't just about sustainability and how it could differentiate your brand.This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UK

Send us a textIn Episode 11 of Season Two of Housed - The Shared Living Podcast, Dan, Sarah and Deenie discuss The Class Foundation Conference and look back at some of the key themes that have provoked wider conversations including:💡 The lack of diversity in senior leadership roles and investment💡 Are men worried about being 'cancelled' and saying the wrong thing?💡 Mental wellbeing challenges for residents and staff💡 Technology - adopt or neglect?💡 How to start marketing to Gen Alpha💡 The House of Innovation - the future of the shared room💡 Supporting our colleagues in a tough weekThis episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textIn episode 10 of series, Sarah, Deenie and Dan talk about the future of the rental product in 5-10 years. Covering the following: - how can PBSA be repurposed when student numbers decline? - why do smaller flats stack up for BTR but not in PBSA?- are studios a sustainable flat type?- has the sector ignored alternative product types in a buoyant market? - is the mainland European coliving layout the future? - is PBSA a viable replacement for HMO stock? - hybrid hospitality leading the way with secondary revenue streams  - lack of innovation in future proofing buildings  - policy and red tape; a restriction or an enabler?  - ‘it can’t be done’ does that mean ‘it can be done but we won’t make as much money’?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textAfter a short break, Sarah, Dan and Deenie are back with episode 9 of series 2 of Housed: The Shared Living Podcast. Here's what this latest episode covers:ICEF Berlin - Dan's takeaways from the event and what feedback he had from his live demo session of the new AI solution for student accommodation operators.Why Student Housing Consultancy is now called RESI Consultancy Limited - Dan explains the change of name for his business and what's to come in the future.The Labour Government Budget - what were the impacts for the property industry? And our thoughts on the increase in tuition fees and maintenance loans.The confirmed rumours about marketplaces charging booking fees - how is this being perceived by operators? And why it is illegal. Scams in student accommodation - why we should be protecting vulnerable students and not taking advantage of them.Should we talking more about cities like Nottingham where universities and the local authorities are co-ordinating and working together to get everything in the right place and giving a great example to the industry?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textIn this week's episode, Dan, Sarah and Deenie discuss:🔵 Urban Living Insights Takeaways: Differentiating the BTR product and how technology can support this.🔵 The need for the BTR sector to focus on core deliverables and expertise rather than jumping on a trend or being too reactive🔵 The use of redevelopment and repurposing of buildings as well as technology and AI to offer more affordable housing🔵 Inspiring Women in Property Takeaways: Sarah's stand out moment from the Property Week awards ceremony🔵 GSL Conference Takeaways: The session on Women in PBSA which made Dan both emotional and reflective and why he wants to see this topic being built on for next year🔵 Information on the women's networking session at The Class Foundation Conference🔵 Dangerous headlines - lazy journalism and and miscommunication of data and how it's producing the wrong headlines This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textSarah, Deenie and Dan (with his new micrphone!) discuss a wide-range of topics in the shared living sector, sharing their thoughts and opinions on:What they learnt from the Howard Kennedy exclusive panel discussion on the future of PBSA and the convergence of shared living- The popularity of HMOs for students and importance of looking at the available data on this  - The need for the PBSA to have a 'PBSA lite’ product to match BTR's affordable offering - Is dynamic pricing out of control? Is it fair to charge students who book later a higher price?- Cash back and promotions - why does this frustrate Dan, Deenie and Sarah every year?- Gen Alpha - are you ready for them? Hear about some key statistics on this future cohort of students. Stop building for Gen Z.- The challenge of having the perfect streamlined booking journey, has anyone got this perfected?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a text🔵 The Renters' Right Bill - will PBSA be exempt from it and when will we find out? Sarah shares advice from Unipol.🔵 The Student Living Monitor from The Class Foundation. What is making students happy and how do we create the perfect living environment for them? 🔵 Why we need to use marketing comms to reassure students at different stages of the booking cycle🔵 The Student Accommodation Survey by Knight Frank and UCAS report: How does PBSA fair?🔵 Why brands need to diversify their products for different student cohorts and are we seeing this yet?🔵 Is everyone going into third party management? As more operators are moving into third party sector is the market getting over saturated?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com

Send us a textHere's what the episode covers:🟣 TONG's 10th anniversary party - Sarah was invited to attend this event to celebrate the achievements of TONG over the last decade. Hear how TONG adds value to the sector through helping to understand the Chinese market.🟣 Utilising international connections - the importance of expanding your knowledge of international students through networking and talking with people working in the industry globally.🟣 The importance for operators to have sustainable long term strategies with marketplaces, that aligns with the overall business strategy.🟣Are marketplaces collaborators or competitors? 🟣 Local vs national marketing strategiesThis episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.comEach week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a textThis week on Housed, we discuss all the latest news, views and insights from the shared living sectors including BTR, PBSA, coliving, university accommodation, HMOs and later living:▶ Key takeaways from The Urban Living Conference and ICEF Accommodation▶ Why they think the sector needs to talk more about WiFi▶ Do property teams know enough about the specifics of the technology?▶ The rise in popularity of Single Family Housing with sharers - and why it should never be marketed as SFH!▶ Are marketplaces sector agnostic? ▶ Did fraudulent bookings in PBSA make an appearance again this season?This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.comEach week, Sarah Canning, Deenie Lee of The Property Marketing Strategists and Daniel Smith of Student Housing Consultancy will be delving into a wide variety of subjects and asking the questions that aren't often asked. This podcast is for anyone who works in Student Accommodation, BTR, Co-living, Operational Real Estate or Shared Living.Disclaimer: The views and opinions expressed in this podcast are the personal views of the individual hosts.

Send us a textJoin Sarah Canning , Deenie Lee , and Dan Smith as they dive into the latest industry trends and discuss key insights from recent conferences in the shared living sector.In this episode the team discuss:🟣 Dan's key takeaways from the Operational Resi Living Conference by LD Events 🟣 Do International students know the difference between BTR, co-living and PBSA? 🟣 The need for operational staff in PBSA buildings to be educated on the whole rental living sector to help with competitor insight🟣 How BTR are using models which students and other demographics want - can PBSA learn from this?🟣 The increase in neurodivergent students and how the PBSA sector need to support this demographic🟣 Do we need to focus on the wellbeing of on-site teams during check-in weekends to reduce burnout? This episode of Housed is sponsored by Mystudenthalls.com - Search student accommodation across the UKwww.mystudenthalls.com