Behind the Numbers: an EMARKETER Podcast

eMarketer

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts. read less

Our Editor's Take

Technology is a complex topic. This podcast's goal is to simplify and analyze it. From Insider Intelligence comes Behind the Numbers: an eMarketer Podcast. This show is all about how technology impacts the modern world. From internet and digital marketing to e-commerce and more, this podcast examines it. What's the future of the company Meta? What tech devices can audiences expect to see in the next six months? Is the age of social media ending? This podcast's goal is to discuss all topics that arise in the changing world of technology.

Host Marcus Johnson is an eMarketer analyst. He created Behind the Numbers: an eMarketer Podcast in 2017. He said he noticed “there was a human connection missing between our analysts and our clients.” This program helps fill that connection. It also makes good listening for those interested in marketing and technology. Johnson is the top host for the podcast, but other analysts also host episodes. And vice presidents of major tech companies, principal analysts, and more also join the podcast. Guests include analysts Evelyn Mitchell, Jessica Lis, and Paul Verna.

Behind the Numbers: an EMarketer Podcast episodes drop during weekdays. Every daily episode runs about 20 minutes. The hosts put out a weekly episode, too. That one is usually 40 minutes to an hour. In the daily segments, the host discusses things like TikTok, connected TV, and the US healthcare system. The Weekly Listen episodes explore similar topics but with more depth. The host also has a recurring segment called Reimagining Retail. In these, digital trends and tech in retail are the main topics.

But this podcast doesn't only offer analyses. It also keeps listeners updated on the latest in technology news. Though the topics are often serious, the hosts provide some levity. Conversations between the hosts are thoughtful but casual. The Behind the Numbers: an eMarketer Podcast audience listens in on a fun chat. But the show never lacks in detail nor unique perspective.

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Episodes

Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024
6d ago
Reimagining Retail: The Unofficial Most Interesting Retailers List (April) | Apr 24, 2024
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of April. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-reimagining-retail-unofficial-most-interesting-retailers-list-april   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024
Apr 19 2024
The Weekly Listen: What Replaces "Just Walk Out" as The Future of Retail, The Atlantic's Come Back, and Igniting TV Shopping | Apr 19, 2024
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.     Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-weekly-listen-what-replaces-just-walk-out-future-of-retail-atlantic-come-back-igniting-tv   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024
Apr 18 2024
The Daily: How to Make Your Brand the Right Amount of Safe, Vertical Video Ads for TV, and Hulu Content on Disney+ | Apr 18, 2024
On today's podcast episode, we discuss why social media platforms are less equipped to stop toxic content, the main ways AI will heighten brand safety concerns, and steps marketers can take to mitigate risk. "In Other News," we talk about whether brands repurposing vertical video ads for TVs can work and what Hulu adding its content to Disney+ means for the streaming universe. Tune in to the discussion with our vice president of content Paul Verna.   Follow us on Instagram at:  https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-make-your-brand-right-amount-of-safe-vertical-video-ads-tv-hulu-content-on-disney   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
The Banking & Payments Show: The Crypto Renaissance | Apr 9, 2024
Apr 9 2024
The Banking & Payments Show: The Crypto Renaissance | Apr 9, 2024
Join industry experts on Behind the Numbers: The Banking & Payments Show as we take a compelling deep dive into the world of cryptocurrencies. Explore the market's rebound, analyze EMARKETER’s predictions, and unravel the dynamics behind the soaring values. This episode brings to light the phenomenal recovery of Bitcoin, reaching an unprecedented $69,000 peak, bouncing back from 2022's dramatic downturn. Delve into the critical factors propelling cryptocurrencies to new heights and the significant role of 'halving' in sustaining this momentum. In our engaging 'Headlines' feature, we dissect the factors contributing to the resurgence of crypto values, examining the critical elements that influence market highs. The 'For Argument’s Sake' segment ignites a thought-provoking debate on the practical uses of cryptocurrencies, with a spotlight on Bitcoin. Expert analysts, Grace Broadbent, and Tyler Van Dyke, join host, Rob Rubin, to offer their insights into the currency's real-world applications.     Key Insights:     - Cryptocurrencies are witnessing a remarkable revival, with Bitcoin leading the charge by hitting an all-time high.     - Market analysts and enthusiasts are keenly observing the impact of 'halving' events on cryptocurrency values.     - A detailed analysis of the utility and real-world application of cryptocurrencies fuels a spirited debate, underlining the digital currency's role in the current financial landscape.     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-banking-payments-show-crypto-renaissance   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
The Daily: How Hispanic Americans Use Media Differently, Who Uses Social Media the Most, and How Kids Use the Internet | Apr 8, 2024
Apr 8 2024
The Daily: How Hispanic Americans Use Media Differently, Who Uses Social Media the Most, and How Kids Use the Internet | Apr 8, 2024
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.   Reports mentioned in this episode: https://content-na1.emarketer.com/us-hispanic-consumer-media-habits-2024     Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-how-hispanic-americans-use-media-differently-who-uses-social-media-how-kids-internet   © 2024 EMARKETER     Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
The Daily: The Most Interesting Ways We Wre Changing How We Spend Time with Media—a TV Surprise, TikTok Content, and More | Apr 3, 2024
Apr 4 2024
The Daily: The Most Interesting Ways We Wre Changing How We Spend Time with Media—a TV Surprise, TikTok Content, and More | Apr 3, 2024
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.   Report mentioned in this episode:  https://content-na1.emarketer.com/us-time-spent-with-media-forecast-2024   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-most-interesting-ways-changing-how-spend-time-with-media-a-tv-surprise-tiktok-content   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.
The Daily: Publishers Future, Part 2—What's Next for Publishing, AI Disclosure and Spotify's Video Learning | Apr 2, 2024
Apr 2 2024
The Daily: Publishers Future, Part 2—What's Next for Publishing, AI Disclosure and Spotify's Video Learning | Apr 2, 2024
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.   Follow us on Instagram at:  https://www.instagram.com/insiderintelligence/   For sponsorship opportunities contact us: advertising@emarketer.com. For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.emarketer.com/content/podcast-daily-publishers-future-part-2-what-s-next-publishing-ai-disclosure-spotify-s-video-learning   © 2024 EMARKETER   Walmart Connect helps brands connect with our customers more often and more meaningfully than ever before to accelerate shared growth. As the closed-loop media business of America's largest omnichannel retailer, Walmart Connect offers unparalleled opportunities for brands to reach their desired customers no matter where, how, and when they shop. For additional information, visit walmartconnect.com.