CareCast: Stories from the Childcare Trenches

CareDay

Running a daycare is amazing... + exhausting. Whether you're changing diapers or building your childcare business empire, we've got you covered. CareCast delivers the real-world strategies + expert insights you need to boost enrollment, streamline operations, + maximize your daycare's financial success. We’ll also tackle the in’s + out’s of taking care of children, families, + staff-all while keeping it real-(+ seriously funny). We’re your business coach bestie, powered by CareDay Solutions – the software designed to streamline your daycare operations + reach your business goals. read less
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Episodes

Childcare Directors: Communication + Collaboration
Apr 25 2024
Childcare Directors: Communication + Collaboration
In this episode of Carecast, host Kelly interviews Codi and Annie, who were co-directors in the childcare industry. They discuss the importance of the co-director relationship and how it bonds people. Codi and Annie share their educational backgrounds and the different roles they have held in the childcare industry. They also talk about their experiences working together and the challenges they faced. The conversation highlights the significance of communication and teamwork in managing a childcare center. Key Takeaways The co-director relationship in the childcare industry is crucial and provides a unique understanding of the day-to-day challenges.Effective communication is key in managing a childcare center and building strong relationships with teachers and parents.Being open, transparent, and supportive of each other is essential for success as co-directors.Teamwork and collaboration are vital in managing a childcare center and ensuring the safety and well-being of the children. Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/ CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/
Beginner's Guide to Child Care Marketing: Putting Your Daycare on the Map
Apr 18 2024
Beginner's Guide to Child Care Marketing: Putting Your Daycare on the Map
Summary Today Haley shares her journey into marketing in the child care industry and provides tips on branding and search engine optimization (SEO). She emphasizes the importance of continuous learning and recommends online resources for gaining marketing knowledge. Haley explains the basics of SEO, including keyword research and optimization techniques for websites. She also highlights the significance of local SEO for small businesses. Haley discusses key performance indicators (KPIs) for measuring marketing success, such as website traffic and enrollment rates. She praises the impact of CareDay in empowering her marketing efforts through data-driven decision-making. Haley's advice for beginners in marketing is to start with small steps and establish an online presence, even if they don't have much time or resources. Continuous learning is essential in marketing, and there are many online resources available, such as Coursera and podcasts, to gain knowledge and skills. Search engine optimization (SEO) is crucial for improving website visibility, and it involves keyword research and optimization techniques.Local SEO is particularly important for small businesses, as it helps target local customers and improve search rankings.Key performance indicators (KPIs) like website traffic and enrollment rates can be used to measure marketing success.Care Day provides valuable data and insights for effective marketing strategies in the child care industry.Starting with small marketing efforts, such as creating a Google business page and maintaining an active social media presence, can make a significant impact.Establishing an online presence, even with limited time and resources, is better than not starting at all. Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/ CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/
DIY Daycare Marketing: Meet an Accidental Childcare Marketing Professional
Apr 11 2024
DIY Daycare Marketing: Meet an Accidental Childcare Marketing Professional
Summary: In this episode of CareCast, we welcome our Podcast producer, Haley Beroske. Haley reflects on her career journey which took her from a degree in child development to becoming the chief of marketing for a childcare franchise. She candidly discusses the challenges she faced, including imposter syndrome and learning from BIG mistakes, like the significant impact of website changes on SEO. We’ll cover some listener Q+A’s on effective marketing strategies for daycare centers, discussing the importance of targeted events and community engagement. Haley offers practical advice for smaller daycare businesses, stressing the value of establishing a local presence both online and offline. Key Takeaways: DIY marketing is possible with patience and willingness to learnCanva is a valuable tool for daycares to create brand consistency Learning from Mistakes: Haley candidly shares her experiences of facing challenges and making mistakes, such as the impact of website changes on SEO. She highlights the importance of learning from these experiences and embracing feedback, even when it's difficult to hear. This willingness to learn and adapt is crucial for personal and professional growth. Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/ CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/
DayCare CEO’s number 1 Tool for Driving up Childcare Enrollment
Apr 4 2024
DayCare CEO’s number 1 Tool for Driving up Childcare Enrollment
Summary:Daycare CEO shares how frustrating enrollment Excel spreadsheets were the bane of her existence, riddled with errors and causing sleepless nights. She shares how CareDay revolutionized her enrollment experience and gave her the tools to build her business-taking the behind-the-scenes chaos and turning it into streamlined, data-driven management. With CareDay, Becca can confidently predict revenue, make smart business decisions, and was able to scale her company from 1 to 17 daycares and counting. Becca reminisces on how CareDay was a lifesaver during COVID, allowing them to pivot quickly and stay on top of critical data. If you're ready to ditch the spreadsheets and get serious about simplifying your childcare business, you've got to check out CareDay! Key Takeaways CareDay solutions simplifies childcare management. Excel spreadsheets are error-prone and time-consuming. Investing in childcare-specific software provides greater efficiency and accuracy.Accurate enrollment figures ensure stability. Knowing your numbers (full-time capacity, waitlist conversion rates, etc.) allows you to confidently predict revenue, hire staff, and maintain a smooth operation.Data informs decision-making. CareDay's platform provides easy-to-understand dashboards and reports that track key metrics, removing the guesswork from your business.Even in times of crisis, data empowers you. The ability to assess the impact of unexpected events (like COVID-19) and forecast recovery is crucial.Scaling your business is exciting and achievable. Expanding a childcare company is often a shared goal, and dedicated tools make that growth smoother. Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/ CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/
Daycare CEO’s Secrets to Mastering the Financial Side of Childcare
Mar 28 2024
Daycare CEO’s Secrets to Mastering the Financial Side of Childcare
SummaryIn today’s episode, we are sitting down with Becca Pahl, Co-Founder and CEO of Balanced Family Academy. Becca is powerhouse in the childcare industry and has established 17 wildly successful daycare centers in less than a decade. She knows the daycare business inside and out, and she's been instrumental in creating the game changing features within CareDay Solutions. Today, Becca's going to dive into the nitty-gritty of the business side of childcare. We'll talk about why accurate revenue projections are so critical, how data can keep you from just relying on your gut, and how CareDay has played a vital role in her business growth. Key Takeaways Projecting revenue is essential for financial stability. The ability to accurately predict income is crucial for making sound budgeting decisions and avoiding pitfalls that can jeopardize your center's success.Understanding your "walking around numbers" demonstrates business savvy. Know your key figures inside and out: full-time child (FTC) capacity, current enrollment, margins, and projected revenue. These figures offer a snapshot of your center's health.Data-driven decision-making eliminates uncertainty. Looking at waitlist conversion rates, tour success, and other clear metrics allows you to make informed choices rather than relying on gut feelings.Pay attention to even small opportunities for growth. Allowing part-time families to easily add days helps fill open spaces that would otherwise go unused, and this can directly offset childcare management software costs.Prioritize business planning for long-term success. Carve out dedicated time to analyze your center's financial picture. Focus on revenue, expenses, and the crucial connection between income and staffing levels. Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/ CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/
Early Childhood Curriculum Design: Alignment, Teacher Input + Tech Tools
Mar 21 2024
Early Childhood Curriculum Design: Alignment, Teacher Input + Tech Tools
Summary In this episode, Taylor Lane, Chief of Teaching and Learning at Balanced Family Academy, returns to share her expertise on early childhood curriculum development. We dive into aligning curriculum with learning standards, streamlining implementation across a company, and fostering teacher creativity. Taylor also reveals how CareDay’s unique curriculum technology enhance the planning process. Finally, she offers invaluable advice for teachers aspiring to become curriculum creators. Takeaways Collaboration with teachers is essential in curriculum development.Encouraging teacher creativity and allowing them to adapt the curriculum to fit their classroom needs is important.Using visuals through CareDay’s childcare management software, such as photos and book covers, in curriculum planning helps parents and teachers understand the purpose of activities.Trying new approaches and being open to pivoting when necessary is key in curriculum content creation. Chapters 00:00 Introduction01:24 Teaching in the Preschool Room04:29 Encouraging Teacher Creativity06:31 Collaborating with Teachers08:02 The Importance of Visuals in Curriculum09:20 Challenges in Curriculum Development11:49 Curriculum with CareDay18:03 Game: This or That25:48 Advice for Curriculum Content Creation29:28 Closing Remarks Connect with us:Instagram: @caredaysolutionsFacebook: https://www.facebook.com/caredaysolutionsLinkedin: https://www.linkedin.com/company/careday/ CareDay: Advanced Childcare Management Software bringing next level tools for childcare business owners. We're bringing technology to the daycare world that you've never seen anywhere else. Streamline your daycare business, boost your enrollment, and grow your bottom line. https://www.caredaysolutions.com/