The CMO Podcast

Gallery Media Group & Jim Stengel

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte and Webflow.

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Our Editor's Take

The CMO Podcast with Jim Stengel offers listeners incredible insight into the marketing industry. How can aspiring marketers learn the secrets of success? In this podcast, host Jim Stengel interviews chief marketing officers from the top companies in the world. These discussions provide detailed information about consumers and branding. How important is social media? What does customer experience teach companies? How can brands start appealing to the next generation of buyers? Episodes discuss these topics and much more.

As a marketing leader himself, Stengel knows the right questions to ask. He also cares about the ethics of the business world. Now an entrepreneur, he served as CMO of Procter & Gamble from 2001 to 2008. The consumer goods company is the biggest marketer in the world. P&G, founded in 1837, is still at the top of its field today with products like Tide and Crest. Stengel brings that marketing background to The CMO Podcast with Jim Stengel.

The podcast host created the Jim Stengel Company in 2008. He chose to focus on brands and businesses that promote ideals. So his company shows its clients how to grow with a purpose bigger than making money. Stengel brings these views to his conversations with the biggest names in marketing. Episodes feature guests like Jen Kavanagh. She's the SVP of Marketing and Media for the Philadelphia Eagles. What is it like to be a woman working in the NFL? Listeners will hear her story.

Listeners can hear from the CMOs of companies like Mastercard, DOLE, e.l.f., and many more. They can learn how to create a story that sells. Crafting narratives is essential to branding. Marketing can change culture, and its leaders are responsible for promoting good values. Stengel and his guests know this and are ready to share their knowledge.

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Coming Thursday: DE&I Mini-Series

Coming Thursday: DE&I Mini-Series

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. In this mini-series, Jim will be talking to marketers and executives about the ways they are promoting DE&I in their organization. Jim will talk to his guests about initiatives they are implementing in their company, how they are succeeding, and why DE&I is vital to their bottom line. The first episode of the DE&I mini-series will come out on Thursday of this week, and then every Monday on Apple Podcasts, Spotify, or wherever you listen to podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episodes

Eshan Ponnadurai (Meta) | Begin with the End at Mind

Eshan Ponnadurai (Meta) | Begin with the End at Mind

The guest today on The CMO Podcast is Eshan Ponnadurai, the Vice President of Consumer Marketing at META, the 1.2 trillion dollar company by market cap, with a brand portfolio that includes Facebook, WhatsApp, Instagram, Threads, and Messenger. Eshan is a man of many interests, with a voracious curiosity. He was born in Sri Lanka, and moved to Australia when he was four years old. He now lives in New York City with his wife and two boys. Eshan began his professional career at Procter & Gamble Asia, and then began a series of assignments with blue-chip tech companies like YouTube, Google, AirBnB, Uber, and WhatsApp, before taking on a broader role as Vice President of Consumer Marketing for META. Eshan once believed that advertising and marketing were the same thing...until he joined P&G and got shocked. Tune in for a conversation with a marketer who has looked to be accountable in every role he's led.--Links mentioned in the episode...Follow Eshan on LinkedIn: https://www.linkedin.com/in/eshan-p-a459ba1/Boxes Let's Unlock Cities | Uber: https://www.youtube.com/watch?v=oNyq2_92H0YGoogle Search: Reunion: https://www.youtube.com/watch?v=gHGDN9-oFJESee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites

Shane Murphy-Reuter (Webflow) | Disrupting the Business of Building Websites

The guest today on The CMO Podcast is Shane Murphy-Reuter, the Chief Marketing Officer of Webflow, the 11-year-old company that is disrupting the business of building websites and other digital experiences. Webflow empowers people to design, build and launch websites…without coding.Webflow is well beyond unicorn status; its valuation is north of $4 billion, with revenue trending toward $150 million. It is well funded–$335 million to date–with a global staff of 600. And here’s a smart choice they have made–Webflow is a friend and sponsor of this show.Shane has been CMO at Webflow for about two years, after several gigs at high-growth young software companies…including AdRoll, Intercom and ZoomInfo. Shane is a native of Ireland, graduated from University College Dublin with a degree in Business and Law, and eventually moved to the US. Tune in for a conversation with a CMO that has a lot of strong beliefs in branding and marketing.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Melissa Hobley (Tinder) | Swipe Right for a Case Study to Build a Brand that Gen Z loves

This week's guest on The CMO Podcast is Melissa Hobley, the Global Chief Marketing Officer of Tinder–you know: swipe right, swipe left. Seriously, Tinder is a behemoth; it's the #1 dating app in the world with 2 billion swipes a day, 20 million matches a day, and a presence in 190 countries. And with revenue in the $2 billion range, Tinder is the largest name in the Match Group’s portfolio of 40 brands. Melissa has worked as the global marketing officer for Tinder since August 2022; she was previously the top marketer at OKCupid for five years. After graduating from Fordham University, Melissa began her career as a publicist in media and entertainment before pivoting into consulting with Buyology. Later, Walgreens came calling, and she spent four years at the giant retailer as VP of Marketing. After a brief stint at a startup, Melissa joined the Match Group as CMO at OKCupid in 2017. Tune in for a colorful, radiant and ebullient conversation with a CMO who swipes right on love, creativity and community.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alvaro Luque (Avocados from Mexico) | Celebrate Cinco de Mayo with a Lesson on How to Leverage a New Brand

Happy Cinco de Mayo! This week on The CMO Podcast, Jim welcomes the leader behind the explosion of avocado consumption: Alvaro Luque, the President and CEO of Avocados From Mexico. This 11-year-old non-profit organization was founded by the Mexican Hass Avocado Importers Association and the Association of Avocado Exporting Producers and Packers of Mexico. As a result of the efforts from Avocados From Mexico, the avocado market has doubled since 2013, and 80% of avocados purchased in the US are from Mexico.Alvaro has worked as CEO of Avocados From Mexico since nearly the beginning. He graduated from the University of Costa Rica and began his career in CPG marketing at the Scott Paper Company. Alvaro spent nearly eight years at Gruma, a market leader in branded corn and flour tortillas, working in Costa Rica, Venezuela and the United States. Tune in for a conversation with a leader who has built a brand in a brand-less category, while massively growing the industry.For your celebrations this week, try Alvaro's recipe for guacamole: along with fresh Avocados From Mexico, mix in pistachios, dried cranberries, cotija cheese and roasted jalapeños.Plus check out their GuacAImole experience for Cinco de Mayo: https://avocadosfrommexico.com/cincodemayo/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose

Brad Hiranaga (Cotopaxi) | Celebrate Earth Week Through Community, Colors and Purpose

To celebrate Earth Week, Jim Stengel welcomes Brad Hiranaga to The CMO Podcast. Brad works as the Chief Brand Officer of Cotopaxi, the colorful outdoorsy brand you likely see around on streets, in airports, and of course, in the great outdoors. It’s a fast growing brand; it has just about doubled its size every year for the past three years. Cotopaxi’s products include backpacks, hip packs, jackets, and other outdoor products and experiences.Inspired by his time living in Latin America, Davis Smith founded Cotopaxi about 10 years ago in Salt Lake City. Cotopaxi is named after a volcano in Ecuador–where Davis lived–and the brand icon is a llama, for the quirky herd animals of the high Andes.Brad is a returning guest on this show. Jim chatted with Brad back in December 2020, when he was the Chief Marketing Officer for General Mills. Brad worked at General Mills for over 16 years (four as CMO). He briefly worked as interim CMO for Beyond Meat after leaving General Mills, and he joined Cotopaxi in September 2022 as its first Chief Brand Officer. Tune in to learn why Brad chose purpose as this stop on his career and how Cotopaxi is looking forward as a sustainable brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shelley Zalis (Female Quotient) | Activate Your Purpose Through Equity and Impact

Shelley Zalis (Female Quotient) | Activate Your Purpose Through Equity and Impact

With women's sports on the mind, Jim's guest this week on The CMO Podcast is Shelley Zalis, the Founder and CEO of The Female Quotient, or FQ, the ten-year-old company that curates experiences, media, and solutions that advance gender equality. The FQ is famous for its Equality Lounges at some of the most important global gatherings–like Davos, CES, SXSW, and the Cannes Creativity Festival.One of Shelley’s mantras is “to conquer imposter syndrome you must believe in yourself," and she has vividly exemplified that conviction throughout her career. Shelley began her career in consumer research, and eventually founded a company in 2000 called OTX, a pioneer in the then-emerging field of online research. Then in 2010, Shelley sold OTX to research giant Ipsos and left in 2015 to found The Female Quotient.Shelley is also the co-founder of #SeeHer, a movement led by the Association of National Advertisers to increase the accurate portrayal of women and girls in advertising and media. Shelley is a supreme connector, a tireless advocate, and a great storyteller.Follow Shelley and her travels: https://www.instagram.com/shelleyzalis/and learn more about the Female Quotient: https://www.thefemalequotient.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design

Mauro Porcini (PepsiCo) | How to Lead with a Kind and Human-Centric Approach Through Design

Joining Jim this week on The CMO Podcast is Mauro Porcini, the SVP and Chief Design Officer of PepsiCo, the $91 billion company by revenue. Pepsi’s founding dates back to 1893 with the invention of Pepsi-Cola in a small town in North Carolina. In 1965, the Pepsi company combined with Frito-lay to become PepsiCo, and has become one of the most admired food and beverage companies in the world, with brands that range from Cheetos to Mountain Dew to Gatorade to SodaStream to Quaker. Mauro is the first Chief Design Officer to appear on the podcast. And speaking of firsts–Mauro was the first ever Global Chief Design Officer at 3M (where he spent 10 years) and PepsiCo, where he has thrived for the past 12 years. Mauro was born and raised outside Milan, Italy, studied at the National College of Art and Design, and earned a Masters at the Politecnico di Milano. Mauro is an evangelist for human-centric design and has an unrivaled artistic capacity and energy level. Not to mention, he’s stylish—with GQ Italy naming him one of the best dressed people in Italy. Tune in for a conversation with one of the top design thought leaders in the world.Follow Mauro on Instagram: https://www.instagram.com/mauroporcini/And pick up a copy of his recent book "The Human Side of Innovation: The Power of People in Love with People": https://www.penguinrandomhouse.com/books/714051/the-human-side-of-innovation-by-mauro-porcini/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Froah (ETS) | Bringing Good Energy to a Brand Refresh

The guest this week on The CMO Podcast is Michelle Froah, the Global Chief Marketing & Innovation Officer at The Educational Testing Service, or ETS. ETS is the largest private educational assessment organization in the world, serving 50 million people a year in 200 countries. You probably know them better for their products, which includes the GRE admission tests for graduate and professional school, and the TOEFL tests which prepare students for university study and immigration. ETS was founded in 1947 with headquarters in Princeton, New Jersey.Michelle is a veteran brand builder. She began her career in the 1990's in Manufacturing with Procter & Gamble, and then switched over to Brand Management at P&G, where she worked in beauty care. She left P&G after almost 18 years to work for Kimberly Clark in Asia, then returned to the US to work in senior marketing roles at Samsung and MetLife. About one year ago Michelle moved to the nonprofit sector, with ETS, where she has joined the executive team to help bring about a significant brand relaunch. Jim welcomes her to discuss this new ETS refresh, his own time at the company in the 1980's and how she looks to bring her good energy to each new project.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity

Natalie Sunderland (BNY Mellon) | Celebrating 240 years with a Fresh Breath of Pride and Curiosity

This week on The CMO Podcast, Jim wraps up Women's History Month with Natalie Sunderland, the Global Head of Marketing and Communications at the Bank of New York Mellon, or BNY Mellon. This is definitely the oldest company Jim has featured on the show; BNY Mellon was established in 1784 by Alexander Hamilton, and became the first company listed on the NYSE. BNY Mellon holds nearly $48 trillion in assets under custody and/or administration. In 2024 it was one of Fortune’s Most Admired Companies, scoring high in innovation and people management. Natalie is Canadian by birth, studied at Queens University in Ontario, and joined American Express shortly after college. She stayed at AmEx for fourteen years, before moving to Citi for two years. Then she made a big jump in her career–she moved to California and joined the startup world, working at two fintech startups and one young health care company. In 2021 she decided to join BNY Mellon. As the company celebrates its 240th anniversary, Natalie joins Jim to talk about she works to build curiosity and pride within her team and beyond. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season

Jill Cress (H&R Block) | Breaking the Marketing Rules Around Tax Season

It's tax season! On this week's episode of The CMO Podcast, Jim is joined by none other than Jill Cress, Chief Marketing and Experience Officer at H&R Block–the Kansas City-based company that has been helping people with their taxes since 1955. H&R Block is one of the most ubiquitous storefronts in America with thousands of offices–almost as many locations as McDonalds! H&R Block has a big business in tax preparation–revenue is approaching $4 billion–but their ambition is changing to something larger, anchored in their purpose to provide help and inspire confidence in their clients and communities. Jim talks to Jill about about reframing a 70-year-old brand–its challenges, its opportunities–and what H&R Block is learning along the way. Jill was a guest on the show way back in January 2020–when she was transitioning from her role as CMO at National Geographic to VP of Marketing at PayPal. Now Jill returns to talk about her time at H&R Block, just in time for you to finalize your own taxes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deena LaMarque Piquion (Xerox) | Disrupting and Reinventing a 115-Year-Old Iconic Brand

Happy Women's History Month! The CMO Podcast continues to celebrate key women leaders with Jim's guest this week–Deena LaMarque Piquion, the Chief Growth & Disruption Officer at Xerox, the 118-year-old workplace products and services company. Of course, Xerox holds a special place in brand history; like Kleenex, Google, and Coke, Xerox is one of the few brands that became synonymous with its category.Today, Xerox is a $7 billion company, and more diversified than the company you likely remember. Its current slogan, “We make Work, Work” says it all. In January, Xerox announced a new operating model and organizational structure to accelerate its progress; Deena was elevated from Chief Marketing Officer to her current position as part of that reorganization. Deena is a first generation American; she studied Political Science and Government at Vassar, and earned a Masters at Georgetown in Foreign Service. Through a chance meeting at Georgetown with a CEO, Deena started her business career in Miami with Tech Data, a giant IT distribution company. Deena then spent 19 years at Tech Data before joining Xerox in 2019. Tune in for a conversation with a self-titled leader: "Mother, Inspirational Leader and Business-minded Executive. Dedicated to raising kind and productive kids.” See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports

Lara Abrash (Deloitte) | Developing the Next Generation of Women Leaders Through Sports

To kick off Women's History Month, Jim's guest today on The CMO Podcast is Lara Abrash, the Chair of Deloitte US. In June 2023, Lara was promoted to the Chair role, where she runs the largest professional services firm in the US, with about 170,000 people in her organization. Lara has worked at Deloitte for about 18 years, beginning as an audit partner in 2005. She earned her Bachelors in Economics at SUNY Albany, and her MBA in Accounting from Baruch College. Jim welcomes Lara on the podcast to talk about how she has approached leading the largest professional services firm in the US. Then, the show takes an interesting turn. Lara is an unabashed believer in the power of sports in building future women leaders, and the enormous economic opportunity for brands in the still massively underdeveloped area of women’s sports. Tune in for a conversation with an athlete herself–Lara still plays competitive softball–and learn how she looks to develop the next generation of women leaders through sports.Check out the "The real MVPs of business": https://www.youtube.com/watch?v=U5XqZ4PlQCgSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Celebrate Black History Month with BECA -- The Black Executive CMO Alliance

Celebrate Black History Month with BECA -- The Black Executive CMO Alliance

This week, The CMO Podcast celebrates Black History Month with a special episode centered on the incredibly fast start-up of an organization called BECA–the Black Executive CMO Alliance. BECA is the 3-year-old brainchild of founder & CEO Jerri DeVard, the former CMO of Verizon, ADT and Office Depot.BECA is the only alliance created and composed of Black CMOs and CXOs to address the persistent diversity problems in America’s C-Suites and boardrooms. It has gained momentum in the short three years since its founding; its membership represents a collective market cap of $800 billion.Jim is joined by three leaders whose lives have been impacted by BECA:-Gail Petersen: Chief Marketing Officer & Executive Vice President, Global Marketing & Communications at Ecolab, a global leader in water, hygiene and infection prevention solutions-DeLu Jackson: Executive Vice President & Chief Marketing Officer for the home-security company ADT-Christina Marshall-Valdez: Director of Commercialization, Southeast Asia, SC Johnson–the large, privately held consumer products company. Christina is a BECA Future Leader who has recently graduated as part of the first cohort of The BECA Playbook.Learn more about BECA at https://blackexec.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Michelle Crossan-Matos (Ulta Beauty) | Discovering Your Inner Joy and Beauty

Just in time for the month of love, this week's guest on The CMO Podcast is Michelle Crossan-Matos, the Chief Marketing Officer for Ulta Beauty. Founded in 1990, Ulta Beauty is the largest beauty retailer in the US, with sales in the $11 billion range, and growing. It offers a wide range of beauty products and salon services: 25,000 products online and across their nearly 1400 stores, from 500 well established AND emerging brands.Ulta Beauty is not just big; the company is highly innovative in how they think about their store associates, their retail media, their loyalty program, and how they work with brand partners. Michelle was born and raised in Glasgow, Scotland. She graduated from the University of Strathclyde Business School before joining P&G in Europe. After 16 years at P&G, Michelle held CMO roles at Vertu, the luxury tech brand, and Samsung US. Michelle joined Ulta about one year ago. She has two middle-school-aged children, and splits her time between Puerto Rico and the Chicago area, where Ulta Beauty is based. Of special note: Jim had the previous CMO of Ulta Beauty, Shelley Haus, on the show in October 2020. Shelley was one of the brightest stars in the industry, and sadly passed away in the summer of 2022. So, it is with poignancy that Jim welcomes her successor.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Super Bowl LVIII Marketing Roundtable Discussion

Super Bowl LVIII Marketing Roundtable Discussion

Tune in this week for The CMO Podcast's fifth annual Super Bowl Roundtable Discussion! Important marketers provide insight into how they created their Super Bowl ads and share their thoughts on the biggest marketing day of the year.Jim welcomes special co-host, Gary Vaynerchuk, Chairman of VaynerX & CEO at VaynerMedia. Joining this year's conversation:Brett O'Brien (CMO of PepsiCo Foods North America)Kory Marchisotto (CMO of e.l.f. Beauty and President at Keys Soulcare)Russell Wager (VP Marketing for KIA America)Gabrielle Wesley (CMO of Mars Wrigley North America)Andrea Zaretsky (CMO of Morgan Stanley Wealth Management)Michelle Deignan (VP of Marketing & GM of OREO)Adam Kornblum (SVP & Global Head of Digital Marketing at CeraVe)David Corns (CMO of Open Door)Eric Edge (Managing Director, Marketing & Advertising for Alaska Air)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vineet Mehra (Chime) | Building a Forward-Looking Brand Purpose

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many believe the official launch of the company was in April 2014, when Chime was featured on "Dr. Phil."Chime is a private company, with a mission to bring financial peace of mind to its customers. It has raised more than $2 billion in funding from a Who’s Who in venture capital. Revenue is estimated to be about $1 billion, with more than 20 million customers.Vineet was last on The CMO Podcast in May 2020, when he was the Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet, like Jim, began his career at P&G. Following nine years at P&G, Vineet worked at General Mills, Novartis, Johnson & Johnson, and Ancestry. Last time Jim and Vineet spoke, he had dreams of starting a pizzeria–so tune in for an update on that, plus a whole lot more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Mike Zelkind & Tisha Livingston (80 Acres Farms) | The Power of Conviction

Jim's guests on The CMO Podcast are entrepreneurs Mike Zelkind and Tisha Livingston, founders of 80 Acres Farms. Mike is the CEO of 80 Acre Farms and Tisha is the CEO of Infinite Acres, a subsidiary of 80 Acres and the tech platform that powers the company.Listeners are likely not familiar with this company, but should be. The nine-year old startup has raised more than $250 Million and revolutionized farming. 80 Acres is a pioneer in indoor, vertical farming. Imagine a farm that does not need sun, soil or favorable weather. It also does not use pesticides, and instead utilizes 100% renewable energy and 97% less water than a traditional farm, making it 300x more productive. 80 Acres Farms produce now appears in Kroger, Whole Foods, and other select retailers.Mike and Tisha met while working together at Pierre Foods. Both had backgrounds in supply chain management before becoming partners and founding 80 Acres in 2015. Tune in for a conversation with a new breed of farmers, who have a true sense of conviction to help make a better world.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

Before we get too far into 2024, let's look back at the five major business themes from the 50-plus CMO Podcasts recorded last year. To apply these lessons to our work this year, we have invited three previous CMO Podcast guests to join us for a fruitful discussion.First, Jim welcomes Julius Robinson, the Chief Sales & Marketing Officer for the US and Canada for Marriott International. Second, Samatha Maltin, Chief Marketing Officer for Sesame Workshop, the non-profit educational organization behind Sesame Street, one of the best-loved brands in the world. And the third guest is Jay Livingston, the Chief Marketing Officer at Shake Shack. Tune in for an ambitious episode–to reveal the five themes from CMOs in 2023, and to invite our guests to share their insights and advice on each theme. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jessica Correa (Unleashed Brands) | Blazing a Path to Inspire Children to Learn, Play and Grow

Jim's guest today on The CMO Podcast is Jessica Correa, the Chief Marketing Officer of Unleashed Brands, the most interesting company you have probably not heard of. It is a portfolio company of brands that focus on youth development, including Urban Air Adventure Parks, Little Gym, Snapology, and Premier Martial Arts. The business model of Unleashed Brands is similar to a franchise model–they partner with founders and help them scale with support in human resources, technology, finance, marketing, legal and insurance. Systemwide revenue is in the $800 million range.Jessica is an experienced marketer. After a BA from University of Tennessee in business and French, and an MBA from Emerson, Jessica spent nearly 13 years at Royal Caribbean. Jessica then took on CMO-like roles at Carpet One Floor & Home, Planet Fitness, and Urban Air Adventure Parks, before getting promoted to CMO of all Unleashed Brands. Tune in for a conversation with a CMO who thinks a lot about how kids learn, play and grow.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

Taylor Berry (Tito's Handmade Vodka) | Learn to be the Second Best at Everyone's Job

We're still feeling that party energy of the holidays as Jim welcomes Taylor Berry, the VP of Brand Marketing at Tito’s Handmade Vodka, to The CMO Podcast. Austin-based Tito’s may be handmade, but it is no small brand. Tito’s is the number 1 best-selling vodka brand in the US, with revenue in the $2 billion range. Its story is a classic American Dream saga. Bert “Tito” Beveridge–yes Beveridge is his real last name–founded the brand in 1995 after failed ventures in the oil and drilling industry, and in mortgage lending. Taylor has worked at Tito’s about 5 and a half years, with four years as the head of brand marketing. An LA native and graduate of USC, Taylor now makes Austin his home. Interestingly, Tito’s is Taylor’s first time on the client side; he spent the first several years of his career on the agency side, working with the creative powerhouses TBWA/Media Arts, Droga 5, and SS+K. So, pour yourself a Tito’s cocktail, and listen up as Taylor takes us behind the scenes of one of the great brand stories of our times. Plus, he announces the “With Tito’s” brand platform and the Tito's Spokescart.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.