Business Beyond the Mic

Carli van Heerden

Join Carli van Heerden, CEO and Founder of We Edit Podcasts as she sits down with entrepreneurs, brand builders, podcasters, and thought leaders to deep dive into the business of podcasting and find out what it really takes to create and sustain a successful show. They uncover it all, so that you too, can learn it all! This is Business Beyond the Mic, together, let’s uncover the art of podcasting!

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Episodes

034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk
May 13 2024
034: How to Successfully Relaunch Your Podcast After a Tricky Co-Host Split Amber Romaniuk
Navigating a podcast relaunch after co-hosts have split can feel impossible, but today, we are joined by Amber Romaniuk to share her expertise on the topic and show us that it is, in fact, possible to make your podcast a success again by showing up authentically! Amber is an emotional eating, digestive, and hormone expert, and after years of binge eating and massive weight fluctuation, Amber decided to turn her life and relationship with food around, now, she is helping others do the same through her work and incredible podcast, The No Sugarcoating Podcast. In this conversation, you’ll hear all about what inspired Amber to start her podcast and how a co-host split gone sour forced her into starting over and eventually led to more success than she could’ve imagined! We discuss how Amber handled the relaunch of the podcast through her authenticity and ardent desire to help the world heal before she shares all of the unexpected benefits she’s seen after going solo. She even shares advice for anyone going into a podcasting partnership as well as what she has learned from her own. This episode is filled with pearls of wisdom and inspiration to show up as yourself in the world so be sure to tune in now!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode: Amber RomaniukAmber Romaniuk on YouTubeAmber Romaniuk on FacebookAmber Romaniuk on InstagramEmotional Eating QuizSchedule a Complimentary Body Freedom SessionThe No Sugarcoating PodcastThe No Sugarcoating Podcast on Apple Podcasts Episode 9: Leveraging Your Podcast to Open Doors to New Business Opportunities with Heather Pearce CampbellConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts
032: The Organized Podcaster’s Path to Success with Laurie Palau
Apr 29 2024
032: The Organized Podcaster’s Path to Success with Laurie Palau
Organization is a key element to making your podcast a success and unfortunately, it isn’t a skill that comes naturally to everyone! Joining Carli today on the show is the incredible founder of Simply B Organized and the host of This Organized Life Podcast, Laurie Palau to share her podcasting journey and how podcasters can find success through organization! Laurie believes that streamlining your scheduling can make your podcasting experience so much easier and stresses the importance of consistency. Join the conversation as we dive into how to go from solo cast to interviewing guests, how Laurie measures her podcast’s success, what made her decide to add a second shorter episode to her show, and so much more! Hear all about how taking risks helped Laurie monetize her podcast and everything podcasting has taught her about life and business. Lastly, Laurie reminds us that our podcast guests are not responsible for promoting our show! This episode is filled with nuggets of wisdom so be sure to tune in now!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode: Laurie Palau on LinkedInLaurie Palau on XLaurie Palau on InstagramSimply B OrganizedAsk an Expert Call in LinkThis Organized Life PodcastHot Mess: A Practical Guide to Getting OrganizedPodcast MovementAcuity SchedulingConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts
030: The Keys to a Successful Podcast Launch with Carli and Reuben
Apr 15 2024
030: The Keys to a Successful Podcast Launch with Carli and Reuben
The official launch of your podcast is a pivotal part of the whole journey; some might call it the genesis of your show. On the Business Beyond the Mic podcast, Carli welcomes one of our very own, Reuben Bester. Reuben is the productions manager at We Edit Podcasts, and he also heads up all of our client relations and handles all of our podcast launches. We believe that launching your podcast need not be a stressful experience. Instead, it should be a process that enables you to effectively communicate your approach to engaging with your target audience.Join the conversation as we dive into the ins and outs of the podcast launching process; we get into the fuss of everything behind the launch and delve into our array of client packages, exploring their ideal fits. From there, we plunge into a discussion ranging from optimal practices for recording your debut episode to essential launch day must-haves. Furthermore, we share our post-launch strategies for sustaining momentum! Enjoy. For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode:Reuben Bester on LinkedInReuben Bester on InstagramBest Podcast Setups for Every Budget [2021]Shure MV7BuzzsproutOvercastConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts
029: Podcasting Beyond Boundaries by Building a Vast Repertoire with Jonathan Warncke
Apr 8 2024
029: Podcasting Beyond Boundaries by Building a Vast Repertoire with Jonathan Warncke
Embark on a journey of podcasting innovation as we explore the art of transcending borders through a diverse podcasting repertoire guided by the expertise of Jonathan Warncke. Jonathan is a creative director, brand strategist, copywriter, and podcast producer with over 15 years of experience in these roles. His career spans working in leading agencies in both South Africa and Spain, honing his skills as a copywriter and creative director. In addition to his role as an in-house creative director at Virgin Active South Africa, Jon founded Ping, a podcast production studio, in 2019. He also serves as the managing director of the South African Podcasters Guild and hosts a variety of intriguing podcasts.Discover the inspiration behind Jonathan's diverse podcasting ventures, his evolution as a podcaster, and the insights gained from extensive experimentation, that lead him to the conclusion that in-person interviews are his go-to podcasting format. Tune in to hear why community is integral to the growth of your podcast. Start listening now! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode: Jonathan WarnckeJonathan Warncke on LinkedInJonathan Warncke on InstagramJonathan Warncke on XPing ProductionsVirgin Active South AfricaSouth African Podcasters GuildOff The GridSouth African Ex-PatsVisualise ThisHow to Make a Podcast in South AfricaAudacityAlituHindenburgReaperFreakonomics99% InvisiblePatreonDan Dewes By Kids For Kids Seth GodinConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts
028: Embracing the Power of Podcast Conversations with Dr. Charlotte Huntley
Apr 1 2024
028: Embracing the Power of Podcast Conversations with Dr. Charlotte Huntley
It is relatively easy for anyone to start a podcast, keeping the momentum and making it a long-term success is where the challenge lies! Today on Business Beyond the Mic, Carli is joined by the incredible epidemiologist, public health guru, entrepreneur, and podcast host, Dr. Charlotte H Huntley to discuss the power of conversation in the world of podcasting! With 12 years of experience in public health and a prior 10 in microbiology, Dr. Huntley has a wealth of experience in her field of epidemiology and is using her reach to educate people in public health through podcasting.In this conversation, we discuss her career journey, the power of communication through podcasting, how she made use of her existing connections to kickstart her show, the importance of being aware of the needs of your audience, and so much more! We go on to talk about the danger of comparison before Dr. Huntley tells us how she measures her podcast’s success. Our guest also tells us about her new show and what it takes to sustain a successful podcast! Finally, she explores how podcasting has opened up the entire world for her and how having an editing team has been the most incredible investment. Thanks for tuning in!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:Dr. CH HuntleyDr. CH Huntley LinktreeDr. CH Huntley on LinkedInPublic Health Epidemiology Conversations PodcastPublic Health EntrepreneursDr. CH Huntley on XDr. CH Huntley on InstagramDr. CH Huntley on FacebookPHEC Episode 344: Behind the Scenes with Podcasting Expert, Carli Van HeerdenHubSpot Podcast Network Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on InstagramCarli on XWe Edit Podcasts
027: From Systemization to Automation: Making Podcast Magic Happen with Dolly DeLong
Mar 25 2024
027: From Systemization to Automation: Making Podcast Magic Happen with Dolly DeLong
Are you struggling to implement reliable systems to support you in the podcasting process? Then look no further than today’s conversation with Dolly DeLong on how to leverage systemization and automatic processes to create a sustainable schedule! Based in Nashville, Dolly isn't just your ordinary family photographer. She’s a systems and workflow educator who's mastered the art of podcasting magic. Her Systems and Workflow Magic Podcast and YouTube channel are excellent resources for anyone wanting to learn more about systems and workflow. In this episode, we explore Dolly's journey into podcasting and how she seamlessly integrates systems and workflows to support her process. From her efficient batch recording system to leveraging CRM tools like Dubsado, Dolly exemplifies how taking a considered approach to organization leads to podcasting success. You’ll also learn about her unique monetization tactics and the power of private podcasts in growing your business. Tune in for actionable strategies and inspiring anecdotes from Dolly's podcasting playbook!Resources from Today’s Episode:Dolly DeLong PhotographyDolly DeLong on YouTubeDolly DeLong on InstagramDolly DeLong on FacebookDolly DeLong on PinterestSystems and Workflow MagicSystems and Workflow Magic PodcastMy First MillionDubsadoRiversideConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts
025: March Money Madness: Podcast Monetization Strategies with Carli & Jennay
Mar 11 2024
025: March Money Madness: Podcast Monetization Strategies with Carli & Jennay
Whether you are new to podcasting or a seasoned podcaster, monetization may have crossed your mind. But where do you start? Joining Carli on the podcast is our resident guest, and a vital part of the We Edit Podcasts team, our Head of Content, Jennay Horn! With St. Patrick’s Day around the corner, we’ve decided to professionally dub March as the Month of Money, and what better topic to start us off than how to monetize your podcast?In this conversation, Carli and Jennay delve into the three key things to get into place before even beginning to approach monetization, they unpack different strategies and options, share the best ways to find success, and emphasize the importance of having a loyal audience. They unpack valuable insights on all things podcasting monetization, including what to do if you get turned down! To learn more, press play now.For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:Jennay Horn on LinkedInhttps://www.patreon.com/ 005: Podcasting for the People with Abagail PumphreyThe Podcast Digest003: Unlocking Your Podcast’s Potential by Building Through Community with Ashley Menzies BabatundeHubspot Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on InstagramCarli on XWe Edit Podcasts
024: Run Your Podcast like a CEO with Kirsten Screen
Mar 4 2024
024: Run Your Podcast like a CEO with Kirsten Screen
What would it look like to truly take charge of every aspect of your podcast? During this episode, we welcome an entrepreneur who has taken several businesses from zero to seven figures, both alone and alongside her husband. Kirsten Screen is a Registered Dietician turned Coach speaking on and mentoring other female entrepreneurs on taking the leap and scaling their dream enterprises. As host of The Embodied CEO Podcast, she empowers female solopreneurs to step into their power and not just demand a seat at someone else’s table but set up their own.Tuning in, you’ll hear all about Kirsten’s journey to podcasting, from overcoming fears to starting out with a co-host before running the show alone, and more! Kirsten offers a powerful reminder that we are the CEOs of our own lives and urges us to take control and make the necessary changes to every area of our lives, whether it’s through delegation, overcoming our fears, or embracing the inevitable changes that come with being human.For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:Kirsten ScreenKirsten Screen on InstagramThe Embodied CEO PodcastWild Home Podcasting Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on InstagramCarli on XWe Edit Podcasts
023: Insider Strategies to Successfully Launch and Grow Your Show with Steph Taylor
Feb 26 2024
023: Insider Strategies to Successfully Launch and Grow Your Show with Steph Taylor
What if your podcast could become your business’s strongest lead generator? Today on the show, we welcome Steph Taylor, an online business strategist helping service-based business owners build businesses that are profitable when they are not at their laptops. She is the host of the Imperfect Action Podcast, which has clocked more than 2 million downloads and counting, and the creator of Podcast Launch Plan, where she equips fellow hosts on their journey to success.During this conversation, you’ll learn how your life can begin to change when you stop overthinking every choice you make and instead embrace imperfect action. We discuss the many benefits of creating a podcast, facing your fears, and creating content with your dream listener in mind. Steph also shares how the HubSpot Network has bolstered her podcasting journey. With more than 700 podcast episodes behind her, Steph has plenty of insights to share with us today. Tune in to hear more.For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode: Steph TaylorSteph Taylor on InstagramImperfect Action PodcastPodcast Launch PlanHubSpot Podcast Network Connect with Carli: Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on InstagramCarli on XWe Edit Podcasts
022: Self-Care Tips for Podcasters During the Month of Love with Carli van Heerden
Feb 19 2024
022: Self-Care Tips for Podcasters During the Month of Love with Carli van Heerden
If you’re a podcast host, you’re probably in it for the long haul, and that means you need to take care of yourself! Joining Carli today is beloved in-house guest and resident Content Director at We Edit Podcasts, Jennay Horn, to share top self-care tips for podcasters in honor of Valentine’s Day.  Tuning in, you’ll hear some excellent recommendations to get into the Valentine’s Day mood, from our favorite romcoms to the podcasts that are giving us life, along with some of the most valuable things we've learned when it comes to self-care and podcasting. We get into the importance of taking care of your mind and body, making time for things that bring you joy (which includes listening to podcasts!), plus a whole lot more. Remember: self-care isn't selfish. It's essential for sustained creativity and fulfillment in our craft. Happy Valentine’s Day! For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode:Jennay Horn on LinkedInWe Edit PodcastsWe Edit Podcast: The Podcast DigestThe Best Podcast Recommendations for Valentine’s Day 202410 Vocal Tips For Podcasting You Didn't Know You NeededYou’ve Got MailAmélieMusic and LyricsLeap YearShe's the ManLove ActuallyNotting HillThe Perfect PairingMs. CongenialityDear Sugar PodcastMeet Cute Rom-Coms PodcastModern Love PodcastModern Love: How Bibliophiles FlirtNewly WedsConnect with Carli:Business Beyond The Mic on Spotify Business Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramBusiness Beyond The Mic on YouTubeCarli van HeerdenCarli on Instagram Carli on XWe Edit Podcasts
021: Bringing Simplicity into Every Aspect of Your Podcasting Process with Matt Lyles
Feb 12 2024
021: Bringing Simplicity into Every Aspect of Your Podcasting Process with Matt Lyles
Do you ever look at the world’s top brands and think, how do they do it? Matt Lyles believes that it's because they provide customers with one thing that most brands don’t: simplicity. Matt is the Chief Experience Officer at Brand Builders Group, and he joins us today to discuss the success of his globally-ranked SIMPLE Brand Podcast, where he hosts some of the smartest minds in business to help listeners simplify their customer and employee experience.In this episode, Matt shares his launch story and tells us why spending time in a cabin in the woods was all the inspiration he needed. He offers amazing advice for new podcasters, tools to help you make big decisions, and insight into his process for securing guests. He also takes us through his strategies for analyzing his podcast metrics and reminds us that qualitative metrics are more valuable than quantitative metrics in the long run. To learn how to bring simplicity into every aspect of your podcasting process, tune in today!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:Matt LylesBrand Builders GroupSIMPLE Brand PodcastMatt Lyles on LinkedInMatt Lyles on XMatt Lyles on InstagramPower-Up Podcasting® with Patt FlynnAudio-Technica ATR2100 Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramCarli on InstagramCarli on XWe Edit Podcasts
020: Monetizing Your Podcast While Staying True to Your Purpose with Arielle Nissenblatt
Feb 5 2024
020: Monetizing Your Podcast While Staying True to Your Purpose with Arielle Nissenblatt
Arielle Nissenblatt wants to help you to find your new favorite podcast! After discovering podcasts for the first time in 2014, she was hooked. Today, she hosts Feedback with Earbuds and the Trailer Park Podcast, works as a community marketing manager at Descript and a consultant at Tink Media, and more. She is also the founder of Earbuds Podcast Collective, co-founder of Podcast Taxonomy, and a passionate advocate for growing the podcast industry!During this conversation, Arielle shares the passion for all things audio that led her to create a newsletter that evolved into one of the podcasts she hosts today. Arielle is a thought leader in the podcasting space and generously shares her hard-earned wisdom about monetization strategies and sponsorship, building credibility, and truly podcasting from your purpose.For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes. Resources from Today’s Episode:Arielle NissenblattArielle Nissenblatt on InstagramArielle Nissenblatt on XEarbuds Podcast CollectiveTink MediaDescriptPodcast TaxonomyFeedback with Earbuds PodcastTrailer Park PodcastSerialSquadcastPodNewsJames CridlandPodrollTrailergramFocusriteAushaPodcornAirtableNotion Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramCarli on InstagramCarli on XWe Edit Podcasts
019: Harnessing the Power of Flexibility to Drive Your Podcast Content with Dr. Shainna Ali
Jan 29 2024
019: Harnessing the Power of Flexibility to Drive Your Podcast Content with Dr. Shainna Ali
Being open-minded and flexible along on your podcasting journey creates freedom and gives direction to how we shape content. Ultimately, these qualities help us to better serve our audience! Joining us today on the Business Beyond the Mic podcast, is Dr. Shainna Ali, a mental health counselor, educator, and advocate, who is dedicated to destigmatizing mental health counseling and promoting global awareness of the importance of mental wellness. As the owner of Integrated Counseling Solutions LLC in Central Florida, she operates a strength-focused mental health clinic. Dr. Shainna hosts the Mental Wellness Practice Podcast, offering practical strategies for cultivating mental well-being. She is the bestselling author of the Self-Love Workbook and Self-Love Series, featured in numerous media outlets, and has received accolades, including UCF's 30 under 30 and Noble Knights Distinctions, for her contributions to mental wellness. As you tune in to this episode, you’ll discover the person behind Dr. Shainna, including her passions and aspirations, as we explore her podcasting journey. She stresses the importance of aligning your podcast with purpose and shares insights on what she wishes she knew before starting, the impact of high personal standards, and highlights three of the benefits of launching her show. Don’t miss out on this insightful conversation, so start listening now. Enjoy!For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.Resources from Today’s Episode: Dr. Shainna AliDr. Shainna Ali on InstagramDr. Shainna Ali on LinkedInMental Wellness Practice PodcastThe Self-Love Workbook: A Life-Changing Guide to Boost Self-Esteem, Recognize Your Worth, and Find Genuine Happiness Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramCarli on InstagramCarli on XWe Edit Podcasts
017: Tracking the Pulse of the Podcasting World with James Cridland
Jan 15 2024
017: Tracking the Pulse of the Podcasting World with James Cridland
If you're new to the podcasting scene and seeking a go-to source for the latest industry news and daily updates, Podnews is your ultimate destination. We are so excited to welcome James Cridland to the podcast today. James, editor of Podnews and a seasoned radio futurologist, writer, consultant, and public speaker, has been a prominent figure in the audio industry since 1989. With an impressive track record, he introduced the world's first streaming radio smartphone app in 2005 for the original Virgin Radio in London, launching daily podcasts earlier in that year. In 2007, he joined the BBC, working on the BBC Player for radio and dramatically increasing the service's audio quality. After contributing to the foundation of the UK Radioplayer, he worked globally with businesses such as Canada's Vista Radio, Pure and Frontier Silicon, talkSPORT, ABC, and media companies worldwide. His focus was guiding them on the benefits and challenges that new platforms bring to their business.As we jump into this incredibly insightful conversation, James shares the story of building Podnews and its success, highlighting lessons learned. We delve into community engagement, the importance of consistency, and James' advice on effective show monetization. He emphasizes the significance of analyzing show metrics, and podcast trends, and understanding audience behavior. Be sure not to miss out on this great conversation. Thanks for listening!Podnews Daily, Podnews Weekly Review For more key takeaways from this episode, be sure to check out Business Beyond The Mic Show Notes.  Resources from Today’s Episode: James CridlandJames Cridland on LinkedInJames Cridland on XJames Cridland Cellphone Australia: +61 447 692 743James Cridland Phone Number UK: +44 20 7100 1811James Cridland ContactJames Cridland BlogPodnewsNew Podcast TrailersPodcast MovementThe Podcast ShowApple Podcast ConnectSpotify for PodcastersPodcast Industry Data Connect with Carli:Business Beyond The Mic on SpotifyBusiness Beyond The Mic on Apple PodcastsBusiness Beyond The Mic on InstagramCarli on InstagramCarli on XWe Edit Podcasts