AI in Marketing: Unpacked

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe. But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper customer connections. Today, we're joined by an expert who's cracked the code on blending cutting-edge AI with rock-solid ethics. Ladies and gentlemen, I'm thrilled to introduce Sarah Lloyd Favaro, a true pioneer in the realm of responsible AI innovation. With a rich background spanning technology consulting, data science, and enterprise content management, Sarah has been at the forefront of AI integration across various industries. Formerly with Verizon, her work with global giants and her passion for AI literacy have positioned her as a thought leader in responsible AI implementation. AI in Marketing: Unpacked host Mike Allton asked Sarah Lloyd Favaro about: ✨ Ethics Drives Innovation: Responsible AI isn't a constraint; it's a catalyst for creative, effective marketing solutions. ✨ Transparency Builds Trust: Open communication about AI use strengthens customer relationships and brand loyalty. ✨ Continuous Learning is Key: Staying informed about AI ethics ensures marketers can adapt to evolving standards and technologies. Learn more about Sarah Lloyd Favaro Connect with Sarah Lloyd Favaro on LinkedIn Connect with Sarah Lloyd Favaro on X Resources & Brands mentioned in this episode Learn Bold - Global Responsible AI Learning & Development - Future of Work Microsoft’s Pillars of Responsible AI Miri Rodriguez Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou “LinkedIn started harvesting people's posts for training AI without asking for opt-in” EU Artificial Intelligence Act NLP Custom GPTs for Marketers: Work Smarter, Not Harder  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/responsible-ai-marketing-where-innovation-meets-integrity/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of 'AI in Marketing: Unpacked'! Today we're doing something a little different. Instead of our usual interview format, we're conducting a live consulting session, an AI Makeover, with a creative entrepreneur who's already using AI in fascinating ways. Our guest today is Matthew Spiller, also known as Vibeproxies954 in the Magic the Gathering community. Matthew has been leveraging AI to enhance his content creation and streamline his business processes for his Magic the Gathering-related products. That’s a collectible card game that I, too, have been playing since the mid-nineties and am excited to geek out just a little bit. In this session, we'll explore how Matthew is currently using AI, identify areas for improvement, and brainstorm new strategies to take his business to the next level. Whether you're a content creator, a game enthusiast, or just curious about practical AI applications in niche markets, this episode is packed with insights you won't want to miss. So, let's dive in and unpack the AI-powered world of Magic the Gathering content creation! AI in Marketing: Unpacked host Mike Allton talked to Matthew Spiller about: ✨ Defining a Targeted AI Strategy: Matthew learned how to create AI-powered audience and brand voice personas, allowing him to craft content that truly resonates with his Magic: The Gathering niche—an approach any business can use to sharpen their messaging. ✨ Streamlining Content Creation with AI: By using AI for social media posts, Matthew transitioned from manual, daily posting to a streamlined, batch-created schedule. Listeners will learn how AI can help them save time and ensure consistent, authentic engagement. ✨ Automating Operations for Growth: Matthew explored ways to automate inventory and customer engagement with AI, reducing manual tasks and creating a foundation for scalable growth—ideal for any small business looking to expand sustainably. Learn more about Matthew Spiller Connect with Matthew Spiller on Threads Resources & Brands mentioned in this episode Vibeproxies954 Magic: The Gathering Wizards of the Coast Etsy Wordpress WooCommerce Salesforce Einstein Agorapulse DeepL Chatbot Builder AI How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Mirabella AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-makeover-how-ai-took-a-creators-brand-from-manual-to-magical/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine waking up to find that while you slept, your entire marketing strategy for the next month has been planned, your social media content calendar is filled, and a dozen perfectly crafted email campaigns are ready to go. Sound like a dream? Well, it's time to pinch yourself because this is the new reality for savvy solo entrepreneurs harnessing the power of AI. In today's episode, we're diving into a world where your limitations as a one-person show become a thing of the past. A world where scaling your marketing efforts doesn't mean sacrificing your work-life balance or burning through your savings on new hires. Instead, it means embracing a secret weapon that's transforming the landscape for solo entrepreneurs everywhere: AI as your virtual marketing team. But let's be real for a moment. As exciting as this sounds, you might be thinking, "AI? Isn't that complicated? Don't I need to be a tech wizard to make this work?" This is where our extraordinary guest comes in to blow those concerns out of the water. This is where our guest today comes in with a game-changing solution. I'm thrilled to introduce Niki Dunagin, a creative entrepreneur and the mastermind behind The CEO of Chatbots. Niki has revolutionized the way solo entrepreneurs approach their businesses by harnessing the power of AI. She's helped countless creative professionals build custom AI assistants that handle everything from copywriting to brand direction, all while keeping the process fun and low-effort. Niki isn't just talking about using a few AI tools here and there. She's pioneered a approach that transforms AI into a virtual team, capable of supporting solo entrepreneurs in ways previously thought impossible without hiring. Her methods have enabled creative professionals to scale their marketing efforts, fill skill gaps, and achieve results that rival those of much larger companies. AI in Marketing: Unpacked host Mike Allton asked Niki Dunagin about: ✨ AI as Team Members: Understand how to view AI tools as virtual team members rather than just software. ✨ Scalable Marketing Solutions: Learn strategies for scaling marketing efforts without the need for traditional hiring. ✨ Personalized AI Integration: Discover techniques for customizing AI to align with your unique business voice and needs. Learn more about Niki Dunagin Connect with Niki Dunagin on Instagram Connect with Niki Dunagin on Threads Resources & Brands mentioned in this episode The Creative Copilot The CEO of Chatbots Clone Wars: How Your AI Twin Can Crush Your Competition with Andrew Davis Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton AI-Powered Podcast Production: My Podcast Tech Stack Unlock Your Brand Story: Lessons from My AI-Assisted Journey AI-Driven Content: Transformations and Triumphs with Molly Mahoney Magai, A Killer AI Tool for Marketers Dustin Stout AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/scaling-without-hiring-the-ai-secret-to-marketing-success-for-entrepreneurs/ Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but potentially game-changing for your business. Andrew Davis is a marketing Jedi Master who's been at the forefront of digital innovation for years. He's worked with an impressive roster of clients including Kraft, Walmart, and PepsiCo, and his insights have graced the stages of over 1,000 events including those I’ve run for Agorapulse. As the author of multiple bestselling marketing books, he's now delivering powerful AI keynotes at prestigious conferences like MAICON and B2B Forum, helping marketers across the galaxy harness the force of AI. AI in Marketing: Unpacked host Mike Allton asked Andrew Davis about: ✨ AI-Enhanced Creativity: Understand how Digital Doppelgängers amplify human creativity rather than replace it. ✨ Competitive Edge: Learn strategies to leverage your AI twin for a significant market advantage. ✨ Future-Proof Skills: Identify the human skills that become more valuable when working with AI collaborators. Learn more about Andrew Davis Connect with Andrew Davis on LinkedIn Resources & Brands mentioned in this episode Andrew Davis LinkedIn Profile Makeover: Harnessing AI for Professional Branding w/ Viveka von Rosen Gary Vaynerchuk Brandscaping: Unleashing the Power of Partnerships Deepak Chopra Custom GPTs for Marketers: Work Smarter, Not Harder w/ Mike Allton Miri Rodriguez HeyGen ElevenLabs RunwayML Paul Roetzer AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing w/ Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/clone-wars-how-your-ai-twin-can-crush-your-competition/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to customer service, learn step-by-step how to build AI assistants that truly understand your brand and marketing goals. Whether you're new to AI or looking to level up your automation game, this episode delivers actionable insights to transform your marketing workflow. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Build Your Perfect Assistant - Learn the step-by-step process of creating Custom GPTs tailored to your specific marketing needs. ✨ Maintain Brand Consistency - Discover how to train your Custom GPT to perfectly match your brand voice across all marketing channels. ✨ Automate With Confidence - Master the balance between AI automation and human oversight to optimize your marketing workflow. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Magai OpenAI’s ChatGPT Anthropic’s Claude Google’s Gemini AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/custom-gpts-for-marketers-work-smarter-not-harder/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence. Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka's got the inside scoop on maximizing your LinkedIn impact through AI. Whether you're a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let's dive in and start harnessing the power of AI for your professional branding! AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about: ✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it. ✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding. ✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market. Learn more about Viveka von Rosen Connect with Viveka von Rosen on LinkedIn Resources & Brands mentioned in this episode Vengroso Beyond the Dream Board Jordache Johnson Magai Canva Chad Peterson The Ultimate Guide to the Perfect LinkedIn Profile BrandWell Julia McCoy AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/linkedin-profile-makeover-harnessing-ai-for-professional-branding/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena. Our guest, Nicky Saunders, is a content strategy wizard who's used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky's got the inside scoop on leveraging AI for maximum impact. AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about: ✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands. ✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production. ✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight. Learn more about Nicky Saunders Connect with Nicky Saunders on LinkedIn Subscribe to Nicky Saunders on YouTube Follow Nicky Saunders on Instagram Follow Nicky Saunders on Threads Resources & Brands mentioned in this episode Deeper Than The Brand Eleven Labs inVideo RunwayML Opus Clip vidIQ RenderNet Napkin AI Dr. Eric Thomas Fireflies.ai Gamma Austin Armstrong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world. But what if I told you that embracing AI doesn't have to be a daunting challenge? What if there was a way to transform those doubts into your competitive advantage? Today, we're going to flip the script on AI anxiety and show you how to harness its power to revolutionize your business and career, regardless of your industry or technical background. Joining us today is Emily Baillie, a digital marketing and AI trainer, speaker, and professor with over 15 years of industry experience. Recognized as a "Top Artificial Intelligence Voice" on LinkedIn and a member of the Canadian Marketing Association, Emily works with organizations across Canada to leverage marketing technology effectively. As a part-time professor at McMaster University, she advocates for a human-first approach to AI, focusing on complementing rather than replacing human talent. Emily's unique perspective and extensive experience make her the ideal guest to help us understand and overcome common AI resistance in business. AI in Marketing: Unpacked host Mike Allton asked Emily Baillie about: ✨ Actionable Strategies for AI Adoption - Practical steps to integrate AI into your business operations without disruption. ✨ Overcoming AI Anxiety - Techniques to build confidence in using AI tools and interpreting their outputs. ✨ Future-Proofing Your Business and Career - Insights on developing AI skills and strategies that will be crucial in the coming years. Learn more about Emily Baillie Connect with Emily Baillie on LinkedIn Connect with Emily Baillie on X Resources & Brands mentioned in this episode Compass Content Marketing How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Noble Mirabella Zapier The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Jasper Jessica Hreha Marketing AI Council Otter.ai Firelies.ai Runway Read.ai Microsoft Co-Pilot AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-doubt-to-confidence-embracing-ai-in-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered content optimization. We've all heard the buzz about AI, but how can it actually improve our content's quality and relevance? More importantly, how can it help us create content that truly converts? These are the questions keeping marketers up at night, and we're about to get some answers. To guide us through this AI-driven content revolution, we have a true expert in the field. I'm thrilled to introduce Audrey Chia, a powerhouse in the world of content strategy and AI marketing solutions. Audrey has made waves in the industry, working with major brands to transform their content strategies using cutting-edge AI tools. With a track record of driving remarkable results for her clients, Audrey has become a go-to authority on leveraging AI for marketing success. Her innovative approaches have not only boosted content quality but have also significantly improved SEO performance and conversion rates for businesses across various sectors. AI in Marketing: Unpacked host Mike Allton asked Audrey Chia about: ✨ AI-Enhanced Quality: Leverage AI tools to elevate content quality, ensuring it meets and exceeds audience expectations. ✨ Relevance Through Data: Utilize AI-driven insights to create hyper-relevant content that resonates with your target audience. ✨ Balanced Approach: Combine AI capabilities with human creativity for optimal content performance and authenticity. Learn more about Audrey Chia Connect with Audrey Chia on LinkedIn Resources & Brands mentioned in this episode Close With Copy Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Sybill Fireflies Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Twise Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/content-that-converts-leveraging-ai-for-quality-and-relevance/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back? Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we’re missing out on huge opportunities. It’s frustrating, right? You want to provide an exceptional customer experience and see a return on your investment, but it's hard to keep up with the demands and expectations. Enter Kelly Noble Mirabella. She’s a digital marketing guru and the brains behind Stellar Media Marketing. Kelly has cracked the code by using AI to make smarter, super-effective chatbots that totally transform customer interactions. With over a decade in social media marketing, Kelly’s not only a sought-after speaker and consultant but also the COO of Chatbot Builder AI. She’s here to spill the secrets on how these AI chatbots are game-changers for boosting engagement and driving impressive ROI. Get ready to rethink how you interact with your customers! AI in Marketing: Unpacked host Mike Allton asked Kelly Mirabella about: ✨ Smarter Engagement: Understand how AI chatbots provide more intelligent and personalized customer interactions. ✨ Boosted ROI: Learn how integrating AI chatbots can lead to higher lead generation and return on investment. ✨ Getting Started: Gain practical tips for implementing AI chatbots, even on a smaller budget. Learn more about Kelly Mirabella Connect with Kelly Mirabella on LinkedIn Connect with Kelly Mirabella on YouTube Resources & Brands mentioned in this episode Stellar Media Marketing Chatbot Builder AI Ryan Baggott Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt The 5 P’s of Prompt Engineering Purpose Profile People Persistency Perfection Agorapulse Baby Got Bot YouTube Channel The AI Revolution is Here: What Every Marketer Needs to Know with Mike Allton  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/how-an-ai-chatbot-is-redefining-customer-interaction-and-boosting-roi/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the pace of digital change, or the very concept of digital transformation? Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you’re collecting without feeling overwhelmed by its volume and complexity? These are some of the common pains businesses face when navigating digital transformation. The good news is that AI can help transform these challenges into opportunities, offering powerful solutions to streamline processes, enhance customer experiences, and make smarter, data-driven decisions. But how exactly can AI be a catalyst in your digital transformation journey? To help us explore this topic, we’re joined by Sharon Gai, a leading expert in e-commerce and digital transformation. Sharon brings a wealth of knowledge from her extensive career and thought leadership at platforms like TEDx and Singularity University. She’ll share actionable insights on how AI can help businesses not only overcome their digital transformation hurdles but turn them into growth opportunities. AI in Marketing: Unpacked host Mike Allton asked Sharon Gai about: ✨ Overcoming Challenges with AI: Understand how AI can help businesses overcome the common hurdles in digital transformation. ✨ Turning Challenges into Opportunities: Learn about real-world examples where AI has transformed challenges into opportunities. ✨ Future Trends in Digital Transformation: Discover emerging AI technologies and trends that will shape the future of digital transformation. Learn more about Sharon Gai Connect with Sharon Gai on LinkedIn Resources & Brands mentioned in this episode SharonGai.com Tmall Paul Roetzer Katie Richman Crew AI Alison.ai Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-catalyst-turning-digital-transformation-challenges-into-opportunities/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt. Sunny is a seasoned marketing consultant who has helped B2B and B2C companies with strategic marketing solutions. Recently, she harnessed the power of AI to streamline data parsing and enhance strategic decision-making for the University of Arizona, saving 230 times the amount of time it would have taken manually. In today's episode, Sunny will share how she uses AI as both an eager intern to handle heavy-lifting tasks and as a thought partner to sharpen her strategic thinking. She’ll walk us through real-world applications and provide actionable insights on harnessing AI to elevate your marketing strategy. So, buckle up, you’re about to discover the future of strategic marketing! AI in Marketing: Unpacked host Mike Allton asked Sunny Hunt about: ✨ AI-Driven Insights: AI can streamline and enhance strategic decision-making by handling data-heavy tasks and identifying gaps in thinking. ✨Efficiency Boost: Leveraging AI can save significant time and resources, allowing marketers to focus on creativity and strategy. ✨Future of Marketing: The role of AI in marketing is evolving rapidly, offering new opportunities for smarter, more effective campaigns. Learn more about Sunny Hunt Connect with Sunny Hunt on LinkedIn Resources & Brands mentioned in this episode Hunt Interaction Convince & Convert Chris Penn Paul Roetzer The Artificial Intelligence Show Robert Rose The MarTech Show Agorapulse Alison.ai Andy Crestodina on Content Gap Analysis Microsoft Co-Pilot Chris Carr Ardath Albee Marketing and Analytics and Data Science Convention  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/outthink-your-competition-ai-in-marketing-strategy/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do demographic trends among early adopters of generative AI shape consumer behavior? In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these waters. Michael Nevski is a rockstar in the world of market research and data analytics from Visa. He's spent his entire career turning data into actionable insights that drive business growth. With a knack for uncovering demographic trends and behavioral patterns, Michael's insights have the power to transform marketing strategies. Today, we'll learn how marketers can decode these trends to craft more effective campaigns, engage their audience better, and stay ahead of the competition. Get ready for some invaluable takeaways that will help you leverage generative AI to its fullest potential. AI in Marketing: Unpacked host Mike Allton asked Michael Nevski about: ✨ Demographic Insights: Learn the key characteristics and motivations of early adopters of generative AI across different demographic segments. ✨ Behavior Trends: Gain an understanding of how shopping preferences and spending patterns vary among early AI adopters by age, gender, and income level. ✨ Marketing Strategies: Discover actionable strategies for leveraging demographic insights to effectively target and engage early adopters of generative AI. Learn more about Michael Nevski Director, Global Insights at Visa Connect with Michael Nevski on LinkedIn Resources & Brands mentioned in this episode Visa The AI Revolution is Here: What Every Marketer Needs to Know AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/generative-ai-and-demographics-trends-for-marketers-to-watch/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You're not alone. In today's fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn't just coming up with ideas – it's making sense of them all. This overwhelming flood of thoughts can lead to decision paralysis, missed opportunities, and strategies that lack focus. How many brilliant marketing campaigns have been lost in the chaos of brainstorming sessions or buried under the weight of information overload? But what if there was a way to transform this mental chaos into crystal-clear strategies? What if you had a tireless, intelligent assistant that could not only keep up with your rapid-fire ideas but also help organize and refine them? Enter the world of AI-powered thought organization. Today, we're thrilled to have with us a true pioneer in leveraging AI for marketing innovation, my longtime friend Ian Anderson Gray. Ian is the host of the Confident Live Marketing and Smart ADHD Podcasts, and the founder of Seriously Social. He's an international speaker, trainer, and consultant who has helped countless business owners and entrepreneurs communicate their voice authentically using AI and live video. Ian has worked with major brands to revolutionize their marketing strategies and has been at the forefront of integrating AI tools like ChatGPT into the creative process. His unique approach to using AI for thought organization has not only streamlined his own content creation but has also empowered marketers worldwide to unlock their full creative potential. AI in Marketing: Unpacked host Mike Allton asked Ian Anderson Gray about: ✨ Structured Creativity: AI tools like ChatGPT can provide a framework for organizing and expanding marketing ideas systematically. ✨ Time-Efficient Brainstorming: Leveraging AI for thought organization can significantly reduce the time spent on initial ideation and strategy development. ✨ Enhanced Collaboration: AI-powered thought organization can facilitate better team collaboration by providing a clear, organized foundation for discussions. Learn more about Ian Anderson Gray Connect with Ian Anderson Gray on LinkedIn Resources & Brands mentioned in this episode Seriously Social OpenAI’s ChatGPT Advanced Voice Mode FAQ Perplexity Claude Custom GPT Andy Crestodina’s episode Descript Sarah Lloyd Favaro Jeff Sieh Research from Google on prompt length: 21+ most successful, yet most are <9 words LibreChat MindMac AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-chaos-to-clarity-ai-powered-thought-organization-for-marketers/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help us navigate these challenges.  Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people and teams. He's led AI adoption initiatives, developed important corporate guidelines, and conducted training programs to ensure AI is used to uplift and empower. Plus, he's been a featured speaker at numerous webinars and events, sharing best practices for responsible AI use. AI in Marketing: Unpacked host Mike Allton asked Kai Blakeborough about: ✨ Key Components: Learn the essential elements needed to create comprehensive corporate AI guidelines for responsible and ethical AI use. ✨ Effective Implementation: Discover practical steps and strategies for developing and implementing AI guidelines, including overcoming common challenges. ✨ Training Importance: Understand the significance of training programs in promoting responsible AI use and fostering an empowering AI mindset within teams. Learn more about Kai Blakeborough Connect with Kai Blakeborough on LinkedIn Resources & Brands mentioned in this episode Brotherhood Mutual Insurance Company AI and Copyright: What Marketers Need to Know with Mitch Jackson AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert The Artificial Intelligence Show with Paul Roetzer and Mike Kaput AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/guiding-the-future-how-to-develop-corporate-ai-guidelines/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host? This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy. NotebookLM is designed to be your personalized AI collaborator. You can load it up with your own resources and information, then have conversations with it as if it's a knowledgeable team member who's intimately familiar with your projects. But here's where it gets really interesting: NotebookLM can generate audio conversations between AI-created "hosts" discussing the very information you've provided. You’ll hear an example of that, and how this tool can help you in your marketing, in today’s special solo-episode of AI in Marketing: Unpacked. We’re covering: ✨ AI-Powered Content Creation: NotebookLM enables marketers to generate high-quality, research-based content quickly and efficiently. ✨ Personalized AI Assistance: By uploading specific documents, marketers can create a tailored AI research assistant for their unique needs. ✨ Revolutionizing Podcast Production: NotebookLM's ability to generate conversations opens new possibilities for podcast content creation and ideation. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources & Brands mentioned in this episode NotebookLM AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-co-host-unleashing-notebooklms-potential-in-content-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable. That’s where our guest today, Zontee Hou, comes in. Zontee is a distinguished marketing expert and author of the groundbreaking book "Data-Driven Personalization." With extensive experience in social media marketing, content marketing, and lead generation, Zontee has helped countless companies achieve their goals through innovative marketing strategies. Her work at Convince & Convert and her own agency, Media Volery, has earned her recognition as a thought leader in the industry. Today, she will share her insights on how AI is revolutionizing data-driven personalization in marketing and provide practical strategies to help you master this essential component of modern marketing. AI in Marketing: Unpacked host Mike Allton asked Zontee Hou about: ✨ AI-Driven Personalization Advancements: Discover how AI is revolutionizing the approach to personalization in marketing. ✨ Real-World Success Stories: Learn from real-world examples of successful AI-powered personalization campaigns. ✨ Future Trends in AI and Personalization: Gain insights into future advancements in AI and how they will further transform data-driven personalization in marketing. Learn more about Zontee Hou Connect with Zontee Hou on LinkedIn Connect with Zontee Hou on X Resources & Brands mentioned in this episode Convince & Convert Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty by Zontee Hou DataDrivenPersonalization.com ZonteeHou.com Media Volery Salesforce Jenn Chase, CMO of SAS Optimizely Persado Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-the-future-of-data-driven-personalization-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling overwhelmed by the prospect of integrating AI into your business operations? Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth. The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task. That’s what Katie Robbert is here to help us with. Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services. AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about: ✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization’s readiness for AI integration. ✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework. ✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity. 5P Framework Purpose People Process Platform Performance Learn more about Katie Robbert Connect with Katie Robbert on LinkedIn Trustinsights.ai/analyticsformarketers Resources & Brands mentioned in this episode Trust Insights Chris Penn Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our industry. By the end of this episode, you'll have a clear understanding of AI's role in marketing, how it's different from previous technological advancements, and what you need to know to adapt and thrive in this new landscape. Whether you're an AI enthusiast or a skeptic, this information is crucial for every marketer navigating today's rapidly evolving digital world. You'll learn: ✨ AI Revolution is Now: Unlike previous technological advancements, the AI revolution is happening at an unprecedented pace, affecting all aspects of marketing from customer insights to content creation. ✨ Adaptation is Key: Marketers must prioritize continuous learning and skill development to harness AI's potential, focusing on both technical knowledge and uniquely human skills like creativity and empathy. ✨ Ethical Considerations: As AI reshapes marketing practices, addressing ethical concerns around data privacy, algorithmic bias, and transparency will be crucial for maintaining consumer trust and ensuring responsible AI adoption. Learn more about Mike Allton Mike Allton is a marketing expert, author, and dedicated educator in the digital marketing space. As the Chief Storyteller at Agorapulse, Mike brings years of hands-on experience in social media marketing and content strategy. He's the author of multiple books on digital marketing and has been featured in leading publications such as Entrepreneur and Forbes. With his unique ability to simplify complex topics, Mike is your guide through the evolving world of AI-powered marketing, making cutting-edge concepts accessible and actionable for marketers at all levels. Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources mentioned in this episode AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-revolution-is-here-what-every-marketer-needs-to-know/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's success without the usual headaches? That's where AI comes in. Artificial intelligence is transforming the event management landscape, offering innovative tools and strategies to solve these pressing challenges. But how do you effectively incorporate AI to maximize these benefits? Today, we’re diving deep into this topic with Muhammad Younas, CEO and founder of vFairs, a leading platform in virtual event solutions. Muhammad will share actionable AI strategies and real-world examples to revolutionize your event management—saving you time, improving attendee satisfaction, and delivering measurable success. AI in Marketing: Unpacked host Mike Allton asked Muhammad Younas about: ✨ Streamlining Event Logistics with AI: Discover how AI can automate and optimize event logistics, from scheduling and attendee management to resource allocation, saving time and reducing complexity. ✨ Enhancing Attendee Engagement: Learn how AI-driven strategies can personalize content and provide real-time interactions, significantly improving attendee satisfaction and engagement during events. ✨ Innovative AI Tools for Event Success: Explore the practical applications of various AI tools, such as content creators, reporting chatbots, and networking facilitators, to revolutionize event management and deliver measurable success. Learn more about Muhammad Younas Muhammad Younas is the CEO of vFairs, an event management platform that helps organizations run in-person, hybrid and virtual events. He started vFairs in 2016 and has grown it since to serve over 6,000 events across 100+ industries with 250+ full-time employees globally. Under his leadership, vFairs has become one of the fastest-growing startups in North America as recognized by Forbes in 2023. Before vFairs, Younas was the Chief Revenue Officer at Bayt.com - a leading job site in the Middle East, where he maximized the business footprint in the region and also launched a multi-million ARR SaaS recruitment product called Talentera. Younas is passionate about event technology and frequently shares insights on LinkedIn on how organizations can serve a multitude of business goals with the right event strategy. Connect with Muhammad Younas on LinkedIn Resources & Brands mentioned in this episode vFairs Agorapulse The Virtual Event Strategist podcast AI-Powered Podcast Production: My Podcast Tech Stack Gong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-event-management-ai-strategies-for-success/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices