IMCA peer2peer

IMCA - Insurance Marketing and Communications Association

Welcome to IMCA peer2peer, a podcast series brought to you by the Insurance Marketing and Communications Association (IMCA). In this series, we explore the intersection of technology, brand, social media, and other marketing-focused topics in the insurance industry. Each episode features in-depth conversations with industry professionals who share their insights, experiences, and expertise. Listeners will hear firsthand accounts of how companies are successfully leveraging technology to drive growth and increase customer engagement. They'll learn about the importance of brand building and how to develop messaging that resonates with customers and discover how to effectively use social media platforms to reach new audiences and engage with existing ones. One of the unique aspects of the IMCA peer2peer Podcast is the emphasis on peer-to-peer learning. Each episode is designed to facilitate conversations with industry professionals, allowing them to share their experiences and insights. By fostering this type of collaborative learning environment, listeners are able to gain a deeper understanding of the challenges and opportunities facing the insurance industry. Whether you're a marketing professional working in the insurance industry or simply someone interested in learning more about the challenges and opportunities facing this evolving field, the IMCA peer2peer Podcast is for you. Tune in to hear from industry leaders and gain a deeper understanding of the complex world of insurance marketing.

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Promo - Diversity, Equity & Inclusion with Kim Clark

Promo - Diversity, Equity & Inclusion with Kim Clark

The first episode of IMCA peer2peer launches soon. Subscribe now!About our first guest:Kim Clark (she/her) focuses her work on the communicator and content creator’s role in diversity, equity, and inclusion (DEI). She is the co-author of The Conscious Communicator: The fine art of not saying stupid sh*t, an Amazon #1 bestseller and the leading voice for DEI communications and social justice messaging guidelines for brands.

Episodes

The Importance of Website ADA Compliance w/ Stephanie Mazza and Kyle Brice

The Importance of Website ADA Compliance w/ Stephanie Mazza and Kyle Brice

Stephanie Mazza, Senior Art Director, and Kyle Brice, VP of Strategy, for Estipona Group, joined Jim Flynn and Natasha Suber to talk about accessibility in marketing. Ready for a deep dive into ADA compliance? Listen to this episode of the IMCA peer2peer podcast.

Leveraging AI and Measuring Its Impact w/ Beth Z

Leveraging AI and Measuring Its Impact w/ Beth Z

Beth Z, your New Nerdy Best Friend, joins Jim Flynn and Natasha Suber to talk about leveraging AI in marketing to stay ahead of the competition. Interested in learning how to use AI in your strategy? Listen to this episode of the IMCA peer2peer podcast.

Holding Companies Accountable to Their Values w/ Omari Aarons-Martin

Holding Companies Accountable to Their Values w/ Omari Aarons-Martin

Omari Aarons-Martin, Executive Director & COO at the National African American Insurance Association, joined Jim Flynn and Natasha Suber to talk about diversity, equity, and inclusion in insurance marketing. Interested in learning how marketing can keep companies accountable to their values? Listen to this episode of the IMCA peer2peer podcast.

Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas

Leveraging AI to Automate Creativity w/ Dr. Tadas Jucikas

Dr. Tadas Jucikas, founder and CEO at Genus.ai joined Jim Flynn and Natasha Suber to talk about the incredible potential of artificial intelligence in creative output. Interested in learning about this cutting edge technology and the role it can play in your marketing strategy? Listen to this episode of the IMCA peer2peer podcast.

Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White

Putting the Customer at the Center of Your Differentiation Strategy w/ Alistair Simmonds and Martin White

Alistair Simmonds and Martin White from Blackwood86 join Jim Flynn and Natasha Suber to talk about differentiating your insurance brand in an increasingly crowded marketplace. Interested in learning how a customer-centric approach will help you stand out? Listen to this episode of the IMCA peer2peer podcast.

Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh

Concert, Not Cacophony: Pulling All The Pieces of Marketing Together w/ Melanie Marsh

Mel Marsh, Senior Director of Marketing at Guided Solutions, a Baldwin Risk Partners company, joins Jim Flynn and Natasha Suber to talk about driving efficiency in marketing and showing the impact of marketing on revenue to leadership. Interested in learning more about marketing excellence? Listen to this episode of the IMCA peer2peer podcast.

Empowering and Recognizing Women in Insurance w/ Megan Bell

Empowering and Recognizing Women in Insurance w/ Megan Bell

Megan Bell, SVP of Marketing at Falvey Insurance Group, joins Jim Flynn and Natasha Suber to discuss women in insurance - their challenges, their contributions, and their continued ascension in the industry. Interested in learning more about women in insurance? Listen to this episode of the IMCA peer2peer podcast.

Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart

Intro to Insurance for Marketers w/ Mitch Dunford and Beth Benhart

Mitch Dunford, CMO, and Beth Benhart, Senior Director for Instructional Design, for the National Alliance for Insurance Education joins Jim Flynn and Natasha Suber to discuss their Intro to Insurance for Marketers course. Interested in a deep dive into insurance marketing? Listen to this episode of the IMCA peer2peer podcast.

Elevating Your Content Strategy w/ Jeff Fenigstein

Elevating Your Content Strategy w/ Jeff Fenigstein

Jeff Fenigstein, VP of Marketing at Woodruff Sawyer, joins Jim Flynn and Natasha Suber to discuss the intricacies and impact of content strategy in insurance marketing. Create better, more compelling content this year Listen to this episode of IMCA peer2peer.

Strategic Growth Through Insurance Marketing w/ Jeff Kroeger

Strategic Growth Through Insurance Marketing w/ Jeff Kroeger

Jeff Kroeger, President at Insureon, joins Jim Flynn and Natasha Suber to talk strategies for consistent growth in insurance. Ready to take your organization to the next level? Listen to this episode of IMCA peer2peer.

The Keys to Building a Great Brand w/ Free Partners

Lorraine Jeckells, Guy Cornet, and Greg Phitidis join Jim Flynn and Natasha Suber to break down what makes a brand memorable and effective. Interested in a deep dive into building stand out brands? Listen to this episode of IMCA peer2peer.

Becoming a Trusted Advisor w/ Felicia Stanczak

Becoming a Trusted Advisor w/ Felicia Stanczak

Felicia Stanczak, SVP of Marketing for Gallagher Global Brokerage, joins Jim Flynn and Natasha Suber to talk about the role of the trusted advisor and how you can become one in your organization. Ready to level up and provide more value? Listen to this episode of IMCA peer2peer.

Elevating Your Brand and Culture w/ Caryn Best

Caryn Best, from IAT Insurance Group, joins Jim Flynn and Natasha Suber to talk about rebranding, company culture, and how to elevate your organization inside and out over time. Ready to evolve your company culture and spur growth? Listen to this episode of IMCA peer2peer.

Storytelling Deep Dive w/ Peter Woolfolk

Storytelling Deep Dive w/ Peter Woolfolk

Peter Woolfolk, host of the Public Relations Review podcast, joins Jim Flynn and Natasha Suber to talk public relations and effective storytelling. Interested in telling your organization's story in a more compelling way? Listen to this episode of IMCA peer2peer.

Unlocking Employalty w/ Joe Mull

Unlocking Employalty w/ Joe Mull

Joe Mull, author of "Employalty," joins Jim Flynn and Natasha Suber to talk about retaining top talent in a new age of work. Interested in creating better jobs that attract better talent? Listen to this episode of IMCA peer2peer.

Building Business with the Growing Class w/ Greg Johnson and Bob Stillman

Building Business with the Growing Class w/ Greg Johnson and Bob Stillman

Greg Johnson and Bob Stillman, from Orbital Socket, join Jim & Natasha to talk about building your business with the "Growing Class" and how to market to minority & diverse audiences with intention.

Fearlessly Pursuing Social Impact w/ Sean Greenwood

Fearlessly Pursuing Social Impact w/ Sean Greenwood

Sean Greenwood, the Grand Poobah of PR at Ben & Jerry's, joins Jim Flynn and Natasha Suber to talk about corporate values and how to make a social impact as a brand. Interested in putting the weight of your organization behind social change? Listen to this episode of IMCA peer2peer.

Navigating the Insurance Trade Media w/ Peter van Aartrijk

Navigating the Insurance Trade Media w/ Peter van Aartrijk

Peter van Aartrijk, from Aartrijk, joins Jim Flynn and Natasha Suber to discuss public relations in the insurance industry. On the heels of his engaging panel at the IMCA Ignite conference in Nashville, Peter expands upon this critical topic in the insurance space.

Building A Successful Marcom Team w/ Dave Gordon

Building A Successful Marcom Team w/ Dave Gordon

Dave Gordon from Gallagher Bassett joins Jim Flynn and Natasha Suber to talk about building a successful marketing and communications team in insurance and why authenticity is key to success. Interested in building a better culture in your insurance organization? Listen to this episode of IMCA peer2peer.

Tips for managing work-life balance w/ Anna Hargis

Tips for managing work-life balance w/ Anna Hargis

Anna Hargis, Director of Advertising at Shelter Insurance, shares the best methods for finding work-life balance as a marketer in the Insurance industry.