Sherry Goldman's guest is Barrie Cohen, founder of BC Public Relations. Sherry and Barrie discuss their journeys starting and building entrepreneurial public relations agencies.

Sherry Goldman's guest is Linda Zebian, senior director of communications and community for Muck Rack. Sherry and Linda discuss the key findings and insights from Muck Rack's 2024 State of Journalism Report. Journalists and PR pros need each other to succeed, and Sherry and Linda discuss key report findings that will enable both journalists and PR pros to better work with each other.

Sherry Goldman's guest is Michael R. Virgintino of MRV Marketing Communications. They discuss Mike's experience leading CSR initiatives for a range of clients and his passion for history, which he incorporates in his PR campaigns and which also led him to revive interest and now spearhead a public relations effort for Freedomland U.S.A., an American history theme park in New York City.

Sherry Goldman's guest is Neha Bhalani, member of the intellectual property group at CSG Law. Sherry and Neha discuss intellectual property (IP), how PR must handle IP, and how the growing use of generative artificial intelligence (AI) is impacting IP and PR.

Sherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center).

Sherry Goldman's guest is Lesley Gold, founder and CEO of SutherlandGold Group. Sherry and Lesley, discuss Lesley's work launching major tech brands including TiVo and Zoom, as well as how to develop compelling stories and narratives that position corporate executives and brands as influential and strong leaders.

Sherry Goldman's guest is Anthony D'Angelo, interim chair of the public relations department and director of executive education at Syracuse University's Newhouse School of Public Communications. Sherry and Anthony discuss the growing impact of AI in PR and how PR pros can 'future-proof' their careers in a climate of expanding AI tools.

Sherry Goldman's guest is Ken Makovsky, chairman and CEO of Makovsky. Sherry and Ken talk about the importance of trust - in PR and beyond - and PR's role in information and disinformation.

Sherry Goldman's guest is Jody Fisher, founder of Jody Fisher PR and host of The PR Podcast. Sherry and Jody discuss media relations best practices and how PR pros can make news for their clients.

Sherry Goldman's guest is Robert Weiss, president of MultiVision Digital. Sherry and Robert discuss best practices for using video in public relations and marketing.

Sherry Goldman's guest is Sandra Sokoloff, senior director of global public relations at Alvarez & Marsal. Sherry and Sandra discuss the client-agency partnership and best practices for corporate and agency leaders to develop and strengthen the partnership relationship.

Sherry Goldman's guest is Jeanne Salvatore, lecturer at Seton Hall University. Sherry and Jeanne discuss "Navigating the Transition from Journalism to PR & Comms," a new Certificate Program they are both leading, which is being run in conjunction with the Public Relations Society of America. The program will show journalists and others in related marketing fields how to use their skills and expertise for PR and communications opportunities, as well as provide a valuable certificate from PRSA that will give them a competitive advantage in the workplace. More information on the certificate program is available at www.prsa.org/JournalismPR

Sherry Goldman's guest is Lara Kisielewska, founder of Optimum Design & Consulting. Sherry and Lara discuss the many facets of branding (it is more than just a graphic design).

Sherry Goldman's guest is Nick Ashooh, senior director of corporate and executive communication at APCO Worldwide. Prior to joining APCO, Nick head senior communications positions at five Fortune 500 companies (including AIG and Alcoa) across sectors including energy, utilities, and financial services. Sherry and Nick discuss corporate communications and best practices for dealing with issues and crises companies may face.

Sherry Goldman’s guest is Mike Paul, president and CEO of Reputation Doctor, LLC. Sherry and Mike discuss the importance of and best practices for reputation management and risk management - critical to the success and stability of every organization and individual.

Sherry Goldman’s guest is Patrice Tanaka, founder of Joyful Planet. Sherry and Patrice discuss the importance of being purpose-driven, which individuals, brands, and organizations should all prioritize to help them find greater success, fulfillment, and joy.

Sherry Goldman's guest is Sue Zizza, owner of SueMedia Productions and Radio Waves Studios. Sherry and Sue discuss audio and audiobooks as a way to tell stories and promote corporate thought leadership.

Sherry Goldman's guest is Mark McClennan, of C+C and also host of EthicalVoices. Sherry and Mark discuss ethics the ethics of AI in public relations.

Sherry Goldman's guest is Linda Zebian, senior director of communications and community at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's recent State of Journalism Report, including the insights it found about the relationship between PR pros and print and broadcast journalists.

Sherry Goldman's guest is Chelsey Pendock, managing partner of Innovision Advertising. Sherry and Chelsey talk about the principles of advertising and how to advertising can support public relations and marketing, which are all part of the marketing mix.