Just because you started your brand and it is your "baby" doesn't mean that you know or have the skills to grow it and make it profitable.  And unless it is profitable and operated in a way that allows it to grow - you will be stuck in a hamster wheel feeling exhausted and frustrated. So here is what you or your CEO needs to do in your business to ensure you end up with the fashion brand that you envisioned and want to have. Discover: The 3 key roles a business CEO must fulfilWhy are they importantShould you be the CEO of your own brand and business?   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Jane Hamill, a successful ex-clothing designer and retailer who saw a growing need in this niche for honest advice and specific step-by-step strategies to run a profitable product business without losing your shirt – or your mind. In this episode we chat about all things fashion business, lessons learned from mistakes made and what works now that leads to more sales. Discover more in this episode: 6:00 - pricing fears when launching your brand for the first time;The reasons why we underprice The mistakes Jane and Dessy made early on with their brands Why “copy-paste” what others do is not a sustainable business strategyThe importance of stock management 12:00 wholesale - the role it plays in business in today's day and age19:00 the need to have a backup plan for suppliers, especially in times of economic downturn20:00 - lessons about managing inventoryHow to pivot and adapt to tough times as a brand25:00 what helps a brand to do well in business one course of income30:00 How to find success with FB ads39:00 Jane's advise about how to make more sales Key Takeaways: “I want to give people a good deal” is NOT the mindset to have if you want to operate a profitable sustainable business;“ ...that’s working for them, I better do it too” - a common mistake made by many new creative entrepreneurs;“It’s way more fun to have lots of little bosses than one big boss” is the advantage of selling DTC versus Wholesale;“Inventory is your biggest expense”“Your relationship with the customer is the most important thing!”If we learned one thing from the pandemic is that we cannot just rely on one source of income. Resources: Connect with Jane via: Website: https://fashionbrainacademy.com/ Instagram: @janehamillchi   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

If you have a fashion brand chances are at some point or right now you might be wondering why you are not selling - at all or more of your products.  It is very common for new brands to launch and sell nothing for a long time. Imagine having spent months and years working on your brand and a vast amount of time and money and then silence. No traffic to your website, no sales...and everyone you ask telling you how nice your product is. This is the reality for many newly launched brands.  Then a few years later - you are not selling enough - you know you can sell more but why is it not happening?  The answer for many is simple and hiding in plain sight.  Listen to this episode and discover: The four reasons why you may not be making any sales;What could be wrong if you are NOT making any ales at all?What can be the reason behind not selling MORE?Why conventional marketing is not working as efficiently for fashion brands?Why marketers are wrong to speak of multiple ideal client profiles and why you really ONLY have one.Why you need to tailor your marketing to the three types of customers you will have at any one time?and much, much more... Resources Mentioned: Discover more about Fashion Collections That Sell training opened for enrolment now. Discover how to create a steady flow of supply and demand for your fashion business - join us here: https://www.fashioninsiderstraining.com/fcts About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Back in 2008 I launched my very own fine jewellery brand Deci London. Despite knowing so much after working for 10+ years in the fashion industry, launching and growing a brand and business of my own came with a whole new set of learning and lessons I didn't expect.  Reflecting back on running the brand for 8+ years has resulted in 19 lessons which you can read all about HERE, but in this episode, I share 3 invaluable lessons that I often share with brands I work and advise and are lessons everyone must learn from.  Listen to this episode and discover: Why asking for advice from experts and business gurus can be detrimental to your business.Why if you are not aligned with what you create as a product or business, you will not succeed and get the results that you want and need. Go where the demand for your products and business is. Move with the demand and expand on your target market.  Resources Mentioned: Discover more about Fashion Collections That Sell training opened for enrolment now. Discover how to create a steady flow of supply and demand for your fashion business - join us here: https://www.fashioninsiderstraining.com/fcts   Read the full blog post HERE https://fashioninsiders.co/features/behind-the-brand/lessons-launching-fashion-fine-jewellery-brand/ About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

A childhood love for hats became a thriving business for Swiss-born, Thailand based Anne-Claude, the founder of accessories resort brand Mon Panama. When the pandemic came, the demand for her retail business overnight dried up. But closing down never crossed her mind. Her passion and determination to save her "business child" led her to pivot to survival.  Listen to this episode and discover: How Anne-Claude started the MonPanama hat brand;Discover the origins of the famous Panama hats (hint: you'd be surprised to know they do not come from Panama at all); How she overcame the challenge the pandemic presented to her and her business model at the time; how she pivoted her business model and repositioned herself and her brand;What are her challenges and how does she deals with them in terms of product development and manufacturing;How she works with local artisans How she plans to retail new material collections to her international marketsand much more.... Key Takeaways: “When you are so much inside of your brand you don’t see what’s in front of you”“Believe in yourself and love what you’re doing”  Resources: Connect with Anne-Claude via: https://monpanama.com/ Instagram: @monpanama   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Meet Monika Young, a London-based creative, ex-fast fashion buyer and a lover of all things California.  When her buying job in Berlin started giving her the blues, she knew she had to make a change. She saw first-hand how fast fashion brands were destroying the planet and she wasn’t down for being part of the problem. Launching Monika The Label was born out of her love for fashion and desire to re-imagine how a fashion brand can be fun and do good at the same time.  Listen to this episode and discover: How her dream job of being a buyer pushed Monika to walk away and start her own brand doing the opposite of everything she experienced and learned as a buyer;How she balanced sourcing and manufacturing in the UK with offering a well priced mid-market product that is affordable for her customer base;How she got copied multiple times and her approach to dealing with this creative "worst nightmare" type of challenge;What her plans for growing her label are and what she is ding in order to become a fully circular fashion brand;How she great a community before she launched her brand;much much more... Key Takeaways: "Working as a buyer and seeing the cost prices at which we were buying products made me question the ethics and practices of the industry. How can buying a garment at $3 be possible and provide a living wage for those who make it?" “Even if the garment can no longer be worn, there are many ways in which the fabric can be re-used and up-cycled” “My priority is to focus on growing my brand and myself” “Learn from your mistakes and when things seemingly go wrong, don’t spend too much time feeling down about it because the solution is often so much better than before.”   Resources: Connect with Monika via: https://www.monikathelabel.com/ Instagram: @monikathelabel   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Most fashion brand founders chase cash in the wrong way and for the wrong reasons. Often if they find financial success at the beginning, they struggle to maintain it and make it last.    Others spend years building a "brand" without (seemingly) much success until one day...everything seems to fall into place and money starts to pour in.  Ever wonder how success is created in the fashion industry and what it takes to monetise your brand and business....then listen in... Listen to this episode and discover: What is brandingHow is branding different from direct response type of business brandsWhat creates better long term financial success What you need to do in order to make the right decisions  About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Yusuf’s passion for making started whilst reading law at The London School of Economics where he thrived in the extracurricular. He continued to explore his creative side whilst training to be a solicitor. An avid workshop taker, he tried the gamut of crafts and discovered a passion for premium natural materials and a flair for working with his hands A chance weekend workshop in The Cotswolds introduced Yusuf to the world of traditional British leather craftsmanship and began a quest that has taken Yusuf all over the world to learn from the best and returning home to obsessively hone his skills in his home studio An all-consuming hobby turned into a career and you can learn all about it and a lot more in this episode: Listen to this episode and discover: How Yusuf turned a passion into a hobby into a profession and why he is proud to be a craftsman;What are the mistakes he made and continues to make that he would like other creatives to know about;The importance of not falling for the current culture glorifying the idea of "hustling" [12:00]The importance of having different streams of income [18:00]How to protect your designs from being copied [33:00]What it means to be "sustainable" as a brand [38:00] Key Takeaways: Leatherwork is a beautiful marriage of beautiful material and the craftsmanship process. Craft is about connecting. Connecting with the materials and then transmitting that connection.  For me, there is no choice but to work on my own. Making is therapy. It is a way to process things, a way to turn whatever feelings I have inside into something beautiful. When most people start out they want to overprice the value of their art. Why are you setting up a brand if you care for the planet? Making more products is not saving anyone! The solution is not making more stuff! Resources: Connect with Yusuf via: https://www.yussi.co/ Instagram: @yussico Fall in love with leather under Yusuf's watchful eye - book a workshop HERE   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Most creative brand founders inexperienced in business observe and emulate how others do it. However, so much can be missed and left invisible to a trained eye. In this episode, you'll discover how to add to your collection range strategically and by taking a lesser risk. Growth can come from many sources and not everything you can offer as a product under the label of your brand must be completely new and designed and made by you alone.    Thinking and acting strategically with an end outcome in mind is the secret sauce many successful brand founders utilise successfully and use later as leverage to faster and bigger gains and growth. You can too! Listen to this episode and discover: The four hybrid collection creation opportunities are available to anyone in the fashion industry.Why using external sources to add to your already existing range can be a smart move.How to know what to use and when to use hybrid co-creation opportunities. Key Takeaways: Hybrid co-creation opportunities allow for low-risk, maximum gains experimentation.There is more than one way to grow your product range and fast track the growth of your brand.You don't have to choose this or that. The fashion business is not black or white. You can have both - this AND that.  Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.    Resources: Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection.  In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure. In continuation from episode 58, in this episode you will discover a new layer of awareness you must have as a brand founder and designer. Listen to this episode and discover: The two aspects your collection ranges must have in order to work harder for your brand and convert more sales;The three types of audience you are encountering when marketingThe importance of having various price points within your range;What is the most important goal product collections must accomplish;and so much more.... Key Takeaways: Successful collections need to recognise and address the three types of audience you are dealing with at any point in time.Customers need the right amount of choice in order to make a purchase - not too much and not too little.Price diversity within your range allows for customers at different points of their customer journey to convert.  Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.    Resources: Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Most creative brand founders and designers overestimate the importance of individual products and design elements and hugely underestimate the importance of having a cohesive collection.  In fact - most creative brand founders do not understand what "cohesive" means in terms of a collection structure.  Listen to this episode and discover: The three key areas most brand founders face challenges that prevent them from seeing steady business growth;What having a cohesive collection means [13:00m]The importance of focusing on the "evolution" of your product ranges and not having a mini "revolution" every time you launch;How a cohesive range can help grow your brand from a customer point of view;and so much more.... Key Takeaways: Collection building is about evolution and not revolution.Collections must look like families and the products within them look like they belong together.Successful brands know how to create and cultivate loyal repeat customers. Resources: Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.   Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.    About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Meet Sonia Summan - a multi-talented fashion industry expert who has spent 20+ years specialising in sales for a wide range of brands from the high street to the luxury segment of the industry. Quite honestly - there is nothing Sonia doesn't know about growing a fashion brand vis a vis different routes to market. Which is what this episode is all about... Listen to this episode and discover: What Sonia's current role in the fashion industry is (clue: she wears more than one fashion hat) and how Sonia learned to be a top sales expert;How the sales opportunities within the industry have changed over the last couple of decades and what are they (hint: Sonia has been part of setting up JVs, franchises, wholesale, licensing, retail set up and more...)What caused her leave working for fast fashion (there were weeks when she made over 1 million pounds in sales in that one week alone) and pivot; working for fast fashion meant that sometimes she was involved in selling over 52 collections a year;The importance of networking as a brand growth strategy and getting organic reachThe importance of having a two-fold sustainability outlook - environment and business. When is licensing the right route for a small brand to explore and how to make the best of this sales optionwhat she do now and why she is so happy at this point of her career. Episode Takeaways: High street selling is about volume (margins can be lower) and has to hit the MOQ of the supplier whereas in luxury fashion sales numbers are lower and there is a focus on nurturing the customer along the buyer journey. Resources: Connect with Sonia via: Linked In: www.linkedin.com/in/soniasumman Instagram: @fashionstrategists.com ClubHouse: sonia205   REGISTER YOUR INTEREST IN THE FASHION COLLECTIONS THAT SELL  Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.  About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

More than half of those brands that launch close doors within a year or two of launch. Many struggle a little longer and join the long list of brands that once had so much promise and then they no longer could be sustained. If you wonder why or feel like you are one of those founders navigating the fashion entrepreneurial rollercoaster then listen on.... In this episode you will discover the key reason why so many brand founders become overwhelmed, and what they can do about it. Listen to this episode and discover: What is the supply and demand every fashion business must balance;How to balance the two sides of the business and avoid overwhelmand much more... Resources: Get your copy of the Become A Fashion Insider book here: Amazon UK | Amazon USA and all other international outlets of Amazon, Barnes & Noble, Waterstones and other online booksellers.   Join the waitlist HERE and be the first to know when Fashion Collections That Sell training opens for enrolment. Discover how to create a steady flow of supply and demand for your fashion business.  About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at insider(at)fashioninsiders(dot)co

Meet Arlette Ess - a self-taught artist and ex-model who turned her art into wearable creations. And not only that...her works of art can now be bought at Hermes - the luxury brand that exemplifies art, craft and luxury.  Listen to this episode and discover: How Arlette got her start in the fashion industryWhy she escaped working for the high street as a print designer and the contrast between designing for the mass market and designing for luxury clients.What Arlette's design process looks like and how she has learned to value and price her works of art.The mind shifts she has had to make in order to be able to build a brand and business around her artHow she overcomes objections that may cost her sales.How she manages the fear of making mistakes The idea of success and what it means to her. How Arlette chose to recognise herself as already being successful....and so much more. Takeaways: “I create designs that people can enjoy without owning them and I’m ok with that” "High-end fashion - how do people enjoy it? By buying a knockoff or admiring from something without buying it - and that's ok!"  "Having a low self-esteem is a waste of time"   Discover Arlette's art and brand here: Website: https://arlette-ess.com/arlette/ Instagram: @arletteess   About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

The great creative brand founders, leaders and fashion business CEOs ask the best questions in order to get the right information. This is what ultimately distinguishes those who succeed from those who flounder and disappear.  Knowing how to ask powerful questions is the unspoken trick great businessmen have up their sleeve and you can have it too... In this episode, discover: Why asking great questions is so importantHow to ask great questionsWhat to look for when asking good questions Mentioned resources: Why working with specialists is better than working generalists - episode 008 of the Fashion Insiders PodcastBecome a Fashion Insider book About the Podcast Host: Dessy is the author of Become a Fashion Insider book and the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. (Buy the book here: https://amzn.to/35wo2y9 ) *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

Following on from the last episode setting out business trends to be mindful of throughout 2022, in this episode Dessy speaks to Karolina Barnes about the importance of creative collaborations as a growth business strategy.  Episode notes: Listen to the episode and discover ... Why this year all brands will have to reinvent themselvesWhy creative collaborations are a great business strategy at any time but particularly in 2022Two easy and quick to implement creative collaborations any brand can organiseWhat the Strategic Growth Day is and why you should attend it....and much more. Resources: Join the Strategic Growth Day https://www.fashioninsiderstraining.com/strategicgrowthday-1   Get your copy of the Become A Fashion Insider book mentioned in the episode.   Buy on Amazon (UK) or Amazon (USA) or in other digital formats here.   About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

As we turn the leaf to a new year - what can we expect from a year that follows on from an already very challenging past couple of years?  In this episode, Dessy discussed five core themes she believes are important to take note of and be mindful of as the new year unfolds.  Episode notes: Discover how the core themes of 2022 will affect your fashion brand and business: SurvivalThink Global and act locally360 Degrees Sustainability by DesignLess is MoreCommunity FirstBonus: Collaborations Key Takeaways: Fashion brands must evaluate their business and find ways to strengthen their supply chains, sourcing, manufacturing and logistics networks, with a renewed focus on being agile, sustainable, transparent and exercising better cost management.   It's time to talk less and act more. Greater effort needs to come from the initial stages of the design process, sourcing of materials, how we look at merchandising, production, marketing and sales, consumption and then disposal.   A survey compiled by McKinsley indicates that the consumer mindset is not strongly tied to the fashion cycle. This offers greater freedom and opportunities to small emerging brands. Resources: Get your copy of the Become A Fashion Insider book mentioned in the episode.   Buy on Amazon (UK) or Amazon (USA) or in other digital formats here.   About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

To niche or not to niche is the question most ambitious fashion would be fashion-preneurs and brand founders should ask themselves but oftentimes don't. The result is often struggling to find success, frustration and loss of time and money. In this episode, you will discover why less is more when it comes to launching a new product line or a brand for the first time.  Episode Notes: In this episode, discover: Why it is important to launch small-ER range and not be everything to everyone all too soon;What are the three core business areas that you need to be mindful of when launching a new brand or product line;Why "less" is better than "more" and what that means to your business (hint: it is a good thing);Some examples of successful brands that focused their offer and used the learnings to build a big and successful, profitable business. Resources: Get the Become A Fashion Insider book mentioned in the episode.     About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

Become A Fashion Insider (The Book) is OUT!  After years of thinking about it and hoping I will discover another book on the topic (and I didn't) I sat down and wrote my own. This book presents the vital information creative entrepreneurs and brand founders need in order to launch and build a successful brand.  Episode Notes: In this episode, discover: Why I wrote this book?Who is the book for?How is this book different from others that are already published?How to use the book to benefit fully from the knowledge in it and build your own success story.and much more... Resources: The book is available to buy on Amazon worldwide, Barnes & Noble, Waterstones. Buy the book on Amazon UK here and Amazon USA here Discover what bonuses you can get by simply buying the book here. Share your a-ha's and favourite sections of the book on Instagram here and use #becomeafashioninsider  About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co

Polly Alexandre started her professional career in the fashion industry, but that was just the beginning... She soon realised that as much as she loved fashion, perhaps the job she was doing wasn't the right one for her. Perhaps there were other ways n which she can be creative and earn a living.  With every new job she got, she faced mindset blocks, and overcoming them for herself catapulted her into becoming a success coach to other creatives and helping them succeed just as she had.  Episode Notes: In this fascinating episode discover more about: How Polly got in and out of the fashion industry;How she got featured in Martha Stewart magazine as a wedding photographer;How she became a success coach for creative entrepreneurs and what it means to be one;What are the most common money blocks creatives face - How your DNA is affected by past ancestral stories we bring into this lifetime;...and much more. Key Takeaways: When we shift what we believe we are worthy of we attract opportunities and money.If you change what you think feel and believe about money - that’s when things change for the better.Money is always available Learn how to handle different opinions and criticism. One in 10 people will just not like you - so learn to believe in yourself, strengthen your self worth and focus on the things that are workingThe world needs more creative people. They bring richness, beauty, and wealth to the world.Take a stand for the “AND” Resources: Connect with Polly via: Instagram: @polly_alexandre Website: https://www.pollyalexandre.com/ Get Polly's freebie: https://bit.ly/E49freebie   About the Podcast Host: *** If you would like to book a powerful Breakthrough Power Hour and work through a challenge or strategize how to launch or grow your fashion business, book an hour with Dessy here*** Dessy is the founder of Fashion Insiders & Co - an online platform supporting fashion and creative entrepreneurs who are in the process of launching and growing purpose-driven brands. Contact Method: Fashion Insiders & Co official website: http://fashioninsiders.co/ Instagram: @fashioninsidersco Discover more great content on our YouTube channel. If you enjoyed this episode, please leave us a 5 *star* rating and a review on iTunes - it helps us get this podcast discovered by more listeners just like yourself. Thank you. To submit any questions or get in touch with topic suggestions, write to us at podcast@fashioninsiders.co