In the early 2000s, Camila Coutinho was one of the first influencers to have one million followers. As a pioneer of the era of the mega influencer, she not only took part in the birth and evolution of a world-changing new industry but she was also savvy enough to capitalise on the business opportunities within it – predicting and shaping a future that few others could imagine at the time.  In this episode of Beyond Marketing, Camila joins long-time friend and MG Empower CEO, Maira Genovese, to discuss the past, present and future of social media and the creator economy.  From an incredible personal journey – Camila went from blogging about her “outfits of the day” to hosting TedTalks, becoming a leading voice in culture and tech, and founding companies like GE Beauty, a responsible beauty brand – to the evolution of AI and the impact of algorithms on critical thinking, this conversation is wide-ranging and important. Listen for inspirational women, epic life stories, and thought-provoking explorations of business and culture. #GEBEauty #CamilaCoutinho #Marketing #Podcast #MarketingPodcast #InfluencerMarketing #Influencer #Beauty /// No início dos anos 2000, Camila Coutinho foi uma das primeiras influenciadoras a ter um milhão de seguidores. Como pioneira da era da mega influência, ela não só participou do nascimento e da evolução de uma nova indústria que mudou o mundo, como também foi visionária ao capitalizar as oportunidades de negócio dentro dela – prevendo e moldando um futuro que poucos poderiam imaginar na época. Neste episódio de Beyond Marketing, Camila se junta à amiga de longa data, fundadora e CEO da MG Empower, Maira Genovese, para discutir o passado, o presente e o futuro das mídias sociais e da economia de criadores. De sua incrível jornada pessoal – Camila passou de compartilhar seus "looks do dia” a apresentar TedTalks, tornando-se referência em assuntos como cultura e tecnologia, e fundando empresas como a GE Beauty, marca de beleza consciente – até a evolução da IA ​​e o impacto dos algoritmos no pensamento crítico, prepare-se para uma conversa ampla e importante. Um bate-papo com mulheres inspiradoras, histórias de vida épicas e reflexões instigantes sobre negócios e cultura - ouça agora. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

What’s the secret to successful branded content? For viral Brazilian comedy sensation Esse Menino, the immediate response was, “Being hot.” But what he really meant was this: it’s all about brands not being afraid to take creative risks, and giving creators like himself the freedom to be their authentic selves. In this episode, our hosts sit down with a legend of our times to discuss the true meaning of virality, the impact of being queer on Esse’s worldview, and the ever-blurring lines between art, commerce and politics. Having found internet fame in 2021 thanks to a political satire video that made it big, Esse has since become an international comedy superstar, writer, activist, and influencer with 1.5M Instagram followers. He creates viral content – for mega brands like Smirnoff and Kinder Bueno – by being true to his identity, without ever actually revealing his name (“Esse Menino” means “This Boy” in Portuguese). Listen for an iconic life story, unique perspectives on social marketing, and important lessons for anyone looking to go viral – if that is indeed your goal – whether you’re a brand, creator, or anything in between. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

After a life-changing event, Sophie Butler found community, comfort, and her life mission on social media. But just as she was embraced by the disabled community, she quickly discovered how much it lacked genuine inspiration and representation. So ever since, this powerhouse creator has been dedicated to showing the world her life as a disabled person through lighthearted, inspirational content.  By sharing her true experiences and actually breaking physical barriers, Sophie encourages her audiences to embrace every facet of life – from dating to travel, and everything in between. Her moving story and life-affirming personality reveals the gaps and opportunities for the media industry to actively address and support the lived realities of their disabled consumers.  Listen for a smart and inspiring lesson for brands, agencies… and humans! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

In this special episode of our #InfluencerMarketingUncovered Podcast, creators Denis Colak and Nimi Blackwell are welcomed by our Founder & CEO Maira and Account Director Steff to share their journey towards becoming a powerful and dynamic duo. The conversation touches on their perspectives on the influencer landscape, the key differences between working with luxury and fast-fashion brands, and the pace of diversity in the industry. Tune in for a delightful short break! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

How is Pinterest, the visual inspiration engine, becoming the ultimate marketplace for brands and consumers alike? The answer lies in an exquisitely simple equation: Pinterest has made itself an online oasis for its users to set intentions and plan for the future. And embracing a manifestation mindset allows branded content to  feel natural, contextually relevant, and highly personalised.   In this episode, Mattew Siberry, Head of Home at Pinterest, joins our hosts to talk about why Pinners are different from users on other social media platforms – and how that creates a huge opportunity for brands looking to connect naturally and authentically with their communities. With new ad formats and other brand-friendly features emerging all the time, Pinterest really is going hard on making itself a safe haven for creators, agencies and brands alike.  If you’re interested in learning how to navigate it effectively, this is the definitive guide for you. Not to be missed! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Aayati Dash is only ten years old, but with a veracious attitude and incredible vision, she’s proving that sometimes kids really should be in charge.  From growing up in India to laying roots in the USA, from feeling bullied to finding strength through her creative skills, Aayati’s journey has placed her at the centre of some of the most prestigious stages in the world, including #Davos and #CannesLions to speak out for young girls. Manifested in Queendom Metaverse, a unique virtual space of her own design, Aayati’s work is all about empowering young women to dream big and pave their own path, while also creating opportunities for brands to be part of this world-changing adventure. The remarkable story told in this episode will take you to your childhood and back, with a renewed hope for the future. Grab yourself a cup of cocoa and prepare your jaw to drop. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Our guest in this episode holds not one, but two world records for surfing the biggest waves ever ridden – in both men’s and women’s categories.  Maya Gabeira, Big Wave Surfer & Environmental Activist, doesn’t usually go on podcasts. So we are incredibly privileged to have her on the show as she revives her brave trajectory in pursuit of passion – from serving tables in Hawaii, to the conquest of the big waves sanctuary, Nazare (Portugal).  The one-of-a-kind athlete opens her heart about the challenges of being a pioneering woman in the testosterone-fuelled sport, an almost fatal marine accident, and the special relationship she has with her father – one of the earliest environmental spokespeople in Brazil, Fernando Gabeira, whose mission she follows as a global voice in the protection of the oceans as the ultimate effort in the fight against climate change, which she calls “The Blue Revolution”. So, chill out and ride this big wave with us! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Sustainability is the fashion world’s favourite buzzword. But what does it really mean? And more importantly, how should brands be talking about it? In this episode, content creators, writers and sustainability consultants, Brett & Scott (the Staniland twins), call out the best and the worst of the fashion industry. Turning what they’ve learned from their experience as brand consultants into actionable insights for our listeners. Once you’ve heard it, you won’t see fashion, or the world, the same way. So it’s time to get comfortable – and press play! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Partnerships and collaboration are hitting hard business strategies. But in the social development world, those are the foundation. Edu Lyra, founder of Gerando Falcōes, an organisation that is changing the reality of millions of people in the Brazilian favelas, and conquering international leaders and brands, joins our podcast. The fifteen-minute episode is enough to inspire and sharply convey powerful business and marketing insights - proving that clear communication is key to success. Make a quick pause for a beautiful lesson about humanity, dignity and… business! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

The future is data. From a pandemic scenario, to one of the biggest technological revolutions, life seems to have never raced at such high speed. Along with Michael Duray, Head of Marketing at Samsung UK, our hosts dive into a dynamic conversation about the topics that are shaking the world of business and beyond. On a short trip to the past, they analyse and discuss data power, the latest AI advancements, the fluidity between online and offline, and more, connect the dots between consumer behaviour trends, proving that when you’ve got the right data – and you know how to interpret it – you can quite literally see the future! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Whether we’re recalling the past or creating new moments, science tells us that our senses are closely connected with memory. In this episode, Graziele Toscan, Head of Global Marketing at Melissa, walks us through the incredible story of the Brazilian fashion brand that, in the early 80’s, introduced the infamous jelly texture and iconically absurd bubble gum scent to the world of footwear.  Also up for discussion, the exciting international collaborations that put that brand on the global fashion map. Time to get comfy and prepare for some true marketing inspiration from the 80’s and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Storytelling, when guided by inner purpose, has limitless potential. From our studio in London, content creator, model, documentarian and environmental voice, Gwilym Pugh, sat down with our hosts to share his transformation; from shy person to social media phenomenon, from dangerous unhealthy habits to physical strength, and from someone who felt disconnected from nature to WWF ambassador.  Also on the table: the evolution of social media, responsible content creation and what Gwilym considers a magical experience. And elephants. This episode is light-hearted, eye-opening and not to be missed!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Come with us on a global journey as we zoom into the creator economy in India, the most populated country with the second biggest online market in the world, through the expert eyes of a rising Gen Z influencer: Anahita Karanjiia.  Anahita joins our hosts directly from Mumbai for an enlightening conversation, revealing the ins and outs of an inspiring collaborative culture and a globally connected influencer marketing landscape. And Bollywood, of course, couldn’t NOT be mentioned! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

We build our future in the present. And researchers are already looking as far as 2050 to identify the trends that will dictate life, culture and everything in between – so you’d better start listening! Kicking off Season 3, our hosts welcome to the studio Trend Forecaster, Futurist and Content Director at Stylus, Katie Baron. Together, they analyse and explore such groundbreaking trends as adaptive entertainment, sensorial experiences and what the industry’s calling ‘the metaphysical flex’. This episode will make you want to sit back with a cup of tea and a notepad. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Join us for the final episode of season 2 of the #InfluencerMarketingUncovered Podcast, where we sit down with three trailblazing women in the Creator Economy: celebrity makeup artist and entrepreneur Holly Connolly, MG Empower Founder and President Maira Genovese, and MG Talent Talent Manager Carmela Contarino. These inspiring women share their personal stories and insights on elevating women's voices and creating a more empowering and inclusive business landscape. This is a can't-miss conversation full of inspiration, education, and fun – enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

The Creator Economy is rapidly changing the status quo, bringing powerful female voices to even the most male-dominated industries. In this inspiring episode, Maira Genovese, Founder and President of MG Empower, and Edward Gough, Senior Account Manager, have an honest, in-depth conversation with Tisha Alyn, professional golfer, creator and activist voice for women and the LBGTQ+ community, in conservative and male-dominant industries. Join us to see the influencer marketing landscape from a new perspective, as we talk about responsible content and creative freedom through the lens of this empowering athlete's personal journey. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

One of the hottest trend topics in the Marketing industry stands around “How to successfully place brand activations on new digital spaces, such as the Metaverse”? While the answer to this question is still at quite an early stage, there are important insights to consider. In this episode, the Director of Innovation & Creative Partnerships of Yahoo Creative Studios, Sam Field, joins Maira Genovese, Founder and President of MG Empower, and Ross McAlpine, Senior Design Manager on a practical conversation exploring some of these relevant insights, from a perspective of actual cases and campaigns, including the Metaverse Fashion Week.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Fostering community has become a top priority for consumer brands, but is it ultimately necessary? In this episode, Maira Genovese, Founder and President of MG Empower, and Raphaël Bouquillon, USA Managing Director, welcome Manouska Jeantus - Community Lead at Miro, former Community Engagement Leader at Glossier. The three engage in a conversation, tapping into the real meaning of community, and how in practice customer experience is at the core of delighting the consumer to turn them into brand advocates. Furthermore, they dive into unexpected new ways of co-creation and collaboration with brand consumers and community, on and offline. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Co-creation is the hot buzzword in the creator economy, and it is so for a reason. It is a win-win strategy for both brands and creators. In this episode, Maira Genovese, Founder and President of MG Empower, and Raphael Bouquillon, USA Managing Director, explore the concept with global communications strategist and talent agent, Alice Hampton, founder of ACP Management. This rich conversation brings analysis on the transition from traditional to digital marketing, how influencers are getting involved in brand’s marketing and product development decisions, and  key points for brands to successfully build co-creation relationships with creators. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message

Emily Ewell is the Founder and CEO of Pantys, a pioneer brand in improving the health of women and the planet through sustainable menstrual, maternity and incontinence underwear. In this episode, Maira Genovese, Founder and President of MG Empower, and Paula Albuquerque, Global Head of Influencer Marketing, engage with Emily in a powerful and insightful conversation, filled with practical cases and inspiring stories on how innovation can be driven by a brand’s audience. A practical lesson on community building and its power to become a force for co-creation, success and impact. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mgempower/message