We get back in the booth for a full conversation with our graphic designer, Nick Longo of Longo Designs!

Special Guest! Nick Longo, Graphic and Packaging Designer for Tally joins Kyle to discuss upcoming packaging changes and design strategy. We had a technical travesty recording this episode and lost the first half of Nick's audio on the cutting room floor! Check out Part 2, when Nick re-joins us for an extended conversation about his backstory.

Tally's Nutritional Biochemist, Dr. Susan Fluegel Ph.D. takes Jon and Kyle through the nutritional details of Tally Organic Oatmilk Toddler Formula.

Calling grocery stores individually. Getting pumped about an $800 sale. Flipping product through the distributor system unit by unit. Are you willing to grind?

Jon and Kyle share important company updates regarding customers, first shipments, and new product innovation.

Jon and Kyle give some critical business updates, reflect on their participation in the Naturally Boulder Innovation Showcase last week, as well as their meeting with Target, and speak on how to craft the perfect introductory e-mail, BUT the most important AHA moment is that Jon regularly burns 1,000 CALORIES on a 2005 Elliptical machine - WITHOUT listening to music - IN 39 MINUTES.....needless to say we will be following this story.

tally KIDS will be showcasing & sampling product at the Naturally Boulder Investor Showcase this upcoming week on Thursday, February 23rd! Jon and Kyle debrief on current events for tally KIDS and chat fundraising tips for this coming-out party with the investment community.

When it comes to your numbers: Get tight, Get right! Jon and Kyle explain the 6 major parts of a Pro Forma P&L and how they built and iterated a successful one for Tally Kids. They also give an update on first production and an exciting (and exclusive!) event they were accepted into recently for Tally Kids.

Jon and Kyle welcome fellow Tally Kids team member Dr. Susan Fluegel to the podcast! Susan is a critical part of our team to ensure that our formula is nutritionally complete, safe, healthy and follows all USDA and FDA regulations. She is an expert nutritional biochemist, and her guidance for the Tally Kids formula is a major reason our formula will be a success! We chat with Susan about what life is like as a nutritional biochemist, what diet fads she loves and hates, sugar, alcohol, inflammation, brain food, epigenetics, and dive into the health benefits of the major components of the Tally Kids formula such as Chickpeas, Fiber, Healthy Fats, Omega-3, and Choline.

Less than two weeks! Tally Kids produces 12/29! As we lead up to traveling to first production, Jon tells us about his early days food formulating in a cold factory town with more cows than humans and Kyle chats the history of plant-based milk and the current marketplace.

Kyle and Jon kick off the Founders and Friends series sponsored by Tally Kids. The pair discuss Jon's Iranian heritage, in particular how his Iranian food traditions brought forth the chickpea for Tally Kids. Kyle says the word "like" far too often throughout this episode, and would like to formally apologize in these show notes. "Sorry" - Kyle. But the pair work through it and land on some keen advice for others looking to cart down the entrepreneurial path (always put the horse in front!). Tally Kids is a nutritious plant-based milk for kids,  to order visit www.drinktally.com, IG: drink_tally.