Great Day in Sales

Justin Ashby

Sponsored by Alysio

We've gathered the best sales leaders across the United States, Canada and UK to answer the question "What does a great day in sales look like?"

You can't close a 6 or 7 figure deal every day. So what are you doing to make sure you take advantage of every minute?

We'll explore frameworks, scorecards, and philosophies of the best sales people at leading sales lead companies.

Join us to learn more on your journey from SDR, BDR or AE to becoming the sales leader you aim to be.

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Episodes

Brooke Goddard: How To Stand Out in Your Market
6d ago
Brooke Goddard: How To Stand Out in Your Market
SummaryBrooke Goddard, a sales leader at Design Pickle, discusses the unique challenges and strategies of selling to creatives. She shares her background in sales and highlights the importance of creativity in the sales process. Brooke emphasizes the need to stand out and be creative when reaching out to potential customers, including using motion graphics and personalized videos. She also emphasizes the importance of a strong sales and marketing partnership and the value of radical candor and feedback in fostering a positive sales culture. Finally, Brooke discusses the importance of being prepared and having clear goals and expectations to ensure everyone is rowing in the same direction.TakeawaysSelling to creatives requires a different approach and a focus on creativity in the sales process.Standing out and being creative in outreach efforts can make a significant impact in engaging potential customers.A strong sales and marketing partnership is crucial for success, with clear communication and collaboration.Radical candor and feedback are essential for fostering a positive sales culture and continuous improvement.Being prepared and having clear goals and expectations helps ensure everyone is aligned and working towards the same objectives.Sound Bites"On LinkedIn, we've been seeing great success by utilizing voice messages.""What really sets us apart is the cohesive unit we've built between our sales and marketing teams""If you fail at something, no problem, fail fast and let's move on together.""Being very honest is in our culture; it's actually one of our core values. It's called 'tell it to me straight.'"Chapters00:00 Introduction and Addressing Creatives03:23 Reaching Out to Creative People06:17 Organizing the Sales Team08:02 The Advantage of Creativity in Outreach10:23 Fostering a Positive Sales Culture15:19 Leadership and Setting ExpectationsGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
George Saadeh: "You Haven't Found Success Until It's Repeatable"
Apr 29 2024
George Saadeh: "You Haven't Found Success Until It's Repeatable"
SummaryIn an exclusive conversation, George, the Chief Revenue Officer at Recharge, unveils the secrets to crafting a thriving sales career and ascending to the ranks of a true sales virtuoso. With fervor and finesse, he imparts the wisdom of transcending the mere title of a salesperson, advocating for the transformation into a consummate sales professional. Through the prism of his own journey, George underscores the pivotal role of harmonizing success and fulfillment, fashioning a cultural milieu ripe for exponential growth. Moreover, he unveils the clandestine art of mastering time and productivity, unraveling the blueprint for orchestrating a stellar day in sales.In essence, George's discourse transcends conventional wisdom, offering an arsenal of leadership principles and avant-garde approaches destined to propel sales professionals into unprecedented realms of triumph and accomplishment.TakeawaysBeing a sales professional is about being passionate and dedicated to sales as a career, rather than viewing it as a fallback option.Success in sales requires continuous learning and improvement, and sales professionals should strive to be knowledgeable and skilled in all aspects of their role.Creating a culture of growth and development is essential for building successful sales teams.Maximizing time and productivity is crucial for achieving success in sales and in life.Chapters00:00 Introduction and Background01:01 Career at Qualtrics01:26 Transition to Recharge03:20 Building Sales Careers04:07 Becoming a Professional Seller05:04 Balancing Success and Happiness05:33 Leadership Principles for Success06:31 Career Growth and Development07:30 Creating a Culture of Growth08:28 Maximizing Time and Productivity09:20 Changing Mindsets and Expectations10:27 Balancing Success and Happiness11:20 Defining a Great Day in Sales19:43 Balancing Career Growth and Personal Life22:29 Maximizing Time and Focusing on Priorities25:21 Maximizing Every MomentGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Kevin Mulrane: Playbooks That Pack a Punch
Apr 23 2024
Kevin Mulrane: Playbooks That Pack a Punch
SummaryBuckle up for a dynamic ride as Justin sits down with Kevin Mulrane, the VP of Sales powerhouse at BioSentry. In this electrifying episode, Kevin spills the beans on his thrilling journey in sales leadership and the art of crafting sales playbooks that pack a punch. Get ready to be energized as Kevin dishes out his top-notch insights on seamlessly integrating into seasoned teams, turbocharging team performance through coaching, and mastering the art of time management as a sales leader. With infectious enthusiasm, Kevin champions the spirit of perpetual learning and adaptation, urging sales teams to embrace evolution and continually refine their processes for unstoppable success. Join us for a lively discussion where Kevin divulges his methodology for transforming each day in sales into a dynamic landscape of growth and enhancement.TakeawaysBuilding sales playbooks involves understanding the sales motion, identifying areas for improvement, and defining a consistent way of doing things.Joining a tenured team requires change management and involving the team in the process of building new processes and resources.Enabling and coaching the team involves constant reinforcement of best practices, role-playing, and celebrating wins.Time management as a sales leader requires prioritizing one-on-ones, team meetings, and working on high-priority tasks aligned with the team's objectives.A great day in sales is one where you learn something new and apply that knowledge to improve your sales process and achieve better outcomes.Sales teams need to constantly learn and adapt to evolving markets, buyer behaviors, and sales processes.Chapters00:00 Introduction and Background02:10 Building Sales Playbooks06:34 Challenges of Joining a Tenured Team10:56 Enabling and Coaching the Team14:59 Time Management as a Sales Leader19:07 What Makes a Great Day in Sales22:00 Constant Learning and Adaptation25:23 ConclusionGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Scott Leese: Put Your GTM on Paper
Apr 9 2024
Scott Leese: Put Your GTM on Paper
SummaryScott Lease has been part of 11 exits, and worked with 12 unicorns. He's got one of the most storied backgrounds in Silicon Valley and has since made the move to Austin to continue building and scaling sales organizations. In this episode, he emphasizes the importance of putting sales processes on paper and customizing solutions for each company. So many people run their sales orgs from their heads - it doesnt work! Scott also highlights the significance of tracking leading indicators and results in sales. He shares his motivation and mindset, drawing inspiration from athletes like Michael Jordan and Tom Brady. Scott reflects on memorable deals and discusses his plans for the future, including diversifying income streams. He concludes by emphasizing the importance of enjoying the daily activities in sales.TakeawaysConsider the location and market conditions when building and scaling sales organizations.Put sales processes on paper to create a foundation for success and make it easier to coach and scale.Track leading indicators and results to accurately predict and plan for future success.Stay motivated by enjoying the daily activities and finding ways to make a meaningful impact.Diversify income streams and plan for the future to maintain lifestyle and income levels.Chapters00:00 Introduction and Background03:04 Moving to Austin and Changing Sales Organizations05:51 Customizing Sales Solutions08:59 The Importance of Putting Sales Processes on Paper11:53 Tracking Leading Indicators and Results15:59 Motivation and Mindset in Sales22:49 Staying Motivated and Planning for the Future29:12 Creating a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Jeff Torbeck: Is Your Sales Floor a Learning Environment?
Apr 4 2024
Jeff Torbeck: Is Your Sales Floor a Learning Environment?
SummaryJustin Ashby interviews Jeff Torbeck, VP of Revenue at Gun.io. They discuss various topics related to sales management and team building and focus in on how a high performing team can be a place of constant learning. Jeff shares his insights on focusing on individual performance, balancing quota performance and team fit, and the evolving perception of sales as a valued profession.d The conversation emphasizes the importance of collaboration, continuous learning, and customer-centric selling. His great day in TakeawaysTransitioning from individual sales to sales management requires a shift in focus from personal success to helping others succeed.Building winning teams involves empowering individuals, removing obstacles, and fostering collaboration.Hiring the right people is crucial for team success, and it's important to assess candidates' coachability and their alignment with the team's values and goals.Creating a learning environment involves encouraging continuous learning, sharing best practices, and leveraging the expertise of experienced team members.A great day in sales is not just about closing deals, but also about enjoying the sales process, loving the solution being sold, and continuously improving.Chapters00:00 Introduction and Background03:06 Transition to Sales Management05:07 Focus on Individual Performance08:38 Building Winning Teams12:34 Creating a Learning Environment15:30 Hiring and Team Structure21:00 Having a Great Day in Sales25:06 Sales as a Valued Profession26:33 Selling Like You Buy27:28 ConclusionGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Donald Kelly: LinkedIn Luminary, Mastering Sales, Connections, and Success
Mar 26 2024
Donald Kelly: LinkedIn Luminary, Mastering Sales, Connections, and Success
SummaryJoin a riveting conversation with Donald Kelly as he unravels the art of mastering LinkedIn for prospecting and sales. In this dynamic discussion, Donald unveils the secrets to regularly connecting with key individuals, delivering valuable content, and sparking engagement. Brace yourself for insights into injecting personality into your LinkedIn presence and leveraging your company page to forge connections. Donald and Justin unveil the Connect, Share, Engage method, empowering sales professionals to position themselves as industry authorities and foster meaningful relationships. Discover effective strategies to stand out, ignite engagement through thoughtful interactions, and initiate conversations that provide value. Be prepared for a journey that culminates in defining a phenomenal day in sales—where satisfaction meets success through helping others achieve their goals. This episode is your compass for navigating the LinkedIn landscape with finesse and impact.TakeawaysRegularly connect with relevant individuals on LinkedIn to expand your network and increase the visibility of your content.Share valuable and relevant content on LinkedIn to establish yourself as an industry authority and attract potential customers.Engage with followers of your company LinkedIn page to build relationships and create opportunities for conversations.Infuse your personality into your LinkedIn engagement to make connections more authentic and memorable. When connecting on LinkedIn, it's important to find a genuine reason to reach out and express interest in the other person's profile or work.To stand out on LinkedIn, try using different reactions and thoughtful comments on posts to catch people's attention and encourage engagement.When initiating a conversation, focus on the other person's needs and offer value or assistance that aligns with their goals or challenges.A great day in sales is when you can help someone make a breakthrough, get rewarded for your efforts, and connect with new prospects who are open to change.Chapters00:00 Introduction and Background01:01 Making the Decision to Start a Business03:00 The Power of LinkedIn for Sales10:58 The Connect, Share, Engage Method21:16 The Importance of Regularly Posting on LinkedIn26:25 Engaging with Followers of Company LinkedIn Page32:44 Infusing Personality into LinkedIn Engagement40:02 Connecting on LinkedIn41:18 Promoting Engagement on LinkedIn42:10 Initiating a Conversation43:00 A Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Alyson Baber: Journey from Chemical Engineering to Tech Sales Executive
Mar 19 2024
Alyson Baber: Journey from Chemical Engineering to Tech Sales Executive
SummaryEmbark on a captivating journey with Justin as he sits down with Alyson Baber, a brilliant VP of Sales at Outreach.io. Allyson's unconventional career trajectory is not uncommon, but very fascinating. From chemical engineering to medical sales, she's now leading one of the most dynamic teams of sales people in tech. Allyson shares her invaluable strategies for building trust and managing expectations within her team. She reflects on her experiences in high-growth companies, painting a vivid picture of what constitutes a stellar day in the world of sales. This episode is your ticket to unraveling the dynamic and inspiring world of Alyson Baber's sales journey.TakeawaysFind a balance between doing what you're good at and doing what you enjoy.Process and data are crucial in sales, but gut feelings and conversations also play a role in decision-making.Clear expectations and transparency are key to building trust and managing a sales team effectively.In high-growth companies, a stable foundation and alignment are essential for smooth operations.A great day in sales is defined by winning in the right way with the right people.Chapters00:00 Introduction and Background03:00 The Importance of Process and Data in Sales08:00 Managing Expectations and Building Trust18:00 Navigating High-Growth Companies27:00 Defining a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Mike Wolber: A Blueprint for Crafting a Thriving Sales Organization with Rent Dynamics' CRO
Mar 7 2024
Mike Wolber: A Blueprint for Crafting a Thriving Sales Organization with Rent Dynamics' CRO
SummaryEmbark on an exhilarating journey with Justin as he ventures into the realm of sales mastery alongside the esteemed Mike Wolber, the ingenious Chief Revenue Officer of Rent Dynamics.  Mike unveils the blueprint for crafting a thriving sales organization. Prepare to be captivated as Mike shares his visionary approach to recruitment, advocating for the hiring of sales academics and the formulation of a robust go-to-market strategy. Brace yourself for a whirlwind of insights as Mike delves into the intricacies of effective coaching and communication within the team, emphasizing the transformative power of these practices. With a keen eye on the horizon, Mike shines a spotlight on the critical importance of pipeline management and the dangers of succumbing to tunnel vision in sales pursuits. Immerse yourself in this riveting conversation, where Mike's pearls of wisdom illuminate the path to building and managing a sales powerhouse that defies all expectations.TakeawaysHiring sales academics and individuals who are proud to be in sales is crucial for building a strong sales organization.A strong sales force is characterized by high morale, effective communication, and a focus on pipeline management.Building a repeatable go-to-market plan involves understanding the product, messaging, positioning, objection handling, and pricing.Coaching and individualized support are essential for leveling up the sales team.Adapting to changes in sales, such as remote work, requires effective communication and maintaining connection with the team.A great day in sales is characterized by a focus on building, accelerating, and closing pipeline, rather than being fixated on a single deal.Chapters00:00 Introduction and Background03:09 Building a Strong Sales Organization06:30 Hiring Sales Academics08:19 Indicators of a Strong Sales Force09:07 Building a Repeatable Go-to-Market Plan11:32 Delivering the Go-to-Market Plan12:03 Coaching and Leveling Up the Sales Team17:36 Adapting to Changes in Sales20:46 What Makes a Great Day in Sales23:13 ConclusionGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Kyle Asay: Exploring Innovative Sales Tactics as VP at MongoDB
Feb 29 2024
Kyle Asay: Exploring Innovative Sales Tactics as VP at MongoDB
SummaryDelve into the fascinating world of sales with Kyle Asay, the visionary VP at MongoDB, as he unveils the secrets behind his remarkable career journey and the evolution of his groundbreaking sales frameworks. With a blend of wisdom and innovation, Kyle emphasizes the transformative power of personal development and the art of tailoring sales processes to individual strengths. From dissecting team structures to navigating the complexities of remote work, Kyle offers unparalleled insights into optimizing sales performance. Get ready to discover the revolutionary Good Day Framework, a game-changer for sales professionals seeking to hone their focus on leading indicators. But that's not all – Kyle delves into the realm of data-driven decision-making, illuminating the path to showcasing team performance and conducting competency analyses. As the conversation unfolds, Kyle leaves no stone unturned, underscoring the profound value of frameworks for both teams and individuals in the ever-evolving landscape of sales. Strap in for a riveting journey through the intricacies of sales mastery, guided by the incomparable expertise of Kyle Asay.TakeawaysPersonal development is crucial for sales success. Salespeople should dedicate time each day to improve their knowledge and skills.Adapting sales processes to individual strengths and buyer preferences leads to better results.In-person interaction is important for team collaboration and building relationships, even in remote work environments.Tracking leading indicators, such as pipeline generation and progress, is essential for identifying and addressing issues early on.Chapters00:00 Introduction and Background01:01 Transition to MongoDB and Sales Introverts Brand02:39 Working Remotely and Team Structure03:19 Benefits of In-Person Interaction04:36 The Good Day Framework06:56 Adapting the Framework to Individual Reps09:52 Team Structure and SDR Support10:46 Coaching and Oversight for Full Cycle AEs12:27  Using Data to Showcase Team Performance16:23 Skill vs Will and Competency Analysis19:48 Frameworks for Individual Reps23:42 Creating a Great Day in Sales27:06 Closing RemarksGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Gabe Lullo Unveils Sales Secrets: Mastering the SDR Realm with Alley-oop's CEO
Feb 7 2024
Gabe Lullo Unveils Sales Secrets: Mastering the SDR Realm with Alley-oop's CEO
SummaryIn this riveting episode, Justin Ashby delves into the world of sales development with none other than Gabe Lullo, the mastermind CEO behind Alley-oop, an SDR agency. With passion and expertise, they navigate through the intricate landscape of sales, tackling crucial topics such as the art of onboarding SDRs, the enduring significance of phone calls in outbound sales, and the untapped potential of LinkedIn as a sales powerhouse. Venturing further, they explore the transformative shift towards full cycle sales and the pivotal role of identifying the ideal customer profile (ICP) in driving success. Drawing from his vast experience at the helm of a renowned SDR organization, Gabe imparts invaluable wisdom, stressing the significance of consistent activity metrics and the art of delayed gratification in the competitive realm of sales. Buckle up for an enlightening journey through the nuances of sales strategy, as Justin and Gabe provide a treasure trove of insights sure to empower sales professionals everywhere.TakeawaysConsistent activity metrics are key to success in sales.Phone calls are still the most effective channel for booking meetings.Leveraging LinkedIn and creating content can help build trust and credibility.Identifying and refining the ideal customer profile (ICP) is crucial for effective sales targeting.Chapters00:00 Introduction and Background03:06 Quickest Way to Onboard SDRs05:05 The Importance of Phone Calls in Outbound Sales07:12 The Role of LinkedIn in Sales12:39 Labeling SDRs on LinkedIn15:22 The Shift to Full Cycle Sales18:31 Identifying the Ideal Customer Profile (ICP)22:35 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Collin Mitchell: The Art of Personalized and Targeted Outreach
Jan 31 2024
Collin Mitchell: The Art of Personalized and Targeted Outreach
SummaryEmbark on an exhilarating journey with Justin as he unravels the fascinating career narrative of Collin Mitchell, the dynamic managing partner at Leadium, a fractional SDR agency. Join them in exploring the evolution from Collin's early days in sales to the creation and sale of multiple companies. Discover the untold benefits of partnering with a fractional SDR agency and delve into the pivotal role of a quality-centric approach in outbound sales. Collin sheds light on the art of personalized and targeted outreach, unveiling the magic that happens when LinkedIn and phone calls unite. Brace yourself for insights into the importance of testing and tailoring outbound strategies, customized to individual circumstances. As the episode concludes, gain a glimpse into what defines a remarkable day in the ever-evolving world of sales. This is your front-row ticket to an episode pulsating with wisdom and strategic sales revelations.TakeawaysPartnering with a fractional SDR agency can supplement or enhance an existing outbound motion, especially for early-stage companies or specific use cases.A quality-focused approach to outbound sales, with personalized and targeted outreach, is more effective than generic and mass outreach strategies.Combining LinkedIn and phone calls can be a powerful combination for building relationships and initiating conversations.Testing and customizing outbound strategies is crucial, as there is no one-size-fits-all approach.Chapters00:00 Introduction and Background03:05 The Approach of Leadium and Partnering with an Agency08:16 Building an Outbound Motion and the Importance of Quality12:29 Ideal Scenarios for Partnering with a Fractional SDR Agency16:36 Effective Channels for Outbound Sales25:00 Testing and Customizing Outbound Strategies26:09 What a Great Day in Sales Looks LikeGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Ryan Milligan: Navigating Comp Plans, Motivating Teams, and Analyzing Success
Jan 31 2024
Ryan Milligan: Navigating Comp Plans, Motivating Teams, and Analyzing Success
SummaryIn this episode, join Justin in an exhilarating interview with Ryan Milligan, the VP of Sales at QuotaPath, as they unravel the captivating story behind Ryan's ascent to sales leadership. Delve into the intricacies of aligning compensation plans with corporate goals and crafting dynamic structures. Uncover the art of open conversations with sales reps and the secrets to motivating them effectively. Brace yourself for a thought-provoking discussion on incentivizing marketing teams, where Ryan unveils groundbreaking insights. Discover what a remarkable day in sales looks like, characterized by collaborative efforts, value-driven deals, and insightful business analyses. This episode is your passport to a world of sales wisdom and leadership strategies.TakeawaysAlign compensation plans with company objectives to drive desired behaviors and outcomes.Have open conversations with reps to understand what types of deals motivate them the most.Incentivize marketing teams based on pipeline generation and closed-won revenue.A great day in sales involves collaborating with reps on their path to quota, working on deals that deliver value to both the customer and the company, and analyzing the success of the business.Chapters00:00 Introduction and Background03:00 Transition to Sales Leadership08:19 Structuring Compensation Plans16:32 Aligning Comp Plans with Company Objectives23:06 Improving Comp Plans25:37 What Makes a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro
Mary Kheedo: Crush your first 30, 60, 90 days
Jan 23 2024
Mary Kheedo: Crush your first 30, 60, 90 days
SummaryMary Kheedo, Vice President of Sales at Growth Loop, shares her insights on the first 30 days in a new sales leadership role. She discusses her background in sales, including her experience at HubSpot and Lytics. Mary emphasizes the importance of creating a 30, 60, 90 day plan and building trust with the team. She also highlights the need for relentless prioritization and the value of self-reported quick wins. Overall, Mary provides valuable advice for sales leaders transitioning into new roles.TakeawaysCreate a 30, 60, 90 day plan to guide your actions and priorities in a new sales leadership role.Focus on building trust and credibility with your team and cross-functional stakeholders.Prioritize tasks and activities that align with your goals and objectives, and be willing to make tweaks and adjustments along the way.Celebrate self-reported quick wins from your team members as a measure of success and progress.Chapters00:00 Introduction and Background02:00 Experience at HubSpot and Lytics03:07 First 30 Days in a New Role04:14 Approaching a New Role Differently06:30 Yearly Planning and Challenges08:38 Creating a 30, 60, 90 Day Plan09:57 Building Trust and Stakeholder Management12:17 Holding to the 30, 60, 90 Day Plan13:59 Comfort with Making Changes15:45 Frameworks and Learning in a New Role17:23 Tweaking and Quick Wins19:51 Transitioning to Sales Leadership20:31 Relentless Prioritization23:27 Having a Great Day in SalesGreat Day In Sales Podcast Intro  Great Day in Sales Podcast Outro