Marketing Madness

Ryan McRae

Jump into the madness of the marketing industry with Ryan McRae and featured guests. Ryan will cover topics such as SEO, Web Design, Online Ads, Marketing Strategy, Marketing Psychology and more!

Ryan McRae has been part of the marketing industry for 12 years and is the founder and CEO of the leading Canadian digital marketing agency, Marvel Marketing. His desire to dig deep into what really works, uncovering the BS, and finding the most effective secrets and strategies makes this podcast a must listen for business owners, marketing managers, executives, and marketing students.

Hit play and let the revelations begin! 🎧

Agency Website: www.marvelmarketing.ca
Personal Website: www.itsryanmcrae.com

read less
BusinessBusiness
Start Here
Ep.12 - The Future of AI in Marketing
Dec 18 2023
Ep.12 - The Future of AI in Marketing
In this enlightening episode of Marketing Madness, host Ryan McRae delves into the transformative power of Artificial Intelligence in the marketing world. From the nuances of personalization to the efficiency of data analysis, Ryan explores how AI is redefining marketing strategies and customer interactions. This episode goes beyond the basics, addressing the ethical considerations and the balance between AI and human creativity in marketing. Ryan also discusses the global impact of AI, emphasizing the importance of cultural sensitivity in international marketing and the potential for small businesses to compete on a global scale. Wrapping up, the episode offers insights into how marketers can adapt to and thrive in this AI-enhanced landscape, stressing the importance of a balanced approach that marries technological advancements with human empathy. Whether you're a marketing professional or an enthusiast, this episode of Marketing Madness is a must-listen for understanding the dynamic role of AI in shaping the future of marketing. Join Ryan for a journey into the heart of modern marketing, where AI and human insight blend to create compelling, ethical, and effective marketing strategies.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you

Episodes

Ep.12 - The Future of AI in Marketing
Dec 18 2023
Ep.12 - The Future of AI in Marketing
In this enlightening episode of Marketing Madness, host Ryan McRae delves into the transformative power of Artificial Intelligence in the marketing world. From the nuances of personalization to the efficiency of data analysis, Ryan explores how AI is redefining marketing strategies and customer interactions. This episode goes beyond the basics, addressing the ethical considerations and the balance between AI and human creativity in marketing. Ryan also discusses the global impact of AI, emphasizing the importance of cultural sensitivity in international marketing and the potential for small businesses to compete on a global scale. Wrapping up, the episode offers insights into how marketers can adapt to and thrive in this AI-enhanced landscape, stressing the importance of a balanced approach that marries technological advancements with human empathy. Whether you're a marketing professional or an enthusiast, this episode of Marketing Madness is a must-listen for understanding the dynamic role of AI in shaping the future of marketing. Join Ryan for a journey into the heart of modern marketing, where AI and human insight blend to create compelling, ethical, and effective marketing strategies.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.11 - What Is Marketing In 2024?
Nov 11 2023
Ep.11 - What Is Marketing In 2024?
Ryan talks about the ever-evolving landscape of marketing in 2024 in this insightful episode. Join us as we explore the cutting-edge strategies, trends, and technologies that are reshaping the way businesses connect with their audience.In a world where consumer behavior and digital platforms are constantly changing, Ryan delves into the key challenges and opportunities marketers face today.  This episode provides a comprehensive look at the state of marketing in the near future.Get ready to gain valuable insights that will help you stay ahead in the fast-paced world of marketing. Tune in to discover how businesses are adapting to new paradigms, harnessing the power of storytelling, and building meaningful relationships with customers in 2024. Don't miss this exciting discussion on the future of marketing!Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.10 - Level Up Your Social Media Game
Sep 18 2022
Ep.10 - Level Up Your Social Media Game
Marketing Madness Podcast Ep.10 - Level Up Your Social Media GamePodcast Host: Ryan McRaeWhat social media platforms should you be using for your business? Listen to Ryan's take on what social media is best for your business type and how to utilize social media to grow your brand and business. Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.caMarvel MarketingAward-winning digital marketing agency based in Calgary, Canada youMarketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.9 - Digital Marketing in 2022
Dec 14 2021
Ep.9 - Digital Marketing in 2022
Ep.9 - Digital Marketing in 2022What kind of marketing will work best in 2022?Marketers are constantly evolving with the world around them. If the last year was about recovering from an unprecedented shock, this year is about responding, and for those best positioned, thriving in a post-pandemic world.The influx of change during Covid-19 has extended to the marketing department, and there are plenty of tools and opportunities available to engage more effectively with audiences.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.caMarvel MarketingAward-winning digital marketing agency based in Calgary, Canada.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.8 - Cannabis Marketing With The "Queen of Bud" Herself
Nov 19 2021
Ep.8 - Cannabis Marketing With The "Queen of Bud" Herself
Ashley Newman is the founder of a successful cannabis retail brand in Canada called "Queen of Bud" with retail locations in both Calgary and Toronto. I get this amazing opportunity to sit down with the "Queen of Bud" herself and ask the questions about her amazing brand and what kind of marketing she did to create the success its become.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.caMarvel Marketing Award-winning digital marketing agency based in Calgary, Canada.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.7 - The Best Known Will Always Win
Nov 9 2021
Ep.7 - The Best Known Will Always Win
This is episode 7 of the marketing madness podcast and Ryan McRae is diving into the topic of "The best known will always win". If you want to be a winner you have to be the best known, and you do this through effective marketing for your brand. Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.caMarketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.6 - A Killer Marketing Strategy
Nov 2 2021
Ep.6 - A Killer Marketing Strategy
This is your host Ryan McRae, and this is episode six of the Marketing Madness podcast, How to create a killer marketing strategy for your brand or business. You know, there's a lot that goes into building a really successful marketing strategy And you know if your marketing strategy doesn't work or if you don't put enough effort into it or do the research, or you don't deploy it properly, it can be a very expensive learning experience. So it's a good idea to really do your due diligence, do your research and create a killer marketing strategy that has the best potential to be a success. Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.5 - Influencer Marketing For The Win?
Oct 27 2021
Ep.5 - Influencer Marketing For The Win?
Marketing Madness PodcastEp.5 - Influencer Marketing For The WinHost: Ryan McRaeIf you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using social influencers or that they’re not necessary for growth.What is it? Will it work for you and your brand? Listen to this episode for some insight on influencer marketing.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.4 - Are You On Tiktok Yet!?
Oct 22 2021
Ep.4 - Are You On Tiktok Yet!?
Marketing Madness Podcast with Ryan McRaeEp. 4 - Are You On Tiktok Yet!?If you aren’t already scrolling through TikTok on your own device, there’s no doubt you’ve heard of it⁠—whether from references to viral comedy videos and dances, seeing the TikTok logo in videos re-posted on your other favorite social media sites, or just hearing about how it’s the latest platform to take the social media landscape by storm. Let's talk about how amazing this platform can be for marketing and growing your brand or business! Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.3 - Don't Hire The WRONG Agency!
Oct 21 2021
Ep.3 - Don't Hire The WRONG Agency!
Episode 3 of Marketing Madness Podcast with Ryan McRaeDon't Hire The WRONG Agency!Just as you would carefully vet someone who was looking to invest in your business, you should also look for certain criteria in a marketing team that has your best interests at heart.Choosing a marketing company should come down to more than dollars and cents. Handing your marketing efforts off to a third party requires trust; they will be managing your brand and how you communicate with your audience. As such, a marketing company could make or break your brand strategy. Do your due diligence to ensure you are selecting a marketing company that will provide high-quality services and reliable communication and reporting.Marvel Marketing Award-winning digital marketing agency based in Calgary, Canada.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.2 - Get Your Biz Online NOW
Oct 18 2021
Ep.2 - Get Your Biz Online NOW
We're heading into 2022 folks! Get your business online, and get it online NOW. In this episode, I go into an overview of how to build a solid brand foundation online - and you can do all this in 30 days or less! Not having an online presence is hurting your brand and will eventually lead you to failure. Here is what I cover in this episode of Marketing Madness:1. Get A Domain2. Get Hosting3. Get A Website4. How To Create Good Content5. Rank Your Website On Google6. Get Your Business On Google Maps7. Create A Social Presence8. Get Traffic To Your Website9. Convert Website Traffic To Leads10. Have Online Brand SuccessMarvel Marketing Award-winning digital marketing agency based in Calgary, Canada.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you
Ep.1 - Welcome To Marketing Madness
Oct 8 2021
Ep.1 - Welcome To Marketing Madness
Welcome to Marketing Madness folks! My name is Ryan McRae and ill be the host of this marketing podcast. Let's dive into the industry of marketing and talk with experts in different fields to get tips, tricks, and insights from the best of the best. Doesn't matter if you are a small business owner or the Director Of Marketing for a fortune 500 company - this podcast can benefit YOU! Digital Marketing, SEO, PPC, Content Strategy, Social Media Marketing, Youtube Marketing, Ecommerce Marketing, Retail Marketing, B2B, B2C, and more...Marketing Madness PodcastFollow us in IG: @itsmarketingmadnessWebsite: www.itsmarketingmadness.comHost: Ryan McRaeIG: @itsryanmcraeWebsite: www.itsryanmcrae.comMarvel Marketingwww.marvelmarketing.ca Marvel MarketingAward-winning digital marketing agency based in Calgary, Canada you