AI in Marketing

Welcome to the AI in Marketing podcast, where we discuss all things Artificial Intelligence in the marketing world. Our November 15, 2024 episode brings you fascinating stories from the intersection of marketing and AI. We start by discussing the new AI guidelines released by the U.S. Department of Homeland Security for companies in the infrastructure sector. These guidelines touch on transparency, strong privacy practices, and the call for regulation on AI use. We then delve into the impact technology and social media have in marketing book adaptations, as shown by the spike in sales for Hachette Book Group after the premiere of Netflix's adaptation of Elin Hilderbrand's novel, "_The Perfect Couple_". We explore the critical role BookTok influencers play in marketing books and the challenges in predicting which content will go viral. Keeping in line with digital developments, we touch on the proposed data privacy laws and acts making their way through the US Congress that could change how personal data is handled, and the implications this may have for advertisers. Innovation in the AI sector is another topic of interest in this episode. We discuss OpenAI's proposal to establish special economic districts to enhance AI development across the US and discuss the potential benefits and possibilities these zones bring to the tech industry. We wrap up the episode with an interesting story on the introduction of Daisy, an AI-powered fictional granny by O2 that's designed to engage phone scammers, thereby acting as a deterrent and an educational tool. Join us as we examine these exciting developments https://www.getvoicestream.com/https://www.nytimes.com/2024/11/14/business/media/alex-jones-infowars-the-onion.htmlhttps://www.nytimes.com/2024/11/14/business/dealbook/homeland-security-ai.htmlhttps://www.marketingbrew.com/stories/2024/11/12/booktok-changed-book-marketing-forever-just-ask-the-ceo-of-hachette-book-grouphttps://illumin.com/insights/blog/data-privacy-laws-are-tightening/https://www.pymnts.com/news/delivery/2024/starbucks-app-now-includes-doordash-powered-delivery/https://www.creativeboom.com/news/daisy-the-ai-granny-scambaiter-beats-phone-scammers-at-their-own-game/ ```

"AI in Marketing" delivers insightful and in-depth coverage of major news stories concerning AI. In this episode, we discuss The Guardian's decision to withdraw from Elon Musk's social media platform, X, due to disturbing content. We also examine Microsoft's new AI models, developed in partnership with industrial giants like Siemens and Bayer, aimed at revolutionizing manufacturing, agriculture, and financial services. Further in the show, we explore the Pentagon's adoption of Bullfrog, an AI-automated robotic gun, and Amazon's introduction of interactive shoppable ads on Prime Video. The episode also reviews the rapid rise of Bluesky, a decentralized social media alternative overtaking Apple's app store downloads, and Lacoste's use of Vrai AI, an innovative solution for detecting counterfeit products. Be sure to tune in for a comprehensive overview of the latest movements in AI and marketing. https://www.getvoicestream.com/https://www.theguardian.com/media/2024/nov/13/the-guardian-no-longer-post-on-x-twitter-elon-muskhttps://venturebeat.com/ai/microsoft-brings-ai-to-the-farm-and-factory-floor-partnering-with-industry-giants/https://www.wired.com/story/us-military-robot-drone-gunshttps://www.marketingbrew.com/stories/2024/11/13/by-embracing-shoppable-ad-formats-streamers-are-starting-to-look-more-like-qvchttps://www.wired.com/story/how-to-get-started-on-bluesky/https://www.darkreading.com/cybersecurity-operations/lacoste-first-to-use-new-ai-powered-anti-counterfeiting-solution ```

In this episode of AI in Marketing, we delve into the world of tech, AI and branding trends of 2024. We’d begin with Elon Musk's controversial acquisition of Twitter and the ensuing audience outrage as we explore the challenges of social media investments. We then look at breakthrough AI technologies revolutionizing food safety and restaurant analytics including Paytronix's AI assistant and Penn State's electronic tongue. We'll also highlight Forrester's projections for digital marketing strategies and discuss the increasing emphasis on SEO in 2025, providing insights for marketers. Additionally, we discuss how tech and culture intersect with the Vatican and Microsoft's AI-driven digital twin project of St. Peter's Basilica. Furthermore, we analyze the new partnership between search engines Ecosia and Qwant, aimed at challenging Google's dominance and boosting Europe's technology sovereignty. Finally, we close with Jake Paul's controversial personal-care brand, W, as they leverage online negativity for branding. Tune in for all this and more! https://www.getvoicestream.com/https://gizmodo.com/the-joys-and-perils-of-leaving-elon-musks-x-for-bluesky-2000523635https://www.pymnts.com/news/artificial-intelligence/2024/ai-takes-over-taste-testing-and-restaurant-analytics/https://www.marketingbrew.com/stories/2024/11/08/forrester-predicts-less-brand-safety-more-seo-spend-in-2025https://religionnews.com/2024/11/11/vatican-and-microsoft-partner-to-showcase-st-peters-basilica-through-ai-technology/https://www.gurufocus.com/news/2597670/redburn-atlantic-initiates-coverage-of-nvidia-with-buy-rating-citing-strong-ai-demandhttps://www.marketingbrew.com/stories/2024/11/12/w-social-media-jake-paul-personal-care-brand-embracing-the-haters ```

Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential solutions for online privacy. Further, moving from technology to entertainment, we delve into the growing trend of experiential marketing. We discuss the successful launch of Warner Bros. Discovery's immersive "afterlife experience" for Beetlejuice fans and the future of brand awareness for popular IPs driven by this marketing strategy. https://www.theguardian.com/books/2024/nov/11/it-gets-more-and-more-confused-can-ai-replace-translatorshttps://www.futurity.org/ai-mask-facial-recognition-chameleon-3256762/https://www.marketingbrew.com/stories/2024/10/31/step-into-that-world-why-warner-bros-prime-video-and-netflix-are-all-in-on-experiential-marketinghttps://www.elenaverna.com/p/you-dont-need-to-build-a-personalhttps://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategy ```

Explore the latest developments in AI with our podcast "AI in Marketing". In this episode, we discuss the significant impact AI is making in the world of art as Ai-Da, an AI-powered robot, sells a portrait for a shocking $1.1 million. We also investigate the world of online secondhand shopping converting to AI with Encore, a search engine using AI to streamline product search across various platforms. We then delve into the potential pitfalls of AI's growing presence in our digital world, with the "rain bomb" photo incident amplifying skepticism about authenticity of digital content. Finally, we examine the challenges that OpenAI faces on improving the performance of their AI models. Tune in to find out more about these significant stories within the AI community. https://techcrunch.com/2024/11/09/openai-reportedly-developing-new-strategies-to-deal-with-ai-improvement-slowdown/https://www.theguardian.com/commentisfree/2024/nov/09/the-images-of-spains-floods-werent-created-by-ai-the-trouble-is-people-think-they-werehttps://techcrunch.com/2024/11/10/encore-is-an-ai-powered-search-engine-for-your-thrifting-needs/https://www.nytimes.com/2024/11/08/arts/ai-painting-alan-turing-auction.html ```

In other news within AI marketing, the intersection of AI and augmented reality has taken a center stage, with French AR tech company Makemepulse partnering with Google and Louis Vuitton for a holiday campaign. The project aimed to combine object recognition with voice AI and AR to create an immersive shopping experience. Customers could take a picture of their desired LV product, then ask Google for information about the product, like its price, features, and online availability. A striking feature was being able to virtually wear an item and visualize it through AR, generating user excitement and providing cost-effective trials. Next, AI-driven performance marketing has seen a renewed focus with advancements in bid optimization. Graphyte, an AI company specializing in bid optimization, has introduced a new autonomous bidding tool that leverages machine learning to provide optimal bid suggestions for ads. By considering factors like ad relevance, audience behavior, historical data, and ongoing campaign performance, Graphyte's platform aims to maximize ad returns. Expected to revolutionize ad bidding, it illustrates the growing importance of AI in devising sophisticated marketing strategies. Furthermore, advancements in AI text generation are prompting a new era of creative marketing. OpenAI's GPT-3, the groundbreaking text-generating algorithm, is increasingly being harnessed for creating rich content, from tweets to blog posts, effectively doing the job of a copywriter. This has generated some concern amongst traditional creatives, but the sentiment overall has been positive, with the potential for generating high-quantity content with time https://venturebeat.com/ai/mistral-ai-takes-on-openai-with-new-moderation-api-tackling-harmful-content-in-11-languages/https://www.fastcompany.com/91224555/how-the-right-won-podcasting-helped-donald-trump-win-2024-election-joe-roganhttps://www.marketingbrew.com/stories/2024/11/01/klaviyo-recruits-fishwife-and-alison-roman-for-its-first-black-friday/cyber-monday-campaignhttps://www.theverge.com/2024/11/7/24290571/tiktok-spotify-apple-music-integrationhttps://the-decoder.com/python-becomes-most-used-programming-language-on-github-amid-ai-surge/ ```

AI is set to play an even bigger role in marketing in the new business climate. With Trump's administration open to innovation, marketing agencies could implement AI-powered solutions on a larger scale. AI has already proven successful in assisting companies with customer segmentation, content creation, personalization, and predictive analytics — factors critical to efficient and effective marketing. The possibility of easier implementation and regulation around AI technologies could offer more room for experiments and innovations. Moreover, AI is also reshaping digital advertising. Programmatic advertising, which automates the buying and selling of online advertising, has already changed the online advertising game. With AI, it's becoming more targeted, efficient, and less time-consuming. Advertisers can now target specific audiences based on data analysis and machine learning algorithms, improving the accuracy and effectiveness of ads. AI in marketing also significantly impacts customer relationship management (CRM). AI platforms can analyze customer behavior and engagement, guiding businesses to create personalized marketing strategies. AI chatbots have become a valuable tool in managing customer interactions, providing immediate responses to customer queries, and automating repetitive tasks. The impact of AI on SEO (Search Engine Optimization) should not go unnoticed either. AI tools can glean insights into consumer behaviors, search trends, and keywords, helping companies optimize their digital content and improve their search engine rankings. Also, the use of AI in analyzing social media sentiment and influencing social media marketing strategies is on the rise. Finally, AI also presents opportunities for improvements in market research. Businesses can use https://technews180.com/funding-news/cambridge-startup-raises-5m-to-bring-human-like-vision-to-ar-vr-with-meta-and-microsoft-execs/ https://www.marketingbrew.com/stories/2024/11/05/ziprecruiter-cnn-warner-bros-discovery-advertising-election https://venturebeat.com/ai/the-power-of-business-semantics-turning-data-into-actionable-ai-insights/ https://www.nytimes.com/2024/11/06/us/politics/elon-musk-trump-benefits.html https://www.wired.com/story/trump-crypto-support/

On the latest in AI and marketing, MTV and Paramount are upping their game on civic engagement, harnessing the power of fandom culture to promote actions like early voting and poll worker recruitment. This strategy aligns with younger audiences' social involvement values, building brand affinity and trust. Similarly, Publicis and Accenture Song are investing heavily in generative AI with the plan to enhance tasks like market research, data analysis, and creative content generation. However, AI hasn't been as precise in other areas, notably with X's AI Grok, which misfired election predictions, raising concerns about the reliability of AI-driven information. https://www.newsweek.com/georgia-officials-report-russian-origin-bomb-threat-hoaxes-polling-spots-1980640https://www.marketingbrew.com/stories/2024/11/04/mtv-paramount-rupaul-fandom-culture-get-out-the-vote-GOTVhttps://www.marketingbrew.com/stories/2024/10/11/how-agencies-use-genai-with-millions-investedhttps://techcrunch.com/2024/11/05/its-election-day-and-all-the-ais-but-one-are-acting-responsibly

Despite Google's Chrome still firmly holding the top spot in the global browser market, technology giant Microsoft is gaining significant ground with its Edge browser. Since shifting to Chromium, Edge's usage has more than doubled while the heavyweights, Chrome and Firefox, experienced marginal losses. Microsoft's new strategy of integrating the Edge browser within its operating system and arrival of Windows 11 seems to be paying off. This intensifying competition among browsers is a significant development and may soon lead to a new browser war era. In another major technology news, Meta is allowing the use of its advanced Llama artificial intelligence system by US government agencies and contractors for national security purposes. This is a surprising change from their previous stand on military use of their AI technology. This move puts Meta under scrutiny given past instances of tech employee protests against military collaborations. However, according to Meta leadership, this initiative will help the US maintain its technological advantage and align with its democratic values. In online advertising news, Amazon Ads has recently conducted a global study titled "From Ads to Zeitgeist", shedding light on new trends brands can leverage to join cultural conversations. The study shows how consumers desire authentic stories and original content, and how fan-driven dialogues are becoming a staple in shaping the digital culture. This hints at how integral it is for brands to plug into universal cultural moments to stay relevant in the fragmented media environment. Lastly, in the airline industry, Alaska Airlines is testing a new AI tool by startup, Odysee. This predictive https://www.nytimes.com/2024/11/04/technology/meta-ai-military.htmlhttps://techcrunch.com/2024/11/04/apple-users-can-soon-upgrade-to-chatgpt-plus-within-the-settings-apphttps://www.paulgraham.com/writes.html?utm_source=tldrfoundershttps://www.dearstage2.com/p/balancing-users-and-buyers-in-product?utm_source=tldrfoundershttps://www.fastcompany.com/91221624/ai-could-decide-what

In the ever-changing world of marketing, AI continues to revolutionize how businesses connect with their consumers. OpenAI's ChatGPT Search, a blend of AI chat and search functionality, caters informatively to users' queries, albeit struggles to match the commercial appeal of giants like Google. Meanwhile, whispers in the tech sector suggest Nvidia's potential investment in Elon Musk's AI startup, xAI, all while the emergence of AI-powered voice agents, known as the Whisperverse, promises a future of sophisticated, real-time assistance. In tandem with progress, ethical considerations as Musk's alleged digital influence and potential misuse of AI in military operations by Chinese researchers necessitate ongoing vigilance and critical debates. https://www.aleydasolis.com/en/search-engine-optimization/chatgpt-search-initial-analysis-post-launch-comparison-vs-google-serps/https://www.pymnts.com/artificial-intelligence-2/2024/nvidia-reportedly-weighing-investment-in-musks-xai/https://venturebeat.com/ai/enter-the-whisperverse-how-ai-voice-agents-will-guide-us-through-our-days/https://www.nytimes.com/2024/11/03/technology/elon-musk-x-election.html

Discussing the increasingly prevalent role of AI in marketing fields, brands spotlight intriguing tactics. Targeting younger audiences fond of horror, advertisers are innovating their strategies in theaters, like the Neon studio's billboard for the horror film Longlegs that led to record-breaking revenue. Meanwhile, Apple plans to incorporate ChatGPT into its services, leveraging new AI-enhanced features and an advanced neural processing M4 chip. Yet on the other side, researches hint at AI, notably Large Language Models, potentially impairing long-term human creativity, while sparking public debate over ethical questions surrounding the use of AI in personal communication. https://www.marketingbrew.com/stories/2024/10/10/advertisers-are-targeting-horror-loving-younger-audiences-in-theatershttps://www.wired.com/story/elon-musk-citizenship-revoked-denaturalized/https://www.pymnts.com/apple/2024/apple-plans-december-chatgpt-integration/https://ai-magazine.com/research-investigates-llms-effects-on-human-creativity/ ```

In a demonstration of artificial intelligence's growing influence in the field of marketing, tech giants such as Microsoft are leading the charge, investing significantly in AI and reaping impressive profits as seen in their latest revenue surge. Contributing to this profit increase is Microsoft's cloud service, Azure, showing a growth of 34% driven by a third in A.I. sales. Social media platform, Reddit, attributes its recent profit jump to increased ad integration and leveraging AI training deals, which has boosted user engagement. Adding to the influence of AI, virtual influencers are now rivaling human counterparts in following and content creation, signifying not just a new era in marketing, but also a potential shift in online interactions. https://www.npr.org/2024/10/28/nx-s1-5168416/washington-post-bezos-endorsement-president-cancellations-resignations?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brewhttps://www.nytimes.com/2024/10/30/technology/microsoft-quarterly-revenue-profits.htmlhttps://arstechnica.com/gadgets/2024/10/amid-controversial-changes-reddit-is-getting-more-popular-and-profitable/https://www.jeffbull

In the evolving world of online marketing, Hootsuite's 2024 data analysis reveals the best times to post on social media, indicating overall optimal activity at 8 AM on Wednesdays. Nevertheless, they advise considering factors like audience demographics and time zones, and highlight the importance of employing analytics tools for maximum engagement. Meanwhile, IT management platform, Atera, showcases the financial and creative potential of AI integration in marketing with a new entirely AI-generated video ad campaign, potentially resulting in up to $1 million in savings. However, the use of AI isn't without challenges, demonstrated by issues with OpenAI's Whisper transcription software, which has been caught adding fabricated content to conversations, a phenomenon known as AI hallucination. https://blog.hootsuite.com/best-time-to-post-on-social-media/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brewhttps://www.marketingdive.com/news/atera-video-ad-campaign-entirely-gen-ai/730469/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brewhttps://www.wired.com/story/facebook-militia-organizing-election/https://www.pymnts.com/earnings/2024/alphabets-pichai-ai-drives-user-engagement-and-growth-monetization-to-follow/

The landscape of marketing is taking a seismic shift with the integration of Artificial Intelligence. Gartner predicts AI marketing agents will soon revolutionize the workplace, allowing businesses to automate and augment human talent to a significant extent. However, the journey isn't without hurdles as disappointments arise from high expectations and underestimated costs, pushing generative AI into what Gartner dubs 'the trough of disillusionment'. Despite the setbacks, Gartner projects that by the mid-2020s, a majority of businesses will have implemented AI-augmented strategies and responsible AI governance programs into their marketing plans. https://www.platformer.news/tech-ceos-trump-election-bezos-zuckerberg/?ref=platformer-newsletterhttps://venturebeat.com/ai/gartner-predicts-ai-agents-will-transform-work-but-disillusionment-is-growing/https://www.theverge.com/2024/10/28/24282103/gmail-help-me-write-email-web-ai-geminihttps://www.theverge.com/2024/10/28/24282076/jeff-bezos-washington-post-cancellations-endorsement

Google is spearheading an ambitious AI technology endeavor named "Project Jarvis" that aims to revolutionize web browsing by engaging directly with user's browsers. Meanwhile, on another front of AI development, Meta has presented NotebookLlama, its "open" version of Google's generate-a-podcast feature, although it currently grapples with synchronization issues and robot-like voices. The advancement of AI also brings forward ethical predicaments, as reliance on AI for making choices could possibly limit one's ability of self-determination and identity shaping. On a remarkable note, Pirelli and Bosch have crafted a novel "Cyber Tire" technology to enhance vehicle safety features, and on a concerning note—AI companions are being observed for potential harm to teens' mental health. https://www.livescience.com/technology/artificial-intelligence/ai-can-stunt-the-skills-necessary-for-independent-self-creation-relying-on-algorithms-could-reshape-your-entire-identity-without-you-realizinghttps://techcrunch.com/2024/10/27/meta-releases-an-open-version-of-googles-podcast-generator/https://venturebeat.com/ai/generative-ai-isnt-coming-for-you-your-reluctance-to-adopt-it-is/https://www.pymnts.com/artificial-intelligence-2/2024/report-google-exploring-ai-that

In the world of AI-led marketing, autonomous AI firm Anthropic has introduced a feature for AI, named Claude, which essentially operates computers much like a human would. Claude is reshaping workflow efficiency by interacting with screens, navigating applications, and bypassing CAPTCHA verifications. An imminent email app by Notion, backed by its AI, will facilitate tasks such as organizing and drafting emails along with scheduling through Notion’s Calendar app. Meanwhile, Apple has offered substantial rewards for security researchers who identify vulnerabilities in its forthcoming Private Cloud Compute AI cloud service, which likely demonstrates a proactive approach towards improving security features across AI technologies. https://www.theverge.com/2024/10/24/24278848/notion-super-customizable-email-apphttps://venturebeat.com/ai/anthropics-agentic-computer-use-is-giving-people-superpowers/https://techcrunch.com/2024/10/24/apple-will-pay-security-researchers-up-to-1-million-to-hack-its-private-ai-cloud/https://www.theverge.com/2024/10/24/24278694/openai-agi-readiness-miles-brundage-ai-safety

In the world of artificial intelligence, OpenAI's Noam Brown champions a new paradigm - 'system two thinking' - which he believes could dramatically transform the performance of AI systems without necessitating colossal resources. The recently launched o1 model from OpenAI, showcasing this new approach, scored an impressive 83% on the International Mathematics Olympiad qualifier, thereby surpassing past models. In an industry dominated by quick, trend-dependent virality, restaurant critic Pete Wells echoes a growing sentiment in favor of high-quality, authentic content over short-lived viral trends. Meanwhile, in a bid to promote responsible AI usage, Google has made its text watermarking tool, SynthID, open-source, allowing developers to detect the origins of AI-generated text and combat misuse. https://www.platformer.news/anthropic-ai-agents-computer-use-consequences/https://www.nytimes.com/2024/10/23/business/media/election-disinformation.htmlhttps://venturebeat.com/ai/openai-noam-brown-stuns-ted-ai-conference-20-seconds-of-thinking-worth-100000x-more-data/https://www.adweek.com/creativity/beyond-brat-the-trend-brand-product-formula-is-no-longer-enough/https://www.thever

In the ever evolving world of AI, Zoom has confirmed a partnership with startup Suki to integrate AI medical notetaking into their telehealth services. Concurrently, OpenAI has roped in Aaron "Ronnie" Chatterji as its new chief economist in a move evidencing AI's economic influence. However, it isn't all smooth sailing, as big tech companies face backlash for their increased energy consumption due to AI, posing a threat to their climate goals. Despite potential hitches, companies continue to champion AI, for instance Anthropic, an Amazon-backed startup, unveiling advanced AI agents aimed at revolutionizing business productivity. https://www.nytimes.com/2024/10/22/technology/openai-chief-economist.htmlhttps://www.nytimes.com/2024/10/22/climate/ai-big-tech-emissions.htmlhttps://technews180.com/artificial-intelligence/amazon-backed-anthropic-unveils-advanced-ai-task-agents/https://www.fastcompany.com/91214162/zoom-ai-partnership-suki-medical-note-taking-scribe-telehealth-doctor-visits```

The lawsuit filed by Dow Jones and the New York Post against Perplexity AI over alleged "massive illegal copying" of Copyrighted content reveals a growing tension between media publishers and AI companies. Meanwhile, as technology advances, Elon Musk seeks to rival OpenAI with the launch of xAI's API, betting on enhanced security features and advanced capabilities to attract developers. Microsoft's Copilot Studio is poised to release autonomous AI agents to automate routine tasks, while a high-profile trademark dispute intensifies between WordPress founder Matt Mullenweg and WP Engine hosting service. In collaboration news, Boston Dynamics and the Toyota Research Institute announce a partnership aimed at advancing their research in robotics and artificial intelligence.

The future of artificial intelligence is rife with potential, as per the predictions made by Anthropic CEO, Dario Amodei. Expectations of AI exceeding the intelligence of Nobel laureates by as early as 2026, despite potential setbacks, could revolutionize industries across the board. However, some experts, like Meta's Yann LeCun, urge caution, reminding us that current AI models lack fundamental aspects of human reasoning. Utilidata's Chief Technology Officer, Marissa Hummon, highlights artificial intelligence's crucial role in developing a more sustainable power grid. Emphasizing the necessity of transitioning away from carbon-heavy solutions, she points out AI's capability to better utility operations towards a cleaner, modern grid. Even so, she advises that AI's implementation must be carried out responsibly, to avoid biases and secure the technology properly. Elon Musk's recent $1 million giveaway for registered voters in swing states has provoked controversy due to potential legal ramifications. In a move coinciding with his support for Trump, Musk has asked giveaway participants to sign a pledge, potentially in violation of federal laws prohibiting voting incentives. These actions may fall afoul of laws like 52 USC 10307 (c), experts say, potentially leading to fines or imprisonment. In health sector news, an Austin-based startup 'Throne,' has released a toilet bowl camera that blends artificial intelligence with health assessments. Using AI to evaluate gut health via fecal matter, the innovative product targets an aging population and those with digestive