Shine Strong

Leah LeRae

We are women who are reinventing ourselves. We're doing the work of multiple generations. We're the women moving our families, friends, companies and communities forward. We're tackling our stories and asking hard questions about what we believe. This isn't just another show on the top 5 ways to achieve your goals or tips solely from the super successful. No! Each conversation invites you Into the lives of badass, everyday people who are in tenacious pursuit of their best life.Whether you’ve been looking to unlock your power or craving the training for how to do it — these mothers, daughters, sisters — and the occasional dude — are the mentors you’ve been looking for. read less
EducationEducation

Episodes

Courage to Quit | Hayley shares insights about choosing life goals over her startup-business goals.
Oct 28 2019
Courage to Quit | Hayley shares insights about choosing life goals over her startup-business goals.
✨Connect with  your host, Leah LeRae! She absolutely loves jumping on a call to learn more about you and how she can help and serve you. Grab some time on her calendar! ✨Please, please, pretty please -- leave a review for Shine Strong on iTunes. It really means the world to us! 🤗🤗🤗How to connect with Hayley:www.nivellelaw.comPhone: 914-240-3456Email: hayley@nivellelaw.comWhat we talked about:How do you know when you want to pivot or just muscling through it?We can learn so much from each other, and when we take the time to listen, you start to feel more part of the community.“The second I raised 400k, I would have had to raise another round of it…That’s not why I did it…”“I don’t want to do this anymore…”“Had I not gone through that experience of being a founder, I never would have started my practice and not started them focused on starting growing businesses.” “As women, we want to be the best…it is very hard to know ‘did you want to pull the plug because you were scared or because it was not aligned with who you want to be?’”How did you know which way to go?This was not compatible with the life I had envisioned for the next five years.Listen to your gut. Don’t do something because you’re worried about what it’s going to look like to others.Saying no is as much of a decision as saying yes.All these different things about how much money you should be making…you think, okay I have to get to that point…I felt like I was in this purgatory of life…my sense of worth was tied up in my achievement…forced me to look deeper and question my motives and how much my self worth depended on what other people thought of me.I wasn’t miserable, it was interesting and fun, I would go workout…at the same time, I had days where I thought I was the worst mom, I’m bored out of my mind…We can get so in our heads about the silliest things…our subconscious tells us this is important.More people need to know that it’s okay to step back.What if you listeners started a business and it just wasn’t what you thought it would be?We talk about entrepreneurs as if they are gods…but it’s not for everybody and that’s great!Maybe, you have a business now and it’s just not working…that doesn’t mean that you’re not an entrepreneur.Giving ourselves permission to quit is important. There may be listeners who have a business that makes money that they wanna quit, but they’re providing for their family..adds layer of complexity that I didn’t have to think about. If that’s you, I think you can find a way to work it out.”“They were bringing me more anxiety than they were anything else ““For any of you listeners, sometimes you have to let something go, before you can open yourself up for something better.”If you are under a cloud of anxiety and you can point it to that person or job, you have to find a way to either change that…or make a change yourself…pull the plug.It’s never okay to keep going with something when it’s just making you miserable.Support the show
Building a business with LOVE as the key ingredient | Erin Williams, Erin's Faces Founder
Oct 21 2019
Building a business with LOVE as the key ingredient | Erin Williams, Erin's Faces Founder
Todays episode is brought to you by Go Squared Away. Get 25% off your first month with your amazing Virtual Assistant by telling the owner, Michelle, I sent you. Reach out to her here. To connect with Erin, learn about products, ask questions: WebsiteEmail: erin@erinsfaces.comInstagram: @erinsfaces Facebook group: Erin's Faces Green beauty Gathering What we talked about on the show:Erin:-Got a job at urban decay counter at Bloomingdales -It was not a focus of mine to switch ingredients out for cleaner ones when I started Erin's Faces-“Beauty, yes, Intention, yes, and Natural came along with that"-“I like making people feel good." -Family member diagnosed with Melanoma       -Was reading about chemical spfs- learned that it can be linked to skin cancer and she was using spfs in her products—so, she decided not to sell chemical spas anymore                   -Physical spf is good        -Only 2 physical spf is good, everything else is chemical        -Physical is white and hard to blend in-“Think dirty.” App-It’s an app that will ruin your life and make your life better.” Tells you how clean or dirty your personal care products are-“Even if something is clean, we’re trying to clean it up even more.”-“I knew things that I didn’t want to know and now that I knew them, I didn’t want to go back.”-Leah: “Tell about your trip to Texas”      Erin: -sweat equity—went to Dallas and then Houston        -my goal was to get a new computer and buy a plane ticket        -have to sell 2,000$ to make half that        QUOTE: -“I get to share this, and I wanna help people and that’s my motive and I just want to love people and help them…[the product] looks crappy, but what was inside of it was pretty good.”        -Thinking, “I’ve spent this much money, my computer is shutting down”-how am I going to do this?        -only sold 150$ at Allison’s house the first night—“I’m gonna die.” “It takes so much energy”      QUOTE: -Thinks to herself, “Why did you say you were coming here? It was to share and to love and to be a light to people.”-QUOTE: Wanting a purpose and to be more useful and of service in the world vs. making pretty models look more pretty-QUOTE:“You’re just gonna love people and share.”    —Courtney’s house: 20 people-1800$ sold—“I just cried in bed. I was overwhelmed…God’s goodness” “I felt very provided for and in alignment with what I was supposed to be doing.” QUOTE-Ended up selling 9,000$ in Texas when wanted to sell 2,000$-all money went right into the company-“I was crying in bed every night”-out of gratitude QUOTE-“You do have to make money, but it still can’t for me…be about making money…It has to be about sharing and loving people.” QUOTE-This is why the Mission statement is: “to empower and educate women…and occasionally a dude.”-I could’ve made a lot of money being a makeup artist-paid so much without much timeQUOTE - “Money doesn’t drive me like that…but purpose does.”                   Leah: “More than that, you wanted to teach women, to serve them, to help them.”Leah: That story was a perfect example of changing your attitude Erin: “I just wanna help people, That’s the motive.”Leah: “Fear of I’m not doing this right”-Takes a shift to know why ySupport the show
Turning Adversity into Opportunity | Lisa Bradley, owner of R.Riveter bags, transformed her military spouse challenges into massive opportunities.
Oct 7 2019
Turning Adversity into Opportunity | Lisa Bradley, owner of R.Riveter bags, transformed her military spouse challenges into massive opportunities.
Today’s episode is brought to you by Go Squared Away. Want your very own personal assistant? Go Squared Away is a team of Military spouses who keep you (and your biz) covered on everything from bookkeeping to brain dumping, and staying organized to marketing. Don't forget to mention I sent you! Are you trying to grow your business, but feel stuck when it comes to growing in a way that doesn't feel gross? Then download the FREE Mindful Sales Guide. Lisa Bradley is one of the 20 featured, rockstar entrepreneurs who provided answers to your questions on sales strategy in a perfectly aligned way to who you are.Today’s Episode:R.Riveter Website linkR.Riveter InstagramR.Riveter on FacebookWhat we talked about:What is R.Riveter bags and how are they WAY different than any other bag?What is life like for a military spouse? What unique challenges do they face all.the.time? How does R.Riveter help support military spouses?The mental struggle for military spouses is very real. Most people have no idea what it’s like. You’re marrying into a lifestyle — and you’re part of what makes that work.“I was slowly losing my personal identity…I was a completely new person every time we moved”How did R.Riveter get started? “We had no idea what we were starting when we got going.”“We spent half of our budget on insulation for the attic we worked out of in the early stage. Bought a sewing machine, and grinded.”What did you tell yourself to get through those early stages? “There was no other option. We didn’t give ourself or our thought process any other option.”Put one foot in front of the other and make it work."When there isn’t another option — that’s sometimes the birthplace of AMAZING things. You’re not in the mindset of other options."What advice do you have for women who are launching a business in alignment with who you are?“You need to know where you’re going — but people get tripped up on all the steps to get there. You don’t need anything but Google in the beginning.”Take stories from other successful people and apply it to what you’re going through and think through how you can make that advice work for what you need to do. SHARK TANK. Tell me about your experience!“Terrifying and top of the mountain excitement at the same time.”How did you manage so much PR? “People want to tell a good story.” “Coming from the military, we have a perspective that most people don’t have the opportunity to have. It’s a very humbling experience and you put things into perspective in a way that civilians don't.”“I was consistently wishing my life away…and finally I just had to let that go and live in the moment. You only have one life to live.”How can you take responsibility for your life even when your life is harder than you’d like it to be? “Find your purpose.”Raising good kids in a transitional lifestyle. How Lisa is a role model for her kids. Re-identifying yourself in new environments. How do you consistently “be yourself”?Why the name R.Riveter? “We’re the no-fuss women. We’re grinding, trying to make a difference, and we want a bag that can handle our lifestyle.” She can take that handbag from the boardroom to the playground that is made for the Support the show
Taking responsibility for Your Life | Sean Croxton
Sep 30 2019
Taking responsibility for Your Life | Sean Croxton
Have you downloaded the Mindful Sales Guide yet? Sean's featured! Learn from Sean and 19 other entrepreneurs about how to grow your business in alignment with who you are. This episode is brought to you by Kettlebell Kitchen. They'll send you whole, healthy (and SO DELICIOUS) prepared meals right to your front door. Use code SHINESTRONG for 20% off your first 3 orders.Where to find Sean:Rich Lit Society: Join Sean's book club to learn from him & other experts like Napoleon HillQuote of the Day Podcast: #1 on iTunes for personal development!Sean's websiteLeah's favorite YouTube video from Sean about why you sabotage yourselfWhat Sean and I talked about:You can change your reality by changing your thoughts.Is it possible to make the mental shifts BEFORE you do the work to understand yourself? Sean says YES. What to do when those limiting belief/ negative thoughts come up.  How to know when to pivot? When to use grit/push through and when to change plans?>Don’t make it about YOU.Try your hardest not to make decisions in a valley. How to help a friend through their own valley? Sean’s advice: Don’t help unless they specifically ask for it. “Everyone is in a different place in their journey”When you’re in a valley — that despair — when you learn a lot about yourselves. Your survival rate for your bad days is 100%“People just want to be listened to”. Your brain has a tendency to follow your feelings. Your brain will go through withdrawal when you are trying to make a change in your life. Negative thoughts will always come. You have to consciously redirect your thoughts. CHILL. You have to get to the root cause — understand the way you feel about yourself and the negative core beliefs you have. How to be responsible for a life situation you don't have control of — and that you don't necessarily love.“To me” consciousness. Victim consciousness. Choosing to respond in a negative way. “For me/by me” consciousness. How is this working for me? EVERY negative thing that happens to you has good in it.“Where you choose to focus your attention is what dictates how you feel about it” LOOK FOR THE POSITIVES> Shift your attention. your attention changes and your realities change. We can all make that choice. How many opportunities are you missing because you’re looking at your life through the lens of a victim?Real love is loving and supporting someone no natter what they choose. How to have longevity? Be consistent and deliver high quality. Tip for creating a great YouTube video? Watch it with no audio. If you still enjoy it with the sound off, then it’s ready to launch. Support the show
Grit + Owning a Biz | Leslie spills on owning the most popular doughnut in NYC
Sep 2 2019
Grit + Owning a Biz | Leslie spills on owning the most popular doughnut in NYC
—BombBomb — Get your 13th month free! Email Alex and tell him Leah LeRae sent you. alexandir.tunell@bombbomb.com OR use code SHINESTRONG (but that won't get you your 13th month free!)How to get in touch with Leslie!The Doughnut Project websiteThe Doughnut Project on IG Leslie's IGLeslie's story// How The Doughnut Project was bornThe accidental “break the internet” thing...the Everything Bagel Doughnut.Stayed true to who they were and continued to get press because their doughnuts were actually good— it wasn’t just hype.The difference between entrepreneur and corporate world — there is no review where you get all kinds of positive feedback. There is no checklist. You become the dishwasher and the person in charge of every single thing there is to do. You have to figure out how to make it all happen. The stakes are really high. Setting up liscensing in Saudi Arabia, Australia. Difference between franchising and liscensing. Finding the right co-founder. — Met for 18 months to iron out the details, writing a business plan, raise funds, and decide how they’d operate. "When people are deciding to invest, they invest in PEOPLE."It’s not all “laptops in Bali” — Busy people get more done because they’re forced to -- Leah LeRaeThe reality of being a business owner — dealing with the nitty gritty of owning a biz.111k followers on The Doughtnut Project !!Support the show