Mar 1 2022
How to Create Your Brand Identity 2022
Are you starting a new business or think you may need to re-brand? Join your host Veronika as she speaks with Founder of Witt & Company, Kelly Wittman. Listen and learn the 4 foundational brand pillars. Tune in and start creating a cohesive brand strategy that supports your business.
Introduction [00:00]About Kelly [02:00]The 4 Pillars of Your Brand Foundation [02:34]Choosing Your Brand Colors [05:09]Branding Based on Industry [07:48]Your Brand Must Resonate with You [08:56]How to Start Creating Your Brand [09:39]The Biggest Mistakes in Logo Design [11:41]Does Your Logo Need to Mean Something? [13:46]What to Know Before You Work with a Brand Strategist [16:13]How to Know if You Need to Rebrand [20:37]Final Thought [24:55]Connect with Kelly [25:37]Quote of the Day [27:41]
About Kelly Wittman:Kelly Wittman is the owner of Witt and Company, a brand strategy and design studio that helps small business owners showcase their expertise through consistent and cohesive branding.
Prior to the unplanned start of her business four years ago, she spent five years in marketing, event management and fundraising, specifically in the nonprofit and startup space. Now, she happily wears the title of ‘unemployable’, is proud to have a business that supports her life and is on a mission to help entrepreneurs create their version of success.
About Veronika & The Biz Essentials:
Join your host Veronika as she interviews industry experts, coaches, best-selling authors, keynote speakers, and everyday individuals who have triumphed over adversity. Learn tips, tools, and strategies that will help you succeed.
Veronika is a Content Creator, Professional Problem Solver and Productivity Speacialist. She is passionate about helping her clients convey their digital message and streamline their productivity and workflow.
Through her podcast The Biz Essentials she encourages her listeners to “Keep the Spark” and turn their dreams into successful passion projects.
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