The Foundr Podcast with Nathan Chan

Foundr Media

Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan.  About the show:  For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories.  Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more.  About the host:  Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. In the past decade, Chan's built Foundr into a global leader in entrepreneurial education, helping tens of thousands of aspiring entrepreneurs start and scale their businesses.  Need help with your business?  Visit foundr.com/foundrplustrial to join a global community of entrepreneurs, gain access to proven strategies, and fast-track your business growth confidently. read less
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Episodes

512: How Shay Mitchell Is Disrupting a $17B Industry
1w ago
512: How Shay Mitchell Is Disrupting a $17B Industry
Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila. In this episode, you’ll learn: Why the name play a huge part in BÉIS development Mitchell’s philosophy of learning Why she’s still a consumer first About the lengthy sampling and design process for BÉIS How BÉIS turned negative publicity into a viral pop-up event Four ways to partner with talent for your business. How Drake became Onda’s first and best customer About Mitchell’s new upcoming travel show Thirst If she’s ever returning to YouTube And much more brand, business, and founder advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
511: How One Product Made Him $40M | Ezra Firestone
May 10 2024
511: How One Product Made Him $40M | Ezra Firestone
Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business. In this episode, you’ll learn: Why you don’t have to be “book smart” to be successful Firestone’s step-by-step sales funnel Why you need a basket-building product at the beginning The benefit of a merchandising strategy The three core aspects of business What conversion-based commerce means A TikTok Shop secret How he almost went broke selling 8,000 Marge Simpson wigs Why having fun helps you win in business And much more ecom strategies and advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott
Apr 26 2024
509: Shark Tank Winner Reveals How to Create a Million-Dollar Beauty Brand | Alicia Scott
A year after filming, Alicia Scott anxiously watched her appearance on Shark Tank surrounded by friends and family. Her pitch was first on the episode, and she nailed it by securing a deal from Emma Grede, the business mind behind Kardashian brands like SKIMS and Good American. Scott then pulled up her Shopify store. The numbers were shocking. In one weekend, she made six months' worth of revenue. Two years after the air date, Scott's built Range Beauty into a million-dollar ecommerce beauty brand that’s inclusive of all skin shades and types.  In this episode, you'll learn: To start your business by social listening How Range Beauty 10x sales after Scott quit her job Why you should date your manufacturers What Shark Tank is like for an indie brand What it's like to have Emma Grede as a mentor and investor Why losing her first brand name was a blessing in disguise How to differentiate your brand in the beauty industry You need to love sharing your pitch Challenges as a Black founder in the beauty space To treat your audience like investors And much more beauty brand advice...  Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode.  Stay in touch with us, follow foundr on your favorite platform:  Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
507: Wix Co-Founder Shares Website Tips from 250M+ Users | Avishai Abrahami
Apr 12 2024
507: Wix Co-Founder Shares Website Tips from 250M+ Users | Avishai Abrahami
If you want to build a website for your business that stands out, Avishai Abrahami believes that you need to care about what your customers are trying to do. Avishai is the CEO and co-founder of the website platform Wix. Founded in 2006, under Abrahami's leadership, Wix has grown to 254M users in 191 countries and 22 languages and went public in 2013 with a $800M valuation. In this episode, Chan and Abrahami break down the fundamentals of business websites and how AI speeds up development for founders with limited resources. In this episode, you’ll learn: How to bring your personal story into your website Why great products focus on what the customer wants Why Abrahami doesn’t think a 12-hour working day is difficult His takes on AI and what it looks like in five years Why he only makes four decisions a quarter How AI makes a first version website better Why founders need to be obsessed What makes a great website for founders And much more founder and web design advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
506: I Ignored Investors and Built a $975M Company | Joe Thomas
Apr 5 2024
506: I Ignored Investors and Built a $975M Company | Joe Thomas
An investor told Joe Thomas and his co-founders that they could exit to Salesforce for millions if they made their video recording software for sales teams. Thomas and his co-founder said no. Instead, they built Loom into a globally used tool with five million users in 230+ countries. In November of 2023, Atlassian acquired Loom for $975 million. Learn how Thomas trusted his gut and made Loom a must-have for the digital workforce.  In this episode, you’ll learn:  The 8-year overnight success story of building Loom   Loom’s key differentiator in the market  How to not bury the lede of your product market fit  Why early-stage founders need to maximize their learnings The value of a weekly Sunday dinner About making a product customers will like and pay for The product-led growth trap  Why every 90 days are different as an entrepreneur  How Thomas monetization Loom  To create a max diff survey for product upselling Choosing the uncertain path  And much more product development advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. If you’re looking to start your own business, download our FREE 500 Winning Product Ideas Guide to kickstart your entrepreneurship dream.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook X LinkedIn Magazine
505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara
Mar 29 2024
505: “The Bear” Inspired Restaurant Owner on Anger as Fuel | Will Guidara
How do you go from dead last to the No. 1 restaurant in the world? By channeling your anger. Listen to Nathan Chan and restaurateur-founder Will Guidara discuss the strategy behind making Eleven Madison Park into an icon and the stories that inspired the hit television show The Bear.  In this episode, you’ll learn:  How Guidara went from restaurateur to consultant founder Why he gamified everything for his team About the fueling power of anger Why coming in last changed everything for Guidara To invest in unscalable things  The story that inspired an iconic TV scene Off-brand ideas will bring your customers joy Why hospitality is competition-proof  About an online business with impeccable hospitality The value of spending time with your customers About the “one push-up” mentality  And much more customer service advice… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr Podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
504: The State of Email Marketing in 2024 | Email Expert Chase Dimond
Mar 22 2024
504: The State of Email Marketing in 2024 | Email Expert Chase Dimond
Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.  In this episode, you’ll learn: Why email accounts for up to half of ecommerce revenue  7 steps to set up your email marketing program  Why email only converts if you have good leads coming through How frequently you should send emails  Why a preference page will save unsubscribes  Frequency vs variety  Why you should allow people to self-select  About AI email tools  Dimond’s AI hacks for scaling content  What is predictive analytics  And more email marketing advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom
Mar 15 2024
503: The Billion Views YouTuber You’ve Never Heard Of | Justin Flom
From the age of two, Justin Flom has performed magic tricks. But the trick he never expected to do was turn a performance career into a social entertainment empire. In 2020, the pandemic forced Flom to go all-in on the internet, and within three months, he hit six figures in revenue. In this episode, Flom reveals how he approaches his content creation, which has amassed 30 billion views on YouTube, Facebook, and TikTok. Surprisingly, his success started by making himself disappear.   In this interview, you’ll learn: Why Flom’s real job is a data analyst  How to make swipe-feed algorithm content  Why everything is about the opening shot  What does “barrier to exit” mean for social Why Flom is the #2 creator on YouTube behind Mr. Beast Why anonymity is Flom’s strategy  Views vs. reach  TikTok’s secret creator test  The importance of watch time percentage  How he lost his TikTok account twice  And much more short-form content strategy… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
502: Stop Sending Thank You Cards with Products | Anaita Sarkar
Mar 8 2024
502: Stop Sending Thank You Cards with Products | Anaita Sarkar
Including thank you cards in your packaging could hurt your business. Find out why from Hero Packaging’s Anaita Sarkar as she discusses the myths around sustainable and eco-friendly packaging with Nathan Chan. Plus, she’ll share advice from starting two companies from scratch, covering TikTok marketing, packaging, demand generation, and more. Sarkar is the CEO and co-founder of Hero Packaging, author of Sell Anything Online, and ecommerce advisor.  In this episode, you’ll learn: Anaita’s backstory from accountant to eBay seller to founder  About her book, Sell Anything Online Anaita’s sales formula  Why TikTok is the best way to get brand awareness  Her 15-minute TikTok creation strategy  Why your bio link needs multiple pathways That you don’t need to show your face in content Why sustainable packaging is easier than it seems About the thank you card debate The importance of demand and cash flow How to not get overwhelmed with AI tools And much more small business advice…  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
501: Neil Patel Thinks Free Products Are the Best Marketing Tactic
Mar 2 2024
501: Neil Patel Thinks Free Products Are the Best Marketing Tactic
Marketing is expensive. But you can get your brand in front of people much cheaper–by giving something away for free. In Neil Patel’s return to the podcast, he’ll share lessons from years of marketing consulting and explain why free products are cheaper for your business in the long run. If you haven’t seen Patel on social media, he’s the co-founder of Crazy Egg and Hello Bar and helps companies like NBC, GM, HP, and Viacom grow their revenue. In this episode, you’ll learn: How to generate leads using referrals  Why Neil believes “growth at all costs” is wrong How to prioritize profitability in your business  That giving away a free product works  How to make marketing financially viable Patel’s AI tools for data and content production  Why AI isn’t a magic solution to business problems What’s difficult about implementing AI And much more marketing and AI advice…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023.  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA
Feb 23 2024
500: Horror Stories and Surprises from 500 Interviews | Nathan Chan AMA
Forgetting to hit record, the power going out, meeting heroes, and gaining friends. 500 episodes in, and Nathan Chan is still hungry for the next open-book conversation. In a special 500th episode of the Foundr Podcast, Chan lays everything on the table for a special AMA (ask me anything) from his favorite founders–YOU!  In this episode, you’ll learn:  The workplace horror story that shaped Nathan The origin of the podcast  What makes the best and worst interview guest  About successful founders who’ve started from nothing  Awkward and funny moments from 500 podcast episodes The most common advice from guests  How Nathan got comfortable in front of the camera Nathan’s daily routine and habits  Ecommerce advice from Nathan And much more behind the scenes of the podcast… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan
Feb 16 2024
498: He Lost Millions in Facebook Stock Then Built a $300M Tech Company | Noah Kagan
If Noah Kagan hadn’t gotten fired at Facebook, his stock would be worth millions. But he wouldn’t have it any other way. In his return to the podcast, Kagan and Nathan Chan commiserate over shared founder struggles, hot takes on entrepreneurship, and how to get out of the way of your own success.  Noah Kagan founded AppSumo, a digital marketplace where you can discover, buy, and sell the products you need to grow your business. He’s also the author of the book Million Dollar Weekend and runs a popular YouTube channel with a million subscribers.  In this interview you’ll learn:  Kagan’s notorious firing from Facebook Overcoming his fears as a CEO How to get a connection with anyone Why Kagan and Chan are jealous of Alex Hormozi How to make a business on a weekend Why sticking with a business is so hard The importance of three customers in 48 hours Examples of ripe industries to start a business And many more entrepreneurship hot takes… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
497: He Used AI to Gain 100K Followers in 30 Days | Domenic Ashburn AKA Mr. Grateful
Feb 9 2024
497: He Used AI to Gain 100K Followers in 30 Days | Domenic Ashburn AKA Mr. Grateful
How do you go from zero to 100,000 followers in 30 days? By removing ego. After multiple failed business ideas, Domenic Ashburn ran an AI experiment to gain 100K social followers in 30 days. He did it in 22 days. By sharing his learnings, Ashburn developed a cult following and placed himself as an influencer in AI implementation. He is also the founder of Grateful Labs, an AI teaching platform. Nathan Chan talks with Ashburn, AKA Mr. Grateful, about embracing AI and using it to change your life.  In this interview, you’ll learn:  Why Domenic doesn’t think he has a job How he used AI to get 100,000 followers in 30 days His steps to build a million-dollar business using AI Why AI is the co-founder of his business Making $100,000 from FounderGPT Why humans are the problem with AI  The suite of AI tools Domenic uses Why listening to your own AI voice is better for learning Domenic’s takes on AI advancements  Why you should be grateful for this era  And much more AI advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
496: Outthink Amazon with AI | Melisa Vong
Feb 2 2024
496: Outthink Amazon with AI | Melisa Vong
Whether you like it or not, your competitors use AI to sell on Amazon. Melisa Fong says don’t get left behind. Vong is a founder, mentor, and investor in multiple 6-figure and 7-figure ecommerce brands. She’s also the instructor of our Infinite Amazon course. Vong returns to the podcast to teach how to incorporate AI into your Amazon strategy.  In this interview, you’ll learn: The state of Amazon selling in 2024  Why you have to build a brand to make money How to do a photoshoot for super cheap with AI Why being a small business is an advantage  AI tools to maximize your Amazon listings Why it will be easier than ever to launch a business Amazon AI prompts to help your business Why Bing is underrated  And many more Amazon tips and tricks… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja
Jan 30 2024
495: Wild SEO Hacks to Boost Ecom Traffic in 2024 | Ronnie Teja
Ronnie Teja has a strong personality, and he knows it. That’s why he’s not afraid to give his opinions on the state of SEO. Teja returns to the podcast to break down how to use SEO to gain traffic and the AI tools to scale at speeds. He is a self-taught digital marketer, entrepreneur, and founder of Branzio watches, with a portfolio of 14 other brands. In this interview, you’ll learn:  The state of SEO marketing  Why Google is valuing old-school forums  To use Bing and ChatGPT to create SEO content  How to use a test site to learn what Google likes Ranking locally using pillar pages Why TikTok Shop is significantly cheaper than Amazon About Facebook’s Advantage+ shopping campaigns The basic AI tools you should be using And much more…  *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller
Jan 19 2024
494: Tales from a Crazy Decade on the Internet with Cody Ko and Noel Miller
How did two former co-workers turned content creators find themselves partying at Elon Musk’s house? Listen to find out. ​​ Cody Ko and Noel Miller are the creators of the Tiny Meat Gang Podcast as well as the production company TMG Studios. The duo first rose to internet fame on Vine. They’re now some of the most successful YouTubers in the world, with close to 12 million subscribers across their channels. We chatted with the content creators to learn how they navigated the past decade of internet entertainment to build a business on laughs.  In this interview, you’ll learn: How Cody and Noel started making videos on their lunch breaks The financial strategies to become a full-time content creator What brand partnerships are the best fit Why Cody and Noel started a podcast network  The technical challenges and benefits of a network  The business behind entertainment content  How Cody and Noel view data and trends  One crazy fan’s unusual gift  And much more content creator talk… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine
493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon
Jan 12 2024
493: Media Buying Is Like Dating with Phoenix Ha of Ad Beacon
Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founders stop burning ad spend and start scaling faster in a post-iOS 14 environment. She’s also one of the new instructors of our updated course, How to Run Facebook Ads 2.0.  Listen to Nathan and Phoenix discuss: The trend of deep discounting  How to win in media buying Building up valuable first-party data  The differences in attribution and tracking tools  Find the quiet with ad creative  Why static is on the comeback  Ad variations and A/B testing  How to make ads outside the box  AI tools for paid media  Why we’ll never go back to ads before iOS 14 And much more media buying advice… *This interview was part of the Foundr Ecomm-AI Summit that took place October 23 - 25, 2023. Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...  For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine