The MaxChat Fragrance Podcast

Max Forti

Max Forti is a fragrance aficionado, digital creator for almost a decade, perfume critic, fragrance connoisseur and founder of SCENTXPLORE. He will take you on a fragrance journey! He will host creative directors, perfumers, writers, bloggers and other fragrance industry folks. In this podcast he will cover different subjects and topics in the ''Beyond the Bottle'' series in which he will talk about various relevant topics in today's world to help you find your ''forte'' in whatever interest you may have about fragrances taking your experience to the ''max'' no pun intended, of course! See you on the other side.

Season 3 - Episode 4: Christophe Laudamiel: Master Perfumer, scent composer, lecturer, writer, and chemist champion
Mar 30 2022
Season 3 - Episode 4: Christophe Laudamiel: Master Perfumer, scent composer, lecturer, writer, and chemist champion
He’s Entertaining, Interesting and Eccentric. Notice that I wrote in capital letters?! That’s because my guest is a Capital Perfumer with the full essence of the word with his incredible portfolio. He has a reputation that precedes him when it comes to creativeness and qualitative work. It was great fun and extremely educational to chat with Master-Perfumer: Christophe Laudamiel TOPICS:When/How did the Passion begin? The creative process, how to transpose emotions into a bottle! How to create? Do chaotic situations yield great creations/results? Getting to know DreamAir (www.dreamair.mobi)Headed by Master Perfumer and Chemist-Inventor Christophe Laudamiel, DreamAir is a privately owned boutique company based in New York City with a satellite laboratory in Berlin-Germany. Our goal is to introduce new means of communication via scent. We provide haute fragrance customization, applications and technologies to play and display scents.  The difference between creating commercial (mass-appealing) fragrances versus more intricate and unique ones.Approaching some controversial topics of the ‘’corporate’’ world. Marketing gimmicks versus full disclosure and transparency! Consumer knowledge and learning how to buy fragrances the proper way. The state of the fragrance market and current releases.  We also briefly discussed his perfume brand The Zoo:  a question? Want to be a guest? Say hello and/or send suggestions and ideas to us at: maxforti@gmail.com OR info@maxforti.com Keep it tuned in - more to come! We have a new episode every-other-week.
Season 3 - Episode 1: Gabe Oppenheim: Author of the ghost perfumer - Creed, lies and the scent of the century!
Feb 16 2022
Season 3 - Episode 1: Gabe Oppenheim: Author of the ghost perfumer - Creed, lies and the scent of the century!
Hello everyone and welcome to the Max Forti chat, Season 3, Ep.01.For this season opener I wanted to go with something interesting and attention commanding. Nothing better than the somewhat ''controversial'' and conversation provoking book:THE GHOST PERFUMER: had the pleasure to chat with author: Gabe Oppenheim to discuss some of the best fragrance creations over the last few decades in detail and their creators,  the ''hidden'' ghost perfumers as it were that made such timeless and incredible fragrances we enjoy so much. From boxing bout writer to fragrance aficionado, Gabe unveils some very interesting facts about one of today's most prominent and renowned perfume niche brands. Join us as we deconstruct, dissect and delve into this very interesting book to say the least! BOOK GIVEAWAY: Enter for a chance to claim a FREE and signed copy of this book (2 lucky winners). Here's how!1) Listen and share this podcast episode with another fragrance aficionado.2) Follow Max Forti & Gabe Oppenheim on Instagram. (@maxforti and @gabewords)3) Tag at least two friends on Max Forti's Instagram post for this Giveaway.4) Winner will be announced within a month's time at Max Forti's Instagram. Good Luck to all!  Have a question? Want to be a guest? Send suggestions and ideas to Max at:  maxforti@gmail.com OR info@maxforti.com  We're just getting started! Stay tuned for more exciting episodes coming your way!
Season 2- Episode 11: The Prolific and Unconventional nose: Antoine Lie
Jul 29 2021
Season 2- Episode 11: The Prolific and Unconventional nose: Antoine Lie
In this episode we’re chatting with French Perfumer - Antoine Lie  Antoine is an accomplished Perfumer that loves to create without constraints or restrictions, he values the true creative and organic process and he believes that the scent should take you to places and emotions you’ve never experienced before…  Antoine Lie was raised in Strasbourg, France, where he studied chemistry before moving to Grasse to study fragrance at Givaudan under Jean Carles. After an apprenticeship to famous teaching master Jean Guichard, Antoine spent time in both France and the United States, where he was involved in developing worldwide hit fragrances such as Armani Code and Versace Crystal Noir, but a yearning for greater creative freedom led him away from the big companies and towards the niche houses where he would be allowed to pursue his own vision of straightforward, yet unconventional fragrances.He has worked with many renowned brands - Burberry, Comme des Garcons, Costume National, Davidoff, Zegna, Etat Libre d’Orange.… Just to name a few. ‘’The number of yearly launches have increased in such a way that brands went from creating unique artisanal fragrances to working like machines pumping new releases almost daily…’’  -Antoine LieTOPICS: His path in becoming a proficient and unconventional perfumerFrom Artisanal creations to Commercial Social Media Boom! Talking about his creative style and processHis inspirations and favorite creations throughout the decadesUpcoming projects Say hello to Antonie at:  The Max Forti Chat Podcast is brought to you by:    ''Redefine your fragrance journey''    Have a question, suggestions or ideas? Email Max at:   maxforti@gmail.com OR info@maxforti.com     Enjoy and stay tuned for more episodes coming your way!
Season 2- Episode 9: The Journey of a Biologist to great Nose: Rodrigo Flores-Roux
Jun 24 2021
Season 2- Episode 9: The Journey of a Biologist to great Nose: Rodrigo Flores-Roux
In this episode we have the pleasure to chat with one of today’s most influential noses of modern day perfumery.Rodrigo Flores-Roux was born and raised in Mexico City. He studied biology in Mexico before moving to France at the age of 20. In 1989 to attend the ISIPCA perfumery school at Versailles. Although he started out designing scents for shampoos and cosmetic products, he broke through into the fragrance world with the renowned Clinique’s Happy for women. He is currently with Givaudan a Swiss multinational manufacturer of flavours, fragrances and active cosmetic ingredients. As of 2008, it is the world's largest company in the flavour and fragrance industries.Rodrigo has worked with many major brands such as Dolce&Gabbana, Tom Ford, Calvin Klein and John Varvatos to name a few.‘’Disparate ingredients used in crazy amounts in order to create a beautiful emotional and aesthetic experience…’’ - Rodrigo Flores-RouxTOPICS: His journey from the early days in Mexico to France and NYCHis favorite perfumes throughout the decades which shaped his taste and directionDiscussing some of his most proud creations Mexico's Cultural influence in the world (musically, historically and culinary) Upcoming projects and future releases! Say hello to Rodrigo at:  The Max Forti Chat Podcast is brought to you by:  ''Redefine your fragrance journey''  Have a question? Send suggestions and ideas to Max at:  maxforti@gmail.com OR info@maxforti.com   Enjoy and stay tuned for more exciting episodes coming your way!