Storyworld

Steve Schramm and Alex Giguere

The world of "story" has captivated humanity since the dawn of time. The oldest known form of communication, verbal storytelling is responsible for the continuity and development of civilization from its most primitive moments to its most advanced. Story invokes a sense of mystical wonder, but is also a powerful medium for communicating real and concrete ideas that shape people's lives and make them take action. Steve Schramm (Marketer, Non-Fiction Writer, and Story Nerd) and Alex Giguere (Fiction Writer, Wannabe Game Designer, and Story Nerd) join forces as worlds collide to discuss how "story" is the most powerful concept ever known, and how it interacts with each and every aspect of our lives -- from the most magical to the most mundane. read less
ArtsArts

Episodes

What did I just watch...? | Hot Fuzz Movie Review
Jul 13 2023
What did I just watch...? | Hot Fuzz Movie Review
In this episode, Steve and Alex review the 2007 British comedy film Hot Fuzz directed by Edgar Wright. They discuss the hilarious humor, clever writing, over-the-top violent scenes, and stunts in miniature sets. They praise the performances of Simon Pegg as Nicholas Angel and Jim Broadbent as Inspector Frank Butterman.   Steve and Alex agree the plot is excellent for a comedy film, managing to incorporate elements of buddy cop, slasher, and action genres while still staying grounded in humor. The emotional response the film evokes - mainly shock and laughter - earns it high marks. The guest cameos and characters bringing the script to life also impress them.  In terms of category intent, Hot Fuzz nails every genre it attempts - comedy, action, slasher, and buddy cop. Overall, Steve and Alex rate the film a "steak" - the highest score on their MEAT-O-METER scale - praising it as one of the best movies they have ever seen. They both expressed a desire to immediately rewatch the film after finishing it the first time.They also briefly discuss the new social media platform Threads. While acknowledging Threads has gained popularity initially, they are skeptical of it due to issues like lack of ability to delete accounts and excessive data collection. Steve and Alex disagree on their opinions of the newest Indiana Jones film and the Star Wars sequel trilogy.Hope you enjoy the episode! Let Steve and Alex know what you think of Hot Fuzz and their discussion in the comments.
The Two "Secret Formulas" of Marketing and Storytelling
Jun 29 2023
The Two "Secret Formulas" of Marketing and Storytelling
In this episode, Steve and Al discuss the differences between direct response marketing and brand advertising and which strategy is best for growing your business. They cover:• The key differences between direct response and brand marketing in terms of goals, costs, tracking effectiveness and more.• How direct response works by always having an offer, compelling copy and testing campaigns to optimize performance.• Examples of how brand advertising often relies on creating feelings and associations rather than direct response.• How direct response marketing enables you to make money immediately while brand takes longer to build loyalty and recognition.• Ways you can utilize both direct response and brand marketing by starting with direct response to fund brand advertising efforts.• How content creators, writers and artists can market themselves through educational content that still ultimately drives revenue.• The importance of putting your work out in public to garner the attention of publishers, fans and customers.• Tips for providing value first through 'how to' videos, blog posts, tutorials and more to build an audience before trying to sell your products or services.They discuss anecdotes, stories and case studies to illustrate key points around marketing effectively through either direct response or brand strategies. Overall, this episode provides practical tips and insights for small business owners, content creators and anyone looking to market a skill, talent or product online.
Reviewing the FULL Harry Potter Series
Jun 15 2023
Reviewing the FULL Harry Potter Series
In this episode of the Storyworld Podcast, Steve and Alex discuss finally finishing the Harry Potter series, analyze the character development of Severus Snape, and give updates on what they’ve been working on recently.Steve just completed watching all the Harry Potter films with his wife and found that while the later, darker films stripped away some of the fun “wizarding world” elements, the progression of the characters and story was fantastic. Alex, a longtime Potter fan, shares insights into details left out of the movies, like the close friendship between Snape and Harry’s mother, Lily. They analyze Snape’s complex character and ultimate revelation as a “good guy.” For updates, Alex has been making fast progress on a first draft of his fiction book. Steve’s web design business has slowed down, so reach out if you need a website! He’s also revamping his blog to bring together his interests in business, marketing, theology, and creationism. He wants to build something to point to for the long-term. They end discussing following your purpose and passions, even if just as a side project at first. While Steve enjoys his work, his ultimate goal isn’t just web design. He aspires to thought leadership and writing in the ministry realm. Alex is focused on writing fiction, preferring its simplicity to Steve’s diverse interests!An engaging episode covering the Potter series, following your dreams, and the projects keeping Steve and Alex busy.