Lift Your Moving Marketing

Christina Hawkins

"Lift Your Moving Marketing" is the go-to podcast for moving company owners and their teams looking to elevate their business in the digital world. We dive deep into the latest and most effective digital marketing strategies tailored specifically for the moving industry each week. This podcast is your guide whether you're just starting or looking to enhance your existing marketing efforts.

Schedule Your Lead Acceleration Call; https://movingmarketingresults.com/schedule/


Our episodes cover various topics, from search engine optimization and social media marketing to crafting engaging email campaigns and compelling content. We understand that the moving industry has unique challenges and opportunities, and we focus on providing actionable advice that you can immediately implement.

Join us as we explore the CORE strategy – Cultivate, Originate, Relate, and Expand – designed to help you own your leads and grow your business sustainably. Learn how to nurture a fertile environment for your leads, be proactive in lead generation, personalize your customer interactions, and expand your customer base and range of services.

"Lift Your Moving Marketing" isn't just about theory but practical, effective tactics and real-world examples from within the moving industry. We bring experts, successful business owners, and marketing gurus to share their insights and experiences. Plus, we keep things engaging and accessible, ensuring that every episode is valuable, whether you're listening in the office or on the go.


Tune in to "Lift Your Moving Marketing" and transform your digital marketing approach today. Let's move your business forward together!

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Episodes

#12 The Difference Between a Service Page and a Landing Page
Mar 21 2024
#12 The Difference Between a Service Page and a Landing Page
Discover how understanding and leveraging these distinct page types can enhance your website's effectiveness, attracting more leads and converting visitors into customers in the competitive moving sector.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅  http://go.movingmarketingresults.com/conversion-cheatsheetHow to create and build a great set of photos and videos you can use for your digital marketing.✅ https://go.movingmarketingresults.com/photoshoot-checklistThanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
#11 Why Your About Us Page is Your Second Most Popular Page
Mar 14 2024
#11 Why Your About Us Page is Your Second Most Popular Page
Welcome back to our series where we discuss optimizing your website for conversions. I just hosted a workshop on building a website that converts. If you missed it, I’ll be posting the replay very soon via YouTube and I’ll be emailing folks the invite so be sure to visit our website to subscribe or visit our YouTube channel.Today, we're zooming in on a surprisingly powerful aspect of your website – the 'About Us' page. You might not realize it, but this page is often the second or third most visited page on your site. Let's explore why and how you can make the most of it.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
#9 Your Website. Mastering Homepage Design for Moving Companies
Feb 22 2024
#9 Your Website. Mastering Homepage Design for Moving Companies
Christina unveils the secrets to optimizing your moving company's homepage for maximum impact. Learn how to craft a homepage that not only captures attention but also converts visitors into loyal customers through practical tips and essential strategies. From first impressions to mobile optimization, this episode is your guide to standing out in the competitive moving industry and driving your business forward.Thanks for catching the Lift Your Moving Marketing podcast. The show for moving businesses. Christina has 25+ years in the digital marketing industry and spent ten years in Logistics as part of the Defense Department.Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area.🎯 https://movingmarketingresults.com/schedule/FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-moversHow to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls✅  http://go.movingmarketingresults.com/conversion-cheatsheetHow to create and build a set of photos and videos you can use for your digital marketing.✅ https://go.movingmarketingresults.com/photoshoot-checklistThanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
#8 Your Website As A Lead-Generating Machine
Feb 15 2024
#8 Your Website As A Lead-Generating Machine
This episode dives into the importance of making a strong first impression online, achieving the right balance between visual appeal and functionality, and the significance of using genuine photos over computer-generated images to build trust.Christina will offer practical tips and real-life examples on how to enhance your website in ways that resonate with your audience. Whether you're looking to update your existing site or start anew, this episode is packed with actionable insights tailored for moving company owners. You'll learn how to turn your website into a powerful tool that effectively communicates your professionalism and reliability, encouraging more potential customers to choose your services.Prepare for an informative session that will empower you to transform your digital presence into a lead-generating engine. Tune in to start making meaningful improvements to your moving company's website today.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
CORE Strategy: Expand Your Marketing To Grow
Feb 1 2024
CORE Strategy: Expand Your Marketing To Grow
Dive into episode 6 of "Lift Your Moving Marketing" with Christina Hawkins, focusing on 'Expand,' the final element of the CORE strategy. Learn how exceptional customer service can create lasting impressions and turn satisfied customers into passionate advocates for your brand. Christina discusses the importance of follow-ups post-move, leveraging customer feedback for improvement, and the power of referrals in organic business growth. This episode is essential for moving companies aiming to strengthen customer relationships and build a strong, reputable brand. Tune in for these key strategies and stay tuned for more insights to lift your moving marketing. Subscribe now to not miss out!Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
CORE Strategy: Relate With Your Leads
Jan 25 2024
CORE Strategy: Relate With Your Leads
In this episode of "Lift Your Moving Marketing," host Christina Hawkins delves into the 'Relate' aspect of the CORE strategy, emphasizing the importance of personal connections in the moving industry. Discover how understanding customer stories, sending personalized emails, and using social media to address common moving concerns can forge stronger bonds with clients. Christina also highlights the value of sharing behind-the-scenes content and actively using customer feedback to show your company cares beyond just the business aspect. Tune in for insightful tips on creating genuine relationships with your customers, and stay tuned for the next episode on 'Expand' to further grow your moving company. Subscribe now for more valuable insights on elevating your marketing approach!Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
CORE Strategy: Originate Your Leads
Jan 16 2024
CORE Strategy: Originate Your Leads
Join Christina Hawkins in this episode of "Lift Your Moving Marketing" as she explores 'Originate,' the second element of the CORE strategy. Discover innovative ways to proactively reach potential customers and stand out in the moving industry. Christina shares insights on forming partnerships, engaging in community events, and leveraging social media creatively. Learn key positioning techniques to be the first choice for customers and how to use technology for a proactive approach. This episode is packed with actionable tips to transform your marketing efforts. Tune in and take your moving company's marketing to the next level!Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
Webinar Replay - Planning Your 2024 Digital Marketing
Jan 11 2024
Webinar Replay - Planning Your 2024 Digital Marketing
This is a replay of our December 2023 webinar, aimed at propelling moving companies into digital marketing success for 2024. This episode is ideal for moving industry professionals eager to enhance their business in the new year.Discover key strategies for setting KPIs and goals, optimizing your website for 2024, and effectively using AI and video in marketing. Learn about overcoming industry challenges, improving conversion rates, expanding services, and leveraging social media and content creation. The podcast also covers optimizing paid advertising, the significance of backlinks for SEO, and utilizing SMS and marketing automation for better customer engagement.This episode is a comprehensive guide for those looking to navigate the evolving marketing landscape in the moving industry. Tune in for essential insights and strategies to boost your marketing efforts in 2024!​​​​.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
CORE Strategy: Cultivating Customer Connections
Jan 7 2024
CORE Strategy: Cultivating Customer Connections
Welcome to "Lift Your Moving Marketing," where host Christina Hawkins takes you on a journey through innovative marketing strategies for your moving company. In this episode, we delve into the 'Cultivate' aspect of the CORE strategy, focusing on building lasting customer relationships through engaging content.Discover how sharing success stories, providing helpful moving guides, and creating informative videos can transform your online presence. Christina illustrates the importance of active engagement, likening it to starting conversations at a party rather than waiting to be approached. It's about making your company the go-to choice by being proactive, approachable, and knowledgeable.Join us as we explore the first step in the CORE strategy, setting a foundation for meaningful connections that turn leads into loyal customers. Tune in for actionable insights and stay tuned for more episodes on the CORE strategy, guiding your moving company to new heights. Subscribe for updates and elevate your marketing game with "Lift Your Moving Marketing."Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet
CORE Strategy: The Key to Unlocking Your Moving Company's Marketing
Jan 7 2024
CORE Strategy: The Key to Unlocking Your Moving Company's Marketing
Join Christina Hawkins in today's episode of "Moving Forward," where we explore the transformative CORE strategy: Cultivate, Originate, Relate, and Expand. Designed specifically for moving companies, this episode is a deep dive into a method that revolutionizes how you grow your business from the ground up.Dive into "Moving Forward" with Christina Hawkins, where we uncover the CORE strategy - Cultivate, Originate, Relate, Expand - tailored for moving companies. This episode is a concise guide to revolutionizing your business approach, inspired by Seth Godin's Permission Marketing concepts. Discover how to grow a community, generate unique leads, build personal connections, and expand your customer base. Christina's insights offer a practical roadmap for elevating your moving business. Tune in for this transformative episode and subscribe for more valuable insights. Keep moving forward!Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department.Thanks for catching the Lift Your Moving Marketing podcast. THE show for moving businesses. Christina has 25+ years in the digital marketing industry and spent 10 years in Logistics as part of the Defense Department. Get Your FREE Lead Flow Acceleration Session! Learn how Moving Marketing Results can get your phones ringing off the hook with calls from people searching online for moving companies in your area. 🎯 https://movingmarketingresults.com/schedule/ FREE Ultimate Digital Marketing Checklist for Movers. Unlock the Full Potential of Your Moving Business with Proven Digital Marketing Strategies ✅ https://go.movingmarketingresults.com/digital-marketing-checklist-for-movers How to Convert Your Existing Website From an Online Brochure to a Lead Generation Engine and Get 3X More Leads and Calls ✅ http://go.movingmarketingresults.com/conversion-cheatsheet