EO Houston | The Secret To Standing Out and Growing Your Business
Winnie Hart is the Founder, President, and Chief Right Engine of TwinEngine, a brand growth agency fueled by purpose. Winnie is an industry-recognized interpreter of business brand and personality. She brings more than 30 years of experience in impacting firms and leaders to know what they stand for so that they can make a difference in the world. She is the author of Stand Out: Tools to Manage the 8 Fundamentals of Standing Out in Business. Winnie also founded Brand in the Box and is the creator of the One Page Marketing Plan. For the past 15-plus years, Winnie has been a member of and is currently a Global Board Director for the Entrepreneurs’ Organization (EO). In this episode… Is your business missing out on opportunities, but you don't know why? Or has your business grown to a level where you've lost touch with why you started in the first place? Suppose your brand is out of alignment with its target audience, and your messaging isn’t conveying how you can solve their problems. In that case, it’s impacting your entire business. More and more consumers and employees are resonating with brands that are doing good in the world — they’re in it for purpose over profit. The companies that embody this mantra have incredible results. The crucial question: is your brand conveying that to their audience? Brands need a structured way to understand who they are to project authentic messaging according to their brand identity. You do that by honing in on what’s important for your brand, the planet, and how you can contribute and serve others and then marry it with your marketing messages. If those things aren't aligned, you're probably missing many opportunities. Listen to this episode of the Rising Entrepreneurs Podcast with Dr. Jeremy Weisz featuring the Founder, President, and Chief Right Engine of TwinEngine, Winnie Hart. She explains why it’s essential for companies to have a clear brand identity and its far-reaching effects. They discuss what goes into creating a brand strategy, identifying and sticking to your target audience, finding your brand’s higher purpose, why it matters, and more.