Modern Real Estate Marketing

Kevin Mochel

Discover the latest and most effective ways to grow your real estate business with Modern Real Estate Marketing. Hosted by Kevin Mochel, this weekly podcast is packed with easy-to-implement ideas and suggestions that will help you achieve success as a real estate agent.Join Kevin as he interviews top industry experts from across the country and uncovers their marketing strategies, tips, and tactics. From social media and automations to database optimizations and more, you'll learn from those who are making it work in today's ever-evolving real estate market.And if you're looking to streamline your social media to-do list, Modern Real Estate Marketing has you covered. With a subscription-based product priced at just $69 a month, you'll receive daily social media templates, marketing training, video scripts, and more to help you stay consistent and save time.Ready to take your real estate business to the next level? Visit www.modernrealestatemarketing.com for more information.

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Episodes

Master Real Estate Video Content Creation
Sep 12 2023
Master Real Estate Video Content Creation
Ever wondered how top real estate agents are leveraging video content to skyrocket their brand? Dive into today's discussion where we unravel the secrets behind effective real estate video content creation!  (It's easier than you think).Summary:Join us as Breana Robbins, a seasoned expert in the realm of real estate video marketing, shares her journey from being camera-shy to producing 3-4 videos a week! From the importance of showcasing personality over professionalism to the power of tools like CapCut, this conversation is packed with nuggets for every real estate agent out there.What You'll Learn:-The evolution of real estate video content and why it's more crucial than ever.-Simple, inexpensive ways every agent can start creating impactful videos.-Hands-on tips on video editing, with a spotlight on tools like Cap Cut and TikTok.-The balance between educational content and personal, relatable videos.-A sneak peek into the upcoming content creation workshop in Kansas City, aimed at empowering agents with video editing skills.Optimize your real estate brand with video content creation and stand out in the digital age. Whether you're a seasoned real estate agent or just starting out, this video is your roadmap to success!Kansas City Agents - register for our upcoming class held September 20, 2023 from 4pm - 6pm.https://www.eventbrite.com/e/content-creation-workshop-tickets-699714875027Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
Real Estate Goals in Trouble? Is it time for a restart?
Sep 5 2023
Real Estate Goals in Trouble? Is it time for a restart?
Remember the goals you set for your real estate business back in December and January?  Have you thrown them out the window this year?We sit down with goal guru Justin Rabin to talk about he continues to gain traction both personally and professionally by setting and achieving his goals.  If you have been struggling, this is the episode for you!Are you a realtor committed to setting big goals, but unsure about how to achieve them? In the ever-evolving real estate landscape, defining and realizing your goals can make all the difference.Here's What You'll Learn:1.  Goal-Driven Content Creation – Craft compelling content with purpose, targeting your ideal clientele and aligning with your ultimate realtor objectives.2.  Personal Branding with Intent – Create a brand that not only resonates but also aligns with your professional goals, setting you apart in the realty space.3.  Overcoming Adversity – Harness expert advice on staying the course, even when faced with challenges, and maintaining a clear focus on your goals.4.  Morning Rituals for Success – Incorporate goal affirmation into your morning routine, instilling a mindset of achievement that lasts all day.5.  Strategic Networking – Maximize your connections by leveraging social media platforms, ensuring you're constantly moving closer to your professional milestones.Connect with Justin Rabin Eager to delve deeper? Connect with Justin Rabin with Fountain Mortgage at:Facebook:  https://www.facebook.com/JMortgageInstagram:  https://www.instagram.com/justinrabin/TikTok:  https://www.tiktok.com/@justinrabinmortgageCombine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.  Check out www.modernrealestatemarketing.com for all the details!Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
Having Fun While Building Your Brand in Real Estate
Aug 14 2023
Having Fun While Building Your Brand in Real Estate
Today we explore the lighter side of real estate and the power of having fun in building your brand! Join Jason Rains with Re/Max Elite and Kevin Mochel from Modern Real Estate Marketing as we delve into the heart of enjoying the real estate journey and embracing an abundance mindset.Key Highlights:- The Joy of Real Estate: How having fun in what you do can make you stand out in a crowded space and resonate with your buyers and sellers.- Embracing an Abundance Mindset: Learn the vital role this mindset plays in collaboration, setting yourself apart, and how it can be a game-changer for your real estate career.- Real Estate Videos & Fun Content: From amusing skits to HGTV-quality videos, discover how injecting humor and creativity can redefine your brand.- Effective Real Estate Marketing: Insights into social media templates, video topics, scripts, coaching, and step-by-step marketing courses that align with the fun-loving realtor's brand.- Building Collaborative Relationships: Hear from legends in real estate about the importance of collaboration vs. competition, networking, and nurturing professional relationships.This episode is more than a guide; it's an invitation to enjoy the real estate journey. Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.#HavingFunInRealEstate, #AbundanceMindset, #RealEstateVideo, #RealEstateMarketing, #RealEstateBranding, #CollaborationInRealEstate, #ModernRealEstatemarketing, #RealEstateStrategies
Unlock the Power of Real Estate Events
Aug 8 2023
Unlock the Power of Real Estate Events
What is the key to hosting real estate and client appreciation events that create community, win over followers and drive new business?Amy Robertson and Mindy Methner with the Amy + Mindy Homes and Lifestyle Team share their innovative approach to hosting real estate client events, blending creativity with professionalism. From staging homes to crafting personalized experiences, they reveal their secrets to success.Learn how to transform a typical client appreciation event into a magical experience that resonates with your clients. Understand the importance of authenticity, collaboration, and attention to detail.Get a behind-the-scenes look at how these two accomplished real estate professionals collaborate, negotiate, and bring their unique flair to the industry. Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.#RealEstateEvents #RealEstateClientEvents #ClientAppreciationEvent #HomeStaging #RealEstateMarketTrends
How to Make Better Real Estate Videos
Jul 17 2023
How to Make Better Real Estate Videos
Consumers are demanding better quality videos, and this includes real estate agentsWith the rise of platforms like TikTok, the demand for high-quality videos has surged dramatically. Tune in as we delve into the importance of video quality on platforms like Facebook, Instagram, LinkedIn, and of course, TikTok. We also reminisce about Vine and its lower-quality video content.Find out why and how to produce compelling content that not only looks professional but keeps the viewers engaged. Discover the importance of seamless transitions, jump cuts, and the art of eliminating "dead space."We also discuss our service offerings to real estate agents and business owners who struggle to juggle video production and business management. From an efficient editing service to a comprehensive video production program, we cover it all. We share how to submit your videos, the editing process, and how you can get professionally edited videos in 48 hours!Lastly, we take you behind the scenes of our studio setup in Kansas City and our video production services. Learn about the advantages of batch shooting and how you can get comfortable in front of the camera.If you are interested in our done for you video editing services which start at just $30 a video, visit our website at:https://modernrealestatemarketing.com/videoediting/And if you want to talk about taking advantage of our years of service for helping real estate agents and mortgage lenders film and produce great videos, reach out and let's talk today.Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
Three Videos Real Estate Agents Should Make This Month
Jul 14 2023
Three Videos Real Estate Agents Should Make This Month
Our three vital videos every real estate agent should consider producing this month to boost their marketing strategies and strengthen their client relationships. We kick off with the importance of introduction/reintroduction videos and their frequency, then dive into the critical issues of waiving inspections. In our third video suggestion, we talk about market updates and how to communicate them effectively without overwhelming your audience. But wait, there's more! We're also throwing in a bonus video idea on unique home walk-throughs that could transform your listings. Need monthly video ideas with complete talking points and scripts?  We've got you covered with our monthly subscription to Modern Real Estate Marketing.  For just $69 a month we give you 12 videos every month you should record and we include talking points and full scripts.  Also included in our program is over 120 new social media templates each month, and weekly marketing coaching.  All for just $69 a month!Visit:www.modernrealestatemarketing.com to sign up today.Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
Boost Your Instagram Engagement Now
Jul 11 2023
Boost Your Instagram Engagement Now
Your Instagram engagement is down so what should you do? Don't panic; we've got you covered!We dive deep into why engagement decreases during summer and how new platforms can take the spotlight away from Instagram, such as the recent addition - Instagram Threads. We break down how to navigate these threads and how they provide an additional platform for engaging with your audience.We share proven tips for boosting Instagram engagement, emphasizing the importance of proactive engagement and authentic interaction. Learn why direct messaging, thoughtful comments, consistent posts, and engagement before and after posting can help you top the algorithm.Ever thought of using Instagram stories for staying top of mind with your followers? We bring you the benefits of Instagram stories and how to set realistic goals for creating compelling stories every day.Furthermore, we discuss the role of hashtags and their diminishing weight in Instagram's algorithm. We also present some innovative ways to leverage hashtags if you're a real estate agent in a tourist destination.Discover these and much more to redefine your Instagram strategy and grow your engagement like never before. We focus on all you need to excel in the realm of modern real estate marketing.Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.#RealEstate #RealEstateMarketing #InstagramEngagement #InstagramMarketing #InstagramThreads #SocialMediaMarketing #ProactiveEngagement #InstagramStories #RealEstateAgents
Instagram Threads for Real Estate Professionals
Jul 7 2023
Instagram Threads for Real Estate Professionals
Realtors and loan officers, is the new Instagram Threads something you should jump on today?We're diving headfirst into the pros and cons of this game-changing platform. Buckle up as we explore the untapped potential that Threads brings to the real estate industry!Discover why being an early adopter on social media platforms is a game-changer and how Threads can give you that much-needed competitive edge. We think every real estate agent and lender should explore this new platform.Threads vs. Twitter? Let's settle this once and for all! We'll show you why Threads isn't just another competitor, but a vibrant community-building powerhouse that will make you stand out from the crowd. Ready to level up your social media game? Smash that subscribe button, because we're bringing you more real estate and mortgage insights that will leave you hungry for success! Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.#InstagramThreads #threads #instagram
Has 'Cringe' Killed the GIF? - Your Weekly Realtor Recap
May 30 2023
Has 'Cringe' Killed the GIF? - Your Weekly Realtor Recap
Welcome back to another Tuesday edition of Modern Marketing's Realtor Recap! We’re here to keep you updated on all the essential social media and marketing news that real estate agents need to be aware of. This week, we’re breaking down major updates from Meta, LinkedIn, Instagram, and YouTube and how they impact your online strategy.In this episode, we discuss the big news about Meta (formerly Facebook) selling its interest in Giphy to Shutterstock, which might change the way you’ve been using GIFs in your posts. Is this the end of an era for the popular GIFs, often described as "for Boomers and cringe"?We also dive into how both Facebook and LinkedIn are utilizing AI to personalize our feeds and how this could be beneficial for content creators and users alike. If you’re interested in how the AI is starting to put content from people you don't currently follow into your feed, you’ll want to hear this.Another highlight of this week’s recap is Instagram's introduction of Anthems, collections of trending audios that they encourage users to use in their stories and reels. Find out how to use these to your advantage, and remember, good content is still key.One more important trend we discuss is the rise of 'edutainment' – a blend of education and entertainment in content creation. As AI like ChatGPT and Google's Bear become more prevalent, users are demanding a different kind of content. We'll talk about how to balance this in your content strategy.Lastly, YouTube has expanded their Community post feature to everyone, previously only available if you had a thousand subscribers or more. Learn how this new update can help you engage better with your YouTube followers.But wait, there's more! Stay tuned for some big news coming your way, especially if you're a real estate professional struggling with video editing. You won’t want to miss what we have in store.Don't forget to like, share, and subscribe for the latest updates every Tuesday. Let’s continue making amazing content together!#RealtorRecap #ModernMarketing #RealEstateMarketing Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
Secrets from a Real Estate Rookie of the Year
May 2 2023
Secrets from a Real Estate Rookie of the Year
How do you become the Real Estate Rookie of the Year in a highly competitive brokerage and how do you leverage your daily activities to drive business?In this exclusive interview with Krishon Harris, With ReeceNichols Kansas City, we discover how Krishon quickly rose to the top, beating the odds in an industry with high dropout rates for new agents. 🚀In this video, we cover:✅ Krishon's journey from McDonald's manager to real estate superstar 🌟✅ How his grandmother's influence and mentorship played a crucial role in his early success 💪✅ The daily and weekly activities that set Krishon apart from other agents 🗓️✅ Building a sphere of influence and leveraging events for networking 🌐✅ Mastering social media marketing on platforms like Facebook, LinkedIn, and Instagram 📲✅ The importance of storytelling in real estate marketing 📖✅ Krishon's outlook on the real estate market for the rest of 2023 🔮Whether you're a new real estate agent or a seasoned pro, there's something to learn from Krishon's dedication, strategies, and success. Don't miss out on this insider's look into the world of a real estate Rookie of the Year! 💼🏡Connect with Krishon Harris:Facebook: @krishonharrisLinkedIn: @krishon-harris-7296a2135Instagram: @krishon.reecenicholsCombine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.#RealEstate #SuccessSecrets #RealEstateAgent #RealEstateMarketing #SocialMediaMarketing #Networking #RealEstate2023 #KrishonHarris
Discover the Power of Niches in Real Estate
Apr 26 2023
Discover the Power of Niches in Real Estate
🔥 Discover the Power of Niches in Real Estate! 🔥 Join us in this exciting episode of the Modern Marketing Podcast where we dive deep into the world of real estate niches with veteran agent Bill White of eXp Realty! In this episode, Bill shares his incredible journey in the real estate industry, starting from the commercial side and transitioning to residential. With over 15 years of experience and a superstar team, Bill and his wife Rhonda have built a successful business by focusing on a niche market. Learn how this powerhouse couple leverages their niche to dominate the market, the impact of coaching in their careers, and how they balance working together as a married couple. We also discuss the importance of having a strong online presence, creating engaging content, and keeping up with the ever-changing market trends. 📈Don't miss out on Bill's insights on the current market situation, his love for the Kansas City Chiefs, and his exciting plans for attending the NFL draft in Kansas City! If you're a real estate agent looking to level up your game, this episode is packed with valuable tips and advice that you don't want to miss! 💥👉 Hit that subscribe button and join us in this thrilling journey to success in the real estate world! 🌟You can reach Bill White with White & Associates, eXp Realty at:https://www.whitecres.com/https://www.facebook.com/mykansascityhome(913) 347-4896About Modern Real Estate Marketing:Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.Show less#RealEstateNiche #RealEstateSuccess #ModernMarketingPodcast
Meta Verified for Real Estate Agents
Mar 22 2023
Meta Verified for Real Estate Agents
With Meta Verified, you no longer need to have a certain level of fame to get verified. Instead, you just need to subscribe to the program. And the benefits don't stop there. For the first time in years, verified users will have access to live customer service from Facebook and Instagram.This is a huge advantage for real estate professionals who have experienced issues with Facebook and Instagram's customer support, or lack thereof in the past. Have you ever had your ad account disabled or been unable to change the name of your business page when you move brokerages? With Meta Verified, you can finally get the help you need.But that's not all. Meta Verified also offers account protection, preventing imposters and hackers from taking over your account and locking you out. This is especially important for those who have been through this experience before and know how traumatic it can be to lose access to your social media accounts, which often hold cherished memories in the form of photos and posts.While there was a controversial third component to the program in Australia and New Zealand, which promised to promote the content of verified users more than non-verified users, this component has been removed in the United States rollout.So if you're a real estate professional who has had issues with Facebook or Instagram in the past, Meta Verified is definitely worth considering. For only $12 a month, you can get verified, access live customer support, and have account protection against imposters and hackers. Don't wait any longer to take advantage of this amazing program!Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.
ChatGPT for Real Estate Agents
Mar 20 2023
ChatGPT for Real Estate Agents
Real Estate Agents, ready to up your marketing game with very little effort?You need to check out ChatGPT, an AI tool that real estate agents can use to write compelling social media posts, listing descriptions and so much more.Kevin Mokel and Chloe Yotter, work for a marketing company and use ChatGPT on a daily basis. They explain how the tool works, how to use it effectively, and the benefits it can provide to agents looking to stand out from the competition. Whether you're a seasoned real estate professional or just starting out, this video is a must-watch for anyone looking to improve their copywriting skills. So sit back, relax, and learn all about the power of ChatGPT for real estate agents!Combine the expertise of real estate agents and real estate marketers, and what do you get? Modern Real Estate Marketing.Say goodbye to the time-consuming task of constantly searching for content or struggling to come up with engaging posts. Modern Real Estate Marketing has got you covered. For just $69 a month, gain access to daily social media templates, complete with descriptions and hashtags to enhance your social media presence.Ready to outshine your competitors and take your marketing efforts to the next level? We provide weekly coaching and training on all things real estate marketing to help elevate your business.Our comprehensive program offers a user-friendly platform with templates that cater to all aspects of your real estate business. We even support the use of Canva.Visit us at www.modernrealestatemarketing.com to see what we can offer to streamline your social media strategy and boost your business.#chatgpt #realestateagent #realestatemarketing