the Hello Hair Pro podcast

Jen & Todd Ford

This is a place for education, inspiration, and entertainment. Our mission is to help as many hair pros, salon, and barbershop owners as possible by sharing our stories, experiences, and thoughts on business.

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Episodes

Education, Expectations & Difficult Clients [EP:141]
May 20 2024
Education, Expectations & Difficult Clients [EP:141]
Send us a Text Message.Navigating Education, Prom Season, and Handling Difficult ClientsIn this episode, we discuss a variety of topics, including Buzzsprout's new communication feature, 'fan mail,' the importance of micro-education in the hair industry, and the benefits of one-on-one or small group classes. We also share a story about a successful one-on-one class that led to significant growth for the stylist. The episode takes a turn into prom season challenges, emphasizing the impact of social media on client expectations and the critical role of thorough consultations. Finally, we explore strategies for dealing with difficult clients and the importance of maintaining professionalism while responding to negative reviews.00:00 Opening Banter and Podcast Updates00:25 Introducing Fan Mail: A New Way to Connect01:16 The Power of Micro Education in the Beauty Industry03:16 A Deep Dive into One-on-One Education05:39 The Impact of Personalized Learning09:38 Shifting Gears: From Education to Business Insights09:53 Embracing Education in Business Culture15:19 Navigating the Challenges of Prom Season and Social Media Influence16:39 The Reality of Glam Expectations vs. Personal Identity16:46 A Prom Night Crisis: Expectations, Reality, and Salon Solutions18:35 Learning from Experience: Adapting Salon Consultations for Authenticity19:08 Navigating Professionalism and Client Expectations in the Beauty Industry20:36 Dealing with Difficult Clients: Setting Boundaries and Maintaining Professionalism21:07 Embracing Negative Reviews: A Business Strategy for Growth and Authenticity23:01 The Power of Saying No: Protecting Your Business and Team from Toxic Clients30:43 Concluding Thoughts: The Importance of Authentic Client Relationships and Business ResilienceLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Creative Collab & Pricing Services [EP:140]
May 12 2024
Creative Collab & Pricing Services [EP:140]
Send us a Text Message.Collaboration in Education and Pricing Strategies in the Beauty IndustryThis episode features a casual conversation with us about a successful class by Jen in collaboration with a friend, Sam, and then we dive into the intricacies of pricing services in the beauty industry. We delve into the class details, emphasizing the importance of bringing fresh perspectives to teaching and the positive feedback received. The conversation then shifts to discussing pricing strategies for salon services, debunking myths around setting rates based on competitor prices or fear of losing clients, and encouraging listeners to value their services appropriately. We advocate for understanding one's worth, periodically reassessing service pricing, and ensuring the service experience matches the price point. We also touch on overcoming scarcity mindset and the importance of professional growth and client relationships in pricing decisions.00:00 Welcome and Coffee Chat: A Lively Start01:12 Diving into the Class Collaboration Experience06:14 The Impact of Sharing and Learning in Education07:34 The Educator's Perspective: Nerves, Preparation, and Growth11:44 A Deep Dive into the Class: Collaboration, Technique, and Client Consideration17:06 Reflecting on a Successful Event17:24 The Power of True Collaboration17:34 Navigating the Buzzword Jungle19:11 A Deep Dive into Pricing Strategies19:48 Overcoming the Scarcity Mindset23:21 Elevating the Client Experience27:22 Strategic Pricing and Growth32:26 Closing Thoughts and GratitudeLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Salon Staffing in 2024 [EP:139]
May 6 2024
Salon Staffing in 2024 [EP:139]
Send us a Text Message.Mastering Salon Staffing: Strategies for SuccessIn this episode, we discuss the common staffing challenges salon owners face and offer practical solutions to overcome them. We explore why many salon owners struggle to find and retain staff, emphasizing the importance of proactive, continuous recruiting and adapting to the changing demands of the workforce. We also discuss the benefits of building relationships with potential employees, the significance of adjusting management strategies to match the expectations of newer generations and share our own successes in creating a flexible, respectful, and dynamic salon culture that caters to both staff and clients' needs. Strategies include maintaining a constant recruitment process, understanding the desires of the younger workforce, such as flexibility and multiple job opportunities, and staying relevant and adaptable to the evolving industry.00:00 Welcome Back and Today's Hot Topic: Staffing Challenges in Salons00:07 The Core Issue: Staffing Struggles and Solutions03:38 Adapting to Change: Evolving Salon Staffing Strategies05:09 Embracing Flexibility: Meeting the Needs of a New Generation07:03 Building a Strong Team: Strategies for Effective Staffing10:22 Creating a Culture of Flexibility and Growth17:59 Staying Relevant: Engaging with the Next Generation24:37 Conclusion and Final ThoughtsLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Crafting a Clientele [EP:137]
Apr 22 2024
Crafting a Clientele [EP:137]
Send us a Text Message.Maximizing Client Retention and Building a Lasting ClienteleThis podcast episode focuses on the importance of building a strong clientele in the service industry, particularly targeting professionals like hairstylists. We analyze podcast statistics to understand popular topics among our audience, finding that episodes on raising prices, marketing strategies, and building a clientele are the most popular.We emphasize the significance of focusing on and valuing existing clients rather than solely concentrating on acquiring new ones. The discussion further covers practical advice on enhancing customer service, such as personal follow-ups, accountability, and taking proactive steps to build relationships and trust with clients. We also discuss retention strategies, like improving the client experience through personalized service and attention to detail without necessarily resorting to physical gifts. The episode underscores the necessity of a mindset shift toward positive, solution-focused customer interactions and the compounding effect of consistent, daily actions toward building a successful and fulfilling career.00:00 Kickoff: A Warm Welcome and Podcast Overview00:19 Diving Deep into Building a Clientele00:28 Leveraging Podcast Insights for Growth02:07 The Core Strategy: Valuing Current Clients03:21 Mindset Shift: From Negative to Positive05:07 Accountability and Personal Initiative06:44 Client Communication and Retention Strategies13:25 Professionalism and Going the Extra Mile14:48 Elevating Client Experience: Beyond the Basics15:16 Building a Loyal Clientele: Strategies for Success17:02 Creating a Community: The Power of Engagement19:22 Personal Touches: Making Every Client Feel Special22:54 Marketing Strategies: Standing Out in a Crowded Market26:44 Client-Centric Conversations: Focusing on Their Needs28:55 Conclusion: Recap and Next StepsLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Resilience, Relationships, and Retention [EP:136]
Apr 15 2024
Resilience, Relationships, and Retention [EP:136]
Send us a Text Message.Enhancing Customer Experience in Salons and BeyondIn this episode, Jen and Todd discuss the importance of creating an amazing and consistent customer experience, drawing parallels between the restaurant industry and salons. They share personal anecdotes to illustrate how unexpected challenges, like gridlock during a family trip, can offer insights into business and life, emphasizing the value of adaptability and positive reactions in uncertain situations. The conversation then shifts to the significance of focusing on training, culture, and systems rather than just aesthetics or amenities in business settings, using salons as an example. They argue that genuine client care and a welcoming atmosphere can vastly improve customer retention rates, demonstrating this through stories from their salon experiences. They also discuss the power of teamwork and creating a supportive environment where everyone feels included and part of something bigger than themselves. They advise business owners to focus on core values and consistently deliver quality service to build a loyal clientele and attract skilled collaborators.If you're interested in joining Todd's email list, CLICK HERE!00:00 Welcome Back and Catching Up00:34 The Unplanned Adventure of the Solar Eclipse01:05 Life and Business Lessons from an Unplanned Journey03:40 Applying Restaurant Success Strategies to Salons06:02 The Importance of Customer Experience Over Amenities08:34 A Personal Story of Persistence and Improvement11:52 Creating a Culture of Hospitality and Service16:42 Building a Team and Business That Stands Out24:40 Reflections and Advice for Business Owners26:22 Closing Thoughts and Invitation for EngagementLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Fear [EP:134]
Apr 1 2024
Fear [EP:134]
Send us a Text Message.Navigating Business Decisions Without FearIn this episode, a solo Todd discusses the pitfalls of operating a business from a place of fear, specifically in the context of salon ownership. The episode centers around making decisions based on fear, such as retaining problematic employees due to their high sales numbers and the negative long-term impacts of such choices on staff morale and client retention. Todd stresses the importance of leadership and making informed decisions that align with one's values and principles rather than reactive moves driven by fear or immediate financial pressures. The monologue includes advice on exploring new opportunities, the significance of aligning with a business that shares one’s values, and the encouragement of open communication and honesty in navigating career decisions and business operations. Todd concludes by emphasizing the abundance mentality over scarcity and fear, encouraging engagement with the podcast community.00:00 Opening Remarks and Today's Focus on Fear00:19 The Pitfalls of Operating a Business from Fear01:04 Case Study: The High-Earning, Problematic Employee02:38 The Consequences of Ignoring Problematic Behavior03:25 Leadership and Decision Making in Business03:58 Exploring Alternatives: The Debate on Chair Rental06:04 Advice for Employees: Finding the Right Workplace10:31 Closing Thoughts on Fear and EngagementLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Fundamentals [EP:132]
Mar 18 2024
Fundamentals [EP:132]
Send us a Text Message.Mastering Fundamentals: A Path to SuccessIn episode 132, we discuss the importance of mastering the fundamentals for new and seasoned professionals. We chat about the gaps in practical skills among recent graduates; we emphasize the role of mentors in identifying and addressing areas for improvement. Through anecdotes and experiences, we advocate for focusing on basic skills like correct tool handling and foundational techniques to build a strong career in hairdressing. The conversation also covers the value of professional development, the pitfalls of rushing to raise prices without the necessary skill set, and the benefits of investing time and resources in continual learning.00:00 Kicking Off with Casual Banter00:42 Diving into the Importance of Fundamentals03:41 Sharing Personal Experiences and Teaching Insights08:18 Addressing the Pitfalls of Overcomplicating Techniques10:26 Emphasizing the Value of Basics Over Fancy Tools15:52 Concluding Thoughts on Mastery and Tool Preferences17:00 Mastering the Basics: The Importance of Practice18:13 The Value of Continuous Learning19:40 Embracing Hands-On Learning: Overcoming Fear24:50 The Power of One-on-One Education27:03 Rethinking Education: Small Groups and Personal Growth28:12 Professional Development: Investing in Your Skills29:26 Pricing Strategies: The Fundamentals First30:57 Closing Thoughts: Learning, Mistakes, and GrowthLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Navigating the Salon Industry [EP:131]
Mar 11 2024
Navigating the Salon Industry [EP:131]
Send us a Text Message.Navigating Salon Culture and EmpowermentThis episode delves into various aspects of working in the hairstyling industry, focusing on the comparison between commission-based and rental salon setups and the challenges faced by employees in navigating salon culture. We discuss a message received from a former employee expressing gratitude for a positive working environment, contrasting it with experiences in less favorable salons. The conversation covers the importance of recognizing bad business practices and the power employees have in choosing to stay or seek better opportunities. The episode emphasizes self-reflection for salon owners and employees, encouraging listeners to think critically about their work environment and advocating for personal and professional growth by exploring different salons and understanding one's core values. Additionally, we touch on broader themes of mental health, coping mechanisms, and the impact of social media on perception and business choices in the salon industry.00:00 Introduction and Casual Conversation00:30 Discussing Salon Experiences and Business Owners01:51 Debate on Rental vs Commission Salons02:56 Understanding the Importance of a Good Business Environment05:41 Exploring Different Salons and Their Cultures06:46 The Role of Social Media in Salon Business09:59 Finding the Right Fit in a Salon13:32 Addressing the Issue of Salon Hopping16:11 Discussing Dress Codes and Professionalism in Salons18:01 Comfort in the Salon: The Tracksuit Revolution18:18 The Power of a Positive Salon Experience19:23 The Importance of Self-Reflection and Seeking Guidance19:39 The Role of Personal Responsibility in Professional Growth20:02 The Struggle with Mission Statements and Vision20:41 The Importance of Authenticity in Business Values21:16 The Pitfalls of Forcing Business Values22:05 Pro Tip: The Importance of Integrity in Business23:21 The Role of Mindset in Personal and Professional Growth25:46 The Impact of Physical Activity on Mental Health30:10 The Power of Creativity in Overcoming Depression31:02 The Importance of Self-Care and Coping Mechanisms32:58 The Joy of Spreading Happiness33:56 Closing Thoughts: Embrace Your Unique StyleLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Thoughts on Hiring & Client Retention [EP:130]
Mar 4 2024
Thoughts on Hiring & Client Retention [EP:130]
Send us a Text Message.Staffing and Client Retention in Salons This week, our conversation covers proactive approaches to hiring, such as participating in career days at local schools and implementing an individualized training process for new hires to assess their strengths and weaknesses. Hiring and firing to maintain a quality team is emphasized, alongside strategies for breaking bad habits and improving consultations to enhance client retention. The discussion also touches on adjusting hiring based on the salon's current needs, the significance of creating a welcoming atmosphere, and the impact of coworker behavior on client experience. Use this conversation to build a strong team and secure long-term clients through refining hiring practices, effective onboarding processes, and excellent client service.00:00 Introduction and Topic Overview00:05 Discussing Staffing Issues and Client Retention01:19 Proactive Approach to Staffing02:26 Individualized Education Plan for New Hires04:26 Importance of Hiring and Firing in Staffing05:44 Challenges and Solutions in Hiring07:03 Defining Hiring Process and Attracting Right Candidates07:41 Importance of Systems in Hiring11:31 Adapting Hiring Strategies to Business Needs15:36 Understanding Client Retention Beyond Numbers18:37 The Power of a Smile: Building Connections18:57 The Art of Consultation: Understanding Client Needs20:24 The Power of Listening: Creating a Personalized Experience21:22 Building Relationships: Beyond the Haircut22:17 The Long-Term Value of a Client: A New Perspective22:55 Breaking Bad Habits: Improving Client Consultations25:35 The Importance of Options: Empowering Clients30:47 The Salon Atmosphere: A Key Factor in Client Retention32:39 Wrapping Up: The Big Picture of Client RetentionLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Outlining Our Salon's 2024 Direction [EP:128]
Feb 19 2024
Outlining Our Salon's 2024 Direction [EP:128]
Send us a Text Message.Planning, Business Goals, and Core Values for 2024In this episode, we discuss the direction of our salon business for 2024. We cover business goals, planning for the year ahead, reassessing their core values, and looking at past growth to project for the future. We discuss our commitment to staff and customer service, approaching our business from a fresh perspective, and finding new ways to create a strong team culture. We also discuss the importance of education for our staff and maintaining strong community links to give back. We underline the concept of self-care and its impact on the quality of customer service. We also touch upon the importance of careful and deliberate donation practices and looking at ways to delegate responsibilities as part of our future business strategy.00:02 Introduction and Casual Banter00:52 Reflecting on the Past and Planning for the Future01:23 Setting Business Goals and Growth Projections02:24 Maintaining a Healthy Business Culture02:36 Aligning Business with Core Values and Missions03:50 Importance of Self-Care and Happiness in Business06:02 Planning Team Outings and Activities12:29 Emphasizing on Quality Education and Training18:01 Motivating Your Audience18:27 Navigating Technical Difficulties19:10 Discussing Culture and Education19:15 Organizing Donations and Budgeting20:05 Creating Opportunities in the Community21:31 Prioritizing Donations and Business Relationships22:23 Avoiding Slacktivism and Virtue Signaling22:57 Supporting Local Businesses and Clients27:43 Delegating Tasks and Adding a Management Layer28:05 The Importance of Cleaning and Staff Meetings32:25 Considering a Manager for Business Growth36:49 Wrapping Up and Looking ForwardLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Family & Business [EP:127]
Feb 12 2024
Family & Business [EP:127]
Send us a Text Message.Balancing Business, Family, and Personal GrowthIn this episode, we share our work-life balance experiences, particularly how we manage our salon business, familial responsibilities, and personal growth. Jen shares the high impact of a recent workshop and her journey to Australia for professional development. We discuss the importance of taking breaks for personal replenishment. We also share our perspectives on software tools and organizational methods that facilitate smooth business operations, including different types of calendars, shared to-do lists, booking software, and collaborative tools like Slack for team communication. Finally, we wrap up with an emphasis on managing schedules and ensuring quality family time, making time for vacations, and prioritizing self-care to ensure a healthier work-life integration.00:00 Introduction and Welcome Back00:08 Recap of Last Week's Episode00:49 Discussing Feedback and Fame01:04 Reflecting on a Busy Week01:22 Analyzing Business Growth02:40 Observations on Seasonal Business Trends03:39 Strategies for Business Growth05:58 Balancing Work and Family Life06:24 Returning from Travel and Reintegrating into Work09:25 Reflecting on the Challenges of Balancing Work and Family12:52 Strategies for Managing Time and Staying Organized22:32 The Power of Digital Marketing in Salon Business23:03 Effective Employee Communication in Salons23:47 Leveraging Communication Software in Business25:45 The Importance of Organized Communication Channels26:19 The Power of Shared Lists in Personal and Business Life27:36 The Importance of Set Working Hours27:57 Understanding Individual Workflows and Boundaries29:08 The Importance of Realistic Expectations and Overcoming Burnout29:53 Leveraging Personal Networks for Work-Life Balance32:17 Prioritizing Family Time Amidst Business Demands38:41 The Importance of Mental Breaks and Self-CareLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
Jen's Australian Training Adventure [EP:125]
Jan 29 2024
Jen's Australian Training Adventure [EP:125]
Send us a Text Message.Training with Evo: Reflections and OutcomesIn the podcast, Jen shares her experience attending training with Evo, a hair product brand. She was invited to train with Evo in South Australia and discusses her initial apprehension due to family and business commitments. Throughout the training, Jen learns new techniques, meets the company's founder and other industry professionals, and previews Evo's upcoming product lineup, including new shades in the demi-line, Staino colors, and scalp care treatments. We end the discussion by reflecting on the personal and professional growth gained from the training and emphasizing the importance of shifting mindset when faced with opportunities and challenges.00:00 Introduction and Background00:40 Invitation to Train with Evo02:08 Challenges of Balancing Family and Career04:15 Decision to Accept the Invitation05:30 Testing the Business Systems09:33 Departure and Initial Impressions13:26 Experiences and Learnings from the Training22:42 Creative Content and Learning in the Salon23:03 Highlights and Personal Experiences23:27 Exploring Australia: Wildlife Park and Winery Visit24:11 Networking and Business Discussions24:53 Upcoming Bookings and Teaching Plans25:17 Understanding the Request Process for Education26:17 New Content and Teaching Techniques27:04 Navigating the Education Request Process28:49 Exciting New Product Launches29:10 Brand Development and Future Plans33:55 Travel Experiences and Homesickness34:35 Returning Home and Final ThoughtsLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website
A Wellness Perspective [EP:124]
Jan 22 2024
A Wellness Perspective [EP:124]
Send us a Text Message.Health and Wellness Strategies for Hair ProsIn this conversation, Jen and Todd discuss the importance of health, wellness, and the use of 'clean' products in the hair salon business. Stressing on having a 'why' for everything one does, they talk about selecting product lines that align with their brand ethos instead of being stockists. They reveal some of their daily routines, which include a balanced diet, physical workouts, ample rest, and staying hydrated. The hosts also share pointers on how personal care routines, including salon visits, can be managed to avoid unhealthy habits. They advise doing things that make you feel good and to be consistent about it. 00:01 Introduction and Topic Reveal00:12 Discussing Health and Wellness Products00:47 The Importance of Intent and Purpose in Business01:29 Choosing the Right Product Lines for Your Brand01:53 The Challenges of Stocking Products and Dealing with Companies03:27 The Impact of Impulse Buying on Your Business03:49 The Importance of Having a 'Why' in Your Business08:42 The Role of Product Reps in Your Business10:45 The Importance of Having a Vision for Your Business16:00 The Shift in Salon Branding and Product Selection16:40 Why Good and Clean Products Matter18:23 The Importance of Health and Wellness18:43 Appreciation for Gifts and Friends19:04 Avoiding Burnout and Staying Healthy19:27 The Power of Routine and Consistency20:16 The Importance of Proper Nutrition and Hydration21:17 The Role of Chiropractic Care in Wellness21:54 The Impact of New Year's Resolutions on Wellness23:03 The Importance of Personalized Fitness Routines24:42 The Power of Small Changes in Nutrition29:12 The Importance of Rest and Recovery32:28 The Role of Fun Activities in Wellness33:26 The Importance of Clean Eating34:22 Conclusion: The Key Elements of WellnessLinks and Stuff:Our (weekly) Email ListFind more of our things:InstagramHello Hair Pro Website