PODCAST

The Trust Tipping Point Marketing Podcast

Javier Lozano, Jr. - Anchor Wave

The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies.

We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results.

Do you operate an MEP type business such as HVAC, Electrical and Plumbing? Or, maybe a business that focuses on roofing, handyman services, general contractors, flooring, landscaping, solar -- and more.

Then, The Trust Tipping Point Marketing Podcast will help you execute the best and most effective marketing strategies that have helped our business and our clients succeed for nearly two decades.

Inside each episode, we will share some of the marketing secrets that we keep close to our chest.

And, how Anchor Wave’s team (one of the top internet marketing agencies in the US) uses them to capture more business for their clients… and their business.

Want a FREE digital marketing playbook? ==> www.anchorwave.com/playbook


Why Your Home Services Business Should Become A Media Company - Christian Harris
Jul 13 2021
Why Your Home Services Business Should Become A Media Company - Christian Harris
It has become easier over the past decade to leverage the various media production tools to help promote your home services company.So, if you're an HVAC company, plumbing business owner, landscaper or some other residential focused home services business -- producing content is readily availalbe.More importantly, when you use content such as video, blogs, podcasts, and more... on a variety of channels -- you are positioning your business to look and act like a media company... that happens to be in the home services industry.What most business owners miss is how to position their company as a media company.In this interview, Christian Harris (CEO) shares his experience of taking his company, Slip Safety Solutions, and positions it to be a leader in the flooring space for commercial based businesses.He shares how he has used a 9 minute video he created on a Saturday, distributed the the video to a hyper targeted audience of 300 people, got 50 views from the video and booked 10 sales calls... in a matter of 2 or 3 days.In addition, Christian reveals his social media secrets and how to properly use LinkedIn to find more business opportunities, and why he spends most of his time on that platform.Finally, he shares some simple strategies you can quickly (and easily) apply to help get more leads by becoming an authority in your town or industry.To learn more about The Trust Tipping Point Marketing Podcast, please visit us at;www.TheTrustTippingPoint.com
How To Guide Your Future Customer To Trust Your Business... More - Javier Lozano, Jr.
Jul 6 2021
How To Guide Your Future Customer To Trust Your Business... More - Javier Lozano, Jr.
Do you want more customer activity for your home services business? Do you want better qualified leads that truly TRUST your brand and are willing to spend their hard earned cash with your HVAC, handyman, landscaping, plumbing -- or any other service in the trades?Your future customer is on a unique journey to find the perfect business  to help solve their problems.  But, many home services business owners don't realize it. In this first episode you'll learn why we decided to call this home services focused marketing podcast -- The Trust Tipping Point Marketing Podcast.The goal is that if your business serves home owners (and renters), then you need to learn and understand some of the best marketing strategies today.Strategies that include how to guide your prospect to help them buy from you.The Trust Tipping journey is something every buyer goes through.Your future customer may see an ad on Google or Facebook. Then, they'll go to your website. After that, they'll put on your attorney hat on and begin to do more Google searches about your company and yourself. Ask their friends or community on Facebook if someone has done business with your home services company.They even take it a step further and dig into reviews, type in your company + "scam" and more...Why?Customers do not want to be a victim to bad service on their home.This is why if you position your brand as a guide to helping customers TRUST your company, you become an authority.To learn more about The Trust Tipping Point Marketing Podcast, please visit us at:www.TheTrustTippingPoint.com