**Title:** How to Succeed Without Cold Calling - Episode 29Welcome to Episode 29 of the "If You List You Last" podcast with Bob Mangold, the listing coach. In this episode, Bob discusses:#### Previous Topics Recap- The importance of planning your business according to your own goals, not just market trends.- Encouragement to create a business plan and use mind mapping tools.#### Upcoming Events- Introduction of a new certified real estate asset advisor program.- Invitation to join the Facebook real estate asset advisor group for live streams and discussions.#### Main Topic: Succeeding Without Cold Calling- Addressing the challenge of real estate agents who dislike cold calling.- Five alternative strategies to build a successful real estate business without cold calling.#### Strategies Discussed:1. **Paid Lead Generation**   - The changing landscape of buying leads due to new FTC guidelines.   - Benefits and costs associated with services like Zillow and Realtor.com.2. **Door Knocking**   - Effectiveness and real-life success stories.3. **Open Houses**   - How to maximize traffic and convert leads from open houses.4. **Building a Social Media Brand**   - Utilizing platforms like YouTube, Instagram, and TikTok to attract clients.5. **Developing a Referral Network**   - Building local, national, and global referral partnerships.   - Leveraging past clients and business service providers for consistent referrals.#### Mortgage Market Update- Analysis of recent durable goods numbers and their impact on the mortgage bond market.- Insights on new home sales and the influence of inflation and deflation on interest rates.#### Final Thoughts- The importance of scripting and practicing conversations for success in real estate.- Encouragement to develop a structured business plan and referral systems.**Connect with Us:**- Visit [realestateassetadvisors.org](http://www.realestateassetadvisors.org) for more information.- Join the Facebook group: Real Estate Asset Advisors for live streams and discussions.- Schedule a call with Bob at [brainstormwithbob.com](http://brainstormwithbob.com).**Don't Miss:**- Bi-weekly Elevate Business Briefings every other Wednesday at 1 p.m. Eastern. Register at [elevatebusinessbriefings.com](http://www.elevatebusinessbriefings.com).- More details and podcast episodes at [ifyoulistyoulast.com](http://www.ifyoulistyoulast.com).Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

### Podcast Episode 28: If You List You Last#### Introduction- Host: Bob Mangold, the Listing Coach- Episode: 28 of the If You List You Last podcast- Acknowledgements: Thanks for sharing, listening, and downloading#### Recap from Last Week- Topic: Setting the foundation for your business- Focus: Developing the business you want, not dictated by the company or market- Example: Leveraging eXp Realty’s global presence for work-vacations#### Main Discussion- **Business and Life Integration:**  - Plan business around your life  - Maximize tax-deductible opportunities during work-vacations- **Increasing Revenue:**  - **Focus on Listings:**    - Listing agents vs. buyer agents: efficiency and profitability    - Strategy: 21 listings/year to make $250,000 with 210 hours of work  - **Market Share:**    - Becoming the "mayor" of your community    - Importance of putting pictures on signs- **Systematic Prospecting:**  - Daily goal: Talk to 10 potential sellers or referral partners  - Building targeted databases  - Circle prospecting for open houses- **Leveraging Referral Partners:**  - Building relationships with divorce attorneys, estate planners, etc.  - Adding 100 new people to your database monthly- **Marketing Strategies:**  - Frequency of online presence  - Use of Facebook, Instagram, and Google Network ads  - Email campaigns: newsletters and hot deals- **Growing Revenue:**  - Strategic partnerships and database hacking  - Acquiring real estate and agents for overrides#### Mortgage Market Update- Recent economic data: Inflation, Producer Price Index, CPI- Current mortgage rates: ~7.5%- Common misconceptions about conventional loans- Importance of educating clients about loan options- Economic trends: slowing economy, consumer spending down, delinquencies up#### Consumer Insights- Understanding inflation impacts: Housing and insurance costs- Rent dynamics: Renewing leases vs. new leases- Owner's Equivalent Rent and its impact on inflation statistics#### Practical Tips for Agents- **Content Creation:**  - Educating clients on loan types and market conditions  - Building expertise and gaining views- **Prospecting and Marketing:**  - Systematic approach to contacting potential clients and referral partners  - Importance of consistent and frequent marketing efforts#### Closing Remarks- Invitation to join the Real Estate Asset Advisors Facebook group- Announcements of upcoming training classes on Facebook Live or YouTube Live- Encouragement to download Bob's book for more detailed strategies- Reminder: If you list, you last and make more money#### Call to Action- Engage with the podcast community- Implement discussed strategies to grow your real estate business- Plan and systematize your business for consistent and recurring revenueJoin our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

IntroductionHost: Bob Mangold, the Listing CoachEpisode focus: Real estate success stories, current market insights, and foundational business strategies.Success StoriesChicagoland Agent Success: 652 attendees at an open house, showcasing the effectiveness of the Home Boss listing process.Boston Agent Achievement: Sold a property for $239,000 over expected value with a quick cash offer.Market InsightsDespite media portrayal, the market has opportunities.Real estate transactions are active with successful listings being a common occurrence.Business Strategy BreakdownPrevious episode recap: Three stages of a real estate business - building foundation, growth, and wealth.Focus on building a solid foundation to foster growth and personal wealth.Encouragement to join the Real Estate Asset Advisors Facebook group for further discussion and sharing.Economic IndicatorsMortgage market update: Producer Price Index and Core CPI show increasing costs, indicating inflation pressures.University of Michigan Consumer Sentiment Report shows a drop, reflecting consumer pessimism which may impact home sales.Five Key Steps for Building a Business FoundationBusiness Model Independence: Create a model that generates cash flow without continuous personal effort.Build a Database of Likely Sellers: Manage a robust database to actively engage potential sellers.Develop a Referral Network: Establish a local, national, and global network to enhance business through referrals.Establish Value Propositions: Clearly define and communicate the unique benefits your services offer.Implement Systems for Multiple Revenue Streams: Utilize systems that allow earning from various sources within each transaction.Closing RemarksReminder of the importance of business foundation for future growth.Invitation to connect on the bi-weekly Elevate Business Briefings and to utilize resources like the Home Boss process.Engagement and ResourcesEncourages listeners to engage with the podcast through the Facebook group and check out additional resources for deeper understanding and implementation of discussed strategies.Next Episode TeaserContinuation of in-depth business strategies to enhance real estate success.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

IntroductionHost: Bob Mangold, the listing coach.Episode: #26Duration of the podcast: Six monthsGratitude expressed to listeners for downloading and sharing.Main Topic: Three Stages of a Real Estate BusinessStage 1: Building Your BusinessCreate a business model that doesn’t rely solely on yourself.Build a database of potential sellers, not buyers.Develop a local, national, and global referral network.Establish unique value propositions to differentiate yourself.Create systems to generate income from multiple streams in each transaction.Stage 2: Growing Your RevenueFocus on gaining market share through listings in specific areas.Utilize social media and online systems to grow the business using your database.Expand your Rolodex of referral partners (CPAs, insurance agents, etc.).Increase the number of people who know you by conducting open houses.Develop strategies to encourage potential clients to raise their hands and express interest.Stage 3: Building Your WealthManage systems to ensure CRM and ads are running smoothly.Use cash flow to accumulate assets.Invest in real estate to grow assets and secure tax benefits.Create strategies to protect wealth and minimize taxes.Market Update:Mortgage market shows signs of improvement, but no drastic changes expected.Fed interest rates may increase due to inflation and job market slowdown.Government criticized for manipulating job numbers; actual data from ADP indicates job losses.Additional Resources:Facebook group: Real Estate Asset Advisors for scripts, presentations, and free materials.Bi-weekly Elevate Business Briefings on Wednesdays at 1 pm Eastern Time.Book download at ifyoulistyoulast.com for detailed information on the Home Boss process.Conclusion:Wrap up and encouragement to focus on building and adjusting the business.Sign-off reminder: "If you list, you last."Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Episode 25: Transformative Journey of a Former Teacher Turned Top Real Estate AgentIntroduction:Host: Bob Mangold, known as the listing coach.Episode features: Interview with Alexis, a successful real estate agent from Southern California.Alexis’ Background and Achievements:Former teacher in Japan, transitioned to real estate at age 26.In four years, became a $20 million per year producer and built a team of 32 agents.Episode Highlights:Alexis shares her journey from teaching to dominating in real estate.Insights into overcoming challenges and rapidly advancing in a competitive industry.Strategies for building and leading a successful real estate team.Key Discussion Points:Importance of continuous learning and adaptation in the real estate market.Effective strategies for personal and team success in real estate.Alexis' approach to niche markets, particularly luxury homes.Additional Resources:Join the Real Estate Asset Advisors Facebook group for ongoing discussions and resources.Bi-weekly "Elevate Business Briefings" for real estate professionals.Access to pre-release content of Bob's book through the podcast’s website.Conclusion:Encouragement to attend training sessions and actively participate in learning opportunities.Reminder of the podcast's core message and community engagement encouragement.Takeaway:This episode provides valuable insights into the transformative potential within the real estate industry, illustrating how dedication, continuous learning, and strategic thinking can lead to substantial success.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Podcast Episode Summary: "If You List, You Last" with Bob MangoldIntroduction:Host: Bob Mangold, also known as the listing coach.Episode 24 focuses on updates from Robert, dubbed the "Traveling Listing Agent," covering his experiences listing properties while traveling across the lower half of the U.S. in the past three months.Main Content:Robert discusses managing large open houses (125-200 attendees), maintaining his prospecting and listing appointments, and his overall results and insights.Discussion includes techniques for working with readily available opportunities ("low hanging fruit") in real estate.Bob emphasizes the importance of the Real Estate Asset Advisors Facebook group for community interaction and updates, especially regarding recent challenges in the mortgage market due to rising interest rates and inflation.Market Insights:Bob provides a historical perspective on mortgage rates, suggesting that despite current increases, rates are still within a "normal" range historically.He highlights the discrepancy between median income growth and housing price increases since 2004, underscoring the challenge of affordability while also pointing out the wealth-building potential of homeownership.Robert's Traveling Experience:Describes the logistics and benefits of managing real estate activities remotely, particularly using Zoom for listing appointments.Shares the personal enrichment of traveling and working simultaneously, and the effectiveness of using advanced technology like Starlink for internet access on the go.Professional Insights:Discussion on the advantages of not being "geographically handcuffed" to a market area, enabling flexibility in how and where real estate agents operate.Encouragement for real estate agents to think outside the box and use technology to enhance efficiency and client interaction.Call to Action:Bob urges listeners to join their Facebook group for more interactive discussions and learning opportunities.Closing Remarks:Preview of future topics and an invitation for listeners to suggest subjects for discussion.Reminder of the podcast’s goal to help real estate agents focus on consumer needs and become agents of change in financial futures.Takeaway: The episode highlights innovative strategies in real estate that leverage technology and mobility to meet changing market demands and personal lifestyle goals, demonstrating that traditional practices can be adapted for greater flexibility and effectiveness.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

**Introduction**:   - Bob Mangold introduces the episode and emphasizes the importance of pivoting towards listings in real estate. Beyond the NAR commission lawsuit, there are compelling reasons to build a business around listings. Encourages joining the Facebook group for discussion and sharing topic requests. **Mortgage Market Update**:   - Discusses the negative impact of the previous week on the mortgage bond market and interest rates.   - Introduces Eddie Yardeni's perspective on normalizing current interest rates.   - Highlights upcoming inflation information and its potential impact on the market. **Interest Rates and Financial Strategies**:   - Suggests shifting the conversation from interest rates to the actual interest dollars paid.   - Mentions creating a new buyer's presentation focused on real estate commissions and interest rates. **The Job Market and Inflation**:   - Analyzes the recent jobs report, noting the increase in part-time jobs due to high cost of living and inflation.   - Discusses the impact of rising gas prices on the decision to buy a house. 1. **The Role of Listing Agents vs. Buyer's Agents**:   - Differentiates between the roles, highlighting the control and benefits of being a listing agent.   - Addresses compensation and the impact of being the "employer" in the transaction process. 2. **Building Market Share and Brand Recognition**:   - Explains how listings contribute to brand recognition and market presence.   - Warns against taking overpriced listings due to negative impacts on reputation. 3. **Credibility and Referral Business**:   - Discusses how successful listings increase credibility and referral business.   - Shares strategies for increasing referrals from both buyers and sellers. 4. **Income Planning and Anticipation**:    - Describes how listings allow for better income planning and cash flow management. 5. **Leveraging Listings for More Transactions**:    - Explains the "one into five" strategy, aiming to generate multiple transactions from a single listing. 6. **Marketing and Control Over Income**:    - Emphasizes the control over compensation and the advantages of focusing on listings for marketing efficiency. 7. **Lifestyle Benefits of Being a Listing Agent**:    - Highlights the lifestyle and financial benefits of being a listing agent, including control over work-life balance and income. 8. **Conclusion**:    - Reiterates the value of focusing on listings for control over one's real estate business and personal life. Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Introduction:Host: Bob Mangold, the listing coachEpisode Theme: Understanding the mortgage shopping process and its impact on clientsMain Content:Understanding Mortgages:Importance for agents to understand mortgages to serve clients betterImpact of the NARA Commission lawsuit on providing value through knowledgeJoin the Conversation:Invitation to join the Real Estate Asset Advisors Facebook group for discussions and feedbackMortgage Market Update:Significance of the upcoming jobs report and its influence on the mortgage marketInterest rate trends and advice on locking in ratesClient Guidance:Importance of agents knowing the mortgage process to advise clientsQuestions clients should ask lenders and misconceptions about mortgage ratesMortgage Broker Advantage:Benefits of working with a mortgage broker for rate shoppingSpecial considerations for clients with substantial assets in specific banksInterest Rates Misconceptions:Explanation of how mortgage rates and costs workImportance of focusing on total interest paid rather than chasing the lowest rateEquityMax Program:A program designed to reduce total interest paid and accelerate mortgage payoffHow agents can provide value by understanding and explaining these conceptsClosing Efficiency vs. Lowest Rate:The significance of closing on time over getting the lowest possible rateThe reliability and performance of lenders matter more than the lowest ratesRate and Estimate Variability:Explanation of daily rate changes and the inaccuracies of initial estimatesThe importance of accurate credit scores and verifying income for loan approvalFinancial Strategy:Strategies for managing debt and down payments for better financial outcomesEncouraging discussions on effective mortgage management and financial planningConclusion:Importance of agent knowledge in the mortgage process for client valueInvitation to attend business briefings for more insightsReminder of the role of real estate agents in guiding clients through the mortgage processCall to Action:Visit www.ElevateBusinessBriefings.com for more informationEncouragement to share the podcast and feedbackJoin our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Introduction:Episode 21 of the "If You List You Last" podcast.Focus on dispelling lies and myths propagated by the media about the NAR settlement.Encouragement for real estate professionals to educate their networks and use social media to spread accurate information.Key Sections and Bullet Points:Mortgage Market Update:Discussion on current trends in interest rates, fluctuating in the high sixes to low sevens.Examination of how the NAR settlement impacts the mortgage industry, especially regarding Fannie Mae, Freddie Mac, and VA loans.Dispelling Myths about the NAR Settlement:Bob Mangold breaks down seven major misconceptions being spread by the media:Commission Reduction Requirement:Clarification that there's no mandate for agents to reduce their commissions as a result of the settlement.Prohibition on Seller's Commission Offers:Debunking the myth that sellers are prohibited from offering commission to buyer's agents.Seller's Financial Burden Relief:Explanation that sellers still have financial responsibilities, including possible agent fees.Impact on Housing Prices:Discussion on why the settlement won't significantly affect housing prices, emphasizing the role of supply and demand.Buyer Representation and Fee Negotiation:Insight into how buyers have always had the ability to negotiate fees, but now there's a greater emphasis on transparency.Myth of Settlement Favoring Buyers:Argument against the notion that the settlement significantly advantages buyers over sellers or agents.Lawyer's Fees and Real Estate Industry Impact:Critique of the legal fees awarded through the settlement and the hypocrisy of claims against agent commissions.Conclusion and Call to Action:Bob Mangold urges real estate professionals to proactively combat misinformation by creating content that educates consumers about the real effects of the NAR settlement.Encouragement to maintain focus on listings and the advantages it brings to real estate agents.This episode is designed to provide real estate professionals with the knowledge and tools needed to address concerns and questions arising from the NAR settlement, emphasizing the importance of clear communication and education in navigating the changing landscape of real estate transactions.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

This podcast is  episode 20 from the "If You List You Last" series covers reactions and strategies following the recent NAR settlement, with a focus on its implications for real estate professionals. Here's a summary of the key points and advice shared:Introduction to the Episode:This episode diverts from the planned topic due to the recent NAR settlement, focusing instead on its impact on real estate professionals.Understanding the NAR Settlement:The settlement doesn't end commissions but changes how they're presented and negotiated.Misrepresentations and misunderstandings about the settlement's implications are addressed.The settlement's core changes involve MLS listings and commission transparency.Five Key Actions for Real Estate Professionals:Understand Why We Get Paid:Emphasizes the importance of understanding the liability real estate professionals assume, which justifies their commissions.Explain the Settlement to Consumers:Clarifies that the settlement doesn't prohibit commission but changes how it's disclosed and negotiated.Encourages transparency with consumers regarding how commissions work.Understand and Adapt to the Buyer Broker Form:Advises getting familiar with new forms and processes resulting from the settlement.Highlights the importance of being transparent about commissions and fees.Develop Your Value Proposition:Stresses the need for real estate professionals to articulate their unique value to clients, especially in a more transparent market.Embrace the Change and Continue Working:Encourages professionals to adapt to the new regulations without fear.Suggests that this is an opportunity for innovation and improved transparency in the industry.Concluding Thoughts:The episode concludes with optimism about the future of real estate, emphasizing the benefits of transparency and the opportunity to clearly articulate value to consumers.The speaker believes that the changes could lead to a healthier, more competitive market and better relationships with clients.Throughout the episode, the speaker encourages real estate professionals to view the NAR settlement not as a setback but as an opportunity to refine their business practices, improve transparency, and better articulate their value to clients.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Introduction to Episode 19:Host: Bob Mangold, the listing coachPodcast: If You List You Last PodcastFocus: Stop Wasting time on unmotivated sellers (and buyers)Reminder: Join the Real Estate Asset Advisors Facebook group for discussionsMortgage Market Update:Update on core inflation numbers impacting interest ratesStochastic event affecting mortgage-backed securities and interest ratesThe increase in interest rates is expected, potentially up to 7.5% in the next 30-45 daysImportance of considering a client’s entire debt mix, not just mortgage interest ratesOn Handling Unmotivated Sellers:The significance of identifying and differently handling unmotivated sellersUtilizing Zoom for listing presentations to efficiently gauge seller motivationThe flawed standard FSBO script and the importance of unique conversation startersMarketing Expertise and Valuing Time:Emphasizing the real estate agent's marketing skills and database access over FSBO limitationsThe book "The Full Fee Agent" highlights the binary perception of agents as friend or foe by potential sellersThe criticality of price in selling properties, challenging the notion that location is everythingEncouragement to focus on motivated sellers and value one's time and expertiseImproving Skills and Business Approach:Continuous learning and skill improvement as keys to success in real estateThe difference between converting leads into listings and actually selling propertiesThe need for agents to ask the right questions to assess motivation and realistic expectations of sellersClosing Remarks:Invitation to the bi-weekly Elevate Business BriefingsIntroduction to the Home Boss System in the next briefingAvailability of a pre-release version of Bob’s book on the "If You List You Last" websiteReminder of the podcast’s core message: "If you list, you last."Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

IntroductionEpisode 18 of the "If You List, You Last" podcast by Bob Mangold, the listing coach.Appreciation for listener support.Main FocusA unique approach to scripting for listing presentations and prospecting, emphasizing the importance of how things are said over what is said.Community EngagementEncouragement to join the Real Estate Asset Advisors Facebook group for discussions and topic suggestions.Mortgage Market UpdateDiscussion on the impact of interest rates on the real estate market.Explanation of the relationship between inflation, the Consumer Price Index (CPI), Owner's Equivalent Rent (OER), and mortgage interest rates.The misconception of easily refinancing to a lower interest rate in the near future.Sales TechniquesThe significance of asking the right questions during listings and presentations to uncover the client's needs.Strategies for establishing rapport and avoiding sales pressure.Listing Presentation AdviceSuggestions on conducting effective and efficient listing presentations.The importance of focusing on the seller's needs and avoiding overwhelming them with unnecessary information.Client InteractionTips on communicating with potential clients, setting appointments, and managing expectations.The value of determining a good fit between the agent and the seller.Professional DevelopmentThe role of role-playing in honing sales and presentation skills.Invitation to join bi-weekly Elevate Business Briefings for more insights.ResourcesLinks to additional resources for further learning and improvement.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Episode Highlights:- **Analysis System Recap:** Last episode's focus on agents' time, effort, and money for the best marketing ROI.- **Marketing Systems:** Discussion on what marketing systems should look like and investment insights.- **Real Estate Asset Advisors Group:** Invitation to join the Facebook group for sharing, discussions, and accessing documents mentioned.Mortgage Market Update:- **Interest Rate Insights:** Recent increases in interest rates affecting buyer qualifications.- **Economic Observations:** Hiring drops in small to medium-sized businesses, growth in government, healthcare, and leisure sectors.- **Interest Rate Outlook:** Inflation and interest rate projections.Recommendations for Listing Agents:1. **Targeting and Skip Tracing:** Identifying and reaching out to potential sellers through targeted zip codes or subdivisions.2. **Social Media Strategy:** Utilizing Facebook and Instagram for custom audience ads.3. **YouTube Ads:** Cost-effective advertising through videos or banner ads.4. **Circle Prospecting Calls:** Engaging with neighborhoods using effective scripts.5. **AI Utilization:** Narrowing down potential sellers with AI services.6. **Direct Mail:** Emphasizing the importance of larger postcards for visibility.7. **Email Drip Campaigns:** Setting up long-term campaigns with varied content.8. **BombBomb Video Messages:** Personalized video messages for valuation offers.9. **Door Knocking:** Personal outreach with valuable information to share.10. **Sponsoring High School Sports:** Visibility through banners with a unique selling proposition (USP).11. **Local Facebook Page Creation:** Engaging the community with relevant content.12. **Neighborhood Garage Sale Promotion:** Organizing and promoting community events.13. **Area-Specific Videos:** Creating content that highlights local activities and businesses.14. **Open House Circle Prospecting:** Inviting neighbors and promoting to potential buyers.15. **Google My Business Profile:** Establishing a local presence for targeted areas.Marketing Budget Recommendation:- **Investment Strategy:** Suggests spending 10-15% of Gross Commission Income (GCI) for growth.#### Final Notes:- **Expansion Plans:** Looking for motivated agents to build market share with listings in their communities.- **Resources:** Links to business briefings, strategy calls, and a pre-release version of Bob's book.Next Steps:- Join the conversation in the Real Estate Asset Advisors Facebook group.- For more information, visit [www.elevatebusinessbriefings.com](http://www.elevatebusinessbriefings.com) and [www.brainstormwithbob.com]*Remember, if you list, you last! Catch you in the next episode for more insights.*Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Episode 16: Maximizing Real Estate Listings Locally - A Tactical Guide by Bob Mangold**In this episode of "If You List, You Last" podcast, Bob Mangold, the listing coach, delves into tactical approaches for real estate agents to find and secure listings efficiently. This comprehensive guide is a must-watch for agents looking to invest their marketing dollars wisely and increase their listing success rate.**Key Topics Covered:**- **Finding Listings Locally:** Learn how to identify areas with the highest listing potential to ensure your marketing efforts yield the best ROI.- **Market Analysis:** A step-by-step breakdown on analyzing local real estate markets using zip codes, average sales prices, and other critical metrics.- **Mortgage Market Update:** Insightful discussion on current trends affecting the mortgage market, including the impact of inflation and interest rates on buying behavior.- **Strategic Marketing:** Tips on targeting your marketing efforts towards areas with high activity and potential for listings.- **Listing Presentation Strategies:** How to use data and market analysis to enhance your listing presentations and demonstrate your expertise.- **Making Business Decisions:** Advice on making intelligent business decisions based on market data to focus your efforts and maximize outcomes.**Why Watch?**- **Gain Tactical Insights:** Bob shares valuable tactics for targeting marketing efforts to increase listings.- **Market Analysis Made Simple:** Learn how to analyze market data to identify the best areas for real estate listings.- **Expert Advice:** Benefit from Bob's experience and strategies to improve your listing success rate.Join the conversation in our Real Estate Asset Advisors Facebook group, share your thoughts, and let us know if there are topics you'd like covered in future episodes.**Don't Miss Out:** Subscribe to our channel for more insights on making strategic decisions that boost your real estate business. Remember, in real estate, if you list, you last!Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Episode Summary: Difference Between Lead Generation and Client Attraction**Introduction**- Host: Bob Mangold, the listing coach- Episode Number: 15- Main Topics: Difference between lead generation and client attraction, expanding market share, and upcoming mortgage market updates.**Lead Generation vs. Client Attraction**- **Lead Generation**: Focused on acquiring leads through various strategies.- **Client Attraction**: Emphasizes attracting clients based on value and expertise.**Expansion and Strategies**- Looking for motivated agents to become market leaders.- Offers seven strategies to overcome obstacles in dominating as a listing agent.**Mortgage Market Insights**- Upcoming important dates related to the mortgage market (Consumer Price Index, Mortgage Applications, etc.).- The impact of these factors on interest rates and the housing market.**Buy Now, Pay Later (BNPL) Impact**- 88 million adults use BNPL, affecting the economy and individuals' debt ratios.- The significance of installment payments and their impact on consumers' financial health.**Advice for Agents**- Importance of entering the market now instead of waiting for interest rate drops.- Utilizing social media and content to educate and attract clients.**Client Attraction Strategies**- The role of open houses and role-playing in generating business.- Emphasizing skills over lead quantity for successful conversions.**Value Proposition and Persuasion**- Developing a strong value proposition to differentiate and attract clients.- The importance of role-playing and practice in improving conversion skills.**Sales Skills and Communication**- Shifting from traditional sales tactics to more effective persuasive communication.- The importance of understanding consumer needs and offering solutions.**Conclusion**- Emphasizes skill development, value branding, and focusing on what benefits the customer.- Encourages agents to identify and articulate their unique value propositions.**Additional Resources**- Bi-weekly Elevate Business Briefings and Senior Solution sessions for ongoing learning and skill development.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Here's a bullet-point summary of the key points from Bob Mangold's podcast episode titled "The Five Biggest Reasons Most Agents Are Not Taking Listings in Today's Market":1. **Introduction and Invitation**:   - Bob encourages joining the Real Estate Asset Advisors Facebook group for discussions, sharing ideas, or asking questions about real estate topics.   - Offers a no-cost consultation for business help, accessible through www.brainstormwithbob.com.2. **Mortgage Market Update**:   - Discusses the importance of understanding the mortgage market due to its impact on the real estate market.   - Analysis of recent jobs reports and their implications on mortgage rates and market dynamics.   - Emphasizes the discrepancy in job creation reports and how revised statistics affect interest rates.3. **Agent's Expertise Expectation**:   - Highlights the necessity for real estate agents to be knowledgeable about the mortgage market to advise consumers effectively.4. **Five Reasons Agents Struggle to Take Listings**:   - **Reason #5**: Lack of unique communication strategies to secure appointments.   - **Reason #4**: Absence of a strategic listing presentation focused on client benefits rather than the agent's achievements.   - **Reason #3**: Lack of a targeted database for potential sellers and referral partners.   - **Reason #2**: Failure to dedicate and manage two productive hours daily for business development.   - **Reason #1**: Reluctance to engage in role-play exercises to enhance conversational skills and confidence.5. **Actionable Advice**:   - Emphasizes the importance of daily conversations with potential sellers or referral partners.   - Encourages agents to refine their listing presentation to focus on client priorities: maximum sale price, speed of sale, and ease of process.   - Advises building and utilizing a targeted database to identify and engage potential sellers and valuable referral sources.   - Stresses the necessity of protecting and effectively using two hours daily for proactive business activities.   - Highlights the critical role of role-play in overcoming fear of rejection and improving communication skills.6. **Conclusion and Resources**:   - Bob Mangold wraps up by reminding listeners of the bi-weekly Elevate Business Briefings and offers additional resources like his book for deeper insights into his Home Boss process for successful listing strategies.7. **Key Takeaway**:    - The episode underlines the significance of strategic actions over mere goal-setting in real estate success, advocating for practical steps and consistent practice to overcome common hurdles in listing acquisition.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

Title: Strategies for Successful Real Estate Listings and Overcoming ObjectionsIntroduction: Bob Mangold, a real estate coach, introduces Episode 13 of "If You List, You Last" podcast. He discusses preparing for listing appointments and handling common objections encountered by agents.Proprietary Listing Process: The podcast highlights the unique solutions provided by their proprietary listing process and how agents can effectively respond to objections.Real Estate Asset Advisors Community: Encourages joining the Real Estate Asset Advisors Facebook group for further discussion and input on podcast topics.Mortgage Market Update: Analysis of recent trends in home sales, foreclosures, and delinquencies. Emphasizes the importance of upcoming reports like Case Shiller, FHFA Housing Price Index, and the JOLTS Report.Listing and Objection Handling Tips:Importance of anticipating and addressing objections during presentations.Differentiation between live and Zoom presentations and adjusting accordingly.Importance of making conversations client-focused rather than agent-focused.Effective use of language and terminology, such as replacing 'commission' with 'marketing fee.'Presentation Techniques:Advises against overly lengthy presentations and recommends focusing on the process over personal achievements.Emphasis on addressing seller's primary concerns: highest net price, fast sale, minimal headaches.Closing Techniques:Guidance on non-aggressive closing techniques.How to address potential objections during the closing phase.Additional Resources and Offers:Mention of biweekly Elevate business briefings.Availability of a pre-release version of Bob Mangold's book for further insights into the Home Boss process.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

This week's episode features an inspiring story of a real estate agent who redefines the concept of working remotely. Known as the "Nomad Listing Agent," he successfully manages multiple listings weekly in Southern California while traveling across the country. This unique approach has led to remarkable results at his open houses.Listeners will be captivated by his journey and the innovative strategies he employs, such as conducting listing appointments via Zoom. This episode also delves into the current mortgage market, highlighting the stability in mortgage-backed securities and the potential impact of new housing data.Join us for insights on leveraging technology in real estate, efficient systems for open houses, and converting listings into multiple transactions. We also discuss the potential resurgence of REO properties and how agents can prepare for market shifts.Tune in to our bi-weekly Elevate Business Briefings for more in-depth discussions and strategies. Register at www.elevatebusiness.com. Don't miss this episode, packed with valuable lessons for agents seeking to enhance their business and lifestyle flexibility.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

IMPORTANT NOTE: Net listings are only legal in CA, TX and FL, Episode 12 Recap: Celebrating 12 weeks of the "If You List, You Last" podcast with host Bob Mangold, the Listing Coach.Topic Focus: In-depth discussion on net listings as a strategy for real estate agents working with sellers on commission negotiations.Home Boss Listing System: Highlighting the Home Boss system previously discussed in episode two for creating buyer competition and driving sales prices up.Join the Conversation: Invitation to share thoughts on the Facebook Real Estate Asset Advisors group and join biweekly Elevate Business Briefings.Resource Offer: Availability of a pre-release version of Bob's book at www.IfYouListYouLast.com. Mortgage Industry Insights: Importance of real estate agents understanding financing processes, as highlighted by a mid-2023 survey.Strategic Advice: Tips for agents to be resources rather than just realtors, with insights into interest rates and their impact on the market.Net Listing Explained: Detailed explanation of net listings, including advantages, risks, and strategies for using this approach effectively.Legal and Ethical Considerations: Emphasis on checking with brokers and ensuring clear and proper documentation when engaging in net listings.Case Study: Real-life example of a successful net listing, demonstrating potential commission gains.Agent Empowerment: Encouragement for agents to think outside the box and use net listings as a tool to negotiate better commissions.Interactive Learning: Invitation to join the Facebook group for further discussion or schedule a session with Bob for personalized advice.To register for the Bi-Weekly Elevate Business Briefings classes, go to: www.ElevateBusinessBriefings.com Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com

In this podcast episode, Bob Mangold discusses a unique home equity line of credit (HELOC) loan program that offers significant financial benefits for homeowners. He emphasizes the importance of focusing on financial activities and shares insights into how credit scores affect mortgage rates. Bob breaks down how this HELOC loan works, illustrating how it can help homeowners pay off their mortgages faster, save on interest, and gain financial flexibility. He also highlights the advantages of using this loan to build wealth through real estate.If you want to learn more about this unique loan program and its potential benefits, Bob invites you to schedule a call with him to discuss further details and answer any questions you may have.For more valuable content, visit Bob Mangold's website at www.ifyoulistyourlast.com and stay tuned for the next episode. Don't miss out on this opportunity to enhance your understanding of real estate and wealth creation. Subscribe, like, and share to support the "If You List Your Last" podcast.Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.comI am hiring Listing Agents in the Top 50 markets in the United States. If you are interested in working with me, schedule a call at: www.BrainstormWithBob.com Join our Facebook Group at: https://www.facebook.com/groups/realestateassetadvisorsVisit our website to watch replays of our Wednesday "Elevate Business Briefings" at: www.RealEstateAssetAdvisors.orgDownload a copy of my book, "If you list, you last!" at www.IfYouListYouLast.com