Join us in this captivating episode with Arturo Alvarez, the CEO of Nobory Toys, in exploring his transition from a military career to launching an innovative toy company inspired by his son. The discussion delves into the challenges of entering the toy industry, the development process of creating a unique plush toy line that promotes cognitive and motor skills development in children, and the importance of caregiver-child interaction through play. Further, Arturo shares insights on navigating digital marketing, the significance of community outreach, and the impact of receiving recognition from the toy industry. This episode emphasizes the entrepreneurial spirit, the importance of a supportive partner, and the value of perseverance and adapting to challenges in the toy industry. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:38 Meet Arturo: From Military to Toy Entrepreneur 01:00 The Inspiration Behind Nobory Toys 03:40 Unveiling the Innovative Toy Product 13:53 Challenges and Triumphs in the Toy Industry 20:32 Navigating Digital Marketing and Community Outreach 26:30 Final Words of Wisdom for Aspiring Toy Entrepreneurs 28:42 Connecting with Nobory Toys 29:44 Closing Remarks and Thanks -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in our latest episode with Emma Fletcher, the creative genius behind Learn to Solder Kits! Dive deep into the world of toy design and STEM education as Emma shares her inspiring journey from software engineering to empowering the next generation of innovators. In this episode of Toy Business Unboxed, Emma opens up about her mission, the impact of hands-on learning, and the success story behind her award-winning kits. From captivating the young learners with interactivity to fostering relationships with educators, Learn to Solder Kits embodies the essence of innovation and education. Don't miss this insightful conversation filled with passion, creativity, and the power of learning through play! ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:34 Exploring STEM Education and Entrepreneurship with Emma 01:11 The Genesis of Learn to Solder Kits 03:40 Design Philosophy and Engaging Young Learners 05:52 Marketing Strategies and Educational Outreach 07:59 Navigating Sales Channels and Customer Segments 12:44 International Expansion and Language Adaptations 14:05 From Software Engineering to Entrepreneurship 15:09 Memorable Moments and the Impact on Education 17:37 Adapting to Virtual Learning Environments 18:51 The Role of AI in Business Processes 20:45 Launching Products and Prototyping 23:54 Connecting with Emma and Wrapping Up -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Together, we embark on an exciting journey through Phil's lifelong adventures in the whimsical world of toys. He discusses the importance of building relationships in independent toy stores to invaluable insights on navigating the industry's landscape, Phil shares his treasure trove of knowledge. He also talks about the pivotal role of organizations like Astra, glean tips for budding entrepreneurs stepping into the toy scene, and uncovering the secrets behind hiring and nurturing dream teams. Plus, buckle up for some insider scoop on effective marketing strategies tailored specifically for toy stores! And of course, we'll gaze into the crystal ball and ponder the future of playtime. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:43 Meet Phil: A Lifetime in Toys 03:02 The Secret Sauce of Independent Toy Stores 05:02 Leveraging Astra for Toy Industry Success 07:13 Advice for New Toy Brands Entering Retail 10:54 Crafting a Winning Team for Your Toy Store 15:51 Marketing Magic for Toy Retailers 18:04 Future Trends and Personal Stories in the Toy Industry 24:41 Final Thoughts and Where to Connect -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In the latest episode of Toy Business Unbox, we had the pleasure of sitting down with Steve Rosen, the president of CreateOn, a company that has set itself apart in the toy industry through innovation, strategic collaborations, and a unique approach to product development. With over 17 years of experience in product development, entertainment, and gaming, Steve brings an invaluable perspective to the table.  ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:34 Special Guest Steve: Innovations in Toy Design 01:11 The Origin Story of CreateOn and Its Innovations 05:43 The Power of Licensing in Toy Manufacturing 08:23 Navigating the Complexities of the Toy Market 13:17 Adapting to E-commerce and Retail Strategies 26:18 Unique Production Capabilities and Market Differentiation 31:11 Target Demographics and Product Innovation 33:36 Final Thoughts and Advice for Aspiring Toy Entrepreneurs -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us on our latest podcast episode for a journey of inspiration and creativity with Reisa Schwartzman, founder of Griddly Kids, as she shares her insights on merging education with engaging play experiences! Discussing her journey from dance to real estate to toy manufacturing. Reisa also talks about the inspiration behind her brand, Griddly Kids, how the company differentiates itself in the toy market, the importance of experiential learning, challenges in the toy industry, and the ultimate goal of bringing joy and quality time to families. ⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:36 Meet Reisa: A Journey from Dance to Toy Manufacturing 01:08 The Inspiration Behind Griddly Kids 02:36 Innovating in a Crowded Market: Griddly Kids' Unique Approach 04:45 The Importance of Packaging in Retail Success 05:51 Experiential Learning: A Core Philosophy 09:49 From Idea to Market: The Product Development Process 11:53 Marketing Strategies in the Digital Age 14:08 Overcoming Challenges in the Toy Industry 18:33 The Ultimate Goal: Impact Through Play 20:39 Final Thoughts and Advice for Aspiring Toy Entrepreneurs -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Listen now to learn how to elevate your brand, increase your market presence, and create unforgettable customer experiences through the art of giveaways. Join us as Jason Hsieh, founder of Toy Launch and an innovator in the toy industry, shares his unique journey from recognizing a need in the market to creating sensational toy giveaways that capture hearts and boost sales. Jason takes us behind the scenes of designing impactful giveaway campaigns, leveraging social media for maximum engagement, and using giveaways as a powerful tool for brand awareness and customer loyalty.  It covers setting up campaigns, legal considerations, audience follow-up, and measuring success while highlighting the importance of personalized unboxing experiences and future trends in digital marketing. The training aims to guide toy brands in crafting successful giveaway campaigns that resonate with their target audience and offers Amazon marketing audit services for interested brands. Whether you're a seasoned marketer or just starting in the toy industry, this webinar is packed with actionable insights and inspiring stories that will give you a new perspective on the power of giveaways. Don't miss out on these game-changing strategies that could revolutionize your approach to toy marketing. 👉 Available on all major podcast platforms. Subscribe and leave us a review if you find value in our conversation! ⭐️ Highlights: 00:00 Welcome and Webinar Introduction 00:28 The Power of Giveaways in Toy Marketing 02:27 Jason's Personal Journey and Toy Launch Story 05:18 Strategies for Successful Toy Marketing 08:02 Deep Dive into Giveaway Mechanics 18:47 Understanding Your Audience and Market Research 25:52 Creative Ideas for Toy Giveaways 29:08 Case Study: Autism Awareness Month Giveaway 32:47 Leveraging Social Media for Your Giveaway 33:43 Maximizing Social Media Engagement Through Live Events 36:08 Creating Urgency and Scarcity in Your Giveaways 36:57 Cross-Promotion and Platform Strategy for Giveaways 39:27 Leveraging Influencers for Wider Reach 43:11 Building Community and Engaging Directly with Consumers 45:23 Navigating Legal Considerations for Giveaways 47:09 Innovative Giveaway Strategies and Unboxing Experiences 50:36 Following Up with Participants to Convert into Buyers 53:52 Measuring Success and Future Trends in Giveaways 55:40 Q&A Session and Closing Remarks -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in today’s episode of Toy Business Unboxed, as we sit down with the brilliant Max Schafer, creator of the innovative educational toy, Art Rod. Get ready to embark on a colorful journey into the realm of creativity, learning, and playful imagination. In this episode, Max Schafer shares the captivating story behind Art Rod, a one-of-a-kind toy that bends, snaps, and inspires endless possibilities. From its origins to its impact on education and child development, we delve deep into the magic of Art Rod and discover how this simple yet versatile toy is revolutionizing the way we play and learn.⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:16 Diving Into the World of Educational Toys with Max 00:45 Unveiling Art Rod: A Unique Educational Toy 01:09 Exploring the Versatility and Creativity of Art Rod 02:29 Max's Journey: From Concept to Classroom 08:45 Expanding Art Rod's Reach: Marketing and Development 12:07 Max's Vision for Art Rod and Future Plans 13:53 Leveraging Marketing and Partnerships for Growth 21:26 Max Reflects on Success and the Future of Art Rod 23:20 Closing Thoughts and Where to Find Art Rod -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us on this episode of Toy Business Unboxed Podcast as we sit down with Saber, co-founder of Bright Stripes, to delve into their transformative journey in the toy industry. Focusing on the art of crafting toys that empower children through creative play and the essentials of sustainability in toy design. We explore the origins and inspirations behind Bright Stripes, the challenges and rewards of incorporating sustainability into their toys, and the broader impact of the digital age on children's engagement with physical play. Saber shares insights into the partnership dynamics with her co-founder Eric, their dedication to producing high-quality, eco-friendly products, and future projects for 2024, and offers advice for others entering the toy industry. Key takeaways include the importance of relationships in the toy sector and engaging insights on navigating the evolving landscape of play and technology.⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed! 00:18 Special Guest: Saber from Bright Stripes 01:07 The Birth and Vision of Bright Stripes 02:45 Empowering Children Through Creative Play 04:42 Sustainability in Toy Design 08:38 The Magic of Magic Scrunch: A Sustainable Craft Project 11:14 Parenthood's Influence on Toy Design 12:57 Synergy in Business Partnerships 15:38 Combating Screen Time with Creative Toys 17:53 Navigating the Future: Trends and AI in the Toy Industry 21:19 Exciting New Projects for 2024 23:09 Final Thoughts and Advice for Toy Industry Newcomers -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us as we delve into the inspiring story of Wise Elk, a brand that marries traditional craftsmanship with modern sensibilities to create eco-friendly and enchanting toys. In this episode of Toy Business Unboxed, we sit down with Kostya Rolin, the visionary behind Wise Elk, a brand that has been making waves in the toy industry with its eco-friendly toys and unique craftsmanship. Kostya discusses the inspiration behind starting Wise Elk, the commitment to eco-friendliness, the attraction of adult audiences, the challenges and trends in the toy industry, and the unique products offered by Wise Elk, emphasizing the brand's use of natural ceramic bricks and its focus on historical buildings. Additionally, Konstiantyn talks about the manufacturing process and the challenges faced due to the ongoing war in Ukraine. The interview also touches on the importance of community and support in the toy industry and where to find Wise Elk products.⭐️ Highlights:00:00 Welcome to Toy Business Unboxed! 00:20 Meet Kostiantyn: The Mind Behind Wise Elk 02:05 The Eco-Friendly and Unique Design Philosophy of Wise Elk 03:11 Targeting the Adult Market: The Rise of KIDULT 04:43 Challenges and Strategies in Product Development 05:36 The Impact of the Toy Industry Trends on Wise Elk 08:15 Manufacturing in Ukraine: Challenges and Opportunities 10:28 Safety Measures and Community Support Amidst Conflict 12:01 The Creative Process Behind Wise Elk's Unique Products 18:53 Final Thoughts and Advice for Aspiring Toy Entrepreneurs -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Dive into a world where creativity meets commerce, and play transforms learning! In this episode of Toy Business Unboxed, we unwrap the story of Erin Sparler, a visionary transforming the toy industry one educational plaything at a time. From a compelling transition from academia to entrepreneurship to the birth and bloom of EyeConnect Craft – this discussion is packed with thought-provoking insights, challenges surmounted, and invaluable advice for toy entrepreneurs. Discover the power of educational toys and the art of business in toy design with insights gleaned from the trenches of creative and commercial success.⭐️ Highlights:00:00 Introduction and Guest Background01:13 Erin's Journey from Academia to Entrepreneurship02:07 The Birth of EyeConnect Crafts and the Artist's Appeal06:07 Designing Educational Toys with EyeConnect Crafts13:48 Challenges and Lessons in Building EyeConnect Crafts25:46 Navigating Amazon Marketplace for EyeConnect Crafts35:23 Advice for Aspiring Toy Entrepreneurs39:19 Connecting with Erin and Wrapping Up -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In this episode of Toy Business Unboxed, meet Parker Lynch, the visionary leader behind Hedgehog, whose journey from educator to entrepreneur has sparked a revolution in educational technology. With a profound personal connection to special education, Parker's mission is driven by a commitment to enhancing learning experiences for children with unique learning needs. Lynch shares his journey, emphasizing the importance of accommodating diverse learning needs and discussing the success of Hedgehog's products, including the world's first fidget computer mouse. He also highlights the impact of Hedgehog products in various settings, from schools to workplaces, and the company's involvement in contributing to the community. ⭐️ Highlights: 00:00 Introduction and Guest Background 01:39 Parker Lynch's Journey: From SEO to Special Education Innovator 04:26 Introducing the Hoglet: The World's First Fidget Computer Mouse 07:14 Kickstarter Success: The Story Behind Hedgehog's Launch 14:11 Navigating Amazon: The Challenges and Solutions 19:10 The Future of EdTech: Trends and Innovations 21:44 Giving Back: Hedgehog's Community Impact 24:34 Success Stories: Real Impact of Hedgehog's Innovations 27:44 Advice for Aspiring Toy Entrepreneurs 29:20 Connecting with Parker Lynch and Hedgehog Health -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In this episode, we're thrilled to welcome Matt Nuccio, the visionary president of Design Edge, a powerhouse in the world of toy and game design. With over 35 years of experience and a knack for turning dreams into reality. Matt shares insights into his journey, pivotal moments, and the evolving landscape of toy design and manufacturing. He also shares about his involvement with various associations, including his work with the United Inventors Association and the International Federation of Inventors Associations. Matt's groundbreaking experience offers valuable lessons for toy creators and entrepreneurs alike.⭐️ Highlights: 00:00 Welcome to Toy Business Unboxed: Meet Matt Nuccio 01:35 Diving Into Matt Nuccio's Toy Design Journey 02:42 The Evolution of Toys and Design Edge's Role 03:27 Insights into Design Edge: A Toy Company for Hire 05:14 Achievements and Recognition in the Toy Industry 06:14 Resources and Advice for Aspiring Toy Creators 13:06 Exploring the Toy Hub and Its Mission 18:22 Navigating the Toy Industry: Shows and Trade Events 19:48 Announcing 'Toys of Our Lives': A New Talk Show 21:10 Final Thoughts and Advice for Toy Industry Entrants -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

Join us in our latest podcast episode of Toys Business Unboxed. This episode features an exclusive conversation with Alex Yeager, a seasoned veteran with over 20 years of experience and the CEO of Amigo Games. Alex delves into the key factors to consider when developing new games, emphasizing the importance of leveraging available resources and aligning design choices with the audience's preferences. His wealth of experience and insights offers a glimpse into the dynamic world of the gaming industry. Highlights: 00:00 Introduction and Guest Background 00:41 Journey into the Game Industry 02:24 Evolution of the Hobby Gaming Industry 05:23 Key Factors in Developing New Games 11:20 Importance of Feedback and Replayability in Game Design 13:13 Applying Marketing Research Strategies in Game Industry 18:23 Influence of Media Production on the Board Game Industry 22:14 Future Plans and Conclusion -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In this episode of Toys Business Unboxed, we sit down with JP, a toy industry veteran with over 30 years of experience, starting from his days at Lego up to his current entrepreneurial venture. JP shares his journey through various roles at major companies like Hasbro and LeapFrog, detailing the evolution of retail strategies, the importance of product placement and forecasting, and key trends that have shaped the toy industry over the years. He also offers valuable advice for entrepreneurs looking to break into the toy market and predicts the future direction of educational and STEM toys. His insights provide a comprehensive look into the complexities and dynamics of the toy business, making it an essential listen for anyone interested in the field.⭐ Highlight 00:00 Introduction and Guest Background 01:10 Journey in the Toy Industry: Starting with Lego 08:41 Transition to Hasbro and LeapFrog 14:17 Venturing into Entrepreneurship with Millennium Sales 16:53 Building and Maintaining Relationships with Major Retailers 22:58 Challenges and Opportunities in the Toy Industry 33:38 Advice for Newcomers in the Toy Industry 36:26 Conclusion and Contact Information -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy

In this immersive episode of Toy Business Unboxed, toy entrepreneur Jason Hsieh offers unique insights into his transformative journey in the booming toy industry. He reveals secrets behind successful toy brand LakiKid, draws upon his financial acumen to dissect the business dynamics, and provides valuable tips to industry newcomers. Prepare to dive deep into the captivating world of toy design, digital marketing, and trending eco-friendly practices.⭐ Highlights: 00:00 Introduction to Toy Business Unboxed 00:20 A Unique Episode: Jason Hsieh as the Guest 01:16 The Magic of Toy Launch 02:22 The Story of LakiKid: A Passion Project 04:43 The Impact of LakiKid on Families and the Autism Community 07:18 The Power of Omni-Channel Marketing in Toy Launch 09:35 The Role of Financial Skills in the Toy Industry 14:30 The Birth of Toy Business Unboxed Podcast 18:24 Emerging Trends in the Toy Industry 21:18 Advice for Newcomers in the Toy Industry 22:15 Wrapping Up and Looking Forward Nc4B8RvIAoiBS6I2OSf6 -------------This episode is brought to you by www.toy-launch.comBook a call to discuss your toy business marketing strategy