Natch Beaut is a fun podcast about vegan and cruelty-free beauty products and the fascinating people who use them. Host Jackie Johnson is a comedian, actress, and writer with significant makeup expertise. She grew up competing in Texas beauty pageants. Jackie's mom was a rodeo queen who taught her to perm her hair and bleach her mustache as a child. Jackie calls herself a beauty talk shock jock for her candid approach to cosmetics. She exposes the surprising ugliness in an industry that promotes beauty. Celebrities, comedians, and makeup insiders join her to discuss their favorite products.

Jackie is a vegan natural beauty promoter who urges listeners to avoid plastic surgery. But the Natch Beaut podcast isn't judgmental. Jackie uses certain cruelty-free products even if the brand isn't completely cruelty-free. She admits to liking Glossier despite some of their products using lanolin. She calls lanolin "sheep grease," something she thinks is an accurate description. She explains the difference between vegan and cruelty-free. She shares how to determine the legitimacy of a brand's claims.

The Natch Beaut podcast gives listeners tips for investing in cosmetics. Jackie says beauty blenders waste foundation. She reveals the most effective makeup removers. The host asks guests to share recommendations, too. Singer Rozzi names her favorite lip liner and sunscreen. She also reminisces about her vanilla-scented lip balm as a teen. Part of the podcast's appeal is product nostalgia. Actress Lauren Lapkus recommends current products for wavy hair. She also talks about Tinkerbell, Body Fantasy, and Gap fragrances she grew up wearing.

Jackie studied film and is a talented vocalist. She sings her intros and even sings about pizza during laser treatment. The host emphasizes authentic living and has a relatable approach. She admits to not washing her face or hair enough. Other topics she discusses include her pregnancy, childbirth, and postpartum experiences.

The host's honesty is part of why her fans, called "hunnies," are loyal. She devotes several episodes to answering questions directly from them. Natch Beaut is a refreshing, funny, helpful resource for deciding which brands to buy.