Business Not 101

Olivier Bousette

Business (Not) 101 Podcast explores the (un)common side of business that goes beyond the traditional teachings and delves into the practical, real-world strategies and insights that successful Founders, Entrepreneurs, Business Authors and Business leaders use to drive growth and achieve success. Each episode will feature in-depth interviews with industry experts and thought leaders, who will share their personal experiences, successes, roadblocks and failures, as well as their innovative approaches to overcoming common business challenges.From marketing and sales to operations and finance, we'll cover all aspects of running a successful business and offer actionable advice for listeners looking to take their ventures to the next level. Whether you're a freelance, seasoned entrepreneur, a small business owner, or just starting out, this podcast will provide you with the insights, inspiration, and tools you need to succeed in today's fast-paced, ever-changing business landscape. So join us, and let's go Beyond the Basics. read less

From an adventure, to launching a language school with Jadi Kindred of Accent Unique
Sep 9 2021
From an adventure, to launching a language school with Jadi Kindred of Accent Unique
In our Founders Interview series with JADI KINDRED founder Accent Unique Inc. in 2011, a language school for business professionals, we talk about the spark to launch her business, growing her community, and her business. About: JADI KINDRED Founder of Accent Unique Inc. in 2011, a language school for business professionals, and has over a decade of experience teaching English as a second language.  She has helped hundreds of business professionals and entrepreneurs from all industries improve their confidence speaking English.  She won the Young Entrepreneurship Award at her local Chamber of Commerce and was chosen twice to represent Canada at the G20 Young Entrepreneurs’ Alliance summit. Her mission is to inspire greatness in others.  One way of doing this is by her helping people become more culturally aware through communication and understanding.  She is passionate about travel, spending time in nature, constant learning, and growing her company.Jadi is also the author of Intuitive Business Connections and Eliminate 101 of the Most Common English Errors. She believes that learning a language can open doors to many new opportunities.Social: LinkedIn: https://www.linkedin.com/in/jadikindred/Facebook: https://www.facebook.com/AccentUnique/Book Links: https://www.amazon.com/Eliminate-Most-Common-English-Errors/dp/B098GT26XT/ref=sr_1_3?keywords=jadi+kindred&qid=1625851620&sr=8-3https://www.amazon.com/Intuitive-Business-Connections-Jadi-Kindred/dp/B098GT2Y14/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1625853770&sr=8-1Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Finding your Bands Voice and Story with Ash Phillips and Miro Laflaga founders of Six Cinquième
Sep 20 2021
Finding your Bands Voice and Story with Ash Phillips and Miro Laflaga founders of Six Cinquième
In our Founders Interview series with Ash Phillips and Miro Laflaga of Six Cinquième Brand creative agency, where we talk about their Ah-Ha moment, creating the agency, building their own Band and how they carry this over to their clients.  Along with key points on Branding and  “starting with the story of you and your brand”.About: Six Cinquième is a Montreal based creative agency that specializes in brand identity and strategy for businesses, entrepreneurs and artists. The agency was founded by creatives Ash Phillips and Miro Laflaga. “Six Cinquième is a home for mavericks constantly looking to uncover the next frontier; a launchpad for trailblazers ready to make their mark. We empower those who are propelled by possibility; those who see the future as a blank canvas, who don’t just embrace change but seek it.”Social: https://www.sixcinquieme.com/https://www.instagram.com/sixcinquieme/https://twitter.com/sixcinquiemehttps://ca.linkedin.com/company/sixcinquiemeRequest feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Learning how to change and create culture with Erin Willett of the Tap In Team
Oct 8 2021
Learning how to change and create culture with Erin Willett of the Tap In Team
In our Founders Interview series with Erin Willett Leadership & Culture Strategist and Founder of The Tap In Team we talk about the Ah-Ha moment, leadership, brand and culture development building growth and so much more.About:Erin Willett is a Leadership & Culture Strategist and Founder of The Tap In Team based in Montreal, Canada. Erin is a hippie, a lover of individuality and a Change advocate. She is driven by the belief that the most strategic companies have soulful approaches.Using her proprietary brand and culture-building methodology, Creative Courage, she has spent the last decade shaping strategies for authentic communication and strong business connections. Specialized in leadership development, creative facilitation and vision articulation, Erin supports companies in building magnetic cultures that lean courageously into Change.Erin has guided leadership, brand and culture development across growth phases and company sizes, working with fast-growth startups such as Goalcast, established organizations like Air Canada and Sun Life and ecomm leaders like Shopify.Links:https://www.linkedin.com/in/erin-willett/https://www.instagram.com/erinbelievesinyou/https://www.erinwillett.ca/Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Learning about Amplified marketing with Lindsay Tjepkema is the CEO and co-founder of Casted
Oct 20 2021
Learning about Amplified marketing with Lindsay Tjepkema is the CEO and co-founder of Casted
In our Founders Interview series with Lindsay Tjepkema, CEO and co-founder of Casted we talk about the Ah-Ha moment, finding the right co-founders building Audio as a platform for marketing, building growth, community and so much more.Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only amplified marketing platform and only B2B podcasting solution. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a podcast for a global martech SaaS enterprise, Lindsay saw the tremendous opportunity for brands in podcasting, as well as a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts. This led her to start Casted to help marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation. Today, with Casted, marketers can access, amplify, and attribute their brand podcasts while engaging their audience, increasing sales alignment, and quantifying podcast value with metrics that matter. Learn more at casted.us and engage with Lindsay on Twitter @CastedLindsa Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Blog to building a community with Ben Taylor founder of Home Working Club
Dec 8 2021
Blog to building a community with Ben Taylor founder of Home Working Club
In our Founders Interview series with Ben Taylor founder of HomeWorkingClub.com  we talk about the spark behind building the online blog community, reaching a point of  self-evaluation of the project and what the future bringsBen Taylor is the Founder of HomeWorkingClub.com, a site providing honest, down-to-earth advice and encouragement to remote workers and freelancers. A freelancer himself since 2004, Taylor is passionate about work / life balance, and helping people to build careers on their own terms. Around 1.5 Million people have visited the site since its launch, with some going on to take Ben’s course for aspiring freelancers, Freelance Kickstarter.LINKS:The site: www.homeworkingclub.comThe how to ask to work from home article: https://www.homeworkingclub.com/how-to-ask-to-work-from-home/ My Patreon Blogging group: www.patreon.com/homeworkingclubMy new site: www.tinylittlechanges.com My course: https://freelancekickstarter.teachable.com  Goal setting video: https://www.youtube.com/watch?v=IjgiIVqI8Bw&t=43s Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Charity at Checkout with Augusto Sotelo founder of Goowi
Dec 20 2021
Charity at Checkout with Augusto Sotelo founder of Goowi
Have you ever thought about when at the local grocer store cash and are asked “would you like to donate a dollar to this cause”, and wondered what the percentage of donations to charities come from corporations or businesses? And if you as a business owner or freelancer could also find a creative way to donate and support your favourite cause? In todays Founder Interview Series  we learn about this and so much more. Augusto Sotelo is the Founder and Chief Philanthropy Officer at Goowi - the Brands Philanthropy Platform, connecting brands, charities & people to make greater social impact, together. With over 20 years experience helping businesses promote their brands through promotional products, as owner of one of the leading suppliers of promotional products in his native Argentina. Wanting to leverage technology to empower brands to commit to philanthropy, Augusto launched Goowi out of the innovation lab of Concordia University in Montreal and is currently involved in a number of non-profit organizations, in advisory, consulting & coaching roles. Linkedin: https://www.linkedin.com/in/augustosotelo/Instagram: https://www.instagram.com/augusto_sotelo/Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Sexual Wellness advocacy to Venture Funding with Bobbi Bidochka founder of Imagine Ideation
Jan 8 2022
Sexual Wellness advocacy to Venture Funding with Bobbi Bidochka founder of Imagine Ideation
Ever wander how many startups get venture capital investment? How it even happens, and what are some key points to consider before looking to get venture capital or is it even needed?Welcome to Business Not 101, a podcast that explores the Un Common side of business, I’m your host Olivier Bousette, and in todays episode we’re Joined by Bobbi Bidochka founder of Imagine Ideation where we discuss sexual wellness, scaling non-profits Venture capital and so much moreBobbi is a sex-positive advocate who authored the book Sexual Intelligence in Business, and is also co-chair of the Academic Conference, Love and Sex with Robots, Venture Associate for a tech VC/incubator and founder of imagine ideation, specializing in connected experiences, ecosystem diplomacy and helping non-profits and social enterprises find money. Bobbi is a tech enthusiast with a vision for how to grow the SexTech community worldwide, and currently is developing a training program to help reduce sexual harassment in the workplace and business without compromising the opportunities for love and relationships. She is the co-founder of WIN4Science, set to encourage women to remain in science and academia and she participates as a mentor to startups, taking on board member and advisory roles. Bobbi hopes to affect change towards a sex-positive world, one opinion at a time.I'm @bobbibidochka on Twitter, Instagram and Linkedin. Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Gaming the warehouse gig with Ohanna.ai
Jan 20 2022
Gaming the warehouse gig with Ohanna.ai
In Today's ever supply chain landscape the one constant is warehouses, and even with introduction of AI and robots there is still another common factor, people.  But one thing that is changing is how gamification is helping manage, train, and even up-skilled warehouse personnel, and in todays episode we’re Joined by Narges, Paul & Gary, founders of Ohanna (Oh Hanna dot AI) were we discuss this and so much more...Narges RezaeiNarges is a passionate entrepreneur, who is seeking to use analytics and advanced AI practices to bring innovation in the supply chain industry.  She is a serial entrepreneur and Co Founder of two startups Ohanna AI and Gigli. She holds a master of computer science after finishing her industrial engineering bachelor as well as holding a master of management analytics from Smith School of Business, Queen’s University. Her knowledge and passion for process analysis, innovation and efficiency makes her an ideal candidate to bring innovation and efficiency to the tech industry and its community. https://www.linkedin.com/in/narges-rezaeiPaul DongCo-Founder of Ohanna AI. Passionate about using analytics and AI to help gradually transform businesses. Served as the senior vice president at Hong Kong-based Spring Asset Management culmination of 13 years of working in the corporate finance functions of commercial real estate platforms.  Master’s degree from Smith School of Business Queen’s University, a Master from University of Hong Kong, and a Bachelor in Mechanical Engineering from Tsinghua University.  https://www.linkedin.com/in/pauldong/Gary NewburyGary has established an international reputation for developing and executing supply chain designs which consistently build marketplace prominence, shareholder value and consumer trust. Gary helps Boards and Business Leaders to become more Agile, Innovative and Digital across the “make-move-sell” flow of Manufacturing, 3rd Party Logistics, Wholesaling, Retailing & The Last Mile.  Gary is a sought after thought leader, facilitator, speaker, podcaster and trainer in “Endto End Retail Supply Chains & The Last Mile” by many professional bodies. Recentlyawarded Supply Chain Canada’s “Top 40 Immigrants impacting on Supply Chains” andrecognised for his creative thinking via CITT’s “2020 Innovator Award”, Gary has beenrecognised as one of “Rethink Retail’s Top 100 Global Retail Influencers 2021”.Gary has an MBA and an MSc (Supply Chain Management & Logistics) from CranfieldUniversity and recently CCLP, CSCMP, PMP, LSSBB and Retail Management certified.Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Travelling the world while building a digital empire with Alyssa Zwonok of Nomad Cre8tive agency
Feb 8 2022
Travelling the world while building a digital empire with Alyssa Zwonok of Nomad Cre8tive agency
In Today's dynamic, fast paced world of creative services, the need to have a 10,000 yard view requires a diverse team.   We are joined by Alyssa of  Nomad Cre8tive agency, who’s setting out to give the world exactly that.  Alyssa is a rare blend of creative director, mentor and CEO with over a decade of industry experience. She founded her agile remote business, Nomad Cre8tive out of a desire to innovate, create, and work from anywhere. A seasoned world traveller, Alyssa believes in shaping your work around your life, not the other way around, and she empowers others to do the same. With a varied roster of clients, Nomad Cre8tive’s reach goes from local to global and everything in between.Webinar link (mentioned on the podcast):More Than Just a Logo: The Value of Branding Explainedhttps://youtu.be/-cmXH70asBII talk about:• Clarifying the difference between your logo and your brand • The importance of brand evolution and rebrands in 2022 • Breaking down the core elements of branding and brand DNA • How to convey your brand across all social media platforms • Why branding is one of the most important investments for your businessAlyssa ZwonokFounder & CEO514.928.1783alyssa@nomadcre8tive.com www.nomadcre8tive.com Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
A journey from teaching to digital content to building a dad centered publication, with Zoe Share of Daddy Digest
Feb 20 2022
A journey from teaching to digital content to building a dad centered publication, with Zoe Share of Daddy Digest
Sometimes our journeys aren’t as straight as we think, there are many bends, bumps and turns along the way, and sometimes a new calling makes you take a completely different route.  We talk with Zoe about her own journey from a Digital content agency founder, to becoming the CEO of Daddy Digest, a publication for dads.  We will explore the ups and downs, and the Ah-Ha moments along her  journey that opens up new opportunities and so much more. Zoe Share is the CEO of dad-centered publication, Daddy's Digest and Dad's Cave as well as the CEO of Schmooz Media, a digital content marketing agency.  A former teacher, Zoe is the co-author of ABC Stay Home with Me, and the mother of 2 young children. Zoe is a passionate, values-driven entrepreneur who loves creating opportunities for positive social impact.https://www.linkedin.com/in/zoeshare/https://daddysdigest.comhttps://www.mydadcave.comRequest feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Working hard to build a creative break  with Linda Cajuste, Kimberley Chan founders of My Creative Break
Mar 8 2022
Working hard to build a creative break with Linda Cajuste, Kimberley Chan founders of My Creative Break
Sometimes you need to travel far away to re energize and refocus on what is important to you, and sometimes it can be as simple as a small creative break and on today's episode, we talk with Linda and Kimberly, founders of My Creative Break, about her own travels that lead them to want to share and help others find their own creative sparks and joy.  We explore the ups and downs, and the Ah-Ha moments and so much more. Kimberley ChanKim is a former corporate marketing girl who embarked on a creative journey a few years ago. She traveled the world, lived in different cities, and met people from all walks of life. Today she is a writer and 'freelance creative' who loves motivating people to do things they love and get out of their comfort zones. Connect with her on Instagram or LinkedIn. Linda Cajuste Living the 9-5 life by day and balancing creative projects at night, Linda always felt like Clark Kent having to balance another identity. A few years ago, Linda was fortunate enough to take a sabbatical year. During that year, she moved to Paris, pushed her boundaries and was able to experiment and let her creativity shape her days. whether he was learning to shoot a short film or taking a stand-up workshop, she kept exploring. It was liberating. Upon returning from her sabbatical and back to her  9-5, she realized that she had to make time for her creativity no matter how busy life got. These days, Linda creates time to connect with her inner child by continuing to make time for things she loves like writing, coaching and improv theatre.Contact us:https://mycreativebreak.com/  Connect with us: Facebook, Instagram, LinkedIn, Twitter, TikTokRequest feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
A journey from Leadership educator to a surprise role as a speaker and Author, with Drew Dudley
Apr 8 2022
A journey from Leadership educator to a surprise role as a speaker and Author, with Drew Dudley
Sometimes our career paths aren’t what we imagined, there are bumps and turns along the way, and sometimes a new calling happens by accident;Somewhere around the middle of his undergraduate education, Drew realized engaging with the world was a lot more fun than writing papers about it. While still a student he became heavily involved in Canada’s largest post-secondary charitable initiative in support of Cystic Fibrosis Canada, eventually serving as the National Chair of the organization. As he moved into his career, he took on the challenge of creating and building the Leadership Development Program at the University of Toronto, which became the largest and most dynamic in the country.It was those leadership students who changed the course of Drew’s professional life: they secretly organized a campaign to put him onstage at TEDxToronto 2010, where he delivered a talk that would go on to generate more than 5 million views around the web. A high-achieving lifestyle took its toll however: undiagnosed bipolar disorder set the foundation for binge eating and drinking, and Drew grew to over 300 pounds while struggling with the emotional challenges of a career that kept him on the road 250 days a year.Drew credits the Day One process with saving his life—he began applying the process to improving his mental and physical health. Recognizing how many people were struggling silently with similar battles, Drew began infusing these experiences into his keynotes, hoping to remind people that their scars in no way stand in the way of their leadership.In 2018, Drew shared both his story and the Day One process in his first book This is Day One: A Practical Guide to Leadership That Matters. Today, Drew continues to travel the world sharing the Day One process with organizations of all kinds—aiming to redefine leadership for as many people as possible.linkedin.com/in/dayonedrewdrewdudley.com  (Company Website)Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
From letting go of the corporate culture, to finding happiness with a do-good creative agency with Peter Georgariou of KarmaDharma
Apr 20 2022
From letting go of the corporate culture, to finding happiness with a do-good creative agency with Peter Georgariou of KarmaDharma
Sometimes hitting that corporate goal isn’t as glorious as we imagine, and a leap of faith instigated by a career limiting move, may be the right way to start something you're excited and proud of.  About: My mission in life is to be of service to others.  Whether that be in the form of helping youth navigate their way through the pressures and challenges of growing into young adults. Or, be it helping businesses have the proper structures , strategies and marketing plans to help them achieve their goals and dreams.  I love to learn and I try to do things better today than I did them yesterday. This mindset forces me to be open to new ways of doing things and humble enough to know when I've gotten it wrong. My experience includes: sales, marketing & operations, coaching, consulting & mentoring, strategic development, market evaluation and competitive analysis.linkedin.com/in/petergeorgarioupeter@karmadharma.ca karmadharma.ca  (Company Website)Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
Helping ambitious entrepreneurs and executives to shine with Lauren Jane Heller of Shine+ Leadership
May 8 2022
Helping ambitious entrepreneurs and executives to shine with Lauren Jane Heller of Shine+ Leadership
Helping ambitious entrepreneurs and executives to shine with Lauren Jane Heller of Shine+ LeadershipHelping women who want to lead the team, get the promotion, or start the new business to get out of their own way and become better leaders requires a bit of self-awareness, shine and possibly a trip down south. A passionate coach, storyteller and connector, Lauren Jane Heller works with ambitious women to free them from the  beliefs and behaviours that keep them small and grinding — so they can have outsized positive impacts on their organizations, communities and the world. In her winding career, she has harnessed the power of story and deep human connection to create and shift human experience, working with organizations from VC funds and startups to universities and non-profits. She now runs leadership programs for women through Shine+ Leadership as well as masterminds and 1-on-1 leadership coaching for executives and entrepreneurs. ooohshiny.com/clarity https://www.linkedin.com/in/lauren-jane-heller/Request feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com
How to Build Empathy Across lines of Division with Sophie Tarnowska, founder WeDoSomething.org & Versus
May 20 2022
How to Build Empathy Across lines of Division with Sophie Tarnowska, founder WeDoSomething.org & Versus
Sophie Tarnowska (She/Her)  Inclusion designer > Empathy builder > Strategic idealist.Sophie Tarnowska is a strategic idealist and an inclusion designer. Her mission is to build bridges between citizens in order to counter social division and to address systemic social issues, together.She currently leads the Participant Experience team for C2 International, designing meaningful, brand-aligned experiences for attendees of international conferences around the world.Sophie is also launching Versus, an empathy-building program aimed at transforming systemic spaces such as schools, workplaces and institutions into dialogue-building middle grounds where citizens can come together across lines of division, to collaborate for social healing.In 2015, Sophie founded the non-profit WeDoSomething.org with the objective of using bad news to do good things, by being the answer to the question: what can I do to help? WeDoSomething worked with nonprofits to create 18 ‘fun-raisers’ that brought together communities whose paths would never cross otherwise: the homeless with the mortgage-bound, Indigenous with immigrants, refugees with locals. Five years later WeDoSomething has raised awareness and over $150k for small and large organizations, from Doctors Without Borders to Je Passe Partout and the Native Women’s Shelter.The pandemic has shifted WeDoSomething’s focus towards designing long-term, community and brand-building shared value collaborations between businesses and non-profits that need each other, but do not know one another.Sophie is a bilingual public speaker, coach and workshop designer and has worked around the world in the pharmaceutical, advertising, and public art industries as well as journalism, to name a few. WeDoSomething.org514.978.5706Twitter: @WeDo_SomethingRequest feedback on just about anything related to your business, marketing material, product designs, product packaging, almost anything.  Respondents submit written comments with every pic Fu poll. And now you can use the coupon code, NOT101 for a free 15 person poll@pickfu.com. Outro: Pitch deck in 60 seconds.  We want to thank our sponsor Pitch 2.0 a fully automated pitch creation and monitoring system, so you can focus on your product and not on your deck. Found at www.pitch2point0.com