In this episode of "Before We Hit Record," we are joined by Tracy Patterson and we get into a candid and insightful conversation about our backgrounds, experiences, and journey into entrepreneurship.Watch Authentic Sales Strategies for Those Who Prefer to Stay Out of the Spotlight with Tracy Patterson (releases May 1st)Tracy, offer & sales coach, shares her unconventional approach to sales, drawing from her corporate and consulting background, where she observed patterns and frustrations that led her to advocate for a more empathetic and effective sales strategy. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepattersonLearn more about HSPKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTracie's Links:Connect with Tracie PattersonDM Tracie: https://www.instagram.com/thetraciepattersonTimestamps:0:00 Before We Hit Record Podcast Introduction11:13 Corporate Dropouts Transforming Work Culture21:01 Understanding Neurodivergence and Entrepreneurship31:46 Episode outroSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

I reveal a critical mistake to avoid in setting up Facebook ads for sales campaigns. This comes straight from a strategy call I recently had with a client.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Check out the full visual breakdown on YouTubeListen to my previous episode on Facebook campaign strategies! (Why you can’t trick the algorithm anymore)Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In this episode, I team up with AI Marketing Coach John Mendez as he explains 'prompt engineering' i.e.  how to guide ChatGPT using the RACE framework for precise responses that can accomplish what you need in your business. Listen to the ‘before we hit record’ episode with John Mendez.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the previous episode with John MendezGet John’s AI Content CourseDM John: https://www.instagram.com/johnmendezofficial/Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramJohn's Links:Get John’s AI Content CourseDM John: https://www.instagram.com/johnmendezofficial/Timestamps:0:00 Mastering ChatGPT for Online Courses11:04 Optimizing ChatGPT Usage and Expectations17:50 Maximizing Chat GPT for Launch Success27:46 Using AI to Improve Course StructureSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

In this episode of "Before We Hit Record," John Mendez and I have a deep conversation about our journeys toward wealth and personal development. Watch the guest expert episode with John Mendez (releases April 24th): How to Turn ChatGPT into a Swiss Army KnifeWe both come from immigrant backgrounds, and our discussion offers rich insights into how our unique experiences have shaped our paths to success. Tune in to hear about the challenges we've faced, the lessons we've learned, and the triumphs we've achieved on our journey.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:DM John: https://www.instagram.com/johnmendezofficial/Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramJohn’s Links:DM John: https://www.instagram.com/johnmendezofficial/Timestamps:0:00 AI Optimization and Anime Fandom10:30 Survivor Contestant Business Owner Story16:33 Navigating Cultural Influences and Personal Values30:31 Discussion on Time Travel and Regrets33:55 College to Real Estate42:12 Discovering Purpose Through Entrepreneurial JourneySign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

In this episode, I share a vivid story from my time in China about a spicy dish called hu pi jian jiao, or tiger skin peppers, and how it relates to the importance of testing your ads. Just like I experimented with new dishes with friends, you can test new ad copy and creative in a low-stakes environment. By doing so, you can learn what works and apply those lessons to your launches. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In today's episode, Dallas Travers and I will be continuing our discussion on unscalable high-ROI activities and the importance of leading with values in your online business. This is part two of our conversation. If you missed part one, you can find it in the show notes below.Listen to the ‘before we hit record’ episode with Dallas Travers.Dallas shares her journey as a coach, emphasizing the value of belonging, agency, and ambition. You'll also hear about how she navigates tough decisions rooted in her values and the importance of connection with her clients. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the Coaches On A Mission PodcastVisit Dallas’ website: https://dallastravers.com/Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramDallas’ Links:Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission PodcastTimestamps:0:00 Values-Driven Coaching and Unscalable Marketing20:46 Navigating Values in Tough DecisionsSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

In this Before We Hit Record  episode, we are joined by guest Dallas Travers. During our casual conversation, we touch on her career journey, experiences in Portland, and even her husband’s involvement in experimental theater. Tune in to get to know Dallas and hear about her insights on coaching and creating an impact.Watch the guest expert episode with Dallas Travers (releases April 17th): The Best High ROI Business Activities.Her Ripple Effect System teaches the exact steps to attract paying clients, build your list daily, then scale your business with a course so you never again have to ask, "what should I do today?"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission PodcastKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramDallas’ Links:Visit Dallas’ website: https://dallastravers.com/Listen to the Coaches On A Mission PodcastTimestamps:0:00 Connecting Through Casual Conversations8:25 Podcast Host and Experimental Theater19:55 Family Dynamics and Belonging28:14 Rooting Into Values in Business33:52 Exploring Values and Business StrategiesSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

Subscribe to The Art of Online Business’s YouTube Channel to see this episode. I dive into the best ad objectives to use in Facebook Ad Manager for optimal results. I emphasize the importance of aligning objectives with your goals, debunking the myth of tricking the algorithm for cheaper traffic. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoBook a strategy call to troubleshoot your Facebook ads: https://theartofonlinebusiness.com/callKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In this insightful podcast episode, Roberto and I talk about entrepreneurship, discussing strategies for overcoming bottlenecks in business growth and the importance of delegation. Listen to the previous episode with Roberto CandelariaWe explore practical tips for outsourcing tasks effectively, such as utilizing overseas teams and different platforms. Additionally, we offer a sneak peek into the upcoming "Platform and Profit Summit," where we'll uncover the real truths of business success, emphasizing the value of mindset, strategy, and celebrating small wins along the journey. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:DM Roberto: https://www.instagram.com/robertocandelaria/Learn More about the Platform and Profit Summit: https://www.platformandprofit.com/Have Kwadwo Hire a VA for youGet your 30-day Kajabi trialKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramRoberto’s Links:DM Roberto: https://www.instagram.com/robertocandelaria/Timestamps:0:00 Business Strategies for Long-Term Success11:16 Overcoming Obstacles for Webinar Success15:40 Managing Potential Failures and Taking Action30:48 Leveraging Offshore Teams for Efficiency39:12 Delegating and Empowering Team for Success44:33 Platform and Profit Summit Discussion49:41 Coaching vs ConsultingSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

Join us in the first 'Before We Hit Record' episode where you get to listen in on all the goooooood conversation that happens between two online business owners as we get to know each other before we record Roberto's guest expert episode. Listen to the guest expert episode with Roberto.Roberto and I explore the fundamental principles of entrepreneurship. We discuss the vital role of authentic connections and a sense of belonging in business success.Through personal anecdotes and reflections, we reveal the profound influence of mentorship, overcoming self-imposed barriers, and discovering fulfillment in entrepreneurial pursuits. This candid conversation highlights the human aspect of business, emphasizing authenticity, resilience, and the invaluable support of meaningful relationships along the entrepreneurial path.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:DM Roberto: https://www.instagram.com/robertocandelaria/Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramRoberto’s Links:DM Roberto: https://www.instagram.com/robertocandelaria/Timestamps:0:00 Partnership Strategy and Collaboration for Success12:32 Entrepreneurial Journey30:49 Connecting Through Sprawling Conversations38:03 Real ConversationsSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

In this episode, I'm joined by Stu McLaren, the go-to expert for online memberships. Stu shares invaluable insights on how a membership can skyrocket your business growth and how to determine if it's the right fit for your business. Sign up now for Stu’s live membership training! He also reveals a high-value strategy for existing membership owners to reduce churn and increase revenue. You don't want to miss this episode jam packed with actionable advice that can transform your business.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Sign up now for Stu’s live membership training! Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 Expanding Business With Memberships5:35 Unlocking the Power of Memberships17:16 Membership Retention Strategies and TipsSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

I talk about the importance of testing in your online business, and share mindset insights from Adam Grant's book "Think Again." I address common misconceptions that prevent us from testing effectively, offering practical advice on how to improve conversion rates in your funnel.Using examples from my clients, I highlight the impact of testing on thank you pages and email sequences, emphasizing the value of embracing experimentation for business growth.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get the book Think Again by Adam GrantListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In this episode, I reflect on the value of being wrong and the realizations I gained from hiring a business coach. Inspired by Adam Grant's book "Think Again," I explore how embracing our mistakes leads to growth and innovation in business.Through personal anecdotes and lessons learned, I encourage listeners to challenge their perspectives and seek guidance to overcome obstacles effectively. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know KwadwoGet the book Think Again by Adam GrantKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to and watch The Art of Online Business’ YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another. I'll show you how to leverage these custom audiences to maximize your ad performance. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Subscribe to The Art of Online Business’s YouTube Channel Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.  You'll learn why it's crucial, where to find it, and how to set it up easily on your website. Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Sign up for ThriveCartKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramSign up for Rick's AI newsletter!

In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall. Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business.See what I did there? Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:0:00 - Navigating Business Challenges and Pivots8:57 - Struggles With Launching Online MembershipSign up for Rick's AI newsletter!

Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth...... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Visit Kwadwo’s website to get Facebook Ads helpListen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Optimize your website with Archie Check out Sean Cannell’s course on growing your YouTube channelKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Say hi to Kwadwo on InstagramSign up for Rick's AI newsletter! Register here for the May 1st, 3-day 100% FREE Platform & Profit Virtual Summit.

In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking. This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time. I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit. This process helped me understand what needs to change in my business so that I can grow its revenue!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Hire a VA with Kwadwo’s helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:59 - Team Time Tracking Exercise Insights14:38 - Hiring VA for Business GrowthSign up for Rick's AI newsletter!

In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips. If you've ever asked one of the following questions, this episode is for you:-What’s your favorite tool for creating audio & video clips, and why?-Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or read the transcripts? Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to Keenya Kelly’s episode.Sign up for DescriptGet b-roll from Pexel and StoryblocksHire a VA with Kwadwo’s helpKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramTimestamps:00:00 - Podcast Workflow and Video Editing14:55 - Successful Online Hiring ProjectsSign up for Rick's AI newsletter!