Boost Your Visibility | Grow Your Business with Brenda Eckhardt

Brenda Eckhardt

Resource for creative entrepreneurs seeking to grow their product or service-based businesses while prioritizing family and well-being. Hosted by Brenda Eckhardt, a successful photographer and brand strategist, this podcast offers the latest strategies and how-to's to increase online visibility, work smarter, avoid burnout, and find inspiration for both professional and personal growth.

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BusinessBusiness

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MarketingMarketing

EntrepreneurshipEntrepreneurship

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How To Build a Photography Business in 2025: What I Did vs. What I'd Do

How To Build a Photography Business in 2025: What I Did vs. What I'd Do

Send us a textEver wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting from scratch 2025. In this episode, I get real about the steps I took back then—the wins, the mistakes, and everything in between—and compare them to the strategies I’d use today to launch and grow a successful photography and marketing business in 2024.From learning to adapt to social media trends to building lasting client relationships, I’ll share the lessons that have shaped my approach to entrepreneurship. Whether you’re just starting out or looking to refine your current strategy, this episode is packed with actionable tips to help you navigate today’s business landscape.Stay tuned as I uncover the strategies that have helped build my successful photography business. From leveraging the power of Google reviews to maintaining consistent branding and engaging effectively on social media, I’ve learned the importance of adapting to trends and client preferences. Discover the significance of genuine five-star reviews and the evolving nature of social media engagement, especially among high school seniors. By understanding these dynamics, I’ve managed to connect better with clients and maintain a balance between professional success and personal fulfillment. I invite you to engage with our conversation further, and your feedback is invaluable as we continue on this journey together.Let’s dive into the evolution of business-building together, and as always, I’d love to hear how you’re applying these insights to your own journey. Because sometimes, the biggest breakthroughs come when we reimagine what’s possible. #entrepreneurjourney #smallbusinesssuccess #photographerlife #marketingstrategies #businessgrowthPlease give a thumbs-up & subscribe! ===Free Guide === Instagram

Episodes

How To Build a Photography Business in 2025: What I Did vs. What I'd Do

How To Build a Photography Business in 2025: What I Did vs. What I'd Do

Send us a textEver wonder what it really takes to build a thriving photography business in today’s fast-paced world? Everyone has a camera, and this career is not for the faint of heart. Looking back at my 20-year journey, I’ve managed to evolve, scale, and continuously bridge the gap between how I started my business and how I’d do it if starting from scratch 2025. In this episode, I get real about the steps I took back then—the wins, the mistakes, and everything in between—and compare them to the strategies I’d use today to launch and grow a successful photography and marketing business in 2024.From learning to adapt to social media trends to building lasting client relationships, I’ll share the lessons that have shaped my approach to entrepreneurship. Whether you’re just starting out or looking to refine your current strategy, this episode is packed with actionable tips to help you navigate today’s business landscape.Stay tuned as I uncover the strategies that have helped build my successful photography business. From leveraging the power of Google reviews to maintaining consistent branding and engaging effectively on social media, I’ve learned the importance of adapting to trends and client preferences. Discover the significance of genuine five-star reviews and the evolving nature of social media engagement, especially among high school seniors. By understanding these dynamics, I’ve managed to connect better with clients and maintain a balance between professional success and personal fulfillment. I invite you to engage with our conversation further, and your feedback is invaluable as we continue on this journey together.Let’s dive into the evolution of business-building together, and as always, I’d love to hear how you’re applying these insights to your own journey. Because sometimes, the biggest breakthroughs come when we reimagine what’s possible. #entrepreneurjourney #smallbusinesssuccess #photographerlife #marketingstrategies #businessgrowthPlease give a thumbs-up & subscribe! ===Free Guide === Instagram

My Story: Senior Photographer to Social Media Success

My Story: Senior Photographer to Social Media Success

Send us a textHow I grew my business without Paid Ads. What if the key to future business success lies in the hands of today's high school seniors? Join me as I explore how my journey from x-ray tech to thriving entrepreneur can inspire your own path. In this kick-off to season two of Boost Your Visibility, I share the deeply personal story of building a photography business from scratch in a town where I knew no one. With the help of community connections, and my family, I've translated the art of capturing senior pictures into empowering business owners with the tools they need to shine online. You'll hear how the insights gleaned from working with teenagers have become the compass guiding businesses towards the trends of tomorrow.Get ready to uncover the symbiotic relationship between photography and social media marketing, as I reveal the strategies that turned simple photo sessions into powerful marketing campaigns. Discover how collaborating with local businesses transformed my perspective and allowed me to create dynamic social media strategies that truly tell their stories. Whether you're a seasoned business owner or just starting out, this episode is packed with lessons on authenticity and growth. Tune in for an authentic conversation about balancing family life, entrepreneurship, and the ever-evolving landscape of digital visibility.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

How to Find and Work With a Virtual Assistant in 2024

How to Find and Work With a Virtual Assistant in 2024

Send us a textGuide to finding, hiring, and working with a VA. ➡️ http://www.boostyourvisibility.netIf you're an overwhelmed small business owner, a virtual assistant might just be the answer. I wish I had hired one sooner, which is why I recorded this interview with my video editing VA, Jessie. Learn more about him here: www.jessiepaano.com. Let us know if you'd like to hear more on this, and drop your questions in the comments!Follow along here: / boostyourvisibility and my photography account: / brendaeckhardt Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Marketing Blueprint: How To Build Your Content Plan

Marketing Blueprint: How To Build Your Content Plan

Send us a textEver wonder how to craft a marketing strategy that's as solid as a well-built house? This is exactly what we're unpacking in today's episode. Picture your marketing efforts as a home construction project, where the foundation is your hard work, your website and reviews form the walls, and social media is the roof – crucial, yet not the core living space. But it's the email marketing, the cozy interior where real connections are made, that truly transforms visitors into devoted fans. We're laying out the blueprint to turn your online brand into a home, where customer loyalty isn't just a visitor, but a permanent resident.As we draw back the curtain on these strategies, we also shine a light on the importance of focusing on the most profitable areas of your business, ensuring that every marketing move is an efficient step towards a higher revenue. And just like a chimney allows smoke to escape, this approach lets you cast off less profitable ventures. With these insights, you'll have the tools to build an engaging digital domicile that beckons customers back like a family gathering. So, pull up a chair, and let's furnish your marketing strategy with lasting impact.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

The Refresh Button: Fitting Self-Care into a Full Schedule

The Refresh Button: Fitting Self-Care into a Full Schedule

Send us a textEver felt like the constant grind leaves you drained and ready to crash? That's what hit me after wrapping up my latest project, and it led to a revelation about the power of stepping away. In this heart-to-heart episode, I peel back the layers of my own life to reveal how crucial time off is for our mental well-being and overall productivity. From repainting my studio to dealing with the chaos of life's little surprises, I'll share how breaks not only refresh our minds but also bring into focus the neglected corners of our personal lives. Join me as we explore ways to weave self-care into the busiest of schedules, proving that even the most packed calendar has room for a breather. Listen as I uncover techniques to make room for what truly matters, without succumbing to the pressure of life's demands. And as always, I'm eager to hear how you're incorporating these strategies into your life. So, let's embark on this journey of transformation together and remember, a well-timed pause might just be the secret to your next big leap forward.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Viral Storytelling: Reesa Teesa and More About Tiktok

Viral Storytelling: Reesa Teesa and More About Tiktok

Send us a textUnlock the secrets to creating viral content as I bring you behind-the-scenes insights from TikTok storytelling phenomenons Reesa Teesa and Brooke with the car. Ever wondered why some stories captivate millions and escape the dreaded '200 views jail'? This episode is your guide to understanding the raw power of authentic storytelling and how it can catapult your content to new heights. Join me in a candid conversation from my living room floor as we dissect the magnetic pull of genuine narratives that resonate with audiences far and wide.Hear the compelling chronicles of ordinary people whose extraordinary tales have dwarfed even top television series in viewership. We'll explore Reesa Teesa's incredible 50-part saga of a chaotic relationship and Brooke's surreal dealership dilemma that turned them into viral sensations. Their unfiltered approach to sharing life's twists and turns has not only shattered the viral ceiling but also fostered a community of engaged followers. Authenticity is the new shift. Discover how our own unpolished stories could be the ticket to viral success, but more importantly, make an impact on others who may be really be helped by our shared human experiences.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Consultations That Convert To Sales: Skyrocket Your Bookings

Consultations That Convert To Sales: Skyrocket Your Bookings

Send us a textThe secrets of client conversion mastery with Brenda Eckhardt, a seasoned expert in photography and marketing with two decades of experience. Brenda unveils her foolproof strategies for elevating client consultations, blending fun and ease into every interaction. She reveals how to embed respect and trust into the core of client relationships from the get-go, leveraging your website as a potent pre-consultation educator.But Brenda doesn’t stop at just sharing wisdom; she guides you through enhancing every facet of the consultation experience. From delivering immediate, personalized value to mastering the art of follow-up, she ensures your business stands out, far beyond a mere appointment. Her strategies are not confined to photography and marketing realms; they’re invaluable for any service-based business eager to attract and secure their ideal clients. If you’re ready to amplify your business’s voice and turn your consultations into a powerful client-attracting force, this is an episode you can’t afford to miss. Transform your approach and watch your business’s visibility soar.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Why You Feel Stuck: Mindset Shift

Why You Feel Stuck: Mindset Shift

Send us a textUnlock the secrets to a marketing strategy that truly resonates with your audience. Our latest episode peels back the layers on why your business might not be reaching its full potential, focusing on the customer experience rather than just the products you sell. We're here to guide you through a transformation—from a business-centric to a customer-centric mindset—ensuring that every post, every campaign, makes your customers feel seen and understood.Through real-life examples, we examine the common mistakes and oversights that lead to a reactive rather than a proactive approach to marketing. Are you making your marketing all about your offerings, or are you crafting a message that speaks directly to the needs of your customers? We also explore the importance of stepping back to evaluate your business's broader picture, which could be the catalyst you need for change. So, if you're ready to rejuvenate your brand and create a more effective, less overwhelming marketing workflow, this discussion is one you won't want to miss. Join us on this journey to not only boost your business's visibility but also reclaim your time for a well-deserved life outside of work.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Five-Star Reviews: Transform Happy Customers Into Social Proof

Five-Star Reviews: Transform Happy Customers Into Social Proof

Send us a textReady to unlock the secret behind skyrocketing your business's online presence? This episode is your golden ticket to mastering the art of accumulating five-star reviews, which are way more than mere compliments—they're your ladder to top-tier search engine rankings and a magnet for new clients. I'll guide you through the five-star formula, a strategy crafted from years of experience and collaboration with savvy marketers and business owners. We'll tackle the hesitance that comes with requesting reviews and discuss how to turn it into an opportunity for genuine engagement. Plus, I'll share my personal journey and the refined tactics that have made the review process not just painless but downright productive.Step inside the world of strategic customer feedback, where every review is a stepping stone to success. In this episode, we're peeling back the curtain on automating your review-gathering to make it a seamless part of your business operations, freeing you up to revel in the joy of a flourishing online reputation. I've got a trove of tips to share, including the use of templates and the best times to ask for those gleaming stars. And if you're itching for more, I'm extending an invitation for personalized consultations and additional resources through my website. Whether you're looking to enhance satisfaction, reputation, or performance, I'm here to champion your journey to the top with five-star reviews.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Goal Setting That Aligns With Your Head and Heart

Goal Setting That Aligns With Your Head and Heart

Send us a textEver feel like your business is hibernating through the winter months? We're peeling back the layers of the off-season to reveal its hidden opportunities for growth and rejuvenation. Join us as we draw inspiration from Wisconsin's picturesque seasons, proving that even the coldest times can foster the warmest ideas for your business. I'll share personal tales from my marketing endeavours for seasonal businesses, illustrating the value of quiet reflection, meticulous analysis, and the strategic planning that can only happen when things slow down.This episode is a call to embrace the winter of your work life, to let the stillness inform your future moves without the frenzy of setting monumental goals. Discover the power of 'light' goal-setting that aligns with your head and heart, and learn how to craft the upcoming busy season into one that fulfills both. No mood boards or grandiose plans necessary—just you, your past lessons, and the permission to slow down and strategize for a vibrant and productive future. Let's journey through the introspective chill together and prepare for the summer of success that awaits.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

ChatGPT Hacks for Busy Entrepreneurs: Streamline Your Online Marketing

ChatGPT Hacks for Busy Entrepreneurs: Streamline Your Online Marketing

Send us a textUnlock the secrets to transforming your brand's digital presence with a tool you might be underutilizing—AI, specifically chat GPT. This episode is your golden ticket to creating content that not only speaks in your brand's unique voice but also echoes the influential tones of marketing mavens like Donald Miller. I'm peeling back the curtain on a game-changing strategy that involves feeding your brand's entire digital footprint—website text, stellar reviews, and past blog posts—into the AI. It's a masterclass in ensuring that every piece of content you request, from Instagram captions to compelling blog titles, aligns perfectly with your messaging strategy and brand personality.Prepare to be enthralled as we explore the power of personalizing the AI's output to mirror the voice of iconic figures and how that can inject an exciting new vibe into your content. Whether you're a creative at heart or a small business owner knee-deep in marketing, this is the insider scoop you've been waiting for to streamline your efforts and make your content pop in a crowded digital space. Say goodbye to the mundane and hello to efficiency with a twist of authentic flair. So tune in, take notes, and get ready to revolutionize your approach to social media marketing with AI in your back pocket.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

What's In and What's Out on Social Media in 2024

What's In and What's Out on Social Media in 2024

Send us a textEver wonder what the future holds for our social media feeds? Strap in for a journey to 2024 where authenticity reigns supreme and shallow 'like-chasing' is a thing of the past. We're peeling back the curtain on the anticipated trends of the digital world, focusing on the rise of genuine connections and storytelling that hits close to home. Say goodbye to the days of inauthenticity and hello to a landscape where your individual journey, complete with its ups and downs, takes center stage. We'll chat about Instagram's pivot to intimate conversations, the artistry of fusing captivating visuals with meaningful narratives, and the gradual shift away from the constant bombardment of Stories.As your guide through marketing, I'm not just forecasting; I'm inviting you to shape this new era with us. This episode isn't just about listening—it's about engaging with the content you want to see flourish in your online world. Let's fantasize together about the trends we're ready to retire and the ones we're thrilled to welcome with open arms. Whether you're a social media maven or casually scrolling through your feed, join the conversation and share your vision for a more authentic, inspired, and self-caring social media landscape in 2024. Remember, this space is as much yours as it is mine, so let's make it count!Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Social Media Survival Guide for Busy Business Owners

Social Media Survival Guide for Busy Business Owners

Send us a textFeeling the entrepreneurial squeeze as you juggle social media marketing with a million other tasks? Take heart and tune in, because I'm peeling back the curtain on how to thrive online without a full-time social media manager. With a treasure trove of personal experiences and hard-earned insights, I'm here to guidae you through selecting the right platforms for your audience, training a part-time assistant, and setting up those lifesaving contingency plans. Let's face the music together: respecting the digital space of our customers and valuing their feedback isn't just good manners—it's smart business. Then, let's march into the eye of the storm where business chaos reigns supreme. I've been there, and believe me, I understand the emotional toll it can take. That's why I'm passionate about sharing systems and processes that bring order to the mayhem. Whether you're neck-deep in your business journey or supporting a friend who's steering their ship through turbulent entrepreneurial waters, these strategies aren't just lifesavers—they're game-changers. So, let's connect, share, and systemize our way to the top, because nobody should have to navigate the whirlwind alone. Join me, and let's turn that collective sigh of overwhelm into a sigh of relief.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Is Social Media Really Dying Out? 2024 Predictions

Is Social Media Really Dying Out? 2024 Predictions

Send us a textWhat if the traditional methods of social media marketing are no longer effective? Picture this: you're crafting compelling visuals that narrate a story, creating platform-specific content, and utilizing short-form video to captivate your audience. I'm here to guide you through the shifting landscape of social media, discussing how old-school methods are giving way to newer, more impactful strategies. We'll also be delving into the crucial role of empathy in marketing and how storytelling can place your customer in the hero's seat. Inspired by Donald Miller's "Story Brand," we'll discuss how to weave compelling narratives and harness the potential of direct messages on social media.We've all faced business challenges and setbacks. But how does one truly surpass them and taste success? This episode also covers the personal struggles that we've faced as entrepreneurs and the lessons learned. Using these experiences, we'll discuss the power of one-on-one coaching and how it can help you navigate these challenges. We'll also underscore the importance of passion, not just for your products but for your customers as well. With the rapidly evolving landscape of AI in marketing, we'll touch upon what it might hold for the future. So tune in for a conversation that's as enlightening as it is empowering, packed with practical tips for staying ahead of the marketing curve.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

How To Find The Perfect Social Media Manager For Your Business

How To Find The Perfect Social Media Manager For Your Business

Send us a textEver wondered what to look for when hiring a social media manager for your business? You're not alone. In this insightful conversation, we have the pleasure of hosting Brenda Eckhardt, a seasoned photographer and social media marketing coach, who highlights the significance of having a social media manager already well-versed with various platforms. Brenda likens hiring a social media manager unfamiliar with the platforms to hiring an accountant who doesn't know numbers. Brenda further delves into the key traits to seek in a potential social media manager. She emphasizes the need for a trainable and loyal candidate who genuinely believes in your business. The importance of the candidate's willingness to work with a coach for improvement is also underscored. Brenda insists on the need for a go-getter; someone who is not only responsive and responsible but also greatly interested in your business's industry. If you're either considering hiring a marketing manager or are a social media manager seeking advice, Brenda offers invaluable tips and strategies or help in finding the right person. This episode is a must-listen for all seeking to optimize their social media endeavors.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Email Campaigns For Lead Generation and Stronger Customer Relationships

Email Campaigns For Lead Generation and Stronger Customer Relationships

Send us a textAre your lead numbers down? Are customers engaging less and growing distant? Let's change that and generate qualified leads. In today’s world where people are increasingly feeling disconnected and private, Brenda Eckhardt, shares some much-needed insights on intensifying your personal connection with your customers. Let's explore the power of a personal touch, using email marketing as a novel tool to reinforce this association. I'll share some of my own experiences, demonstrating how personal connections can pave the way for meaningful discussions, networking opportunities, and business expansion. Now, let's talk about the unexpected. Hear the story of a business that experienced unforeseen customer engagement through a meticulously crafted email campaign. It’s a stark demonstration of how emails can infuse a personal touch, encouraging interaction and, potentially, amplifying sales. If you’ve been unsure about incorporating email marketing into your business strategy, this could be the nudge you need. As a special treat, I'm sharing a link to download a free structure for creating your own influential emails. Together, let's amplify your visibility, one thoughtful email at a time.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Business Boom: The Email Advantage Using Convertkit

Business Boom: The Email Advantage Using Convertkit

Send us a textWondering how to propel your business to greater heights? Imagine having an entire community in your inbox, interested in your products and services, ready to engage with your brand. Promise us you're ready to leave the summer mode behind and buckle up for some serious business action because we're taking you on a deep dive into the power of email lists. With our recommended tool ConvertKit, we'll show you how to manage this tool to your advantage and avoid pitfalls, like the ‘newsletter’ trap.However, it's more than just gathering emails. It's about creating a structured, organized list where your customers can choose their journey and engage with what interests them. We'll show you how to create personalized email sequences for these diverse interests and how to keep the conversation warm, personal, and engaging. But remember, even emails have risks - we'll talk about the importance of backups and offer some tips to protect your precious list. No matter where you are in your business journey, jump on board for this episode and unlock the power of emails for your business success. Spoiler alert: you might even find yourself looking forward to the holiday season rush!Check out Convertkit herePlease give a thumbs-up & subscribe! ===Free Guide === Instagram

Kick-Start Your Business Online: Strategies To Grow Your Digital Presence

Kick-Start Your Business Online: Strategies To Grow Your Digital Presence

Send us a textHas your business been a little quiet online lately? Are you looking to reignite your digital presence and connect more effectively with your audience? Buckle up and join me on this journey to breathe life back into your online business. You'll learn how to amplify your business's digital footprint, particularly if you've been inactive lately. We'll delve into the importance of social proof and explore how Google reviews can create a positive impact on your business image. Plus, I'll guide you on how to set up and maintain a Google business account and harness this tool to enhance your customer's perception of your service quality.That's not all, we'll also dive into the world of visuals, and how these can optimize your business for search engines. I'll be sharing some practical and simple tips on taking, selecting and posting photos that truly capture the essence of your work. Together, we'll understand why building and nurturing your email list is crucial and how it serves as a direct line of communication with your customers. From the importance of creating a compelling email community to a crash course on leveraging tools like Convertkit, this episode is packed with insights to power boost your digital business presence. So tune in, let's take your online business to the next level!Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Some Things Break Your Heart But Fix Your Vision: Brand Clarity

Send us a textLet me take you on a journey back when digital photography was a storm brewing on the horizon of my career. As the industry clung to the past, I dared to hitch my wagon to the future, stirring up criticism but ultimately revolutionizing my business. This episode is my personal testament to the power of unshakeable confidence and the value of staying true to your vision, no matter the turbulence you face. We're unlocking practical wisdom for maintaining laser focus on your goal, upholding your principles and relentlessly chasing your ambition, regardless of the hurdles. I'll speak to the significance of self-evaluation, discovering a common thread in your business, and how going back to your roots can reignite your passion. Brace yourself for an enlightening experience that will arm you with the clarity and confidence you need to conquer your business journey.Please give a thumbs-up & subscribe! ===Free Guide === Instagram

Balancing Ambition with Contentment: Strategies for the Smart Entrepreneur

Balancing Ambition with Contentment: Strategies for the Smart Entrepreneur

Send us a textAre you feeling overwhelmed while navigating your entrepreneurial journey? Do you find it difficult to balance your growth with personal well-being? As an entrepreneur, understand the struggle of balancing ambition with contentment. Join me as we explore surefire strategies to maintain this balance, avoid self-sabotage and keep moving forward. Prepare to be empowered as we dive into the significance of self-reflection and setting intentional goals. We'll chat about identifying your current season in life and business, and how this understanding can spur growth. We share insights on establishing routines for success, boosting visibility and connecting with others for motivation. The discussion will inspire you to create guilt-free space for yourself and maintain momentum in achieving your goals. Whether a seasoned high performer or a budding newbie, this episode is your catalyst for working smarter, evading burnout, and maintaining positivity.Please give a thumbs-up & subscribe! ===Free Guide === Instagram