Visual Eyes

Visuals by Momo

Visual Eyes 👀 Podcast

Captivate, Connect, and Convert with the Art of Video Marketing

Powered by Visuals by Momo, the premier video and film production company, Chris and Momo, your weekly hosts, unlock the secrets of video marketing in the Visual Eyes Podcast. We'll help you harness the power of video, craft emotional narratives that captivate your audience, and turn viewers into loyal clients.

Whether you're a budding entrepreneur, a seasoned marketer, or simply video-curious, this podcast is your blueprint. We bring in experts from across the video marketing spectrum, alongside Chris and Momo's insider tips and tricks, to equip you with:

* Strategic video marketing plans aligned with your business goals.
* A video creation arsenal, exploring different video types for maximum impact.
* Compelling video scripts that resonate with your audience.
* Shooting and editing mastery, transforming raw footage into polished gems.
* Promotional prowess to get your videos seen by the right eyes.
* And so much more!

Tune in to the Visual Eyes Podcast weekly and unlock the power of video to propel your business forward.

Don't forget to subscribe and leave a review! We love hearing from you.

Find us on: www.visualsbymomo.com

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Episodes

Ep 10 - Emotional Landscapes Through Video – A Deep Dive with ArtServe
Apr 24 2024
Ep 10 - Emotional Landscapes Through Video – A Deep Dive with ArtServe
Discover the incredible impact video marketing can have on your nonprofit as we chat with Rion Heldibridle from ArtServe, a nurturing space for artists to thrive. In a world dominated by visual content, we'll explore how storytelling can make a difference and how ArtServe supports artists not only creatively but also in building essential business skills. From business advice to collaborative projects that touch the soul, we're diving into the synergy of art and commerce.Get ready for heartwarming stories from ArtServe's "Looking Forward: Healing Through Art" exhibit. Imagine a police officer expressing his trauma through beautiful paintings or a theater group finding solace for their voices—these stories capture the essence of how art communicates what words cannot. This exhibit isn't just a display; it's a community embracing healing and expression through the silent yet powerful language of art.And let's not forget the art of crafting impactful videos. Join us as we delve into the immersive world of high-quality video and precise editing, drawing from our experiences documenting nonprofit events. We'll discuss the importance of audio quality alongside visuals and share insider tips on editing software like CapCut and Premiere Pro. In today's AI-driven world, understanding the details matters, and we're here to help you shine on camera. Reach out, and let's bring your story to life.Not sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 09 - Composing Emotions: How Music Elevates Video Storytelling with Jackie Sol
Apr 17 2024
Ep 09 - Composing Emotions: How Music Elevates Video Storytelling with Jackie Sol
Picture the incredible power of music—it has the ability to whisk you away to another world, intensifying every feeling and scene it touches. That's the magic we're diving into as we chat with Jackie Sol, a master of film scoring and DJing. Our conversation is packed with her insights and stories, taking us on a journey through her life—from her early years of dance and music that shaped her into the composer she is today, to the crafty skill of creating personalized soundscapes that take video marketing to new heights.Listening to Jackie's journey, we uncover the delicate balance of matching audio with visual content to hit just the right emotional note with viewers. We learn why understanding the feelings of the people you're trying to reach is crucial when making music.As our talk goes on, we step into the lively world of DJs, where music and visuals come together to create unforgettable moments. We explore the psychological effects of music on our minds, from the technical side of music theory to the way different musical keys can stir up emotions. Sharing our favorite movie scenes, we celebrate how music and visuals blend seamlessly, and we give tips to video creators on using music thoughtfully in their projects. Every pause, every note, adds to the beautiful story we're telling—so come join us for this episode, which isn't just a chat, but a symphony of ideas to spark your creativity in visual projects.GUEST INFORMATION:Jackie SolDJ JACKIE SOLhttps://jackiesol.com/Instagram LinkYouTube LinkNot sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 08 - Visual Storytelling as the Heart of Brand Engagement with Melinda Twillie Bryant
Apr 10 2024
Ep 08 - Visual Storytelling as the Heart of Brand Engagement with Melinda Twillie Bryant
Ever wondered how someone who used to work in a bank now helps businesses make lasting connections? Melinda Twillie Bryant from Twillie Bryant Creative is here to show us how it's done. She talks about her own journey and how trust is key to making strong connections with clients in different industries. Melinda believes that serving others well leads to success in business, and she shares how building real relationships can make companies strong on their own.We also talk about how to make genuine connections that go beyond just meeting people at events. As hosts Chris Baker and Momo Abdellatif, we share our own stories, like dyeing your beard or getting involved in projects that help people in the community. We talk about how Visuals by Momo uses storytelling with pictures and sound to make brand stories deeper and build a network that's more about people than just handshakes.Then, we look at how videos can bring communities together in new ways, like how Sobe uses them in assisted living places. We talk about why it's important to make these connections visible and how storytelling through videos can make relationships stronger. Whether it's showing the human side of a business or explaining services in healthcare, we explain how visual content can make connections stronger and show the real meaning behind every interaction.GUEST INFORMATION:Melinda Twillie BryantTWILLIE BRYANT CREATIVEhttps://www.twilliebryantcreative.com/954-773-5860LinkedIn LinkNot sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 07 - Elevating Brand Presence with Stellar Podcasting Techniques with Janine Stella
Apr 3 2024
Ep 07 - Elevating Brand Presence with Stellar Podcasting Techniques with Janine Stella
Get ready to explore your entrepreneurial side with Janine Stella from StellaMix! In this episode, we'll show you how to use podcasts and videos to boost your business. You'll learn how to create a buzz online by combining search engine skills with great content. Find out how to pick the best bits from your podcast to grab attention on social media and draw people to listen to the full episodes.But it's not just about making noise. We'll also talk about how to share your content smartly on social media and strike the right balance between you and your guests. Discover the magic of storytelling as we discuss how to pick the most exciting moments from your podcast that'll keep your listeners wanting more. Whether you're talking about your job or your hobbies, we'll show you how podcasting can help shape your brand.We'll also take you behind the scenes of our own podcast, 'Visual Eyes,' and explain how we came up with its name. Thanks to Janine's advice, we'll uncover the secrets of telling authentic stories, keeping a consistent schedule, and connecting with your audience in a real way. Tune in to learn how to become a master storyteller and keep your listeners hooked episode after episode!GUEST INFORMATION:Janine StellaSTELLAMIXhttps://stellamix.com/Facebook LinkInstagram LinkNot sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 06 - Crafting the Magic: Unveiling the Art of Post-Production
Mar 27 2024
Ep 06 - Crafting the Magic: Unveiling the Art of Post-Production
Introduction:Welcome to "Visual Eyes" podcast, Powered by Visuals by Momo.Purpose: Unlock video marketing secrets, insights, tips, and behind-the-scenes wisdom.Invitation: Join us to elevate your business with the power of video.Discussion Topic: Post-Production - The MagicNavigating Post-ProductionThe Art of EditingBrand Integration and Emotional ImpactUpcoming Episodes and Special GuestsConclusion:Gratitude expressed for listeners' participation in the episode.Reminder of Visual Eyes Podcast's commitment to empowering businesses through video marketing expertise.This comprehensive episode delves into the intricacies of post-production, emphasizing its pivotal role in transforming raw footage into compelling visual narratives. Through engaging discussions and practical insights, listeners gain a deeper understanding of the art and science behind impactful video editing and its profound implications for brand storytelling and audience engagement.Not sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 05 - Crafting the Perfect Shot: Behind the Scenes of Filming Day
Mar 20 2024
Ep 05 - Crafting the Perfect Shot: Behind the Scenes of Filming Day
Introduction:Welcome to Visual Eyes, the podcast powered by Visuals by Momo.  Join us as we unlock video marketing secrets, insights, tips, and behind-the-scenes wisdom.  Tune in, subscribe, and elevate your business with the power of video.Topic: The Filming Day: Setting up for filming involves meticulous planning and attention to detail.Creating the right composition and atmosphere takes time and expertise.Discussion Topics:Importance of SetupThe Role of the CrewUnderstanding LightingChallenges and SolutionsDrone FootageConclusion:Crafting compelling video content involves careful planning, teamwork, and attention to detail.Thank you for tuning in to this episode of Visual Eyes. Stay tuned for more insights and inspiration in the world of video marketing.The episode emphasizes the importance of preparation, teamwork, and creativity in video production. Thorough preparation before filming ensures a smooth process, while collaboration among team members enhances efficiency. Creativity is crucial for overcoming challenges and capturing compelling visuals, enriching the overall quality of the final product. Together, these elements contribute to delivering engaging and impactful content to audiences.Not sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 04 - Unlocking the Power of Pre-Production in Video Marketing
Mar 13 2024
Ep 04 - Unlocking the Power of Pre-Production in Video Marketing
Introduction:Welcome to Visual Eyes, the podcast powered by Visual by Momo.Join us as we unlock video marketing secrets, providing insights, tips, and behind-the-scenes wisdom.Tune in, subscribe, and elevate your business with the power of video.Discussion Points:Pre-Production vs. Filming vs. Post-Production:Pre-production, filming, and post-production (editing) are essential stages in video creation.Pre-production lays the groundwork for successful video marketing campaigns.Understanding Pre-Production:The Role of Pre-Production in Business Video CreationBrand Identity and CultureStrategy and Goal SettingBudgeting and LogisticsCreating Storyboards and ScriptsTraining and Confidence BuildingBudget Allocation and ROICampaign Strategy and Content RepurposingConclusion:Video marketing is a strategic investment requiring careful planning and execution.Pre-production lays the foundation for impactful storytelling and audience engagement.Encouragement to prioritize pre-production in video marketing endeavors for optimal results.In this episode of the "Visual Eyes" podcast, hosts discuss the fundamental role of pre-production in video marketing. They share personal experiences and insights, highlighting the evolution of their understanding of pre-production's importance. Key topics include strategic planning, brand identity alignment, budgeting considerations, logistics, and client confidence-building techniques. The hosts emphasize the need for long-term commitment and strategic investment in video marketing, advocating pre-production as the cornerstone of successful video campaigns.Not sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 03 - Crafting Authentic Stories with Visuals by Momo
Mar 6 2024
Ep 03 - Crafting Authentic Stories with Visuals by Momo
Introduction:Welcome to Visual Eyes, the podcast Powered by Visuals by Momo.Join us as we delve into the world of video marketing, sharing insights and wisdom.Elevate your business with the power of video.Key Discussion Points:Introducing Visuals by Momo:A premier video and film production company based in South Florida.Focuses on creating authentic stories for businesses and individuals.Emphasizes client collaboration and creating a comfortable environment on set.Authenticity in Video Production:Encourages clients to be themselves and feel comfortable during filming.Stress-free environments lead to better, more authentic videos.Importance of being at ease in front of the camera to convey genuine emotions.Purpose of Creating Visuals by Momo:Desire to escape cold climates and enjoy the warmth of South Florida.Driven by a passion for storytelling and building emotional connections.Unique approach to video production tailored to individual brands and stories.The Art of Storytelling:Focuses on understanding the client's story and brand identity.Tailors scenes and compositions to match the narrative and brand aesthetics.Aims to create impactful and engaging videos through thoughtful planning and execution.The Role of the Podcast:A platform to share insights, tips, and behind-the-scenes knowledge of video production.Inviting industry experts and success stories to offer diverse perspectives.Empowering businesses to tell their stories authentically through video content.Understanding Video Production Processes:Breaks down the stages of production: pre-production, filming, and post-production.Highlights the importance of equipment, composition, and lighting for quality footage.Explains the significance of B-roll footage and its role in enhancing storytelling.Conclusion:Crafting compelling videos requires strategic planning, creativity, and attention to detail.Visuals by Momo aims to empower businesses to share their stories authentically through video.Stay tuned for more episodes packed with valuable insights and industry knowledge.In this episodNot sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 02 - Evolution of Chris Baker: From Legal to Lights, Camera, Action!
Feb 28 2024
Ep 02 - Evolution of Chris Baker: From Legal to Lights, Camera, Action!
Introduction:Welcome to the Visual Eyes Podcast powered by Visuals by Momo.Join us as we explore the art of video marketing and its transformative power.Hosts: Momo Abdellatif and Chris Baker.Overview:In this episode, we delve deeper into Chris Baker's journey and transition into video production.Chris shares his background, challenges, and experiences from legal work to video marketing.Discussion Highlights:Chris Baker's Journey:Started in theater, exploring acting, set design, and stage performance.Pursued multiple interests, including dance and hair and makeup courses.Worked in the legal field for 16 years, navigating career shifts and personal challenges.Reflects on losses during the pandemic and the impetus for change and relocation to South Florida.Transition to Video Production:Embraced a new career path, leaving behind legal work for the dynamic world of video production.Initially intimidated by the learning curve and technology of video editing and production.Found passion and adaptability in the evolving landscape of video marketing.Transitioned into the role of business development within Visuals by Momo, leveraging previous skills.Passion for Healing and Nonprofit Work:Shares interest in energy healing and creating safe spaces for healing within nonprofits.Describes plans for the nonprofit organization, Marsa Lighthouse, focused on storytelling and healing.Discusses the importance of emotional release and self-care for nonprofit workers.Conclusion:Reflects on the evolution of skills and mindset in transitioning careers.Emphasizes the importance of embracing change and learning in professional growth.Encourages listeners to explore Visuals by Momo for video marketing solutions and nonprofit support.Closing Remarks:Connect with Visuals by Momo on visualsbymomo.com for more information and resources.Stay tuned for future episodes as we continue to explore the power of video marketing and storytelling.Not sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 01 - From Canvas to Camera: The Cinematic Journey of Momo Abdellatif
Feb 21 2024
Ep 01 - From Canvas to Camera: The Cinematic Journey of Momo Abdellatif
Introduction:Welcome to the Visual Eyes Podcast powered by Visuals by Momo.Join us as we unlock video marketing secrets, provide insights, tips, and behind-the-scenes wisdom.Goal: Elevate your business with the power of video.Episode Overview:First episode recording; aiming to sell and settling into the podcasting experience.Podcast name: Visual Eyes - Captivate, connect, and convert through video marketing.Hosts: Chris Baker and Momo Abdellatif of Visuals by Momo.Discussion Highlights:Purpose of the Podcast:Aim to provide information on improving video marketing across various sectors.Will cover networking, business redesign, smart coaching, and more.Will invite industry experts for diverse perspectives.Title Clarification:Discuss the play on words: "Visualize" versus "Visual Eyes".Reflects the multifaceted nature of visual marketing.Guest Introduction - Momo Abdellatif:Momo shares his journey into cinematography and video marketing.Originally interested in painting, discovered cinematography in college.Introduced to the world of cameras through family experiences and exhibitions.College Experience:Momo's transition from painting to cinematography.Discovered the comprehensive aspects of filmmaking: lighting, directing, editing, sound design, etc.Initially explored directing, editing, and production design before focusing on cinematography.Found cinematography to be a fusion of various artistic elements.Reflections on Cinematography:Cinematography as storytelling through visual composition and color.Integration of painting, photography, directing, and other disciplines into cinematography.Emphasizes the importance of visual storytelling in conveying narratives.Conclusion:Thanks for tuning in to the inaugural episode of Visual Eyes.Next episode preview: Exploring technical aspects of video and video marketing.Don't forget to tune in and subscribe for more insights!Closing Remarks:Join us on the next episode as we delve deeper into the technical intricacies of video marketing.RememberNot sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...
Ep 00 - Trailer for Visual Eyes
Feb 9 2024
Ep 00 - Trailer for Visual Eyes
Welcome to Visual Eyes, the podcast powered by Visuals by Momo, South Florida's premier boutique film and video production company. With your hosts Chris and Momo, we're thrilled to guide you through the dynamic landscape of video marketing.Visuals by Momo isn't just a company; it's a creative force dedicated to bringing stories to life through exceptional visual content. As the owners of this boutique film and video production company, we have combined our passion for storytelling with our expertise in video production to create a space where creativity meets strategy.In each episode of Visual Eyes, we'll draw from our experiences at Visuals by Momo to provide you with insider insights into the world of video marketing. Our journey goes beyond the basics, exploring diverse video creation ideas, from crafting compelling scripts to mastering editing techniques and more.But that's not all – Visual Eyes is not just about us. We're bringing in special guests who are experts in the field to share their stories and insights. Together, we'll delve into in-depth discussions, uncovering the strategies that have propelled businesses forward through the power of video.Whether you're an entrepreneur, marketer, or just someone with a curiosity about the impact of video, Visual Eyes is your ultimate destination. Join us each week as we share inspiring success stories, address real-life challenges, and provide you with the tools and knowledge to make your mark in the video marketing realm.Tune in to unlock the power of video and propel your business forward. Don't forget to subscribe, share your thoughts, and be a part of the Visual Eyes community. Find us on your preferred podcast platform or visit our website at visualsbymomo.com. Let's explore the world of video marketing together with Visual Eyes.Not sure how to bring Video Marketing into your business?Check out our calendar for Workshops and ClassesReady for us to create something special for your business or organization? Book your Video Strategy Call Want help creating and editing videos for your business?Join our Community where we create a One-on-One personalized Video & Editing Training Program, just for you VISUALS BY MOMO:Phone: (954) 745-7922Website: https://www.visualsbymomo.comInstagram: https://www.instagram.com/visualsbymomo/Facebook: https://www.facebook.com/visualsbymomoLinkedIn: https://www.linkedin.com/company/visualsbymomo/YouTube: https://www.youtube.com/@visualsbymomoTwitter: https://www.twitter.com/visualsbymomo Threads: https://www.threads.net/@visualsbymomoSpecial Thanks to Jackie Sol for crea...