What it Takes to Build a Profitable Geospatial Side-Hustle Although everyone loves the idea of “passive income,” it’s usually not as passive as you’d hope. Plus, it takes a lot of planning and careful consideration to set your side hustle up for success. In today’s episode, Daniel and Helena discuss how to build a profitable side hustle in the geospatial world using Daniel’s latest project - Quickmaptools.com - as an example. Topics include: How to ensure people actually want and need what you’re sellingUnderstanding how to (competitively) position yourself in the marketplaceWhat to consider in terms of your business model and marketing strategyHow to monetise your side-hustle in different ways for multiple income streams and more.   Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

Why People Don’t Care When You Talk About Your Brand (And How to Change That) Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcast, or delivering a keynote, how you package your information matters - a lot! In today’s episode, Daniel and Helena break down the anatomy of a memorable talk, including how to integrate brand storytelling to keep people engaged from the get go. Topics include: How to craft an engaging origin storyHow to deliver information packaged as an experienceHow to use the Hero’s Journey framework to talk about your brandThe anatomy of a TED talk, and how you can steal this formula for your pitches, keynotes, etc. And more.   Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image. In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the right (and wrong) way to use them. Topics include: How to use Chat GPT as your marketing team’s workhorse without ending up with boring, fluffy, or generic contentHow to leverage AI video clipping tools to accelerate your content production and maintain a human touchWhich AI SEO tools can help you outrank your competition and grow your organic trafficWhich other GenAI, No-Code and automation tools are out there to improve your marketing workflows List of tools mentioned in the episode: https://airtable.com/appcRvwXdyEJR0fsT/shrCMY1xkb2fOmy7t/tblrn88uEcqUypqFX   Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine] What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and Helena break down the four key avenues of brand marketing in the geospatial domain. This is part 3 of our mini series, “How to build your B2B marketing engine”, which outlines all the different marketing channels and avenues out there, and guides you in choosing what’s most appropriate for your brand. Topics include: What sets brand marketing apart in the geospatial sector and why it's crucial for your company's growth.How to create a unique and powerful brand by understanding the role of feelings, associations, and the customer's journey in brand perceptionThe strategies behind effective content marketing, SEO, and the significance of maintaining a consistent tone of voice. Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine] You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explore what’s involved in B2B product marketing, and outline everything to consider when it comes to packaging, pitching, and selling your Geospatial product or idea. This is part 2 of our mini series, “How to build your B2B marketing engine”, which outlines all the different marketing channels and avenues out there, and guides you in choosing what’s most appropriate for your brand. Topics include: The importance of audience research and how to effectively segment and understand your target marketStrategies for positioning and messaging that resonate with your specific audienceHow to ensure a good product-market fit, including choosing the right go-to-market strategies and packaging your offeringsThe role of sales enablement in bridging the gap between marketing efforts and sales successHow partner marketing can amplify your reach and influence within the geospatial industry Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine] This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial brands could be leveraging, and guides you in choosing what’s most appropriate for you. In this episode, Daniel and Helena break down the Growth Marketing vertical, and look at which specific marketing roles and activities it involves. Topics include: How growth marketing fits into the overall B2B marketing pictureWhich growth marketing activities are appropriate for you depending on your brand’s maturityWhich growth marketing roles should be done in house and which are best outsourcedBest practice for fundamental growth marketing activities, including SEO, CRO, Email, and PPC Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential. In this episode, Daniel and Helena discuss how SEO works in 2024, including core concepts, best practice workflows, and modern tools to help you win the game. Topics include: How to find and select relevant keywords, and how to integrate them into your content for best organic discoverabilityWhich SEO metrics to consider when creating your content, including search volume, keyword difficulty, domain authority, and search intentThe step-by-step process for intentionally outranking your competition and becoming the go-to sourceOur favourite “traditional” SEO tools, and promising AI-powered newcomers Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It) The biggest downfall of most marketing strategies? Poor messaging. Because if you fail to articulate what really matters to your audience, even the best marketing will fall flat. In this episode, Daniel and Helena discuss the curse of fuzzy messaging in the Geospatial industry, and show you how to escape it for a powerful leading edge. Topics include: How a fear of niching down paradoxically leads to a smaller audienceHow jargon and technical language can create barriers in understandingHow to make your message clear, compelling, and universally understandableHow to structure your website for multiple audiences, industries, or customer needs Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the problems of your target market. In this episode, Daniel and Helena show you how to use the “content as a product” approach to innovate your content strategy, build a stronger brand presence, and make a lasting impact in the geospatial community. Topics include: Strategic Content Creation: Discover the importance of a methodical approach to content creation, mirroring product development processes, to ensure your content effectively reaches and resonates with your target audience.Identifying and Solving Root Problems: Gain insights into diagnosing the underlying issues your potential clients face and how to position your content as the go-to solution, enhancing your authority and credibility in the geospatial field.Expanding Your Content's Reach: Learn strategies for distributing your content beyond your immediate network, tapping into larger ecosystems to amplify your message and draw in a broader audience. Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz

What exactly is “thought leadership” content, and how can you leverage it to scale your brand? In today’s episode, Daniel and Helena discuss the ins and outs of creating, distributing, and leveraging thought leadership content to build brand awareness, authority, and trust. Topics include: How to identify your thought leadership content pillars and generate impactful ideas that are strategically aligned with your audience's needsHow to maximize your content’s impact by repurposing it across different formats and channelsWhich modern tools and platforms can help you streamline your content creation and distribution process Connect with the hosts! Daniel - MapScaping.com Helene - Tales.co.nz