Listen. So many of you STILL don't know your Ideal Client and it's hurting your business. This week, I'm going through, step by step, how to determine exactly who your Ideal Client is, where they are and why it really matters. FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship Big Takeaways Identifying and targeting your ideal client is crucial for attracting the right customers to your business. Not all clients are good clients, and it's important to focus on quality over quantity. Define your ideal client by considering factors such as gender, age range, occupation, and values. Understand your ideal client's pain points and tailor your marketing to address those needs. Different buyer types have different preferences, so structure your messaging to appeal to each type. Consistency in your marketing efforts is key to building trust and attracting new clients. Building relationships with your ideal clients leads to long-term loyalty and referrals.

This week, we're talking MONEY! I know so many of you struggle with finances, understanding your income, saving and budgeting. I'm walking you through my basic methods of budgeting, working your numbers for clarity and giving you a better understanding of your business income so you can continue to grow and scale! Follow along with Megan @meganturleycoaching Apply for Private Mentorship Free Profit Calculator from Frolic Bookkeeping Big Takeaways Create budgets for both your business and personal life to have clarity around your finances. Know your numbers and understand your expenses and income. Reverse engineer your financial goals and break them down into daily, weekly, and monthly targets. Separate your business and personal finances by having separate bank accounts. Consider opening multiple savings accounts for different purposes, such as taxes or specific savings goals. Chapters 00:00 Introduction: The Importance of Clarity in Your Finances 09:49 Creating Budgets for Your Business and Personal Life 15:25 Knowing Your Numbers and Understanding Your Expenses 35:05 Separating Your Business and Personal Finances 36:23 The Benefits of Multiple Savings Accounts

Lots of you said you wanted an episode about discipline! Here we go! My own biggest tips to building better discipline in your life and business, as well as 9 steps to take when you're first beginning to build new habits and routines. Follow along with Megan @meganturleycoaching Apply for Private Mentorship Join The Business of Beauty Mastermind Big Takeaways Building discipline is crucial for a successful business. Understand your strengths and weaknesses to avoid common pitfalls. Remove temptations that hinder your productivity. Set clear goals and have a plan to achieve them. Practice daily diligence and develop new habits. Change your perception and have a positive mindset. Create implementation intentions to deal with potential difficulties. Find a coach or mentor who has achieved what you aspire to. Get comfortable with failing and learn from your mistakes. Chapters 00:00 Introduction and Importance of Building Discipline 08:49 Removing Temptations to Boost Productivity 15:30 Setting Clear Goals and Creating a Plan 28:14 Changing Your Perception and Cultivating a Positive Mindset 35:33 Finding a Coach or Mentor for Guidance

Does your rebooking rate suck? If you're at 50% or less rebooking clients, yes, it does. This week I really wanted to chat about potential issues that could be keeping clients from rebooking with you. I see so many of you struggling to get new clients, but it's SO much easier to keep a client than have to hustle for a new one. Follow along with Megan @meganturleycoaching Apply for Private Mentorship Join The Business of Beauty Mastermind

What do you do when it feels like you've been grinding day after day, week after week, month after month and nothing is really changing? This week I'm chatting about the importance of discipline, self care without sacrificing time for your business and what to expect when you're in the thick of building a disciplined schedule. Follow along with Megan @meganturleycoaching Apply for Private Mentorship Join The Business of Beauty Mentorship Big Takeaways Building discipline is essential for success in business and life. Prioritize goals and design discipline around them. Balanced self care instead of self care as an excuse to not work. Embrace change and be willing to ask for help. Chapters 00:00 Introduction and Announcement 01:28 The Importance of Discipline 05:21 Balancing Work and Personal Life 08:16 Building Discipline through Personal Experience 10:35 The Sacrifices of Discipline 12:29 Setting Goals and Designing Discipline 14:24 The Transition and Mindset Shift 16:06 The Power of Morning Routines 19:24 Setting Realistic and Sustainable Goals 21:50 The Journey of Discipline 23:18 Craving Stability and Embracing Change 25:15 The Power of Asking for Help 27:42 Motivation vs Discipline 28:40 Conclusion and Call to Action

This week, we're chatting about getting new clients. I see so many of you struggling to fill your books and while it's not easy to get to fully booked status, if clients aren't returning and new clients aren't booking, take these tips and run with them! FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Apply for Private Mentorship Join The Business of Beauty Mastermind Big Takeaways Refine the client experience to set yourself apart from the competition. Create a professional image through a well-built website and Google business listing. Be easily accessible and provide clear directions to your location. Collect client information and conduct in-depth consultations to understand their needs. Educate clients on treatment plans and provide a home care regimen. Treat current clients well and set yourself apart from the crowd. 00:00 Introduction 00:31 The Challenge of Getting and Keeping Clients 03:48 Creating a Professional Image 05:41 Being Easily Accessible 07:33 Providing Clear Directions 08:30 Collecting Client Information 09:59 Greeting Clients with Enthusiasm 10:29 Building a Personal Connection 12:27 Conducting In-Depth Consultations 13:53 Educating Clients on Treatment Plans 15:50 Being Easy to Rebook 20:37 Selling Retail Products 23:20 Checking In with Clients 25:36 Treating Current Clients Well 29:46 Creating More Value in Services 32:11 Defining the Ideal Client 35:03 Treating Current Clients Like Gold 38:18 Setting Yourself Apart from the Crowd 42:32 Conclusion

This week, we're chatting about the top 6 issues I often see solo beauty biz owners making and how they're hurting your business! FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Apply for Private Mentorship Join The Business of Beauty Mastermind Big Takeaways Identify and define your ideal client to target your marketing efforts effectively. Price your services appropriately to attract the right clients and value your expertise. Focus on a few specialized services rather than offering too many options. Establish and enforce clear policies to protect your business and set boundaries with clients. Understand and track your business finances to make informed decisions and set financial goals. Invest in your business and yourself to achieve growth and success. 00:00 Introduction 00:58 Issue 1: No Ideal Client 03:19 Issue 2: Pricing Too Low 09:59 Issue 3: Offering Too Many Services 16:56 Issue 4: Lax Policies 23:00 Issue 5: Oblivious to Numbers 25:48 Issue 6: Unwillingness to Invest 29:34 Conclusion

This week, we're interviewing Olivia from Frolic Bookkeeping to discuss the importance of bookkeeping for female entrepreneurs. We're covering topics like what bookkeeping is, choosing a bookkeeping method, the challenges of using accounting software, setting financial goals, understanding business bank accounts, common mistakes in bookkeeping, paying yourself from your business, preparing for slow seasons, and the difference between wealth and riches. FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join The Business of Beauty Mastermind Apply for Private Mentorship Make sure to get your Profit & Loss template from Olivia! Use code FEMALECEO20 for 20% off! Follow Olivia Big Takeaways Bookkeeping is essential for business owners to understand their financial health and make informed decisions. Using a spreadsheet or accounting software like QuickBooks or Xero can help with bookkeeping. Regularly reviewing and categorizing income and expenses is crucial for accurate financial reporting. Paying yourself from your business can be done through owner's draws or setting up payroll. Preparing for slow seasons and living within your means are important for financial stability. 00:00 Introduction and Guest Introduction 04:00 The Importance of Bookkeeping 05:13 What is Bookkeeping? 06:07 Choosing a Bookkeeping Method 08:16 The Challenges of Using Accounting Software 10:14 The Importance of Regular Bookkeeping 11:43 Setting Financial Goals 13:05 Understanding Business Bank Accounts 14:19 Common Mistakes in Bookkeeping 19:50 Paying Yourself from Your Business 22:46 Different Methods of Paying Yourself 24:28 Preparing for Slow Seasons 26:56 Living Within Your Means 30:20 Wealth vs Riches

In this episode, I'm reflecting on my biggest lessons in business and sharing insights to help you avoid common mistakes! Make sure to get your FREE 30 minute coaching call by leaving a review and sharing this episode on your IG stories! Big Takeaways Investing in your business is crucial for growth and success. Be cautious when trusting others and always do your due diligence. Read contracts carefully and understand the terms before signing. Develop discipline and do the hard work necessary for success. Give yourself grace and avoid beating yourself up. Bet on yourself and have faith in your abilities. Bring God into your business and seek His guidance and blessings. 00:00 Introduction and Celebration 01:54 Lesson 1: Invest in Your Business 11:00 Lesson 2: Do Not Trust Anyone 16:36 Lesson 3: Read Your Contracts 20:23 Lesson 4: Develop Discipline 23:15 Lesson 5: Do the Hard Stuff 25:12 Lesson 6: Don't Beat Yourself Up 27:05 Lesson 7: Bet on Yourself 29:01 Lesson 8: Bring God into Your Business FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Apply for Private Mentorship Join The Business of Beauty Mastermind

This week, Megan introduces her new coaching program, the Business of Beauty Mastermind, designed to help beauty business owners create and run successful, profitable, and sustainable businesses. The program emphasizes financial knowledge and understanding, as well as the importance of consistent $5,000 monthly revenue. Megan highlights the group coaching aspect and the creation of a supportive community for beauty professionals. She also discusses the focus on business operations, sales and marketing strategies, and the inclusion of a faith-based component. Megan encourages listeners to invest in their business growth and take advantage of the program's affordable pricing options. Big Takeaways The Business of Beauty Mastermind is a coaching program designed to help beauty business owners create and run successful, profitable, and sustainable businesses. The program emphasizes financial knowledge and understanding, with a focus on achieving consistent $5,000 monthly revenue. Group coaching sessions and a supportive community are key components of the program, providing guidance, accountability, and a safe space for beauty professionals. The program covers various aspects of business operations, sales and marketing strategies, and includes a faith-based component for Christian beauty professionals. Investing in business growth and seeking guidance from experienced coaches can significantly impact the success and longevity of a beauty business. 00:00 Introduction and Program Overview 02:23 Emphasis on Financial Knowledge 05:14 Group Coaching and Community Building 06:13 Specialty Training Sessions 07:41 Focus on Business Operations 08:39 Sales and Marketing Strategies 09:37 Faith-Based Component 10:29 Transformation and Accountability 15:45 Program Investment Options 17:39 Program Eligibility and Information 20:00 Enrollment Process 21:25 The Need for Business Guidance in the Beauty Industry 22:23 The Importance of Investing in Business Growth 22:52 Closing and Call to Action The Business of Beauty Mastermind FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

This week, Madi discusses her journey as an esthetician and co-owner of DaniCole Aesthetics. She shares the importance of finding a niche and specializing in a specific service, such as Brazilian waxing. Madi also highlights the collaborative environment at her studio and the unique concept of offering a variety of services in an open-air setting. She introduces Master the Smooth: Brazilian Wax Training Course, an affordable and comprehensive training program she is launching. The class includes both theory and hands-on training, covering all aspects of providing a Brazilian wax service. Madi emphasizes the value of social media in attracting clients and the need for self-confidence and boundary-setting in the aesthetics industry. Follow @danicole_aesthetics Register for Smooth: Brazilian Wax Training Major Takeaways 👇🏻 ✨Finding a niche and specializing in a specific service can help estheticians become experts in their field. ✨Creating a collaborative and supportive environment can enhance the client experience and foster professional growth. ✨Social media is a powerful tool for attracting new clients and promoting services. ✨Affordable and comprehensive education programs can fill a gap in the aesthetics industry and provide valuable training opportunities. ✨Prioritizing self-care and taking intentional time off is essential for maintaining mental health and providing quality services. Chapters 00:00 Introduction and Background 03:09 Services Offered at Danny Cole Aesthetics 07:25 The Importance of Business and Personal Boundaries 08:23 Finding a Niche and Specializing 09:50 The Role of Social Media in Attracting Clients 11:22 Collaborative Environment at Danny Cole Aesthetics 12:41 Transitioning from Service Provider to Educator 14:12 The Journey of Opening a Studio 16:46 The Unique Concept of Danny Cole Aesthetics 19:00 The Launch of the Brazilian Wax Master Class 21:41 The Importance of Offering Affordable Education 22:32 Creating a Supportive Community 24:40 The Structure and Content of the Master Class 29:44 The Benefits of Hands-On Training 32:57 Choosing the Right Wax for Different Areas 36:26 Keeping Class Sizes Small for Personalized Training 39:13 Registration Details and Deadlines 43:07 Tips for Success in the Aesthetics Industry 46:21 The Value of Affordable Education 48:37 Prioritizing and Taking Time Off FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

This week, we're discussing the importance of reviewing and adjusting service menus and pricing for the new year. As a service provider, you need to understand and target ideal clients, analyze the popularity and profitability of services, and focus on being a master of a few services rather than offering a wide range. I'm also giving insights on phasing out services, introducing new services, and building anticipation through effective marketing strategies. We're also covering the significance of analyzing numbers, setting pricing goals, and managing finances to ensure business success. BIG Takeaways Understanding and targeting your ideal clients when creating your service menu. Analyze the popularity and profitability of your services to make informed decisions. Focus on being a master of a few services rather than offering a wide range. Use effective marketing strategies to phase out services, introduce new services, and build anticipation. Episode Breakdown 00:00 Introduction and Importance of Service Menu and Pricing 00:56 Creating a Service Menu Geared Towards Ideal Clients 02:23 Analyzing Most Booked Services and Income Generation 04:18 Considering Passion and Expenses in Service Selection 06:13 Being a Master of Few Services 07:41 Changing Client Preferences and Offering Specialized Services 08:10 Phasing Out Services and Upselling 09:37 Introducing New Services and Building FOMO 10:35 Evaluating Need, Market, and Budget for New Services 22:33 Reviewing Numbers and Setting Pricing Goals 23:32 Determining Business and Personal Budgets 24:31 Analyzing Cost and Revenue of Each Service 25:56 Considering Inflation and Raising Prices 29:23 Importance of Financial Management and Avoiding Losses 30:13 Conclusion and Call to Action FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

Summary In this episode, Megan discusses how to respond to negative client reviews. She shares a personal experience with a difficult client and explains how she handled the situation. Megan emphasizes the importance of identifying problematic clients and setting boundaries. She also provides tips on effective communication with clients and how to handle unusual reactions to products. Megan shares her own experience of receiving a negative Google review and provides advice on how to respond professionally. She encourages business owners to face negative reviews head-on and stand up for themselves and their businesses. Takeaways Identify problematic clients and trust your instincts. Communicate effectively with clients and address their concerns promptly. Respond professionally to negative reviews, providing your side of the story. Set boundaries with clients and prioritize your own well-being. Chapters 00:00 Introduction and Setting the Stage 00:30 Dealing with Negative Client Reviews 02:24 Identifying a Problematic Client 03:22 Client Complaints and Communication 04:22 Unusual Reaction to Lip Balm 05:19 Lack of Response and Vacation Time 06:14 Continued Issues with Client's Lips 07:41 Client Requests Product Information 08:08 Negative Google Review 09:08 Reading the Negative Review 11:08 Megan's Response to the Review 13:25 Handling Negative Reviews Professionally 16:46 The Importance of Responding to Reviews 19:05 Dealing with Difficult Clients 21:00 Setting Boundaries with Clients 22:24 The Right to Set Communication Hours 22:53 Conclusion and Call to Action FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

Summary In this episode, Megan discusses the importance of assessing and reading new clients in the beauty industry. She emphasizes the need to set goals for each new client and to be aware of their appearance, body language, and verbal communication. Megan also highlights the importance of adapting your tone to match the client and setting boundaries and expectations. She shares tips for picking up on energy and intuition and dealing with difficult clients. Megan encourages listeners to be self-aware and observant, to listen and build rapport, and to remember that not all money is good money. She concludes with a call to action to share the episode and subscribe to the podcast. Takeaways Set goals for each new client and strive to build long-term relationships. Assess clients through handshakes, appearance, verbal communication, and body language. Adapt your tone to match the client and set boundaries and expectations. Pay attention to energy and intuition when interacting with clients. Be self-aware, observant, and confident in your interactions with clients. Chapters 00:00 Introduction and Background 01:00 Setting Goals for New Clients 03:16 Assessing Clients through Handshakes 05:12 Assessing Clients through Appearance 07:05 Assessing Clients through Verbal Communication 08:25 Assessing Clients through Body Language 09:21 Adapting Your Tone to Match the Client 10:20 Setting Boundaries and Expectations 11:19 Picking Up on Energy and Intuition 12:45 Dealing with Difficult Clients 16:03 Being Self-Aware and Observant 17:59 Listening and Building Rapport 19:53 Not All Money is Good Money 20:21 Being Confident and Assertive 21:20 Conclusion and Call to Action FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

Summary In this episode, Megan discusses the importance of managing conflict within a business, particularly for women who may be less comfortable with conflict. She shares a client's situation involving gossip and the need for clear boundaries. Megan emphasizes the need for strong verbiage, tone, and body language when addressing conflict. She encourages listeners to face conflict head-on and offers tips for preparation and practice. Megan also shares her own experiences with difficult clients and the importance of prioritizing the health and sustainability of one's business. The episode concludes with a reminder to share the episode and support each other in handling conflict. Takeaways Managing conflict is crucial for the health and sustainability of a business. Clear boundaries and avoiding gossip are essential in maintaining professionalism. Strong verbiage, tone, and body language are important when addressing conflict. Facing conflict head-on and practicing conversations can help improve conflict resolution skills. Losing problematic clients can be a relief and prioritizing one's mental well-being is crucial. Chapters 00:00 Introduction: Managing Conflict in Business 01:24 Client Boundaries and Gossip 03:17 Preparing for the Conversation 04:43 Verbiage and Tone 06:37 Facing Conflict Head-On 09:23 Body Language and Breath Work 11:53 Balancing Internal State and Getting Your Points Across 14:12 Dealing with Strong Personalities 16:11 Handling Client Issues 20:27 Losing Problematic Clients 22:25 Taking Control and Tackling Conflict 23:22 Conclusion: Sharing and Growing FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

Summary In this episode, Megan discusses the issue of misclassification in the beauty industry, particularly for those with a 1099 classification. She explains the difference between W-2 and 1099 employment classifications and highlights the common practice of misclassifying workers in the beauty industry. Megan emphasizes the importance of understanding employment law and the potential consequences of misclassification. She also addresses the exploitation and abuse of power by salon owners, who often enforce strict rules and non-compete agreements on contractors. Megan encourages individuals to know their rights and options, and to take control of their careers in the beauty industry. Takeaways Misclassification is a common problem in the beauty industry, particularly for those with a 1099 classification. Understanding the difference between W-2 and 1099 employment classifications is crucial for beauty industry professionals. Salon owners often exploit and abuse their power by enforcing strict rules and non-compete agreements on contractors. It is important for individuals in the beauty industry to know their rights and options, and to take control of their careers. Chapters 00:00 Introduction and Setting the Stage 00:30 Misclassification in the Beauty Industry 01:25 Employment Classification: W-2 vs. 1099 02:23 Commission-Based Employment 03:20 Understanding Booth Rental 04:18 Commission-Based Employment and Supplies 05:16 The Importance of Write-Offs 05:47 Tax Responsibility for Commission-Based Workers 06:14 Exploitation and Abuse of Power 07:09 Lack of Legal Authority over Contractors 08:06 Non-Compete Agreements 09:31 Legal Implications of Non-Compete Agreements 10:53 Salon Owners' Desire for Control 11:47 Understanding Your Options 13:12 Tax Withholding and Write-Offs 14:39 Illegal Business Practices 16:34 Taking Control of Your Career 17:02 Spreading Awareness in the Beauty Industry 17:58 Legal Requirements for Payment 18:26 Closing Remarks FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

The number one reason why half of all small businesses fail within the first 5 years? Financial mismanagement. In this episode, I'm giving you a step by step process to learn and understand both your business and personal finances. While this focuses on beauty business owners, anyone with a service based business will find value! Want to get a FREE business strategy call? Add an honest review of the show, what you think about the podcast and if it's helped you in any way. Screenshot your review and send it to megan@meganturleycoaching.com. Megan will reach out to schedule your free call! FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

This year has been a doozy and it's really tanked the mindset of many. All you have to do is go on the internet and read comments under highly successful people's content. As business owners, our mindset is our greatest weapon and it needs to be continually sharpened. This episode is all about mindset hacks and tips to keep your mind working for you, instead of against you! Want to get a FREE business strategy call? Add an honest review of the show, what you think about the podcast and if it's helped you in any way. Screenshot your review and send it to megan@meganturleycoaching.com. Megan will reach out to schedule your free call! FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

My coaching client Macy joins us today for an interview all about her process of creating a skincare product from scratch, what it actually takes to be successful in any business and what she's learned about herself along the way. This is a beautiful episode for anyone needing encouragement in the journey! Follow Macy & Donate to her product launch Want to get a FREE business strategy call? Add an honest review of the show, what you think about the podcast and if it's helped you in any way. Screenshot your review and send it to megan@meganturleycoaching.com. Megan will reach out to schedule your free call! FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship

I've talked with many of you over the past few weeks and have found that this is a slow season in business. I'm going over everything I do anytime I experience a lag in business, a few tips to help pick up more business and a little prep for 2024! While this is primarily for my beauty industry girlies, most service based businesses will find value in this episode! Want to get a FREE business strategy call? Add an honest review of the show, what you think about the podcast and if it's helped you in any way. Screenshot your review and send it to megan@meganturleycoaching.com. Megan will reach out to schedule your free call! FREE Passion into Profit Blueprint Follow along with Megan @meganturleycoaching Join Private Mentorship