The EventHuddle Podcast

EventHuddle

Introducing the EventHuddle Podcast, the home of everything events. This podcast aims to delve into the real topics of the industry and talk to experts in their fields to answer your questions. This podcast is for anyone, whether you are a seasoned Veteran of the industry, just joined the industry, or simply someone that wants to learn more, all presented from the perspective of a newcomer.

I am your host, Gabby Cook, and as some of you may be aware, EventHuddle operated as a platform for discussion and debate on a variety of topics. Unfortunately, like many businesses, we had to change our format over Covid, with live events just not being a possibility anymore. This spurred the conversation to bring the platform to an accessible source, by making it a podcast format. So, with a new face to the team, that’s me, and plenty more to discover and learn within the industry, that’s why you’re hearing us now.

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Episodes

Revolutionising Event Communities: The Power of Networking in a Modern World
Jul 28 2023
Revolutionising Event Communities: The Power of Networking in a Modern World
In this episode of The EventHuddle Podcast, host Gabby delves into the world of networking and event communities with guest Diane Thompson, co-founder of Delegate Wranglers, the UK's largest community for event professionals.They discuss the importance of networking events in the event industry and how modern sources, such as online communities, are changing the landscape of professional connections. Diane shares her perspective on the sense of belonging that communities bring and how they can provide invaluable support, knowledge sharing, and opportunities.The conversation explores the benefits of both in-person and online networking, highlighting the positive impact of making real connections and how it doesn't have to be exclusive to one or the other. Additionally, they discuss the shift towards more inclusive and alcohol-free networking events, where attendees can still have a great time without the focus being solely on drinking. They highlight the impact of offering non-alcoholic choices to ensure everyone feels included and valued.Standout quote:"As long as you are part of a community and you are with your like-minded people, that for me is what's important. That is finding your tribe."Resources/Call to Action:Look towards a networking platform of your own or join a community to help support your movements in the events industry.Explore Delegate Wranglers to find out about their offerings to the events communityEventHuddle Links:LinkedInInstagramFacebookWebsite
Transforming Events: Embracing Inclusion & Unleashing the Power of Wales
Jul 14 2023
Transforming Events: Embracing Inclusion & Unleashing the Power of Wales
In this episode of The EventHuddle Podcast, Heledd Williams, and Danielle Bounds join host Gabby to delve into the world of modern events, the importance of inclusion, and the remarkable success story of the SQL Bits event held at ICC Wales.The conversation explores how Heledd and Danielle collaborated with the event organiser to overcome challenges, create a unique experience, and transform perceptions of Wales as a destination for hosting events. From incorporating Welsh culture and language to innovative venue setups and sustainable practices, they discuss the key elements that made this event a game-changer. Furthermore, they highlight the collaborative approach, the power of authentic experiences, and the impact on the event industry.Standout Quote:"When you meet a client that you really bond with, the organising team is really unique in this as well... The fact that I got to go and kind of be the observer, you know, you're literally contrasting black and white in the sense of the event we experienced versus what was actually delivered at ICC Wales."Resources/Call to Action:VisitWales.com: Discover more about Wales and its attractions.Encourage sustainable practices: Repurpose event items and support local charities.Engage attendees and speakers: Encourage them to write blogs about the event to share their experiences and feedback.Explore the Welsh Government's initiatives and support for hosting events in Wales.Connect with Heledd Williams and Danielle Bounds to discuss potential event opportunities in Wales.EventHuddle Links:LinkedInInstagramFacebookWebsite
Empowering the Events Industry: Unifying Collaboration and Showcasing for Growth
Jun 23 2023
Empowering the Events Industry: Unifying Collaboration and Showcasing for Growth
In this episode of The EventHuddle Podcast, host Gabby welcomes Rick Stainton, founder of Power of Events, to discuss their efforts in addressing the challenges faced by the events industry and their mission to establish unity, collaboration, and recognition within the sector.The conversation delves into the journey of creating a powerful platform that defines and showcases the events industry, highlighting its interconnectedness across various sectors. Rick emphasises the importance of attracting new talent, gaining media coverage, and securing government support to elevate the industry's value and respect.The episode also emphasises the power of collaboration, inclusivity, and the collective impact the industry can achieve.Standout Quotes:"We don't have that value or respect that we deserve, I don't believe. And if we can get a lot of the industry behind this, which is phenomenal... we can build on brand now, for the benefit of all professionals.""If you think big enough and start delivering on it, people go, 'Okay, I need to help him, need to support just in the little way I can because if this could really benefit all of us, that industry purpose, rather than sort of self-focused commercial game. That attitude I think is really growing."Resources/Call to Action:Visit the Power Events website to explore the platform and discover the seven main sectors of the events industry.Engage with the hundreds of profiled organisations, associations, and industry communities showcased on the platform.Utilise the platform's resources, including event calendars, podcasts, online communities, and best practice profiles in DEI, sustainability, welfare, and skills.Support the mission of Power Events to give better respect, value, and showcase the power of the UK events industry by participating and contributing to the platform's growth and impact.Sign up, support, and share the platform (powerofevents.org).Provide feedback and suggestions for further development.Get involved with the startup fund and support its mission.Stay tuned for the launch of the web insight app in September.Explore opportunities for collaboration with universities and schools to promote events education.EventHuddle Links:LinkedInInstagramFacebookWebsite
Unleashing the Power of Social Media in the Events Industry
Jun 16 2023
Unleashing the Power of Social Media in the Events Industry
In this engaging podcast episode, Gabrielle Cook explores the profound impact of social media in the events industry. Guest, Tom McMahon, CEO of MCM, a customer acquisition agency specializing in events, provides valuable insights into leveraging social media for brand awareness and event attendance. They delve into both organic and paid aspects of social media, emphasizing the importance of a solid digital strategy. From the potential of TikTok as a platform to the evolving landscape of social media, this episode offers actionable advice for B2C and B2B professionals looking to connect with audiences and drive results.Standout Quote:"A paid digital strategy is gonna be arguably the most effective way of boosting your brand awareness and actual event attendance, and especially in the past couple of years, being able to really nail that digital strategy means it can be more effective than any other form of investment."Resources:Experiment with TikTok and embrace the power of short-form content to reach and engage your target audience. Adapt your content creation approach to resonate with your audience's preferences and leverage trends. Remember, the style of content is more important than the platform it resides on.Consider leveraging LinkedIn as a primary platform for targeting individuals based on industry, seniority, and interests.Explore collaborations with micro-influencers within the events industry who have a relevant following to amplify your reach.Create behind-the-scenes content to showcase the process, effort, and human elements behind events, fostering a deeper connection with audiences.Focus on understanding the emotional reasons why people attend events and tailor content to tap into those motivations.Continuously innovate social media strategies by looking at successful approaches in other industries and adapting them to the events space.EventHuddle Links:LinkedInInstagramFacebookWebsite
The Art of Storytelling and Transformative Events
Jun 16 2023
The Art of Storytelling and Transformative Events
Join host Gabby Cook in this episode of The EventHuddle Podcast as she engages in a conversation with Cassidy Knowles, Co-Owner and Co-Founder of Chorus London, a renowned creative agency specialising in powerful theatrical and strategic live digital experiences. Together, they delve into the world of events, discussing recent trends, audience impact, and the art of storytelling in creating unforgettable experiences. From tackling challenging client briefs to the convergence of B2B and B2C events, this dynamic discussion provides insights into the transformative nature of the events industry and the magic behind bringing ideas to life.Standout Quote:"We're meant to be the backing singers. We're meant to be the people that support the main act, which is our client." Resources:Explore Chorus London's portfolio and discover their creative event solutions by visiting their website at https://chorus.london/.Learn about the renowned global competition, Bartender of the Year, executed successfully by Chorus London, setting a benchmark for excellence in event production and community engagement.Gain insights and initiatives related to sustainability in events from isla (International Sustainable Events Association), an industry body dedicated to promoting sustainable practices.Consider reaching out to creative agencies like Chorus or others of interest for potential opportunities or collaborations. Share your passion and similar interests without hesitation.Embrace the power of collaboration, inclusive experiences, and the journey towards sustainability in event planning and execution.EventHuddle Links:LinkedInInstagramFacebookWebsite