The Rainmaker Podcast

Veronica Romney

Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task.

That’s where the Rainmaker Podcast comes in.

'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world.

These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.

We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more.

Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.

Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?

Then join me each Wednesday for new episodes of the Rainmaker Podcast.

Let’s make it rain!

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Episodes

Andrew Davis's #1 Secret To Architecting Unforgettable Keynote Speeches
4d ago
Andrew Davis's #1 Secret To Architecting Unforgettable Keynote Speeches
Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.You'll hear his pivotal lessons, like the idea that 'ideas are never fully baked,' and the importance of shedding the 'ignorance tax' to accelerate your growth. Whether you're a seasoned keynote speaker or a marketing professional looking to elevate your presentations, this episode is your roadmap to becoming unforgettable on stage.Ready to amplify your impact as a keynote speaker? Tune in now and start crafting your own narrative that leaves a lasting impression!Learn more about Andrew:Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.Andrew's Links:Website: https://www.akadrewdavis.com/landing/loyalty-loopersYouTube: https://www.youtube.com/c/AndrewDavisSpeakerLinkedIn: https://www.linkedin.com/in/drewdavishere/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Jay Baer's Secrets To Becoming So Good That People Can't Resist Talking About You
Mar 20 2024
Jay Baer's Secrets To Becoming So Good That People Can't Resist Talking About You
Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay's wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you'll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today's competitive landscape.Whether you're a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry's most influential figures. Get ready to elevate your marketing game and unleash your full potential!Learn more about Jay:Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.Jay's Links:LinkedIn: https://www.linkedin.com/in/jaybaer/Instagram: https://www.instagram.com/jaybaer/Tequila teacher Instagram: https://www.instagram.com/tequilajaybaer/Tequila teacher LinkedIn: https://www.linkedin.com/company/tequila-jay-baer/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Behind-The-Scenes of Getting Promoted with my Husband Scott Romney, VP of Sales at SOCi
Mar 13 2024
Behind-The-Scenes of Getting Promoted with my Husband Scott Romney, VP of Sales at SOCi
Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.We also dissect the intricate relationship between sales and marketing, and how our marriage thrives amidst the bustling industry currents. Join us as we offer a candid look into the realities of career progression and the art of leading with impact.Learn more about Scott:I help digital marketing leaders manage 100's or 1000's of locations without having to pull their hair out. Allowing national brands to be as agile as their local counterpart. Being exposed to local SEO and digital marketing for the last 15+ years, from bootstrapping my own agency and investing in my own tech stack that costs ~$200k a year to ultimately executing those strategies at scale... I'm happy to connect and share “why” I decided to partner with SOCi. After all, my experience implementing and using common tools like yext, hootsuite, listen360 and various reporting solutions…. I ‘get’ what you need to be successful and plan to solve how to get you there while also avoiding common pitfalls of many marketers.Scott's Links:LinkedIn: https://www.linkedin.com/in/scott-romney/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class: https://bit.ly/3wWffmY If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
From Customer Service to C-Suite with Jeremy Gabbert, CRO at Cardone Ventures
Feb 21 2024
From Customer Service to C-Suite with Jeremy Gabbert, CRO at Cardone Ventures
From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena.Learn more about Jeremy:Jeremy Gabbert currently serves as the Chief Revenue Officer at Cardone ventures with a 15 year career collaborating and helping build some of the biggest brands in the world today. His comprehensive expertise spans in a diverse range of areas including digital and traditional marketing, the development of large-scale sales teams, and the enhancement of client engagement experiences. Jeremy has spent his life's work focusing on the instrumental elements in driving companies towards groundbreaking product launches and consistent long-term growth. His innovative strategies in digital marketing have been key in generating over $450 million in revenue. His contributions have significantly influenced the direct response marketing and live event industry, annually affecting millions of people globally.Jeremy's Links:Instagram: https://www.instagram.com/jeremy.gabbert/LinkedIn: https://www.linkedin.com/in/jeremy-gabbert-55b24135/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Positioning Yourself for $100k Clients with April Dunford
Feb 7 2024
Positioning Yourself for $100k Clients with April Dunford
Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that's all about positioning yourself for success in the tech world of 2024.Learn more about April:April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.April's Links:Twitter: https://twitter.com/aprildunfordLinkedIn: https://www.linkedin.com/in/aprildunfordYouTube: https://youtube.com/@positioningshowInstagram: https://www.instagram.com/aprildunford/Check out April's Books: https://www.aprildunford.com/books Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Time-Bending Strategies for Career Growth with Carey Bentley
Jan 31 2024
Time-Bending Strategies for Career Growth with Carey Bentley
Unleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to exclusive hacks and tricks that will revolutionize your approach to work and life.Don't miss out on this empowering conversation that promises to elevate your career to new heights.Learn more about Carey:Carey is the co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week. Her mission is to help her clients get more productive to create space and freedom in their lives. Her team has shown over 70,000 professionals the techniques they need to eliminate burnout and work smarter, saving hundreds of thousands of hours and creating millions more in revenue for their clients. A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world. Today Carey and her family live a nomadic lifestyle, living in countries around the globe.Carey's Links:Website: http://winningtheweek.comFacebook: https://web.facebook.com/demirandcarey/Instagram: https://www.instagram.com/demirandcarey/LinkedIn: https://www.linkedin.com/in/careybentley/YouTube: http://www.youtube.com/c/LifehackBootcampWebsite: https://lifehackmethod.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
How To Drive Buyers To Buy Using Behavioral Science with Nancy Harhut
Jan 24 2024
How To Drive Buyers To Buy Using Behavioral Science with Nancy Harhut
How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry that thrives on evolution.But wait, there's more! Nancy and I share actionable strategies rooted in behavioral science, empowering you to elevate your marketing game amidst today's challenging economic climate. Ready to reshape your approach and thrive in uncertainty? Tune in now for a transformative journey into the powerful intersection of psychology and persuasive marketing.Learn more about Nancy:Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and winner of multiple International ECHO Awards for marketing effectiveness, she has created integrated campaigns for startups as well as some of the world’s biggest brands. Nancy's Links:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: https://twitter.com/nharhutFacebook: https://www.facebook.com/nancy.harhutConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
How Leaders Can Create Psychological Safety in Uncertain Times With Robert Glazer
Jan 17 2024
How Leaders Can Create Psychological Safety in Uncertain Times With Robert Glazer
Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that's not all – we're unlocking the playbook on how employees can proactively become adept problem solvers! Don't miss out on this enlightening episode where we unravel the mysteries of effective leadership amid uncertainty. Tune in now to gain invaluable insights and navigate the ever-evolving business landscape with confidence.Learn more about Robert:Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Robert's Links:LinkedIn: https://www.linkedin.com/in/glazer/Instagram: https://www.instagram.com/robertglazer_/Twitter: https://twitter.com/robert_glazerFacebook: https://www.facebook.com/RobertSGlazerConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Helping Marketers Overcome "Proving Energy" with Mark Schaefer
Jan 10 2024
Helping Marketers Overcome "Proving Energy" with Mark Schaefer
We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in the face of rising expectations. Tune in and discover the profound connection between self-mastery and becoming a trailblazing marketer in this episode.Learn more about Mark:Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world.His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.Mark's Links:Website: https://businessesgrow.com/Books: https://businessesgrow.com/social-media-marketing-books/Podcast: https://businessesgrow.com/podcast-the-marketing-companion-2/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Building An Authentic Personal Brand That ISN'T About You with Mitch Joel
Jan 3 2024
Building An Authentic Personal Brand That ISN'T About You with Mitch Joel
Ever wondered how marketing leaders navigate the chaos of today's poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn't just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it's not just about accolades—Mitch opens up about choosing thought leadership over celebrity status and the nuanced dance of differentiating personal identity from brand.As the discussion unfolds, Mitch reveals the unique perspective that has set him apart, emphasizing the importance of finding a voice that resonates in today's crowded market. This episode isn't just an interview; it's a masterclass in marketing wisdom. So, are you ready to decode the future of marketing with Mitch Joel? Hit play and dive right in.Learn more about Mitch:Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.Mitch's Links:https://linktr.ee/mitchjoelConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
How to Transform from Smart Expert to Marketing Authority with Jay Acunzo
Dec 27 2023
How to Transform from Smart Expert to Marketing Authority with Jay Acunzo
What's the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challenges of comparison, the unrelenting pressure to be the ultimate authority, and the constant battle against creator fatigue. Jay doesn't just discuss these challenges; he provides a roadmap for cultivating confidence. Explore the nuances of intrinsic motivation, the power of embracing vulnerability, and the essence of maintaining authenticity throughout your marketing journey.Ready to elevate your confidence and redefine your approach to marketing leadership? Don't miss this opportunity to tune in, explore, and uncover the keys to transformative confidence.Learn more about Jay:Jay Acunzo is a believer in resonance in a world obsessed with reach. He's the host of the podcast Unthinkable and cofounder of the Creator Kitchen, a mastermind where content creators learn to ship more valuable, original work. He's held media and marketing roles at ESPN, Google, and HubSpot, and today, he develops original series and podcasts for bestselling authors, globally touring speakers, indie creators, and brands like Salesforce, GoDaddy, and Drift. His grandest aspiration and also delusion is to be the Anthony Bourdain of B2B creators.Jay's Links:LinkedIn: linkedin.com/in/jayacunzo Instagram: instagram.com/jacunzoConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
How A Graphic Designer Became The Head of Global Brand Experience with Durriya Gunja
Dec 20 2023
How A Graphic Designer Became The Head of Global Brand Experience with Durriya Gunja
Would you like to hear the insights into a marketer's journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready for an eye-opening conversation that challenges stereotypes in the creative side of marketing and redefines the path to leadership. Tune in now to gain exclusive insights and inspiration from the extraordinary career of Durriya Gunja.Learn more about Durriya:Durriya is a marketing, creative design and brand leader with a broad skill set helping companies with transformative changes. She has 20+ years of expertise building and leading high performing teams. She is known to be strategic and collaborative, with an empathetic leadership style, a strong communicator with a conviction for delivering results. Durriya believes in living the growth mindset and has a proven track record of driving growth across organizations. Durriya's Links:Facebook: https://www.facebook.com/dkisatLinkedIn: https://www.linkedin.com/in/durriyagunja/Instagram: https://www.instagram.com/durriyagunja/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Balancing A Full-Time Job with a Full-Time Side Gig Without Getting Fired with Jenn Herman
Dec 13 2023
Balancing A Full-Time Job with a Full-Time Side Gig Without Getting Fired with Jenn Herman
A lot of us have juggled having a full-time job and a side hustle, and today's guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn't enough she is also a single mom. Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate art of aligning passion with niche, and the crucial task of finding the perfect medium of voice for your unique journey.Prepare for an inspiring discussion that explores the challenges and triumphs of maintaining a thriving full-time job while pursuing a passion-driven side hustle. Jenn's story is a testament to the power of dedication, strategic branding, and the ability to make it rain in both the aerospace industry and the dynamic world of social media. Tune in now and be ready to dive deep into the mind of a true dual rainmaker!Learn more about Jenn:Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.Jenn's Links:Website: https://jennstrends.com/Profit Your Profile: https://profityourprofile.com/Instagram: https://instagram.com/jenns_trendsFacebook: https://www.facebook.com/jennstrendsonlineFacebook Group: https://www.facebook.com/groups/1914407545476748LinkedIn: https://www.linkedin.com/in/jennhermanConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
Getting Paid By Big Brands For Your Marketing Brain with Melanie Deziel
Dec 6 2023
Getting Paid By Big Brands For Your Marketing Brain with Melanie Deziel
Ready to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.If you're ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.Learn more about Melanie:Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. Melanie's Links:Twitter: @mdezielInstagram: Instagram.com/meldezielLinkedIn: linkedin.com/in/melaniedezielWebsite: melaniedeziel.comCreator Kitchen Website: creatorkitchen.com The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: WebsiteProve It: Exactly How Modern Marketers Earn Trust Book: WebsiteConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.
The Marketing Maverick Who Defied 40 Years of Career Expectations with Kim Feil
Nov 29 2023
The Marketing Maverick Who Defied 40 Years of Career Expectations with Kim Feil
Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands' Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm. How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits? Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one's worth. Come along for an insightful and personal exploration of the dynamic world of marketing and the keys to a truly gratifying career.Learn more about Kim:Kim Feil is Chief Marketing & Strategy Officer of ASPIRE® Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for every day use. Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow PE-backed companies and brands.Kim serves on the boards of ASPIRE, Naturally Chicago and The CMO Club. She has been an advisor to retail tech companies Rubikloud, RetailNext and 12Digit Marketing. She is a past board member of Roundy’s, a public grocery retailer, PowerReviews and On the Border Cantina Restaurants.Kim's Links:Kim's LinkedIn: https://www.linkedin.com/in/kim-feil/Aspire Brands Instagram: https://www.instagram.com/aspiredrinks/Aspire Brands LinkedIn: https://www.linkedin.com/company/aspiredrinks/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.