Welcome to another episode of the AFINNity podcast. Today, we will be talking about Social media. marketing for B2B companies. We will be exploring why B2B brands should have an organic social presence and strategy and what all goes into to building a successful social presence and strategy.FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world. In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.

Welcome to another episode of the AFINNity podcast. Today, we will delve into the fascinating realm of Artificial Intelligence and Machine Learning in healthcare delivery and communications. We will be exploring its current impact and envisioning a future where technology plays a pivotal role in shaping the healthcare landscape. FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world. In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.

As clients still put out RFPs including vanity metrics such as AVE (advertising value equivalency), we ask: what does the future look like for measurement that cuts across marketing, PR and advertising and how do we bring this to life in a practical way?FINN's experts, Jonathan Mathias (Senior Partner, Global Intelligence, FINN Partners UK) and Safina Samian (Senior Partner, FINN Partners Singapore) sit down with AFINNity host, Elliott King to share their thoughts on and combined experiences on this topic.FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise.More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world.In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world. In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.

Following a big loss in revenue in the first half of 2023, ASOS's CEO, José Antonio Ramos Calamonte, identified the need to move away from an overreliance on performance marketing and focus on profitable growth backed by brand building activity. At the same time, Airbnb said its “full funnel” approach to marcomms was delivering “strong” return on investment, a claim that came as the company reported its first ever profitable quarter.So what is full-funnel brand-building and how can companies practically deploy this? FINN's experts, Thomas Morris (Senior Partner, Global Intelligence, FINN Partners UK), Joyce Liong (Senior Partner, FINN Partners Singapore) and Joshua Wang (Director, Research & Insights, FINN Partners Singapore) sit down with AFINNity host, Elliott King to share their thoughts on and combined experiences with this strategic approach that is making a comeback.FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world. In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.

Artificial intelligence (AI) is here, and it's here to stay. From Google’s launch of Bard to Meta Platforms introducing new advertising products that use AI to help marketers run campaigns more efficiently, the AI sector has hit a fresh peak of hype driven by the popularity of software like ChatGPT.But how exactly will this affect how we market and communicate? In this episode, we delve into the impact of AI, we explore how AI technologies are revolutionizing customer insights, personalization, and campaign optimization. Our experts Thomas Morris (Senior Partner, Global Intelligence, FINN Partners UK), Joyce Liong (Senior Partner, FINN Partners Singapore) and Joshua Wang (Director, Research & Insights, FINN Partners Singapore) will also address the ethical considerations surrounding AI in marketing, such as data privacy and algorithmic bias.Who's on board, and who's against? And why? Listen to find out.FINN Partners is one of the fastest-growing global, independent marketing and communications agencies in the world, serving clients through a powerful combination of bold creativity, informed strategy, hands-on partnership and highly specialized expertise. More than an agency, we are a diverse collective of passionate individuals with a heart and conscience who help brands craft and share their stories in ways that drive business value and make a positive impact in the world. In this podcast, host Elliott King (Managing Partner of MintTwist, a FINN Partners Company) talks to FINN experts located the world all over to get their hot takes on what's happening, explore what works (and what won't or hasn't) and how these would impact the future of marketing and communications.