Debunk the Biz Funk

Kaitlyn Ash

Welcome to a knowledge-packed podcast that offers a comprehensive exploration of the latest trends in the online selling, marketing, and business world. Join our esteemed host, Kaitlyn Ash, along with two expert guests who have achieved remarkable success scaling their businesses to 6 figures and beyond. Together, they provide invaluable insights on potentially confusing or controversial subjects, shedding light on both the positive and negative aspects of each discussed topic or trend, empowering you to make well-informed decisions that align with your business goals and uphold integrity.

Stay ahead of the curve as we delve into the ever-evolving landscape of online selling, marketing, and business, and discover strategies that can propel your success. Tune in to this podcast and embark on a journey towards scalable growth, armed with knowledge and confidence!
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Episodes

8: Offer Launching Strategies vs. Evergreen Models
Aug 11 2023
8: Offer Launching Strategies vs. Evergreen Models
Have you ever wondered if you should launch your offers or have more of an evergreen approach where you continually enroll people? In this episode we're discussing everything you need to know about these models so you can decide what is best for your business. We're discussing:-The pros and cons of launching-The pros and cons of evergreen models-Hybrid models-Specific types of businesses these models work well for -How to create hype with an evergreen model-How to have consistent income when you launch and receive large cash injectionsAND SO MUCH MORE. Aline Hosss is a Kajabi Expert & Launch Specialist who has helped over 50+ powerful women become Course Creators. Whether their goal was to reach their first $1k or their first 6-figure launch, she provides hands-on support to plan, create and automate their sales with a professional Kajabi funnel. She was able to reach 6 figures within my first year. Now, almost 4 years later, she's helped dozens of entrepreneurs and service providers to scale with the power of launching.You can find her on IG @alinehossBri Norberg is a  business mentor helping new entrepreneurs grow their online presence and build businesses that align with their values and mission. She believes that entrepreneurship is the catalyst for massive internal growth and unlocks new levels of freedom and earning potential.  She has scaled her business to multiple 6 figures. She is also the founder of The Women of Sacramento, a networking community for local women business owners, creative entrepreneurs, and ambitious leaders. Their mission is to create a space where women can build genuine connections, grow their network, and have fun while doing it! You can find her on IG @bri.norberg
7: Scaling With One Offer vs. Diversifying Your Product Suite
Aug 3 2023
7: Scaling With One Offer vs. Diversifying Your Product Suite
Discover the right approach to scaling your online business with offers in this engaging podcast episode featuring Amanda McVicker, Nina Everflow, and host Kaitlyn Ash. Explore the pros and cons of having one or multiple offers and gain valuable insights into creating a product suite that resonates with your audience at different price points.Episode Highlights:How to make the crucial decision between one or multiple offers for your business.The advantages and disadvantages of having multiple offers and a singular offer.Crafting a strategic product suite that aligns with your audience's needs.Techniques to serve customers effectively with a single offer while maximizing revenue.Evaluating the necessity of expanding your offerings when your current offer is successful.Guest Profiles:Amanda McVicker, a successful Online Business Manager, empowers 6 + 7 figure entrepreneurs with her signature framework Organize, Systemize, Strategize. She also mentors VAs transitioning to OBM roles, helping them find clients, streamline their business, and build confidence in their skills. Follow Amanda on Instagram  @amandamcvicker_obmNina Everflow, the founder of an online course design agency, achieved remarkable success with over a quarter-million in sales last year. Her journey from corporate life to entrepreneurial triumph is sure to inspire. Follow Nina on Instagram  @nina.everflow#OnlineBusiness #BusinessScaling #OneOfferVsMultipleOffers #ProductSuite #AudienceEngagement #BusinessDecisions #EntrepreneurialInsights #OnlineCourseDesign #BusinessSuccess #OnlineBusinessManagement #VirtualAssistant #OnlineEntrepreneur #PodcastEpisode #BusinessGrowth #ScalingStrategies #EntrepreneurialJourney #IGPodcast #BusinessMentorship #BusinessFramework #OBMTransition #ConfidentEntrepreneur #BusinessConfidence #IGPodcasters #EntrepreneurialAdvice #OnlineBusinessTips #BusinessDevelopment #SmallBusinessGrowth #BusinessCoaching #OnlineCourses #QuarterMillionInSales #PodcastDiscussion #BusinessMentor #IGBusiness #EntrepreneurialMindset
6: Big Money Claims: The Pros & Cons of Promoting Financial Success in your Marketing
Jul 26 2023
6: Big Money Claims: The Pros & Cons of Promoting Financial Success in your Marketing
Big money claims are a hot topic, especially in industries like coaching, real estate, network marketing and business. You'll see "make 20k in 2  weeks!" "watch how I had a 6 Figure Launch, you can too!" etc. But as you may have experienced, these can make your audience feel a certain way. Either they're REALLY inspired or REALLY turned off. If you're wanting to decide if you should use big money claims in your messaging to attract more clients, this episode is for you! Join Brea Davenport, Alicia Morton and your host Kaitlyn Ash as we explore all the intricacies of making big money claims. We answer these questions: Do you have to make big money claims to be successful and grow to the 6 Figure level? If big money claims are triggering for someone or they feel like they can’t talk about money themselves, where do you recommend they start to do work on this? Is there a point when big money claims become unethical and how do we work to change this in the online space? How are big money claims actually empowering? Are there industries where making big money claims aren't relevant?How can making big money claims actually help your business? Alicia Morton is a 7 figure business coach that specializes in the work of Money & Mindset and  has worked with thousands of women across the world to create unshakeable confidence and untapped abundance in their lives. From stepping into a new career, to starting new businesses & scaling to create consistent 4, 5 and 6 figure months these are just some of the transformations she's created for the women she works with. She can be found on IG @boudiciarisingBrea Davenport is a money relationship coach that transforms your reality with money beyond mindset. She takes powerful, complex scientific, somatic and spiritual concepts and breaks them down into flexible, simple-to-integrate steps for you to change your relationship with money in your mind, body and soul. She combines her trauma informed coaching education, experience being a peer mentor for Kathrin Zenkina’s Manifestation Babe Academy, and experience navigating and mentoring colleagues in the Wild West known as corporate America at big brands such as Disney, Google and Amazon to deliver powerful and personalized guidance to women from all backgrounds.She can be found on IG & TikTok @yourcoachbrea
5: Building Relationships vs. Attraction Marketing - Balancing Proactive Outreach and Organic Attraction in your Biz
Jul 19 2023
5: Building Relationships vs. Attraction Marketing - Balancing Proactive Outreach and Organic Attraction in your Biz
Have you ever wondered how much content you REALLY should be creating to attract clients? Or if building relationships and marketing that way is better? In this episode I am joined by Michelle Vroom and Michelle DeNio as we discuss how you can find your perfect blend of attraction vs. relationship marketing. Discover the answers to questions like:What is attraction marketing, and how does it differ from relationship marketing?Unraveling the advantages and disadvantages of both approaches.Feeling awkward about building relationships? Learn essential starting points.Ready to create your own community? Find out where to begin.Standing out authentically amidst a sea of sales tactics – your key to success.Crafting content that captivates and draws your dream audience.Michelle DeNio is the founder of the Accelerated Business Alliance and Your Business GPS–an expert Business Strategist and Coach–helping online service providers navigate their most efficient, profitable, and sustainable path to business success, freedom and a lifestyle they dream off. Michelle is your number one referral partner who tells you what you need to hear and always has your back. She started building relationships through FB groups back in 2018 and having coffee chats and to this day, 6 years later it is where 80-90% of her business comes from. You can find her on Facebook as Michelle DeNio. Michelle Vroom is a business coach with more than 15 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps small business owners grow to 6-figures with more freedom and peace. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business. She has made over half a million dollars from her FB group and building relationships in the last 4 years. It is her #1 source of clients and revenue.You can find her in her facebook group Market Like a Boss https://www.facebook.com/groups/marketlikeabossgroupor on IG @marketlikeabossmv
4: Prices: To List or Not to List and the Impact on Your Biz
Jul 12 2023
4: Prices: To List or Not to List and the Impact on Your Biz
Join industry experts Becca Tuttle and Stephani Ortiz with host Kaitlyn Ash as they engage in a captivating discussion on the highly debated topic of listing prices online. In this eye-opening episode, they dive deep into the critical aspects of price transparency and provide actionable insights to help you make informed decisions about your marketing strategy.Discover the answers to burning questions such as:- whether you should list prices in your marketing efforts-the benefits and drawbacks of showcasing your prices-how to determine if price visibility is suitable for your unique business.  Becca Tuttle is a business coach specifically for other wedding planners and the creator of Wedding Planner Roadmap (a 90 day group coaching program for wedding planners) and Ignite Cotreat (a conference-retreat for wedding planners).  She is also the CEO of Becca & Co. a wedding planning company based out of Sacramento, CA. Her goal is to help wedding planners launch/scale their biz w/ consistent DREAM clients so they can actually profit. She can be found on IG @beccakristinetuttle or @thebeccaandcoCreative Director Stephani Ortiz is the owner of CAST Design Team which helps people grow their business online and stand out with branding, graphics, websites, marketing and digital product creation. She has been designing thought-provoking visual art for over a decade. After receiving her Bachelor’s in Graphic Design from The Art Institute of Las Vegas, she applied her passion for functional art with movement to a wide range of projects for apparel, print, marketing and branding companies like The Illinois College of Nursing. Stephani ties CAST Design Team together with her wide-ranging experience in design and ability to genuinely connect with clients and collaborators to design one-of-a-kind graphics that help businesses stand out in a digital age. She can be found on IG @castdesignteam
3: Being Multi-passionate: Scaling With Multiple Businesses and or Offers
Jul 6 2023
3: Being Multi-passionate: Scaling With Multiple Businesses and or Offers
Join Annette Conrad, Madison Tinder, and host Kaitlyn Ash in this episode as they delve into the world of being a multi-passionate entrepreneur. Explore the common belief in the online space that restricts you to selling only one thing. Is this notion accurate? What if you aspire to manage multiple businesses? How can you determine if it's the right path for you?Prepare for an insightful discussion as they tackle the following essential questions:How to identify if you possess the qualities of a multi-passionate entrepreneur?The advantages and disadvantages of embracing a multi-passionate approach.Strategies for showing up intentionally across your various businesses or offers, despite being multi-passionate.Foundational requirements before venturing into additional offers or businesses.Discover the ideal time to hire as a multi-passionate entrepreneur and explore the benefits of outsourcing.Madison Tinder is a business and marketing mentor catering to multi-passionate entrepreneurs seeking business expansion through simplification. She is also the proud owner of Soulful Scrunchies, an e-commerce shop, and hosts retreats. Connect with her on Instagram @madison.tinder or visit madisontinderllc.com.Annette Conrad, an event planning expert with over two decades of experience, has transitioned into a full-time baker and the visionary behind Edible Impressions cookies. Having scaled her cookie business to nearly 7 figures, she now empowers hobbyists to transform their passions into profitable businesses through her program, Hobby to Business Made Simple. Follow her journey on Instagram @edibleimpressions or treat yourself to some delightful cookies at edibleimpressions.net.
1: Scaling Your Business on and off Social Media
Jun 21 2023
1: Scaling Your Business on and off Social Media
In this insightful episode, join Juliana Barbati and Megan Taylor as we delve into the art of scaling your business both on and off social media. Discover the secrets to finding the perfect balance between marketing and selling on social platforms versus alternative strategies. Whether you're curious about reducing your social media presence or seeking the most effective marketing channels to reach 6-figure milestones, this episode is a must-listen.We address crucial topics such as:Exploring alternative marketing avenues for those not keen on social media, to accelerate your journey towards 6-figure success.Uncovering the personalized blend of marketing strategies that align with your business and resonate with your target audience.Distinguishing between social media aversion and potential issues with your offers or confidence in selling, and how to address them effectively.Providing actionable recommendations for individuals whose attempts at leveraging SEO, referrals, or other non-social marketing methods have fallen short.Analyzing the advantages of utilizing social media as a marketing tool.Examining the drawbacks of maintaining a constant presence on social media.Don't miss out on this episode packed with invaluable insights and practical tips to help you scale your business to new heights!"Megan Taylor is a copywriter and messaging expert for female online service providers, coaches, course creators and digital product sellers. Her superpower is helping her clients craft copy that is both connection-driven and deeply strategic, so they can build meaningful relationships and sell their offers without being tied to their screens. From DIY copy templates to fully done-for-you copy packages that blend messaging and sales strategy, her work is built on a mission to make strategic copywriting best-practices accessible to all entrepreneurs. Megan is a multiple 6 Figure biz owner.Juliana Barbati is a dynamic podcast strategist, consultant, and owner of a top boutique podcast production agency. Her specialties include marketing, SEO, copywriting, and monetization, all of which allow her to help entrepreneurs elevate their voices and spread their inspiring messages. In March of 2022 she officially made the transition and her business grew to just over 6 figures by Dec 2022.