Everbros: Agency Growth Podcast

**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as 10 while other saying as many as 50 or even 100.Well, it depends on what that person's role is and how much time they dedicate on that account. Additionally, the time spent on the account isn't an indicator of the quality of work or results -- that's often a factor of the business model.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.That's a hot take.So we dive in to see where Jeff is coming from.----------------------------------Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Skip the Cold Open at 6:50****Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**The episode topic officially starts at the 12:53 mark.We wanted to talk about tech stacks. More importantly, why it's important for you as an agency to have a defined tech stack that you stick to.We've noticed a lot of agencies deciding to work in a lot of different websites or use tools defined by their clients. This leads to a number of problems with scaling an agency such as inefficiencies, lower margins, broken processes, and non-reproducable results.Join us as we dive into how we defined our tech stack and things we're looking to change as we continue scaling our agency.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.Understanding US geography and local targeting.States, cities, and even zip codes are simple enough to teach. But we've run into issue with describing how county, neighborhoods, geographic colloquialisms, and "DMA" targeting works with foreign workers.If you employ foreign workers, share this with them. If you are a foreign worker for an agency, listen to this!----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new world for us.Sarah breaks down her foolproof strategy from generating cold leads and converting them into clients with her 4-step process:Passive lead generator (free and downloadable)Active lead generator (free and time-sensitive)Micro offer ($97 value)Gateway offer (Foundational agency offer)She even gives examples of what these could be for various agencies depending on your niche.You can find Sarah on LinkedIn or check out her Tiny Marketing Podcast.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

This episode breaks three records!The longest one we've had to date.Our first consultation episode!Our first returning guest!Cesar joins us on the podcast once again 5 months after his original episode ($25k MRR and I Have No Idea What I'm Doing | #108) seeking direct help from us.He has a list of issues his agency is dealing with at this size:Deliverables are being dropped.Quality isn't up to his standards.Good employees are too expensive and cheap ones are bad.There's too much work to get done.There are no processes and he's stuck in the day-to-day.We sit down with him over the course of 2 days in this (nearly) 3-hour episode to see if we can get to the root of his issues and give him advice on the things we've gone through in the past that he's going through now.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

How much money can you make as an agency owner?We've been seeing this question pop up a lot and not just online, but in person. It seems that people seem to think that the earning potential is unlimited and thought that may be true, what is mostly disagreed on is the timeframe it takes to earn a lot o money as an agency owner.There really are two fundamental ways to make a lot of money as an agency owner:1) Fast and dangerous. 2) Slow and sustainable. ----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)****Skip the Cold Open at 16:15**Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those things in episode 123.This time, we're tackling server-side tracking -- specifically with Google's "Enhanced Conversions".The days of accurate paid media reporting are coming to an end with privacy regulations and tech companies blocking the ability to track user actions after engaging with an ad.This era breathes life into what's known as server-side tracking and attribution. However, no one seems to be talking about it right now.But we are.And that's what we're focusing on. We believe server-side tracking is what's going to set the agencies of tomorrow up for success and leave agencies and freelancers behind who are still relying on lead ads, webhooks, and pixels to report conversions to clients.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading it.Jon Gillham from Originiality.ai joins us on this episode to talk about the efficacy of AI content detection, when it's applicable, and why it's an important tool as AI content is continually used to pump out massive amounts of content.We ask Jon what his thoughts are on false positives his tool and other tools spit out and how that affects real people like journalists. We also discuss if there is an over-reliance on these tools to sus out suspected AI content or if these are simply meant to be tools and not the judge and jury.Check out Originality.ai or find Jon on LinkedIn at:linkedin.com/in/jon-gillham-80912a14a/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

A listener of the podcast has a bone to pick with us (Jake) on our position with High Level.Josh Kimmes owns a digital marketing agency called Bear North Digital up in Superior, Wisconsin who uses High Level as his agency's primary tech stack.We grill Josh on his whole agency journey, his business model, and his agency's size. Meanwhile, Josh makes the case for why High Level is the best agency tool on the market.Find Josh at bearnorthdigital.com or on LinkedIn:linkedin.com/in/joshuakimmes/----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (Someone told Cody our podcast was bad... to his face)****Skip the Cold Open at 25:44**It's not looking good for the world's most widely used website builder. WordPress' founder, Matt Mullenweg, attacked WP Engine the other week and WP Engine sent Matt a cease and desist.If you're not in the website-building community or manage websites, that's okay -- we'll give you the backstory.Basically the #1 website builder is going after the #1 website host that hosts that website builder and the fallout is nuclear (pun intended).There are a couple of things we get wrong in this episode -- like Automattic doesn't own the WordPress Foundation (however, Matt does own both).Jake actually made a pretty detailed YouTube video covering everything. You can find that here:https://youtu.be/hi7GaDqpFuQ?si=0pxw52X61C-PoVJ-In this episode, we weigh in on the whole situation giving our thoughts.Do you share the same thoughts as us? Let us know.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (AMAZON GIFT CARD CHALLENGE TO LISTENERS / Headlines without Context)****Skip the Cold Open at 19:50**We've had to dive down the email rabbit hole. Exploring SPF, DKIM, DMARC, and SMTP solutions.Why?Because our job is to deliver leads to our clients. When someone fills out a form on our client's site, in order for us to properly get credit for that lead, the client needs to be alerted immediately.However, as 2024 comes to a close, the website and digital marketing space has been plagued by email deliverability issues, which include websites sending lead form submissions.We reflect on what kind of agency we set out to be and how our continued pursuit of being that hands-off agency has led us down the path of becoming technical email deliverability experts.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Cold Open (A listener and guest sent us a gift box -- we taste and rank everything in it)****Skip the Cold Open at 13:08**If you don't have a lawyer and don't know how to write agreements for your agency, perhaps hearing how we write ours will help you craft yours.Because we need to say it, we're not lawyers. Our agreements are not airtight. But they work for us.We give practical advice for writing your agreements to make sure clients don't take advantage of you as well as helping you set the right expectations for your clients in your agreements.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

We talk to Andrew Jenkins at Catalyst RVA about his home service agency and how he was able to scale to $15k/mo in recurring profit in under a year.Does Andrew have a secret to his quick success that we don't know? How long can he sustain that? Does he plan to get any bigger... or can he?Find out more as we sit down and chat with Andrew over the next hour and a half.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

For the first time in over 2 years of doing this podcast, we're covering mental health. Specifically our own experiences with it as agency owners.We're covering both perspectives of coming into agency ownership with pre-existing mental health issues as well as developed ones from the natural stressors that come with operating an agency and business in general.We both deal with our own very separate issues. It's not just depression. It's anxiety, imposter syndrome, body dysmorphia, anger, and more.If you're struggling with something, perhaps hearing our own story and struggles will help in some way.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

**Skip the fun stuff and get to the meat of the episode at 21:26**The number one problem agencies seem to struggle with is getting clients. They often blame competition or not having a good enough value prop. But that's rarely actually the case.Lacking basic business, marketing, and sales fundamentals is what's killing agencies and causing them to spin their wheels.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:YouTube: @everbrosTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

We're joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine.Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency owners learn the fundamentals of SEO as well as create standardized SEO processes and procedural SEO documentation.Get 30% off your first 3 months with code: EVERBROSpathfinderseo.comSEO is one of the hardest things to productize, package, and scale as an agency especially if you're not a niche agency.Lindsay gives us tips on how to package and productize SEO services so you can increase your recurring revenue, close more web design projects, and build long-term relationships with your customers.You can reach out to Linsday directly at lindsay@pathfinderseo.com and at lindsday@webshine.com.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:YouTube: @everbrosTwitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)****Skip the Cold Open at 7:52**Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a social media agency, email marketing agency, or even video and design agency.If you're a design agency, you may want to consider adding website maintenance and basic SEO service for monthly retainer work.If you're an SMMA, you might want to make sure websites perform well so your social media ads do as well.In this episode, we cover everything we look at when auditing websites for prospective clients and how to do that.Keep in mind, that we are auditing for our specific niche. If you're in other niches such as e-commerce, you might want to consider other things we're not mentioning.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:YouTube: @everbrosTwitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (The Everbros YouTube Channel)****Skip the Cold Open at 9:38**Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major determining factor in the scalability of that software in your agency as your agency scales.We break down the different types of pricing models and what software you should go with based on where your agency is in size as well as how your services and products are packaged.Low flat-fee software subscriptions might sound appealing, but the administrative headache that comes with them might not be worth it in the long run. High flat-fee software might be pretty and buttoned up, but are you throwing money out the window by not using all of the features?----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley

**Cold Open (Our advice to a developmental agency owner)****Skip the Cold Open at 13:55**In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients fill out.It gives us every detail about their business that we need to know in order to effectively execute our services.That includes their brand messaging, the size of business they are, what their target CPA is, and even accounts we need access to.----------------------------------If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.You can also get up to 50% off security and monitoring plans with the same link after your trial expires!----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:Twitter/X: @HundleyJakeLinkedIn: linkedin.com/in/jake-hundley/Facebook: facebook.com/jake.hundley.1Instagram: instagram.com/jakehundley/Reddit: u/JakeHundleyTikTok: @jakehundley