Destroy The Hairdresser

Destroy The Hairdresser

Destroy The Hairdresser is an industry podcast dedicated to helping salon owners and hairdressers salon differently. read less
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Episodes

From $75 to $350 an hour with Rachel Radford
Oct 16 2024
From $75 to $350 an hour with Rachel Radford
Rachel Radford, owner of Ceremony Salon, shares her journey of transformation and success after implementing the strategies taught by Destroy the Hairdresser. She initially found the podcast intriguing but never thought it would work for her. However, after attending a class and receiving one-on-one coaching, she realized the impact it could have on her business. Rachel made significant changes, such as raising her prices, removing retail, and eliminating the front desk. These changes resulted in increased profits, financial stability, and personal growth. She now has over $200,000 in savings and pays herself a good salary. Rachel's story demonstrates the importance of trusting the process, being willing to lose team members, and believing in oneself. Rachel Radford shares her personal journey of transformation as a salon owner and coach, highlighting the impact of the Destroy the Hairdresser (DTH) methods. She discusses the challenges she faced, including financial struggles and embezzlement, and how she overcame them with the help of coaching and implementing the DTH methods. Rachel emphasizes the importance of taking responsibility for one's business and finances, and the power of clean and transparent numbers. She also shares the positive changes she experienced in her personal life and the success of her salon. Rachel encourages salon owners to consider coaching and the DTH methods to achieve financial stability and empowerment.
Student Success Story: Cassie Belcher
Aug 15 2024
Student Success Story: Cassie Belcher
In this episode, Cassie Belcher, a salon owner, sits down with hosts Cyd and David to discuss her journey in the hairdressing industry. She shares her experience working at a large salon in California and her decision to leave and start her own business after changes in ownership led to an unsatisfactory work environment. Cassie highlights the importance of having a coach to navigate the challenges of transitioning from a hairdresser to a salon owner. With the guidance of her coach, Kate, Cassie was able to open her own salon, Sanctuary, in San Francisco within six months. She emphasizes the significance of taking risks and accepting impermanence in business decisions. Cassie discusses the positive impact of implementing transparent and easy-to-understand business methods, particularly for Gen Z hairdressers, and the clients' favorable responses to her business model. She made the choice to go gratuity-free at her salon and received various reactions from her clients and staff. Sanctuary provides a safe and inclusive space for both clients and staff, catering to the queer community and young professionals in San Francisco. Cassie plans to raise prices, reduce her workdays, and prioritize mentoring and coaching her team. She also shares her experience of nurturing a new member and encourages open communication with clients to ensure continuity of service. The hosts commend Cassie's boldness and influence, expressing pride and admiration for her accomplishments. Cassie's story serves as an inspiration for aspiring salon owners, demonstrating that with the right mindset, guidance, and willingness to take risks, one can succeed in the hairdressing industry while creating a supportive and inclusive environment for both clients and staff.
How to leave your salon
Aug 8 2024
How to leave your salon
In this episode of DTH The Podcast, hosts Cyd and David tackle a deeply resonant topic for many hairdressers – how to leave your current salon to open your own without burning bridges. They start with the latest question from the Hairdresser Hotline: "When is the appropriate time to tell your boss or leader that you are opening a salon of your own?" Cyd and David explore the complexities surrounding this question, sharing personal anecdotes and professional insights. They dive into the problematic dynamics of ownership and control that often plague commissioned salons, emphasizing the importance of supportive and empowering work environments. Both hosts agree that fostering a culture of growth and mutual respect could prevent the widespread fear and anxiety associated with leaving a salon. David highlights the importance of securing your next move before having the crucial conversation with your current boss. Recognizing the risks, they offer practical advice on how to protect yourself financially and emotionally during this transition. They also touch on the powerful potential of radical wisdom, advocating for salon owners to adopt a more collaborative and growth-oriented mindset. Join Cyd and David as they provide thought-provoking discussions and actionable advice, all aimed at transforming the salon industry into a more supportive and inspirational community. Whether you're a stylist dreaming of your own space or a salon owner looking to retain and nurture talent, this episode offers invaluable insights for everyone involved.
*Clears Throat* lets talk about retail
Jul 18 2024
*Clears Throat* lets talk about retail
In this lively episode of *DTH The Podcast*, hosts David and Cyd dive deep into the intricacies of retail sales within the salon industry. Kicking off with light-hearted banter and a call for a musical jingle, they quickly pivot to tackle a listener's question about choosing the best product price point for a salon. David and Cyd leave no stone unturned as they discuss the complexities surrounding retail markups, profit margins, and the economics of stocking products. They explore various angles, including working with product companies that provide sufficient support and ensuring profitable markup percentages. They point out the pitfalls of low markup products and the financial strain of constantly restocking inventory. The hosts offer practical solutions, such as leveraging affiliate links and partnering with companies like Hair Story, which provide significant commission without the need for physical stock. They also advocate for creating your own product line through private label companies, highlighting Genesis Private Label as a stellar option. A special shoutout goes to a listener, Steph Stylist, who shares her eye-opening experience after crunching her numbers and discovering the hidden costs of her retail efforts. This heartfelt testimonial reinforces the importance of doing the math and making informed financial decisions. David and Cyd's candid advice, paired with humorous asides and genuine passion for empowering salon owners, makes this episode both informative and entertaining. Tune in for insights that challenge the status quo and provide actionable steps to revolutionize your salon's retail strategy.
Do I stay or do I go
Jul 11 2024
Do I stay or do I go
In this heartfelt episode of DTH The Podcast, Cyd and David dive into a listener's dilemma about whether to stay in a small rural town or return to the bustling city life of Los Angeles. Our listener, originally from LA, has faced cultural differences and received negative feedback in their current commission salon, leading to doubts about their professional judgment and overall confidence. Cyd and David explore the complexities of discrimination in both small towns and big cities, the importance of sticking to one's professional expertise, and the potential benefits of becoming a "big fish in a small pond." They discuss the pros and cons of returning to LA, emphasizing the value of creating inclusive and welcoming spaces, even in the face of adversity. The hosts also provide valuable advice on handling negative reviews, leveraging constructive feedback, and considering alternative salon environments. They encourage the listener to assess their core reasons for moving and to consider opening their own salon as a way to foster a safer, more supportive space for both clients and professionals. Listeners looking for resources on creating inclusive environments are directed to Dress Code Project and Texture vs. Race. For those contemplating opening a salon, Cyd and David offer their support and expertise. Tune in for an episode filled with empathy, practical tips, and inspiring ideas for navigating professional challenges in the hairstyling industry.
DTH Sits down with Coach Kat Scott
Jul 4 2024
DTH Sits down with Coach Kat Scott
Hosts Cyd and David sit down with their fellow host and coach, Kat Scott, to discuss her transformational journey in the hairdressing industry. Kat shares the pivotal moments that led her to seek coaching, putting pride aside to address financial pressures and past failures. With the guidance of a coach, Kat gained self-awareness, fulfillment, and clarity, which profoundly impacted her business practices. The episode delves into Kat's battle with fear and uncertainty, particularly regarding new pricing strategies and transitioning from color to extension services. She redefined her value based on expertise rather than retail sales, viewing extensions as a luxury service. Confidence in her worth and new pricing strategies led to increased success. Cyd, Kat, and David talk about the challenges of self-awareness, accountability, and genuine self-intention, emphasizing the need for personal motivation and decision-making over external blame. They discuss the ongoing necessity for support and individual growth, and the misconception of quick fixes, highlighting that true freedom comes from self-awareness, financial success, and fulfillment. Kat recounts the confusion of her suitemates about her dynamic working environment, the importance of trust and self-reliance in the industry, and her motivation to help fellow stylists through coaching. They highlight the program's unique focus on emotional intelligence and personalized decision-making, advising listeners to ask questions and cautiously implement changes. Kat summarily emphasizes listening to one's own voice, seeking clarity for those who are unsure or indecisive, and the importance of preparation for business complexities. She shares her initial skepticism, attempts to manage solo, and eventual success with coaching support. The episode also explores the advantages of operating a micro salon, Rosewood, and how it offers increased profitability and team support over a solo suite. The hosts wrap up with excitement for Kat's future success and launch of her upcoming salon, sharing the Hairdresser Hotline number for listener engagement. Join the conversation to learn from Kat's experiences, the value of self-awareness, and the importance of seeking support in your business journey.