Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.  Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.  What You’ll Learn In This Episode  - How the role of SEO in business has changed in recent years and how this can be used to your advantage. - Strategies to improve your SEO strategy for your business by using niching and specific search terms. - Which tools can be used to start analysing your website traffic and optimising your website now. - The differences between using social media advertising and SEO in your business. - Real examples of the results that can be achieved by applying Search Marketing the right way.  Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Find all of Claire’s services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

This week we're talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it’s not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers. Today’s guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve. What You’ll Learn In This Episode - How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes. - Methods to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience. - The way Kerry juggles family and business life whilst still doing the other things she wants such as travelling. Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Join That Strategy Club - Find out more about Kerry’s Business at funnelsketchers.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business. Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation. What You’ll Learn In This Episode - How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform. - How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive. - How expectations of a corporate job and “climbing the ladder” are not always what they seem. Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Join That Strategy Club - Find more about Sarah’s services at: https://www.instagram.com/getfullybooked - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

This week we're talking about ADHD, what it is and how it impacts so many people today. It seems like ADHD is everywhere these days, but I've learned that not everyone’s experience of ADHD is the same. In this episode we discuss some of the common challenges encountered, and how these can vary between individuals. Joining me is Kim Raine who is a Mind, Body and Confidence Coach, specialising in helping high performers with ADHD to turn things around so they are in control of their lives and businesses. She shares her journey, from her late diagnosis with ADHD, and stories and experiences from herself and others who live with ADHD. What You’ll Learn In This Episode - How mindset is key to overcoming ADHD as an obstacle in your life and business. - What it’s like to live with ADHD and how to tell if you may have it. - Some of the tools and coping mechanisms which ADHD sufferers use to function well, which some ADHD sufferers use without even realising they have the condition. - The pros and cons of medication and how it may not be the best long-term solution for ADHD sufferers. Resources:  - Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist - Join That Strategy Club - Find all of Kim’s services at https://kimrainecoaching.com/ - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We’re talking about one of my favourite topics today, and that is numbers! Getting into the figures and finances of your business can seem scary but it’s so important to dig into the numbers and know what you’re looking at.  Joining me today is Accountant and Financial Educator, Liane Ranaboldo who helps business owners get confident with their finances. Lack of clarity around finances holds a lot of great businesses back so today we discuss how to understand what your numbers are telling you so you can stop playing it small. What You’ll Learn In This Episode  - How to be proactive, rather than reactive when it comes to your business finances and which numbers to start tracking regularly.  - Why some business owners don’t scale above the VAT threshold and why I’m sad to see so many people doing this.  - We all want to be tax efficient but are scared of getting it wrong. Liane shares how to be less fearful of HMRC and how to choose the right accountant for you.  - Why business decisions become easier when you can clearly see your profits and losses and how financial confidence will help you in many other areas of your business as well.  Resources:  - Join That Strategy Club - Find all of Liane’s services at www.tilleysaccountancy.co.uk - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

This week, we’re talking about business awards. It’s something I’ve been skeptical about in the past, but I’ve learned there are some really great business awards out there that have integrity behind them - and getting involved with award programmes (and maybe even winning an award!) can be an advantage as you grow your business. And Sophie Milliken, this week’s guest expert, is here to tell us all about how to use awards to leverage your business, and how to do it without being ripped off. As the founder and CEO of Moja Group, Sophie helps businesses to raise their profile online, going beyond the usual realm of PR and uses awards to help you build your visibility as part of a wider marketing strategy.   What You’ll Learn In This Episode:   - Sophie shares how business awards can be used by entrepreneurs to build their personal profiles, and how you can leverage an award win or shortlisting to elevate your business.   - What to look out for when considering whether to apply to an award, making sure you apply to the right kind of awards programmes that have integrity, so you can use it to get known as an authority and build your visibility.   - How there’s more to award programmes than just winning the award or getting marketing and exposure out of the experience. Resources:  - Join That Strategy Club - Connect with Sophie on LinkedIn and Instagram - Listen to Sophie's Podcast, Beyond the Bio - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel - Sign Up to the 5 Steps to Becoming an Award Winning Business Masterclass here: https://go.thatstrategyco.com/5steps

Georgina Nestor is a Copywriter and Business Strategist who helps brands and business owners stand out by bringing their true identity to their copy. Integrity and authenticity are values we share in business so I’ve wanted to get Georgina on the podcast for so long. She also believes in calling out problematic behaviour online, even when it feels scary. We both passionately feel we’re doing a disservice to our industry by not calling out bad business ethics. So, in a space where we’re all trying to differentiate ourselves, Georgina is showing us how to do this without embellishment and instead leaning into who you truly are.  What You’ll Learn In This Episode  - Imperfection resonates, so why do we shy away from sharing our flaws on social media? Georgina shares how to bring your unique self to your copywriting to be relatable and authentic.  - Georgina’s tips for writing authentic sales pages that convert and understanding why we’re not writing for ourselves. -  How to write for different buyers and why we don’t all need an elaborate backstory, people also find the everyday fascinating.  - Georgina’s realisation that even as a people pleaser, you simply can’t please everyone, so you may as well be yourself and speak up for what you believe in.  Resources:  - Join That Strategy Club - Find all of Georgina’s services at www.fearlesswords.co.uk - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Today I have Yvonne Philip, the Success Stylist joining me, whose styling work goes beyond just what to wear. Yvonne’s work connects style, branding and confidence, which I just love.  How you feel about yourself impacts how you show up, your brand and the message you send. We know when you feel confident you’re more comfortable being visible, which will always benefit your business.  In this episode, Yvonne shares how to find your style so you can stand tall and boost your confidence. What You’ll Learn In This Episode  - Yvonne’s unconventional journey into styling, and how she found her purpose in supporting women to increase their visibility, confidence and business.  - How style can be used to communicate your message and why it’s as important as your branding.  - Discovering your style isn’t about spending a lot of money, Yvonne explains how to sustainably transition your wardrobe over time.  - How to find your style and why you’ll feel more confident when you embrace yourself just the way you are.  Resources: - Join One to Many - Find all of Yvonne’s services at www.yvonnephillip.com - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

In this solo episode, I want to talk about how you can create passive income using the knowledge you already have to create something with value and integrity.  You’ve probably noticed that my messaging around recurring revenue and passive income has changed in recent months. Today, I’ll share with you why I decided to make these changes and why I’m still so passionate about helping others create passive income, but in an ethical way. What You’ll Learn In This Episode  - How the integrity of course creation has been stretched over the last few years and how we can all work to improve this space. - I break down how pyramid schemes work, the allure of them and why many people feel embarrassed to openly admit to having been a part of one.  - The five steps to making passive income that I teach in One to Many to create value-driven programmes with integrity.  - Why creating a passive income revenue stream won’t happen overnight, it will take time and a lot of effort, but once established the benefits can be huge.  Resources: - Join One to Many - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Joining me today is Lesley Thomas, founder of The Money Confidence Academy. Lesley helps both adults and children improve their financial literacy. Today we’re discussing how we can help children and young adults understand money and help shape their money mindset so they feel confident and empowered when it comes to finances. What You’ll Learn In This Episode - Lesley shares how to foster curiosity about money in children, how to get them interested in financial matters and give them the confidence to ask questions.  - How we can become confident as adults to speak about money, mortgages, and budgeting to set an example for our children to follow.  - We talk a lot about money in our house but both my boys have very different outlooks when it comes to their future finances. Lesley gives her top tips to help guide them in the right direction.  - The practical ways to build a positive money mindset in children and the messages to reinforce to help them believe they can achieve financial security.  Resources: - Join the Race to Recurring Revenue - Find all of Lesley’s services at www.themoneyconfidenceacademy.com - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We talk so much about launches, new clients and leads but hardly ever speak about retention, even though it’s widely known that it’s easier and cheaper to sell again to the clients you already have.  Retention is so important when scaling your business, so I have a marketing and retention expert with me today, Clare Tebbet. Clare helps ambitious business owners scale their businesses with data-driven strategy and much like me, she loves metrics and marketing. What You’ll Learn In This Episode  - Why data is the pulse of your business and where to start if you’re overwhelmed with all the numbers and stats.  - How to deliver great customer service and all the elements that contribute to a high retention rate.  - What you need to have in place if you’re looking to boost your retention and why it will be easier if you’re client is at the heart of all you do.   - Some of the shocking statistics that will highlight why retention is as important as the acquisition of new clients.  Resources: - Join The High Ticket Success Sprint  - Connect with Clare on Instagram @ClareTebbettOnline - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

I like to talk about health and wellness on this podcast as my own health has been so up and down it’s always at the forefront of what I do. I now truly understand how important health is and how much it aids your impact.  Joining me to discuss how to optimise your health for high performance is GP, Coach and Clinical Hypnotherapist, Dr Rosie Khan. Rosie specialises in helping women operate at a high level with a holistic approach to make improvements to their mental and physical health.  What You’ll Learn In This Episode  - What prompted Rosie to leave her GP surgery and start working with high-performance entrepreneurs.  - Why preventative measures are always a winner when it comes to health and the areas to concentrate on to help you achieve more.  - Rosie’s tips for dealing with stress, we discuss if stress can be contagious and how much sleep we really need.  - Why Rosie includes spirituality in her practice and the female system she uses with clients to help them be the best version of themselves. Resources:  - Join The High Ticket Success Sprint  - Connect with Dr Rosie on Instagram @DrRosieKhan.Wellness - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Staying motivated can be challenging when you work for yourself, but knowing your purpose and having clear goals helps keep you moving forward.  My guest today has purpose and drive by the bag full which has seen her transform her career and personal life. Joining me is Strategist and health enthusiast, Natalie Potts, to discuss how to harness the drive to succeed in business. What You’ll Learn In This Episode  - The steps Natalie took to transform her life following a break-up, her goals, how she achieved them, and the challenges she faced along the way. - How to create a life and a business that plays into your natural strengths and why fear of judgement holds so many people back. - The parallels between launching a business and improving your fitness and how obsession (in the short term) can be useful to get you to where you want to be.  - If you want to get out of corporate and know in your heart you want to be a business owner Natalie shares her advice for getting started and finding your purpose.  Resources: - Join The High Ticket Success Sprint  - Connect with Natalie on Instagram @nataliepottsstrategist - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

I love speaking with entrepreneurs whose businesses have evolved over many years and span multiple industries. It’s a great reminder that we can all pivot, change and evolve with our business. Every move is a stepping stone, even if the path isn’t always clear and my guest today is a real testament to this. Katie Godfrey helps beauty business owners scale and grow, and like me, Katie was severely bullied which resulted in her leaving school at just 13. Still in her teens, Katie launched a modelling agency and has gone on to open and scale multiple beauty salons.  What You’ll Learn In This Episode  - How Katie rebuilt her confidence after leaving school, the first business she launched and how came to run multiple beauty salons, launch a product line and coach other salon owners. - The sacrifices Katie has made along the way and how she juggled being a single parent with scaling her business.   - We share our experiences of bullying and trolling and the systems Katie has put in place to manage this and not let it affect her wellbeing or business.  - Having started in business young Katie reflects on what she’s learnt, her advice to others and her goals for the future. Resources: - Stepping Onto Big Stages Masterclass  - Connect with Katie on Instagram @KG_KatieGodfrey - Download my FREE Launch Strategy Guide - Follow me on Instagram @lisajohnsonstrategist - Visit the website https://thatstrategyco.com/  - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We often focus on our income goals for the year and making money now, but we also need to think about how to build long-term wealth for the future and create generational wealth.  My guest today is Niamh Eadie who saw property development as an opportunity to create long-term wealth and has successfully invested in many property projects.  There’s a lot of conflicting information online around property development, some people say you need a lot of money to get started and some people say you need no money but Niamh is someone who has been there and done it. Today she shares where to start if you want to add property development to your portfolio.  What You’ll Learn In This Episode  - How Niamh helps people leave the confines of corporate life and build a career in consultancy and property development. - The importance of considering the lifestyle you want in the future, whether that’s retirement or projects that you can work on as you get older that give you flexibility.  - The two schools of thought when it comes to property development and the range of opportunities out there from buy-to-let to investing in commercial properties.  - Niamh’s advice for getting started in property, how to get clear on your goals and why you always need an exit plan.   Resources: - Stepping Onto Big Stages Masterclass  - Connect with Niamh on Instagram @amostunlikelybuilder - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Having a high-ticket product as part of your business is recommended but unfortunately, there are a lot of expensive services out there right now that simply don’t deliver in value. This week I want to discuss how to create and deliver high-end luxury products with strategist, Deep Bajwa. Deep has many years of experience working in luxury weddings and has now brought her knowledge of the market to the online business space.  Today we share how to add a truly VIP experience to your product suite.  What You’ll Learn In This Episode  - How to step up each stage of the customer journey to make a high-end offering that ensures a return on investment for your clients.  - Why off-boarding is as crucial as onboarding and why people will always remember how you made them feel above everything else. - The dangers of undercharging and how this scares away your ideal client.  - Adding a luxury VIP offering to your business is for everyone but there’s much more to it than increasing the price of your standard product.  Resources: - Stepping Onto Big Stages Masterclass  - Connect with Deep on Instagram @deepbajwastrategist - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

We all know how important visibility is in business, and I believe being visible can be split into two parts. The first is being vulnerable and sharing your real experiences, good or bad, and the second is showing up as yourself.  To talk about how to be authentically visible and comfortable sharing more of your personality online is photographer, Amanda Hutchinson. Amanda is more visible in her business now than ever before, today we discuss the benefits she experienced from sharing more of her true self.  What You’ll Learn In This Episode: - Why visibility includes sharing images of yourself, and how Amanda has helped clients feel comfortable and confident in front of the camera. - I talk a lot about secondary messaging, today we discuss why it’s so important to understand yours and how this connects you with your audience.  - What Emma learnt from sharing a very personal journey online and how she’s built a business that can be flexible and work around her family.  - The confidence you will gain from showing up authentically and how this will quickly start to compound to transform your business without compromising your integrity. Resources: - Stepping Onto Big Stages Masterclass  - Connect with Amanda on Instagram @akpbrandingstories - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Happy New Year! I’m kicking off the year with a solo episode to walk you through how to create a marketing strategy that will set you up for success in 2024.  This is what I do with all my clients in a one-to-one session and this is where you want to focus if your goal this year is to scale your business and grow your revenue. So grab your notebook and let’s get started. What You’ll Learn In This Episode: - How to evaluate and reflect on the previous year and why failure is the best tool in finding the way forward.   - The mindset work that is essential in helping you reach your income goals and how to set your pricing accordingly.  -  How to build a sustainable ecosystem of products that serves your ideal client and how to plot your launches for the year, including when you want to take time off. - The power of having an ambitious goal for 2024 that isn’t linked to money at all so regardless of income you can finish the year feeling successful. Resources:  - New for 2024 - The GSD Sessions - Join me for a 90 -minute Workshop to create your 2024 Marketing Strategy - Join Trica's Stepping Onto Big Stages Masterclass - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Follow me on TikTok @lisajohnsonstrategist - Join the discussion at @thatstrategygroup - Subscribe to my YouTube channel

Joining me today is Business and Mindset Transformation Coach, Emma Johnson. Emma and I share a passion for strategy so today we’re discussing how you can clear up confusion in your business and simplify your success. What You’ll Learn In This Episode: - Most of us would find getting married and emigrating in the same year incredibly stressful, but for Emma, it was a challenge she loved! She explains how her strategic mind helped her navigate this time.  - Emma’s thoughts on using AI in business and how you can stick to all the parts of running a business that you enjoy and utilise technology for the rest.  - How Emma helps clients combine mindset and strategy to stop self-sabotaging and silence their inner critic.  - Why having values in your business is crucial and why your revenue will grow when you focus on what brings you joy.  Resources:  - Find all of Emma’s services at www.emmajohnsonandco.com and get her free Automation Playbook here - Download my FREE Launch Strategy Guide - Visit the website https://thatstrategyco.com/ - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel

Talking about mental health is really important to me because when we drop the stigma more people get the help they need. My guest today is Hayley Wheeler, who helps children and adults improve their mental health through her unique system of understanding, processing and releasing emotions.  What You’ll Learn In This Episode: - Hayley’s training and lived experience in this field and how she’s been able to help her children and clients process their emotions with outstanding results.  - How talking about emotions and processing them can positively impact our thoughts, our outlook and improve self-confidence.  - Mental health struggles are never about just one thing so Helen shares her holistic approach to helping her clients.  - How you can use your past to understand your present mindset, why sadness isn’t socially acceptable and the danger of suppressing our emotions.   Resources:  - Find all of Hayley’s Services at www.emotionminddynamic.co.uk and on Facebook - Download my FREE Launch Strategy Guide - Visit the website  https://thatstrategyco.com/  - Follow me on Instagram @lisajohnsonstrategist - Follow me on Facebook @lisajohnsonstrategist - Join the discussion at @thefabulous5percent - Subscribe to my YouTube channel