Dec 13 2023
S2E8 - Hidden By Design - Design Thinking
Design thinking is not a new concept, in fact, some would claim that its more than 80 years old and in the making.
Design thinking is a method to address human needs and desires in a technologically feasible and strategically viable manner. But how does it connect with the famous three-step business plan of "1 collect underpants, 2 ....mumble mumble... 3 profit"? (Credits to South Park)
Design thinking takes business seriously, but shifts the focus from profits to people. It emphasizes divergent thinking—opening minds to new ideas—and convergent thinking—narrowing down possibilities.
We talk a bit about: Empathize, Define, Ideate, Prototype, and Test. The Empathize stage compels us to walk in the user's shoes, truly understanding their needs. The Define stage crystallizes the problem at hand, determining what needs solving. The Ideation stage, generating a bunch of solution suggestions. Prototyping brings the ideas to life, ready for testing on users, so that we can either build or refine.
Lastly, we talk about the "One Two Four Many" method? and the idea of solutions having to be "Viable, Feasible, Desirable." For a solution to succeed, it must meet these criteria.