The Yaag Project

Yaagneshwaran Ganesh

The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more. read less
Religion & SpiritualityReligion & Spirituality
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Sri M On Overcoming Karma, Tracking Spiritual Progress, & More
Feb 25 2023
Sri M On Overcoming Karma, Tracking Spiritual Progress, & More
Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced Yogi, someone who has deeply impacted my spiritual journey. This episode is loaded with wisdom for those who are on the spiritual path. Hope this conversation stays with you just as it did to me.0:00 - Introduction1:03 - Why Shivratri 2023 in Ujjain?4:38 - Are you my guru?7:33 - What is SriVidya Upasana11:58 - Does a 1: many Guru-Shishya relationship work?12:58 - Are you progressing spiritually?17:30 -  How to stay on the path?19:30 - Overcoming Karmic Bondage23:42 - Spiritual progress at the time of death29:03 - Being open to receive at Mount Kailash34:00 - End of the podcastAbout Sri M:Sri M is an Indian Yogi, spiritual guide, social reformer, and an educationist. He is the disciple of Sri Maheshwarnath Babaji, who was a direct disciple of Mahavatar Babaji (also known as Sri Guru Babaji). He received the Padma Bhushan from the Govt of India, in 2020.If you would like to follow Sri M on social media: Facebook : www.facebook.com/SriMofficialInstagram : www.Instagram.com/SriM_OfficialTwitter : www.twitter.com/SriMspeaksKoo : https://www.kooapp.com/profile/srimLinkedIn : https://www.linkedin.com/in/sri-m-thesatsangfoundation/Also, please watch/listen to episode on: YouTube -- https://youtu.be/a5qd4qn6pgYSpotify -- https://open.spotify.com/episode/3uVBEblgHfkkJQvF2UEDTXApple Podcast -- https://podcasts.apple.com/us/podcast/sri-m-on-overcoming-karma-tracking-spiritual-progress-more/id1490915485?i=1000601640041 Google Podcast -- https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS94UzZsMTlFSw/episode/NTQ2NDQ1MzgtMGRlZC00NmRhLTliZDEtMGUwODkxYTI0YjQ5

Episodes

Sri M On Overcoming Karma, Tracking Spiritual Progress, & More
Feb 25 2023
Sri M On Overcoming Karma, Tracking Spiritual Progress, & More
Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced Yogi, someone who has deeply impacted my spiritual journey. This episode is loaded with wisdom for those who are on the spiritual path. Hope this conversation stays with you just as it did to me.0:00 - Introduction1:03 - Why Shivratri 2023 in Ujjain?4:38 - Are you my guru?7:33 - What is SriVidya Upasana11:58 - Does a 1: many Guru-Shishya relationship work?12:58 - Are you progressing spiritually?17:30 -  How to stay on the path?19:30 - Overcoming Karmic Bondage23:42 - Spiritual progress at the time of death29:03 - Being open to receive at Mount Kailash34:00 - End of the podcastAbout Sri M:Sri M is an Indian Yogi, spiritual guide, social reformer, and an educationist. He is the disciple of Sri Maheshwarnath Babaji, who was a direct disciple of Mahavatar Babaji (also known as Sri Guru Babaji). He received the Padma Bhushan from the Govt of India, in 2020.If you would like to follow Sri M on social media: Facebook : www.facebook.com/SriMofficialInstagram : www.Instagram.com/SriM_OfficialTwitter : www.twitter.com/SriMspeaksKoo : https://www.kooapp.com/profile/srimLinkedIn : https://www.linkedin.com/in/sri-m-thesatsangfoundation/Also, please watch/listen to episode on: YouTube -- https://youtu.be/a5qd4qn6pgYSpotify -- https://open.spotify.com/episode/3uVBEblgHfkkJQvF2UEDTXApple Podcast -- https://podcasts.apple.com/us/podcast/sri-m-on-overcoming-karma-tracking-spiritual-progress-more/id1490915485?i=1000601640041 Google Podcast -- https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS94UzZsMTlFSw/episode/NTQ2NDQ1MzgtMGRlZC00NmRhLTliZDEtMGUwODkxYTI0YjQ5
Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag
Nov 30 2022
Aghoris, Mt Kailash, Materialism & more ft. Mayur Kalbag
Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more. To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-selling author of the book ‘Aghori – The Untold Story.' Apart from the topic of Aghoris, Mayur also shared about the existence of higher spiritual beings in the Kailash and about time and space. This episode has everything that you need to experience including spirituality, fear, excitement, and wisdom. Hope this conversation stays with you just as it did to me. 0:00 - Introduction 2:15 - The surprising lighter side of Aghoris 5:20 - Who are aghoris? 13:55 - About Aghori part 2 15:20 - Practices of Aghoris 17:30 - What is Shivatva or Shiva Tattva 21:05 - Characteristics of Aghoris 22:15 - About Mayur's Guru 25:49 - How does one get a guru? 31:05 - Meeting the guru for the first time 33:20 - Can gurus be 1:many? 40:10 - The Kailash Manasarovar experience 43:00 - The chant at Mount Kailash 45:20 - The transformation that happened at Kailash 48:00 - The unlocking of creativity 49:39 - Encounters with the aliens 53:15 - The change after returning from Kailash 57:36 - The funny anti-aging story 1:03:55 - The scent of previous births 1:09:13 - Are you ready for monkhood or sanyas? 1:15:35 - Concept of ‘time’ & spirituality 1:18:50 - Can you spiritual and also be materialistic? 1:26:25 - How are Aghoris and Naga babas different? 1:37:50 - What is enlightenment? 1:43:28 - How to assess where we are spiritually? 1:46:39 - Last thoughts & chanting 1:50:07 - End of the podcast episode
Mindset during economic downturns
Oct 13 2022
Mindset during economic downturns
In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way. ➡️ Key Topics in this episode 00:00 - Intro 00:06 - Sincere thanks for the welcome of the first episode 01:20 - Despite the economy, don't take a transactional approach 03:45 - The misunderstanding of what gratefulness means
Transformation is rooted in relationships
Oct 8 2022
Transformation is rooted in relationships
In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships. ➡️ Key Topics in this episode 00:00 - Intro 00:25 - A bit about the previous show "The ABM Conversations Podcast" 00:58 - Why The Yaag Project? 02:24 - The story of how I met Chris (Christian Fictoor) 04:30 - The transformation in relationship 06:20 - Values are the fundamentals 06:45 - How I met Aditya, my current CEO at Avoma 07:22 - The values and philosophy match 09:00 - Making relationships as the base
How to do SaaS pricing: with Dan Balcauski
Jun 29 2022
How to do SaaS pricing: with Dan Balcauski
In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on: 1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing 2. How should you identify your optimal price strategy? What is step one? Two? Three? 3. What drives pricing design? 4. In value-based pricing, how do you determine value? 5. Difference between pricing metrics and value metrics, and a lot more...
The role of content in building partnerships: Justin Zimmerman
Jun 16 2022
The role of content in building partnerships: Justin Zimmerman
In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into: 1. The mindset and approach of mapping content in your partnership game 2. The role of content committees in creating content for partnerships 3. Key people to be involved while building partnerships 4. The give-first approach to partnerships 5. The Jobs-To-Be-Done based content strategy For Partners & Customer Marketing, and a lot more...
How to build a brand new sub category: Kara Goldin
May 24 2022
How to build a brand new sub category: Kara Goldin
In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on: 1. How she transitioned from journalism to tech to founding Hint water 2. The story of how Hint water came into being 3. Educating the market about a new category and getting people to buy-in 4. Why she wrote her latest book 'Undaunted' and the key takeaway, and a lot more...
Marketing skills needed to stand out : Stacey Danheiser
May 9 2022
Marketing skills needed to stand out : Stacey Danheiser
In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted. Some of the key factors discussed in the episode include: 1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful? 2. What are some of the shifts that a marketer needs to make to gain credibility with a CEO, especially in a startup environment? 3. Top 3 things to include in a marketer's onboarding 4. What is the most common expectation of CEOs from their marketing teams? And what can marketing leaders do to align and make it a perfect Ikigai? 5. How does a marketer become the voice of the customer internally? What does it truly take?
Modern Marketing with Seth Godin
May 2 2022
Modern Marketing with Seth Godin
In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ” He talks about: --> What separates a brand from the me-toos --> What's the difference between category creation, differentiation, niching down and positioning --> The misunderstanding around going niche --> The misunderstood concept of failing fast, and mistake vs blunder --> How to identify your early adopters --> The mindset that marketing professionals need to develop --> The future of Clubhouse and a lot more..
Leveling up on video strategies: with Dan Mills
Apr 25 2022
Leveling up on video strategies: with Dan Mills
In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on: 1. Marketers' top 5 most mentioned video goals and how they vary based on the orgs maturity stage. 2. Interesting trends for marketers like us to try out or experiment in 2022 3. Why video should be a continuous or ongoing investment for companies 4. Common biggest obstacles companies face in publishing new video content and tips to overcome them. 5. Actionable ways to distribute your videos to your audience, i.e., how to make it more accessible in today's higher-than-ever content noise, and a lot more...
Product-led revenue: What does it mean and how is it different from PLG?
Apr 18 2022
Product-led revenue: What does it mean and how is it different from PLG?
In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more. Through this episode, Breezy throws light on: 1. Why product-led doesn't mean zero outbound sales or marketing 2. What does product-led revenue really mean? Does it include only net new revenue, or does it also include expansion revenue? 3. What are the touchpoints in the product-led sales cycle? When and where should you insert a sales-assisted layer? 4. How marketing and growth teams can leverage product usage data to improve the buyer experience? 5. How to make a judgment call on which of your PQLs need sales assistance? What are the parameters to consider? 6. When should you involve CS teams in the whole PLG lifecycle and more...
ROI-led content: How to get decent ROI on your content - with Ugi Djuric
Apr 4 2022
ROI-led content: How to get decent ROI on your content - with Ugi Djuric
In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year. In this episode, he talks about: 1. What is ROI-led content marketing? Why should you focus on it? 2. What type of content should a company create for the best performance at specific stages? And how can they derive it strategically? 3. What are some common mistakes you see founders making with content, and what’s the alternative? 4. What is a $500k ARR article, and what is its anatomy? 5. How to achieve content market fit? 6. What are some sensible non-vanity metrics that one should measure to ensure their content marketing efforts are on the right path, and a lot more...
How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh
Mar 28 2022
How product-led storytelling fits into the stages of the buying cycle: with Victor Eduoh
In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about: 1. What is product-led storytelling? 2. How product-led storytelling differs from conventional content marketing? 3. Deep-dive on the 9-step product-led storytelling framework 4. How product-led storytelling fits into the different stages of the buying cycle 5. Writing for a person vs. a persona 6. The no.1 or most important content marketing metric, and a lot more...
How to set up a customer success organization : Jeff Breunsbach
Mar 21 2022
How to set up a customer success organization : Jeff Breunsbach
In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization. He talks about: --> As a first CS hire, what should the focus for the first 90 days be? --> What processes to build during the first 90 days? --> What to do when customers use your customer success team as support? --> How does the role of a CSM look in a 50 member organization vs a 200 member org? --> The qualities to look for when hiring a CSM --> Whom should a customer marketer report to? And what does the CSM & customer marketer collaboration look like, and a lot more...
How to build a buyer centric revenue model: Nelson Gilliat
Mar 14 2022
How to build a buyer centric revenue model: Nelson Gilliat
In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model' Through the episode, Nelson shares his insights on: --> Why the predictable revenue model doesn't work anymore? --> What is the Buyer Centric Revenue model, and how does it compare or contrast with the Predictable Revenue Model? --> Steps for organizations to test the Buyer Centric Revenue model --> The levels of transition in an organization when people adopt the buyer-centric model --> Top 2-3 challenges while transitioning into the buyer-centric model --> Why commission and quota are outdated, and a lot more...
Why and how to build a media company? : Scott D Clary
Mar 7 2022
Why and how to build a media company? : Scott D Clary
In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.' Through the episode, Scott shares his insights on: --> What inspired him to create the Success story podcast and the ROI Overload newsletter --> What it means to build a media company? And how you can do it yourself? --> What did the earliest versions of his newsletter/podcast look/sound like? How have they changed over time? --> Scott's storytelling framework --> His go-to method for growing his podcast and the newsletter, and a lot more..
When to monetize your podcast and how to do it: Benjamin Shapiro
Feb 28 2022
When to monetize your podcast and how to do it: Benjamin Shapiro
In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based podcasts. In this episode, he shares his expertise on: --> Common mistakes that first-time podcasters make when it comes to monetization? --> When should a podcaster start thinking about monetizing their content? What’s the inflection point? --> Signs to look out for before you get to monetize your podcast --> The different ways in which you can monetize your show --> How to grow your podcast? --> Metrics/signals that advertisers look for when they invest their ad dollars on a podcast? --> The ROI of podcast advertising, and a lot more...
How to engineer your go-to-market process : Mark Donnigan
Feb 21 2022
How to engineer your go-to-market process : Mark Donnigan
In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about: --> As a founder, how to take your new product to the market --> Why should the CMO you hire need to be a business strategist and domain expert? --> What can founders do to ‘prepare the market’ before their new product is ready to go? -->Why do some companies fail to scale to the mass market - assuming there is a mass market for their product? --> Does a category define a brand, or does a brand define the category? and a lot more...
The anti-hustle guide to SaaS sales: Brandon Fluharty
Feb 14 2022
The anti-hustle guide to SaaS sales: Brandon Fluharty
In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about: --> The difference in approach for a fortune 50 account vs. other enterprise accounts --> Why do you need to get into a better environment to closer bigger deals? --> Brandon's process to build a strategic target accounts list --> The collaboration with sales-enablement -- how to make it work --> How you become a better seller by becoming a buyer of something complex, and a lot more...
How to do content distribution the right way: Ross Simmonds
Feb 7 2022
How to do content distribution the right way: Ross Simmonds
In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on: --> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution? --> How to make content distribution a strategic play than just using it as a tactic --> Baking content distribution into the content creation process --> How to use permissionless co-marketing as a content distribution play? --> Should you work on intent-driven content for each buying stage (or) should we blur the lines across the funnel stages? --> How to repurpose content and distribute it in a useful manner (and not lazy work)? --> Distributing content in communities and social media without losing trust, and a lot more...