Digital Course Creator Podcast

Dr. Moira Hanna | Coaching Hive LLC

Are you ready to get your digital course out into the world but need help with the details and to-dos? Immerse yourself in the world of digital course creation with 'The Digital Course Creator Podcast,' expertly guided by Dr. Moira, a seasoned psychology professor and course creation expert. Each episode will address the multifaceted aspects of creating, developing, and refining online digital courses. We cover many topics, including crafting compelling content, implementing effective teaching strategies, selecting the right technological tools, and marketing your courses to attract the right students. Dr. Moira brings over 15 years of experience in education and entrepreneurship, combining insights from her academic background with real-world applications. This podcast is more than just a series of tips; it's a comprehensive guide to building a successful and impactful course creation business. From addressing the challenges of engaging student interaction to mastering the art of persuasive messaging, the podcast provides actionable insights for course creators at all levels. When you subscribe to 'The Digital Course Creator Podcast,' you join a community dedicated to excellence and innovation. Each episode promises to deliver valuable knowledge, whether you're in the early stages of course development or looking to scale and expand your offerings. Stay tuned for weekly episodes that dive into new perspectives, explore the latest technologies, and discuss trending ideas in the digital course industry, all while maintaining a focus on mindset, action, and compelling messaging. read less

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Digital Course Creator Podcast

Digital Course Creator Podcast

Immerse yourself in the world of course creation with 'The Course Creator Podcast', expertly guided by Dr. Moira, a seasoned psychology professor and course creation expert. Each episode is a journey through the multifaceted aspects of creating, developing, and refining online courses. We cover a wide range of topics including crafting compelling content, implementing effective teaching strategies, selecting the right technological tools, and marketing your courses to attract the right students.Dr. Moira brings over a decade of experience in education and entrepreneurship, combining insights from her academic background with real-world application. This podcast is more than just a series of tips; it's a comprehensive guide to building a successful and impactful course creation business. From addressing the challenges of engaging student interaction to mastering the art of persuasive messaging, the podcast provides actionable insights for course creators at all levels.When you subscribe to 'The Course Creator Podcast' you are joining a community dedicated to excellence and innovation. Each episode promises to deliver valuable knowledge, whether you're in the early stages of course development or looking to scale and expand your offerings. Stay tuned for our weekly episodes, where we dive into new perspectives, explore the latest technologies, and discuss trending ideas in the industry, all while maintaining a focus on mindset, action, and effective messaging.

Episodes

#207: Online Course Bonuses: Do they make a difference?

#207: Online Course Bonuses: Do they make a difference?

Should you include bonuses with your digital or online course? So often we get the advice that bonuses should be even better than your course, they should make people buy your course just to get the bonus, and they should overcome objections.But do they really help? Yes and no. But the real question is should you include them for your online course when you launch?Today we are going to talk about the pros and cons of including bonuses with your digital course launch and 3 things to consider as you make your decision.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

#206: Entrepreneurial Costs: What is Normal?

#206: Entrepreneurial Costs: What is Normal?

What is one thing that you didn’t necessarily think about when you decided to become an entrepreneur, when you decided that you’d like to have a digital course? What is one thing that you rarely hear people talking about out in the open?Money and the debt that being an entrepreneur can bring with it. That debt adds up fast, but still it is something that we keep hidden, kind of like that chocolate bar you have secreted away in a cabinet away from your kids and spouse. Just like it isn’t healthy to hide food away and sneak it, neither is it healthy to hide talk about money as an entrepreneur.Today I’m going to talk candidly about money, entrepreneurship, and the risk of debt. I feel strongly that everyone should be fully informed. If this is not something that you want to acknowledge in your business yet or with your entrepreneur friends, that's ok. This episode will be here when you are ready. If you are ready to talk about money, then stick around.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

#205: How to Make the Most of Social Media Groups (Hint: Use Google Search More)

#205: How to Make the Most of Social Media Groups (Hint: Use Google Search More)

I've noticed a trend in course creation groups: asking for instructions on how to do a tech task. Sure you pay to be in these groups, they are filled with people who are on the same pathway you are, creating, launching, and serving a digital course, but the big, important questions can sometimes get buried under the smaller, simpler questions that can be searched on Google in 10 seconds or less.This makes the groups less valuable. Hard stop.You know I’m a big fan of being active in social media groups because you are building connections, trust, authority, and even gaining referrals.So I understand the temptation to ask questions in the group when you get stuck. But that clogs up the groups and keeps your important questions hidden away. It is frustrating when you have a question about where a funnel isn't working inside your business only to be drowned out by the mundane tech questions like how do I save as a PDF from a word document.To get the most out of the paid and free groups that you are in, let's talk about best practices and, of course, feel free to share this episode with your friends so that they too can become better members of those same groups you are in.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

#204: Does Weekly Content Really Build Demand for your Course?

#204: Does Weekly Content Really Build Demand for your Course?

The best way to build demand for your online course is with weekly content, or is it?So often we are told that we need to build an audience so that when we launch a course, there will be eager buyers ready with their credit cards. To build an audience the direction often given is to create weekly content.Why then, after creating and sharing weekly content for months and even years do course creators not have an audience primed for buying when they launch their course. It's frustrating to spend hours each week crafting new and original content only for it to fall flat and get hidden in a crowded inbox or busy social media scroll faster than you can snap your fingers.How are we supposed to build that audience when the advice doesn't seem to work?Today I'm going to walk you through why weekly content doesn't build demand for your audience and what it actually does for you and your business.With this simple shift you'll finally start to see your weekly content gaining traction.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasConnect with Paul Pruitt with his Ads Challenge or with his Adaptive Marketing Program (I’ve been a student inside this program and it is top notch!)

#203: When is the Right Time to Launch Your Course

#203: When is the Right Time to Launch Your Course

When is the right time to launch your digital course? Is it in the summer, the fall, January 1, or April 28?This is a reasonable question. You put so much effort into the creation of a truly fantastic and meaningful course that the last thing you want is to scuttle your efforts with a poorly chosen course launch date.Why, then, if this is something that is so important, can you not find a clear answer anywhere? Search Google you get answers that tell you to analyze your course, your audience, and a list of other things. In other words, no straight guidance here.You have two choices to make, you can simply draw a date out of the hat and hope for the best OR you can follow the same guidance that I give my digital course clients when they are wrestling with the question of when to launch.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

#202: Online Course Creation Launch Success: Revenue vs. Profit

#202: Online Course Creation Launch Success: Revenue vs. Profit

What is your business making?Should you be measuring your revenue or your profit when launching the online course you painstakingly created?A lot of times you’ll see people talking about how they had a 5 figure launch or a 6 figure launch, but that doesn’t tell the whole story.It’s frustrating because when someone lists a number, you don’t know if they are talking about revenue or profit. And as we look for role models, strategies, and ideas to emulate in our own course launches, how do you know what to pay attention to and what to ignore?You could end up choosing a strategy that has you losing money if you aren’t careful. Today I’m going to share with you how to think about the numbers you see being reported on social media, in podcasts, on YouTube so that you can make decisions for your business and digital course that will lead to more profit, more reliably.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasWill Entrepreneurship Make You Rich? A Realistic Perspective

#201: Digital Course Creation Toughness (Mental Toughness)

#201: Digital Course Creation Toughness (Mental Toughness)

Course creation is a marathon not a sprint. Course creation is a long game.We can apply any number of inspirational quotes or mantras to our digital course creation business, but that isn’t going to keep you warm at night.The reality is that knowing course creation and the subsequent success will take time doesn’t protect us from the challenges that will pop up, the exhaustion and frustration that inevitably send us for the Ben and Jerry’s ice cream section at the store, or the bank account that doesn’t seem to have enough to cover our business expenses.So what do we do to get through these times when we are busily working without seeing tangible proof of our progress? We have to develop a mindset that is realistic, rooted in the truth, and ultimately helps us to stay focused and taking the process step by step.Today I’m going to walk you through those concepts that will actually help you to stay mentally tough, but don’t worry, you can still indulge in a case of wallowing when needed. Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideasMatt Gray: 10 Secrets to Become Mentally Unbreakable

#200: Entrepreneurship is About Persistence

#200: Entrepreneurship is About Persistence

“State of running a business with considerable initiative and risk”. That is the definition of entrepreneurship (dictionary.com). This definition is accurate. You have to show initiative, you have to assume the risk of creating something new, finding an audience who wants to purchase what you’ve created, and then deliver on what you’ve promised.What I don’t see in this definition is the word persistence. And the truth is that persistence is at the foundation of every entrepreneur's journey. It takes persistence to create something new, find the right audience, and then deliver on what you’ve promised.Today, in the 200th episode of the Digital Course Creator Podcast, we are going to talk about the realities of persistence, the actions that can help you generate persistence even when you don’t think you have anything left, and also when it might be time to step away from something because the risk or cost is too high.And, because it can be hard to keep going when it feels like nothing is working or moving fast enough, in today’s Sixty-Second Solution I’m going to share what I do in those moments to pick myself up, dust myself off, and start moving forward again.Show Resources: Check out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas

#199: The Easiest Way to Record your Online Course Videos (Maximum Impact)

#199: The Easiest Way to Record your Online Course Videos (Maximum Impact)

You have carefully planned out your digital course. You’ve mapped out the modules, the outcomes, the examples, and the resources. Which leaves you with the actual recording of your online course. All too often this is where the dramatic music that you hear in horror films starts to play because course creators want their course to have an impact. But it feels impossible to know what to do when hitting record.You can choose to stress over the best way to record your course, or re-record your course OR you can follow the three steps that I’m going to share with you today so that you can just get those recordings done and out where your students can learn from your wisdom.And, if tech is something that gets you tangled up when thinking about recording, stick around for today’s Sixty-Second Solution and I’ll share with you the easy solution that most people overlook for creating their digital course recordings.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#198: Creating a Digital Course that Engages: Regardless of Attention Span

#198: Creating a Digital Course that Engages: Regardless of Attention Span

Today’s topic is a little controversial and completely practical all in one nice serving. So what makes today’s topic practical? We all want our students and clients to finish the digital course that we have painstakingly created, assembled, and sold. We want them to succeed and eventually become a case study for our business in addition to experiencing the change that we promised. In order to do that we have to make sure our course is engaging. We are going to cover three ways to make your course more engaging.This doesn’t sound controversial, except it is, as I found out in a live stream training I provided this week. I made the comment that attention spans aren’t necessarily shrinking so we do not need to be worried about that when creating our courses. And one listener said that we would need to agree to disagree on that. So down the bunny trail I went into the research and that is where the controversy comes in.We are going to talk about not just 3 ways to improve student engagement, but also how that completion rate might be impacted by attention span, or not.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#197: What makes sense? One-to-One Coaching vs. Group Program vs. Digital Course

#197: What makes sense? One-to-One Coaching vs. Group Program vs. Digital Course

What makes the most sense for your business? Building a One-to-One Coaching Offer, a Group Program, or a Digital Course?This is probably something that you’ve been wondering and have seen suggestions telling you why each one of these is THE way to go.But which one makes the most sense for you? After all, our businesses are not a one size fits all concept.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#196: Too Many Ideas & Too Little Time: 3 Tips For Staying Focused on Your Course

#196: Too Many Ideas & Too Little Time: 3 Tips For Staying Focused on Your Course

The curse and the gift of being a creator is that you probably have a lot of ideas. That is a gift, because you can always create a new offer, adjust an existing lead magnet to better align with client needs, and write those stories that will engage your reader.Sounds great, right?It is, right up until it isn’t.The swirl of ideas also means that you may find it difficult to focus on just one task, one offer, or one idea. The other ideas are crowding in and tempting you to shift gears to something else. What happens as a result is that your tasks remain unfinished and your course remains un-launched.You can keep up this half-finished way of building your business, or you can implement 3 tips for staying focused in spite of the never-ending swirl of ideas. Which path will you choose?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#195: Entrepreneurship: I think I want to Quit

#195: Entrepreneurship: I think I want to Quit

I think I should just quit now. That is what the digital course creator wrote in response to a comment on their post.I think I should just quit now.In the post this creator shared their numbers around their email list and conversion rates or sales rate for their course. They wanted some help to figure out how many people would need to be on their list to make a certain sales goal. That number felt staggering.We’ve all uttered the words or felt that sentiment that maybe we should just quit before.If you are nodding your head yes, I’d like to invite you to stick around for this unscripted, no holds barred conversation about what it means to be an entrepreneur and dealing with the doubts that creep in.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#194: What comes first: Lead Magnet or Digital Course?

#194: What comes first: Lead Magnet or Digital Course?

What comes first: Lead Magnet or Digital Course?The question of chicken or egg comes up in every possible scenario, including whether you should have a lead magnet before you have your digital course or if you should just jump in with your digital course.Most marketers will tell you that you need to go ahead and create a lead magnet so that you can build your email list while you then turn and build your course. This seems logical on the surface, but after years of watching this advice play out in the digital space, I don’t know it serves digital entrepreneurs well.Would you rather have a lead magnet out there attracting an audience that isn’t aligned with your core offer or would you rather have a lead magnet that creates a solid stepping stone to your paid offer?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#193: If You Build the Digital Course, Will They Come?

#193: If You Build the Digital Course, Will They Come?

The digital world is a busy and noisy place, but when we publish our course we still expect people to come flocking. But, we can’t expect someone to find our course without getting out there and raising awareness, helping others to see what impact it will have on their life, and what they have to lose if they don’t make a change. In other words, creating a high-quality course doesn't guarantee success. So what does?The list might feel endless, but what we really need is magnetic messaging and a commitment to mastering our mindset in addition to a solid course design and willingness to stay focused on learning and implementing only the things that matter.Of course, you can absolutely choose to hope for the best or you can roll up your sleeves and dig into the actions that make a difference.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#192: Perfectionism is the Fastest Way to Digital Course Creation Failure

#192: Perfectionism is the Fastest Way to Digital Course Creation Failure

Building a digital course creation business is full of hoops to jump through, obstacles to avoid, and decisions to make.Perfectionism is the single biggest saboteur of the entrepreneurial spirit and biggest indicator of potential failure as a digital course creator.I know that your intention as a digital course creator is to get your course out to the people who need it the most and make a profit while doing that, but what is the likelihood of that happening if you let perfectionism creep in?There are 3 beliefs that many digital course creators have that will lead to failure and they might not be what you think. Belief number 3 is a bit counter-intuitive so I’ll be sharing more on that one at the end of today’s episode to save you angst and time.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#191: Failed Digital Course Launch. Here’s What to do Next

#191: Failed Digital Course Launch. Here’s What to do Next

Have you ever found yourself getting jealous as you read through social media because you want to post on social media that your course launch was a rousing success? You want to shout from the rooftops that you didn’t just get one sale, but you in fact got more than you planned for AND your audience has grown exponentially.You’ve seen the posts that share that exact news, but when it comes to your launch all you can post is that you had low or no sales after months of effort, a course that is detailed and packed with valuable information, and you even spent money on ads that ended up costing you instead of adding to your bank account.Now, what? Well there are two paths forward. You can throw your arms in the air, proclaim it to be unfair or you can take 5 steps that will help you get back on the horse AND have a different outcome with your next launch.Which will it be? Continued effort to get to the rewards you have on your vision board, or head back to the 9-to-5 job that left you feeling unfulfilled?Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#190: Why You Don't Need a Virtual Assistant

#190: Why You Don't Need a Virtual Assistant

Among the very first bits of advice you get as a digital course creator, or really as a digital entrepreneur, is to hire a virtual assistant before you think you need one. But hiring a Virtual Assistant, or VA, costs money and at the beginning or middle of your journey that might feel like a luxury instead of a necessity.There are books telling you to Buy Back Your Time, how to hire a VA, and even what tasks you should be outsourcing, but let’s face it. That doesn’t work for everyone.Today I’m going to share with you 5 ways to put off hiring a VA and they are all free! Now, you can go ahead and hire a VA, but I encourage you to consider these ideas first because they are certainly easier on your budget and don’t require you to interview anyone!Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#189: 5 Actions That Create Success as a Digital Course Creator

#189: 5 Actions That Create Success as a Digital Course Creator

Creating success as a course creator is tricky, but it is easier when we borrow other’s blueprint and successes. There is absolutely no reason you should have to create the wheel all by yourself. Being a success in business isn’t about being a one person island, it is about creating shortcuts by learning from what others do.Now, you can do it yourself without anyone else’s help, but that would be like trying to climb Mt. Everest without a guide. Slow and likely unsuccessful.Today I’m going to share with you the 5 things that made the biggest difference in my business so that you can steal them and shortcut your time to success and be sure to stick around to the end because I’m going to share with you how to amplify Action 4 so that it does not become a business liability.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.

#188: Avoid these 5 Mistakes as a Digital Course Creator

#188: Avoid these 5 Mistakes as a Digital Course Creator

I don’t know about you, but I’ve made some mistakes as a digital entrepreneur. Some cost a lot of money and others cost me time and energy. Regardless of the cost, I’m going to pull back the curtain today on my 5 biggest mistakes so that you don’t have to make them too!Yes, there are some who might say that we need to make mistakes in order to learn, but can’t we also learn from others so that at least we don’t make the same mistakes?We tell our kids that they need to slow down earlier to stop behind the line at a stop sign. We don’t just let them make the mistake and learn for themselves, right?In business we need support from one another so that this journey isn’t any harder or complicated than it needs to be.Today, I’m going to share with you the 5 mistakes that cost me the most in building my business and at the end I’ll be sharing the best way to avoid Mistake 5 to give you an added boost forward.Show Resources: Book a CallJoin the WaitlistCheck out all podcast episodes and full transcriptsFollow me on Facebook and Instagram for daily tips and ideas-----------------Please Note: Dr. Moira was a Certified StoryBrand Guide from May 15, 2022 until July 15, 2024. Any episodes mentioning StoryBrand were recorded during a time when she was certified as a Guide. If you would like to be connected with an active StoryBrand Guide, feel free to reach out as she still maintains contacts within the Guide community.