Patient Convert Podcast: Healthcare Marketing Podcast

How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he discusses the importance of the synergy between reputational SEO and traditional SEO, and how creating valuable, engaging content can enhance your search visibility. Tune in to discover strategies for optimizing your online presence, gaining an edge on Google, and increasing patient engagement! [00:01 - 06:30] Promoting Your Business with Patient-Generated Content [06:31 - 08:46] Best Practices with The 4 R’s: Ratings, Review, Recency, and Responses [08:47 - 14:36] Pairing Reputational SEO and Traditional SEO to Increase Visibility [14:37 - 21:01] Leveraging Technology and Championing Hands-On Service to Win Customers  [21:02 - 26:48] How to Track Your Growth with rater8 and GA4 [26:49 - 29:45] Wrapping Up! Want to connect with Evan? Follow him on LinkedIn. Visit rater8’s website at https://rater8.com/ or email them at info@rater8.com. Key Quotes: "Unhappy, peeved patients are far more likely to go home and post. When you're like, oh, I love this doctor. The last thing on my mind is coming home and posting a review. But if I'm really upset, I'm going to post that one-star review.” - Evan Steele “Patients tend to just kind of look for bad things if all they see is good things online, so you want to create a balanced online reputation.” - Evan Steele Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You'll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more - all designed to increase organic search traffic, lead generation, rankings, page authority, and more!  So tune in now to get all your questions answered on the power of backlink building for SEO success! [00:01 - 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations [04:13 - 08:26] Accelerating Domain Authority Through Backlink Building [08:27 - 12:25] Quality Backlink Building: The Benefits and Risks Explained [12:26 - 16:13] Niche-Specific Backlinking Strategies [16:14 - 18:09] Wrapping Up! Key Quotes: “The more you do backlink building to a specific piece of content or your home page as a whole, you're continuing to improve not only that page's authority score but your domain's authority score.” - Justin Knott “If you are in the medical space, or whatever industry that you're in, you want to keep the website relevancy high for the backlinks that you're receiving.” - Justin Knott “Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website's growth.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Thanks for listening. Justin & Kelley Knott

How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing in organic SEO and supplementing it with paid ads can benefit your surgical practice and the importance of video in plastic surgery marketing. Discover how to plan for success when creating an omnichannel advertising approach using short video assets and the best ways to prepare with themes, topics, and influencer involvement for maximum impact.  Tune in now to get these expert tips on marketing plastic surgery practices! [00:01 - 04:11] Winning the Search Game: Optimizing Your Plastic Surgery Practice with SEO and Content [04:12 - 08:09] Automating Your Process to Generate Reviews & Increase Google Business Profile Visibility [08:10 - 11:47] Leveraging Video and Social Media: Planning Ahead for Success [08:10 - 13:02] Wrapping Up! Key Quotes: “A content program is a foundational piece to SEO and winning search, especially if you're in a major metropolitan area; it really is the key driver.” - Justin Knott “If you're doing a really good job from an advertising standpoint using search ads and programmatic display advertising, you really should be able to get in front of the right type of patient with the right type of buyer profile and buyer intent.” - Justin Knott “Get video and get up there and begin an omnichannel advertising approach.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

How can locums be a game-changer for achieving work-life balance?  Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locums work. Dr. Wilner talks about the potential risks associated with utilizing social media for physicians and how to build a personal brand online without violating HIPAA regulations.  Tune in to learn more from Dr. Wilner's wealth of knowledge about finding work-life balance through locums! [00:01 - 08:11] Finding Work-Life Balance Through Locums: An Interview with Dr. Andrew Wilner [08:12 - 15:45] Navigating the Locum Tenens World [15:46 - 23:39] The Potential Dangers of Social Media for Physicians [23:39 - 32:27] Exploring The Art of Medicine [32:28 - 35:17] Wrapping Up! Want to connect with Andrew? Follow him on LinkedIn, Twitter & YouTube. Head to his website  Resources Mentioned: The Art of Medicine with Dr. Andrew Wilner Key Quote: “If you're going to be employed, why not be self-employed and have the flexibility and freedom to work?” - Andrew Wilner Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in video assets and building trust with patients. Daniel delves into how video content allows for easier creation and instant access to high-quality content and the implication of having an operational infrastructure in place.  Tune in to learn more about the social media marketing landscape for orthopedic practices! [00:01 - 06:39] Leveraging Omnichannel Strategies with Daniel Goldberg of Hop Co [06:40 - 13:09] How to Increase ROI with Video Assets for Orthopedic Urgent Care [13:10 - 19:47] Maximizing Clicks & Conversions in Sports Medicine with Video Content [19:48 - 26:15] Invest in Operational Infrastructure and Marketing to Grow Your Orthopedic Practice [28:16 - 31:18] Wrapping Up! Want to connect with Daniel? Follow him on LinkedIn, or email him at daniel.goldberg@hopco.com  Key Quotes: "A patient's first interaction with a physician used to be the first time they saw that physician. Now it's the first time they see their video.” - Daniel Goldberg “Those physicians who have high-quality video and have those one-to-one videos where they're addressing patients talking about outcomes, and treatment philosophies, they have a significant advantage over those who don't.” - Daniel Goldberg “You have to figure out what kind of practice you have and what kind of practice you want to build.” - Daniel Goldberg Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more. Tune in for an in-depth look at these key strategies for generating leads in the med spa space! [00:01 - 03:59] Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices [04:00 - 07:37] Make Sure You Have a Solid Foundation for SEO and Lead Generation [07:38 - 11:26] Maximizing ROI for Med Spas Through Google Ads & Cross Promotion [11:27 - 15:14] Leverage Programmatic Display to Increase Lead & Customer Acquisition [15:15 - 18:44] Wrapping Up! Key Quotes: "It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott "You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

What trends and strategies should you be aware of to optimize your organization's digital presence? This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more! Tune in now to get all the details you need to know about optimizing your healthcare organization's digital presence! [00:01 - 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance [06:16 - 12:07] Unlocking the Potential of Video Content for Medical Practices [12:08 - 18:00] Investing in Video & Google Ads for Healthcare Advertising [18:01 - 23:38] Evolving Trends in Healthcare Marketing [23:39 - 27:25] Wrapping Up! Key Quotes: "Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” - Justin Knott "Content is the backbone to excellent growth SEO strategy." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Do you want to stay one step ahead in the realm of HIPAA compliance and digital security?  This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medical practices should consider when looking to ensure secure digital communication. Hear why encryption is vital, discover mistakes to avoid when it comes to PHI, and learn about new regulations that are changing the game. Tune in and discover the future of HIPAA compliance and digital communication! [00:00 - 06:53]Expert Advice on HIPAA Compliance from Gil Vidals [06:54 - 14:11] HHS Guidelines on Third-Party Tracking and PHI [14:12 - 20:56] How to Address Tracking in the Digital World [20:57 - 27:27] Don't Just Entrust Everything to Your IT Guy [27:28 - 34:15] Introducing Physical Elements to Digital Security [34:16 - 37:32] Closing Segment Key Quotes: "Marketing and tracking is pivotal and key to being able to have a successful web presence.” - Gil Vidals “We can't always base everything just on software. We need something in the physical world to anchor the security.” - Gil Vidals Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making the patient journey frictionless and how it can help filter down the suitable types of patients for ortho doctors to see. Whether you're a small solo practice or a large multi-location group, this episode has something for everyone looking to grow their patient base in orthopedics. Tune in now! [00:01 - 06:02] Orthopedic Marketing Strategies to Boost Patient Acquisition [06:03 - 12:01] Win Local Search for Orthopedic Groups [12:02 - 17:49] How Demand Side Platforms Are Revolutionizing Healthcare Advertising [17:50 - 24:18] The Importance of Self-Patient Appointments and Tracking in Healthcare Marketing [24:19 - 30:49] Closing Segment Key Quotes: "If you want even to be competitive, you really need to build really strong content out." - Justin Knott  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backlink-building strategies that can help grow your healthcare practice this year. Tune in and learn all you need to know about developing successful medical SEO strategies in 2023! [00:01 - 05:53] 2023 Medical SEO Strategies for Medical Practices [05:54 - 11:47] How to Leverage Location Pages and Content Structures for SEO [11:47 - 17:39] Increase SEO Performance with Structured Content and Video Content [17:40 - 23:31] How to Increase OnPage Time and SEO [23:32 - 29:17] Backlink Building: The Key to Increasing Domain Authority and Ranking Higher on Google [29:18 - 32:19] Wrapping Up! Key Quotes: "The more domain authority you have, the easier it is for you to create elbow room at the top above your competitors." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing in a website that is not sustainable, scalable, and functional. Let's dig into it! Key Highlights: [00:01 - 07:37] Medical Website Design Strategies [07:38 - 14:00] Make Sure the Homepage Is Right [14:01 - 20:20] Less Is More: What Can We Edit? [20:21 - 26:41] Always Think About the Experience Users Will Have [26:42 - 30:27] Wrapping Up! Key Quotes: "Your home base is your website. So if you don't have a good home base, you're really shooting yourself in the foot." - Justin Knott "From a practice standpoint, your website is how you present yourself." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time and money for physicians. We hope you find this episode informative and helpful in your quest to provide quality patient care! As a strategic marketing executive, Josh Byrd brings over 20 years of marketing leadership and storytelling across diverse fields including healthcare IT, SaaS startups, commercial electronics, real estate, and music. His unique—and slightly quirky—path gives him a wide set of experiences, both traditional and modern, to draw from to create impactful strategies that drive new business opportunities and predictable revenue growth. Key Highlights: [00:01 - 06:37] How Patient Engagement Can Save Time and Improve Patient Connections [06:38 - 13:00] Self-Schedule Your Practice to Maximize Efficiency [13:01 - 19:20] Chat is Evolving to Help Healthcare Providers Increase Patient Engagement [19:21 - 25:41] How to Lean on Technology and Adapt to Changing Times to Improve Patient Care [25:42 - 29:59] Wrapping Up! Want to connect with Josh? Follow him on LinkedIn. Head to Relatient, simplifying healthcare access! Key Quotes: "We are not in the business of selling. We're in the bus business of serving." - Josh Byrd "Lean on experts, don't feel like you have to do everything all on your own." - Josh Byrd Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on the same page, and discloses why marketing is a key element in the health area. Listen and enjoy! Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability. Her coaching, consulting, and training programs offer integrated leadership, executive development, and mindset mastery. Key Highlights: [00:01 - 05:45] Take Back a Day a Week to Overcome Physician Burnout [05:46 - 11:14] How to Prioritize Tasks and Delegate Wisely [11:15 - 17:07] Tips for Integrating a New Time Management System for Physicians [17:08 - 22:38] Why Marketing is Essential in Your Practice [22:38 - 27:15] Wrapping Up! Want to connect with Tracy? Follow her on LinkedIn and Instagram. Visit her website to make powerful choices! Resources Mentioned: Thriving Practice Key Quotes: "We really don't have control over time, we have control over how we lead ourselves through our time." - Tracy Cherpeski  "The marketing piece is vital. Even if you are at max capacity currently, if you're considering increasing capacity, or having long-term success and staying in business and in practice for the long term, marketing is a long-term game." - Tracy Cherpeski Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business! Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision-making capability, and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller. Key Highlights: [00:01 - 06:05] The Mind Methodology for Rapid Growth in Healthcare [06:06 - 11:49] How to Create an Intentional Business Operating System [11:50 - 17:26] Implementing the Mind Methodology and Creating Significant Value [17:27 - 22:50] What You Need to Keep Your Meetings Focused & Productive [22:51 - 32:03] Wrapping Up! Want to connect with Lee? Follow him on LinkedIn. Head to ETW, and improve your most important number! Key Quotes: "In the mind methodology, the goal is to make every decision, every action that every team member takes geared towards improving what's most important." - Lee Benson "When a superstar leader is in the room, it doesn't matter what tools they use, they always get the right result because they're focused on the end result." - Lee Benson Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive in! Dr. Beckman is a Plastic Surgeon and the CEO & founder of Therapon Skin Health. Dr. Beckman now devotes his time to researching and developing skin care products in an effort to develop products that enhance skin health and natural beauty. Therapon continues to deliver an ongoing stream of world-class solutions for an ever-widening circle of skin conditions. Key Highlights: [00:01 - 08:40] Building a Private Practice Specializing in Plastic & Reconstructive Surgery [08:41 - 17:06] How Dr. Beckman Became Entrepreneur to Create Superior Products [17:07 - 25:31] How Theraderm Provides Physicians & Patients with Skincare Solutions [25:31 - 34:26] Wrapping Up! Want to connect with Dr. James? Head to Theraderm, and discover skin care products that enhance skin health and natural beauty!  Key Quotes: "Small steps that are well planned and well-positioned will get you to a destination almost everywhere." - James Beckman Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott

Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy! Key Highlights: [00:01 - 04:08] Kelley Returns and Shares Her Pregnancy Journey [04:09 - 07:59] From Working Full-Time to Taking a Break and Becoming a Mother [08:00 - 12:15] What Kelley Loves to Do and What Doesn't [12:16 - 16:18] Kelley's Game Plan [16:18 - 21:37] Wrapping Up! Key Quotes: "I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field. Listen and enjoy! Sharon has been whispering strategies to physicians for over 20 years & amplifies businesses through the power of social media. As a firm believer in advocating for improved mental health, she published her book ‘The Broken Road to Mental Health, in Life & in Business’ on her 25th sober anniversary, August 11th, 2019, and hosts (2) podcasts, The Doctor Whisperer & The Broken Road to Mental Health.  Key Highlights: [00:01 - 07:37] Sharon's Experience with Hiring and Managing Staff in Healthcare [07:38 - 15:19] Why the Patient Experience is Key to a Successful Practice [15:20 - 22:59] Sharon's Tips for Taking Care of Mental Health in the Workplace [23:00 - 30:29] How to Address Mental Health in the Workplace [30:30 - 37:46] The Importance of Content Marketing and Branding [37:47 - 43:18] Wrapping Up! Want to connect with Sharon? Head to The Doctor Whisperer, and learn more about her work! Key Quotes: "The number one thing I feel can really impact a business is to talk about mental health in their workplace, a place where people can feel safe and not feel afraid or ashamed if they're not doing well." - Sharon Fekete "If you want to have a great practice, you have to hire great. You have to spend money. You have to make an investment." - Sharon Fekete Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Are you figuring out how to boost your healthcare podcast? In this week's episode, the Founder of the Outcomes Rocket Podcast, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the importance of finding a good mentor, and having a sustainable internal production pipeline to grow your podcast. Let's dive in! Saul is a healthcare executive and media influencer. For the past 15 years, he has been a leader at well-known companies like Stryker Orthopedics and Medtronic. The mission of his work is focused on improving outcomes and business model success in healthcare. In addition to his leadership in the corporate world, Saul is an entrepreneur at heart. As the founder of the Outcomes Rocket Podcast, he and his teams are focused on helping businesses and leaders more effectively deliver their message and value to customers. Key Highlights: [00:01 - 07:15] How Saul is Using Podcasting to Grow His Business and Increase His sales [07:16 - 14:23] How to Systemize Your Podcasting Process to Maximize Results [14:24 - 21:42] Focus on Creating Great Content and Let Someone Else Do the Marketing [21:43 - 23:52] Final Thoughts Connect with Saul on LinkedIn, and Twitter. Visit Outcomes Rocket, and learn from the most inspiring healthcare leaders! Key Quotes: "Through repetitive content, you establish an opportunity for people to know, and trust you and your brand and your voice." - Saul Marquez "The more podcasts you put out there, the more you're on top and the higher, the likelihood that somebody's gonna click and listen." - Saul Marquez Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy! Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice.  Key Highlights: [00:01 - 08:19] How to Use Digital Marketing to Increase Access and Make Things Easier for Patients [08:20 - 16:20] Why the Urgent Care Model Has Been a Godsend for Orthopedists [16:21 - 24:00] How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily [24:01 - 31:52] Tips for Marketing to Surgeons [31:53 - 39:03] Tips for Engaging Patients on Social Media Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor! Key Quotes: "We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott

Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do this effectively. Let's dive in!  In the financial industry since 2017, Leslie is the founder of Tracey Donavan Insurance & Retirement Services, a boutique financial practice that specializes in personal and business financial risk management and retirement income strategies for practitioners in Medical Aesthetics nationwide. They ensure that practice owners mitigate risks to their family and business livelihood associated with disability or death which could halt the continuation of the business.  Key Highlights:   [00:01 - 06:41] Opening Segment  [06:42 - 13:17] How to Keep Your Med Spa Running Safe and Sustainably  [13:18 - 19:56] How to Succeed as a Med Spa Owner  [19:57 - 26:33] How to Protect Your Practice   [26:34 - 33:23] Diamond Games Media  [33:24 - 39:47] Think About Your Brand   [39:49 - 42:16] Closing Segment  Click here to connect with Leslie's online community: https://linktr.ee/leslietracey  Free download for listening to this podcast here: https://www.traceydonavan.com/10healthwealth  Key Quotes:  "I think it's really important to identify where your clients are coming from and start small. All the big ones are very successful. They started small." - Leslie Tracey  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott