Hi friend! Today's episode is all about creating margin in our small businesses and in our personal lives so that we can create, problem solve, and continue growing our small businesses.   In this episode, I discuss the symptoms of constantly being in a state of hustle, hurry, or busy, and why we feel that way.  Once we've identified the symptoms of hustle culture and why we feel the need to stay there, we can begin to evaluate how to create this seemingly elusive margin.  It's going to take some work and consistency, but I know that you can do it!  I know that once you've created some boundaries and have figured out how to get some things off of your plate, you'll feel much more peaceful and productive in life and in business.   Don't forget to join my free Facebook Community here! Do you have questions about small business ownership and how to grow while maintaining a great work-life balance?  Email me at hello@lindsayfletcher.co  - I can't wait to hear from you!!! My Best, Lindsay

Hey Friends! Welcome back to Small Business Sales & Strategy Podcast!  Today's episode is a faith-based on where I share 5 ways to grow your business God's way.  Even if you aren't a Christian, I hope you'll take a listen because these things are applicable to all of us as women in small business - building community, serving, breaking up with busy, focusing on who not what, and sharing your vision.   Please join my free facebook community by clicking here! Have a question about sales, marketing or business strategy?  Email me at hello@lindsayfletcher.co Thank you so much for listening!  XOXO, Lindsay

Welcome back to Small Business Sales & Strategy Podcast!   One of the biggest mistakes that I see business owners and sales reps make is going into meetings or calls unprepared. You want to walk away from your sales calls with more information and ideas on how to move to the next steps, but you can't do that if you don't walk in prepared. In today's episode, you will learn how to prepare for your next sales call.  You need product knowledge and customer knowledge and I break down both in this episode. I reference Episode 3 where we talk about buying styles so be sure to go back and listen to that one!  In fact, put it on your favorites list so you can go back and reference it often! Don't forget to join my *FREE* Facebook Community for Female Small Business Owners by clicking here!   What questions do you have about sales?  Email me at Hello@LindsayFletcher.co!    XOXO, Lindsay

Thank you so much for joining me for today's episode!  Have you ever wondered why people don't know what you do in your business?  You've told them all of the things that you do, your social media says all of the things that you do, and so does your website.  Well, that might just be the problem.  If you are talking about all of the things that you do, it is likely you are confusing your audience and potential customers.  Today, Geovanna Burgess White of YG Collaborations joins me to discuss how to micro niche our marketing and why it's so important to be crystal clear on what you do and who you do it for!    You can find Geo & her business partner, Yvette, on all social media platforms - their IG is https://instagram.com/ygcollaborations.     You can also find Geo inside of my *FREE* Facebook group for Female Small Business Owners here --> https://www.facebook.com/groups/367731782244780   Have sales and marketing questions:  Email me at hello@lindsayfletcher.co  I want to hear from you!!!   XOXO, Lindsay

Hey there! Welcome back to Small Business Sales & Strategy podcast!  I'm so happy you are joining me for our 22nd episode!  Today, we are talking about customer service as a part of your sales process.    How many times have you called a company about a bill or a problem and you are sent through an automated system only to end up frustrated because you can't actually talk to a human?  Many times, right?     Well, I believe that being a small business has it's advantages and providing excellent customer service is where we can thrive!!!  Providing excelling customer service can turn prospects into new customers and later into long-term customers. Small businesses have this opportunity to build the like-know-trust factor quickly!  Today, I talk about two ways to provide excellent customer service as well as a couple of bonus tips too.   Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780   Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co   Need sales training or a speaker for your business event?  Have a question about sales?  Email me at hello@lindsayfletcher.co! I look forward to hearing from you!   My Best, Lindsay

Welcome back to Small Business Sales & Strategy podcast!  I'm so glad you are joining me today!  Today, I'm sharing the number one thing that I believe small business owner miss in sales conversations and speaking about their business.    If you have listened to this podcast very long, you probably have an idea!  I believe that biggest mistake that small business owners make is not asking enough questions!  We don't really know our customers well enough because we don't continue asking questions, so in today's episode, I give you three ways that you can ask questions so that you continue solving problems and meeting people's needs:   1. Ask questions!  Do market research to make sure that you are solving a problem. 2. Ask more questions!  Get to know your customer's needs, where they came from, where they are now, and where they are going.  Tap into emotions and feelings about their journey. 3. Ask more questions! Continue the conversation when they become your customer so that they remain loyal to you and your brand.   If you've know me for any length of time, you know that I teach that asking (more) questions is essential to sales success! That's because it is - your customers want to be known by you.  They want to know that you care.  That's how you build brand loyalty.   Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780   Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co   Need sales training or a speaker for your event?  Let's connect! Email me at hello@lindsayfletcher.co! I look forward to hearing from you!   My Best, Lindsay

Welcome to the 20th Episode of Small Business Sales & Strategy Podcast!  I cannot believe we are at 20 episodes already!!! Time flies when you are having fun!   Today's episode is about delegation in small business. In our small business, we have been evaluating our daily, weekly and monthly tasks, and where we can do a better job.  Some of the discussion has been centered around delegating the tasks that don't need to be done by us as owners, and I was excited to read a passage of scripture during my quiet time a few mornings ago! Acts 6:1-7 talks about how the 12 apostles knew they were called to spend time in prayer, spread the GOOD NEWS of Jesus and The Word of God so that the number of believers would continue to grow.  They were getting complaints within the group of believers that people were unhappy with how food was being managed and distributed.  So, instead of becoming distracted with these types of tasks, they came together and developed a plan to delegate so that they could stay doing the things that moved the needle in their "business" (their "business" was spreading God' message of hope and freedom in Jesus). So, they found 7 people that were wise and filled with the Holy Spirit to take over management and distribution of the food.  They DELEGATED.    So how do we decide what to delegate?  Let me introduce you to Eisenhower's Matrix!  There are four categories in Eisenhower's matrix that will help you decide what YOU need to do now, what needs scheduled, what you can DELEGATE, and what you can/should delete (my favorite category!!!).  I explain how to determine what goes in each category and I also give some examples.  I hope this episode sets you free to delegate in your business and personal life in whatever stage of business and life you are in!   Don't forget to join my *FREE* Facebook Community for Women in Small Business --> https://www.facebook.com/groups/367731782244780   Join my email list for my *FREEBIE* to improve communication with your customers and within your team --> www.lindsayfletcher.co   Need sales training or a speaker for your event?  Let's connect! Email me at hello@lindsayfletcher.co! I look forward to hearing from you!   XOXO, Lindsay

Welcome to Small Business Sales & Strategy podcast!  I'm so happy you are here with me!  In today's episode, I talk about "Choosing your hard" when it comes to your small business and your life.  We all have hard things to do and hard things going on in our lives.  For me, staying on track and keeping up with the so-called mundane day to day tasks are hard.  It's also hard for me to choose to workout, one of the ways that I manage my mental health.  So with these hard things, we have a choice to make - do the thing that seems hard or daunting and move the needle forward OR we can choose to avoid doing them and stay right where we are at.  And I don't know about you, but I don't want to be in the same place that I am a year from now - I want to keep growing!!!  We can choose our hard. I can choose my hard, and so can you!   My best,  Lindsay   JOIN MY *FREE* FACEBOOK GROUP HERE!  Email - hello@lindsayfletcher.co lindsayfletcher.co

Happy New Year!!! I hope 2024 is off to a great start for you and your business!   I have lots of fun and amazing things planned for 2024 and you do NOT want to miss it!  So, join my *FREE* Facebook Community HERE! In today's episode, I share the ONE thing that I believe makes or breaks small businesses...and it's probably not what you think!  As the years end and new ones begin, many of us look at our accomplishments and start dreaming, vision casting, and goal setting.  There is no one who loves this more than me!  I make BIG plans every year. The reality is that I want to make those dreams come true, and I also get overwhelmed by the huge mountain (that I've created in this process) to climb.  So today, we are talking about consistency. I believe it's what makes small business owners successful...or not.  So, as we dive into 2024, I want you to review your plans, dreams, and visions for your business and your life, and I want you to look at what is going to be sustainable so that you can show up consistently in the areas that move the needle for your business!   -->Need a marketing plan that is sustainable?  Book a Marketing Connection Call HERE to discuss your business and needs!     -->Need Sales Training? Book a Sales Connection Call HERE so we can discuss your needs!   As always, I'm praying for you and your business!  I believe in you!   My best, Lindsay

Thank you for joining me for another episode of Small Business Sales & Strategy Podcast!  Today's episode is a workshop recording from my *FREE* Facebook Community (CLICK HERE TO JOIN!) called Serving Through Selling!  I talk about the definition of sales, how to effectively communicate with your customers, team, and in personal relationships when trying to persuade or convince your buyer, and how to use those skills to serve your customers and community well! Whether it's speaking at your next event, training you and your team on the sales process or refining your sales skills, or developing a sales and marketing strategy that works for you and your business, I'd love to hear from you so let's connect!  You can email me at hello@lindsayfletcher.co or you can schedule a Connection Call through the link on my website linked here: https://lindsayfletcher.co/speaking-%26-training I look forward to hearing from you!   My best, Lindsay

Welcome back to the show!  Since my last episode (#15), I received some questions about my Sales & Marketing Strategy Sessions.  So today, I share who these sessions are for, what the process is for scheduling these sessions, and what you will get out of them!   Don't forget to join my FREE Facebook Community Here!  I'm hosting a *FREE* workshop inside this group on December 12, 2023 so get in there ASAP!   Ready to work with me? Schedule your Connection Call HERE!   My best, Lindsay   Hello@LindsayFletcher.co LindsayFletcher.co

Welcome back, friend!  Today's episode is a quick one but a very important topic as we close out 2023.  How did you spend your precious time over the past year?  In today's episode I use an analogy of a jar that holds rocks and sand, but it is important what order you put the rocks, pebbles and sand into the jar so they all fit.  The same goes for you calendar.  Reviewing your calendar is imperative to evaluating your time and your business and I want you to start 2024 off on the right foot!  Categorizing your task into "revenue generating tasks (must do's to create income)", "essential tasks" (have to do's), and "non-essential tasks" (those that don't absolutely have to get done) will help you evaluate where to spend more of your time based on your goals for 2024.  Want to grow? Spend more time on revenue generating activities.  Want to say the same? Spend your time in similar ways.  So get to it ladies!  Review those calendars!     Need help with your sales and marketing strategy for 2024?  Grab a Sales & Marketing Strategy Session with me in December for a steal of a deal - schedule a Connection Call here!   Learn more about training opportunities for you and your team *Unleash Strategic Curiosity* and *PEOPLE Focused Sales Method* here --> https://lindsayfletcher.co/speaking-%7C-training   Want to connect? Join my *FREE* Facebook Community for Women here --> https://www.facebook.com/groups/367731782244780 Email me at Hello@LindsayFletcher.co   I'm praying for your business! XOXO, Lindsay

Hey hey!  Last week I shared about my mental health journey and ways that I have found to manage stress, check in with myself, and triggers that can lead to a downward trajectory.  In today's episode, I talk with Rachael Reed, LMFT and LPC, a licensed counselor in the state of Texas, about small business ownership and stress management.  She walks us through some tactical ways to self-evaluate, take back control of our days, and offer ourselves a dose of self compassion.  Rachael is the owner of Empower and Elevate here in the North Houston area and offers counseling for those living in the state of Texas as well as coaching services outside of Texas.  She has grown her practice and expanded at lightning speed, so she is fully aware of the struggles of a small business owner from a personal perspective as well.     Join my *FREE* Facebook Business Community for Women --> CLICK HERE I hope you enjoy this episode and as always, I'm praying for you and your business! My best, Lindsay   Links from today's show: Empower & Elevate on Instagram https://empowerandelevate.net/  Book Recommendation: Set Boundaries Find Peace Planner: Full Focus Planner

Today's topic is near and dear to my heart.  As a mental health advocate and someone who has struggle with post partum depression and anxiety, this is something that I believe needs to be discussed in the Small Business world.  Small business ownership is hard and stressful at times, so we need ways to manage.  In this Part 1 (of 2) episode, I share what has helped me take control over my mental health and how I continue to manage it so that I don't fall into a depressive or anxious state.  Next week's episode (Part 2) will also launch on Wednesday where I will have a clinically trained, certified therapist to walk us through managing stress and as small business owners. Scriptures referenced: Psalm 42:5  2 Cor 1:8 Not mentioned but important: the book of Lamentations   Join my *FREE* Facebook Community for Business Women HERE!   I'm praying for you and your business!   My best, Lindsay

Hi friends! Today's episode is such a treat for me and I hope it is for you too!  My friend Kari Andrews, host of  Becoming a Virtual Assistant , joins me to talk about networking, relationship building and marketing, and how to get new clients.  This episode is the second part of our conversation. The first part of this conversation is on how to pitch yourself and you can find that episode on Kari's podcast!     Join my *FREE* Facebook Community for Business Women here --> https://www.facebook.com/groups/367731782244780   You can connect with Kari on Instagram @thekariandrews!     I'm praying for you and your business! My best, Lindsay

Hello friends!  Last week we talked about social media in terms of how often your content is shows to your audience, how short attention spans can be, and how to effectively catch the attention of your target market.  In today's episode, I share how often a buyer needs to see your content before they know your business or service or product exists before they know they can buy from you.  Match that information with short attention spans and algorithms and we know we have to be clear and concise with our messaging.  We do that by creating social media content pillars that we will use to decide our content.  I discuss what they are and give examples of content pillars that you can use.  Once you have your content pillars, you can map out your social media marketing plan for the week, month, quarter, or even year!    Want to connect?  Join my *FREE* Facebook Community for Women Small Business Owners HERE!   I'm praying for you and your business!     My best, Lindsay

Welcome to Small Business Sales & Strategy Podcast where we talk about people-focused sales, marketing and business strategies!  Today's episode is about social media marketing and how to reach the right clients.  How do you reach your ideal customer when attention spans are so short and content is delivered to a fraction of your audience? In today's episode, I discuss two important steps in creating content for social media marketing that will resonate with your ideal customers (and their short attention spans!) and get them reaching out to you!   Join my *FREE* Facebook community of like-minded women by CLICKING HERE!  Extra content & freebies are inside!   I'm praying for you & your business!   My best, Lindsay

Hello friend!  Have you ever been asked "What do you do?" and you walked away from the conversation wishing you could go back and have a re-do?  Well, I've got you! Today's show is all about Elevator Pitches - what it is and why we need one.  Then I walk you through 4 easy steps to creating your own great elevator sales pitch.  We only get one first impression, so let's take your elevator pitch to the next level!   I'd absolutely LOVE to connect with you!  Please join our new *FREE* Facebook Community by Clicking Here!     My Best, Lindsay   Email: SmallBusinessSalesandStrategy@gmail.com

Hello!  Welcome back to Small Business Sales & Strategy!  In today's episode, we are talking about sales and marketing strategy and I'm on a little bit of a soap box.  There is this misconception in business that we can slap up a website and/or open the doors to a business and the right people will just find you and show up to buy. Well, that is absolutely false.  If you aren't talking about your business, you can't expect anyone to know about it.  You certainly can't expect them to talk about it.  So in this episode, I share 3 ways to get your business out there and noticed: 1. How to use Social Media to build trust, 2. How getting involved in your community can lead to business growth, and 3. How networking and relationship building can lead to personal and business growth.  These 3 things have helped us grow month over month for over a year, and they will help you too. I'll say it again - if you aren't talking about your business, no one is talking about your business.  So get out there and start the conversation!   I'm praying for your business! My best, Lindsay   Want to connect?  Have sales skills or strategy questions? Not sure what to do next in your business?  -->Email me at smallbusinesssalesandstrategy@gmail.com --> Join my FREE community by clicking here!

Hello friend!  I'm so happy you are back for another episode of my podcast!  Today, I dive into how emotion impact decision making, specifically consumer behavior and buying habits.  As adults, we make nearly 35,000 decisions each day and 95% of those decisions are emotional decisions.  That leaves us with only 5% of decisions being made with logical or rational thought.  Emotion is one major element of being a human that we can't miss when we are selling our service or product. It's the thing that you might be missing in your sales and marketing campaigns that are leaving you with lack-luster results.  If you are looking to grow your business and close more sales, emotion is where the magic happens!   As always, thank you for listening, and I'm praying for your business!   My best, Lindsay   Have questions or a topic you'd like to know more about? Email me at smallbusinesssalesandstrategy@gmail.com   Scripture Reference: Phil 2:3-4 (NIV)- Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.