What can we, as modern marketers and advertisers leaning into the 21st century, learn from Ancient philosophy? We have a lot to learn, according to Industrial Philosopher, Christina DiGiacomo. With 20 years in advertising and 10 years studying Practical Philosophy, she brings a fresh approach from history to solving the many issues that we face today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt interviews Mark Schaefer about his recent article, "Emphasis on celebrity over authority is blowing up influencer strategy." Mark explains how influencers are made up of the top tier of celebrities, then the next tier of authorities or content experts. Finally, the "minor leagues" which is made up of aspiring influencers. However, aspiring influencers are adept at curating their celebrity, but not their expertise or authority in any specific content. Will this limit their commercial viability or the ability of an advertiser to find a relevant partner? Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Bailey talks with linguist and educator, Norah Jones about the importance and value of learning to ask questions. Questions enable us to give voice to our curiosity and “tap into humanity.” Unfortunately, in too many environments (home, school, work) we are discouraged from asking questions, as they delay meetings, challenge assumptions, or create additional work. Questions can be seen as disruptive or challenging, yet they create clearer definitions, develop learning and understanding, and enable innovative approaches to solve problems. Learn more about your ad choices. Visit megaphone.fm/adchoices

John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy. John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust? Learn more about your ad choices. Visit megaphone.fm/adchoices

Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation.  In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.  It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt and Ashley evaluate the beginner advertiser experience on Google Ads. Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.   So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things.  Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand. Learn more about your ad choices. Visit megaphone.fm/adchoices

Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day. The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analytics, response rates, and feedback.  Greg shares stories that will motivate you to find your own story and to tell it with creative flair. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers. Email is “the rich old grandmother” as Jeanne explains. Far from being a tired and predictable medium, Email is a dynamic nurturing and loyalty-building platform that still provides the best ROI in the business. Even more, it can be optimized to build even more ROI for those who are willing to invest time, effort, and development of their lists. Relevancy is the key to the game, and Email provides a solid basis for any business to grow. Learn more about your ad choices. Visit megaphone.fm/adchoices

Unleash Your Primal Brain Matt interviews Time Ash ahead of the release of his book, “Unleash Your Primal Brain.” Tim Ash is one of the industry’s leading experts on conversion optimization. He has used his education and background in Cognitive Science and Computer Engineering to distinguish his approach. Matt & Tim discuss how evolutionary psychology explains many of the behaviors that users exhibit and how marketers can adapt many of these principles into their campaigns. Seemingly subtle cues can greatly influence people’s choices and behavior.  Learn more about your ad choices. Visit megaphone.fm/adchoices

YouTube is dominated by creators, instructors, and seemingly everyday people. As opposed to major media platforms such as AppleTV, Netflix, Amazon, and others, YouTube has enabled people to create and develop content that is consumed by audiences around the world. How were creators able to grasp and develop this platform, while the brands lagged behind? Even today, only a handful of brands create consistently good content on YouTube and use it effectively in their marketing strategy. Author, lecturer, industry expert Greg Jarboe joins Matt to talk about the power and influence of YouTube. From the beginnings of curated video to the explosion of content that is uploaded every day, Greg provides the essential ingredients to engage and enchant audiences through video. Learn more about your ad choices. Visit megaphone.fm/adchoices

In large part, B2B sellers have not developed virtual selling skills. A recent survey showed that the B2B virtual selling process is broken - but it is not because of the technology! Rather, when virtual presentations remove the sizzle, buyers don't see much substance. In the world of B2B sales, personality, charm, and instincts tend to rule the day and win customer's hearts and minds. However, when forced to move to virtual meetings and presentations, many salespeople have simply fallen flat. Despite the challenges, the inability to transition to a virtual selling format has set back many salespeople, but it isn't because of the technology! A recent eMarketer survey showed that there are some issues with using technology and managing a virtual meeting. Of the top Virtual Selling Mistakes in this list, responsiveness, preparation, presentation skills, and writing skills are noted as being consistent mistakes displayed by sellers. While the pandemic isn't to blame for a lack of these skills, it does expose the B2B sales experience. These issues didn't just appear, but they have become more noticeable and harder to hide. Learn more about your ad choices. Visit megaphone.fm/adchoices

Early this year, Dutch publisher Nederlandse Publieke Omroep stopped using third-party cookies and went to contextual-only advertising on their network of websites. In doing so, they saw a 62% increase in ad revenue compared to the prior year! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nolan Higdon, author of The Anatomy of Fake News, joins Matt again to talk about the post-election analysis of clickbait, fake news, and issues of digital literacy. This conversation reaches into many related facets, such as critical thinking, content marketing, ad fraud, and logical fallacies. Listen in to hear why Matt speculates that the “straw-man” fallacy no longer exists. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever stopped to think about all of the “free” things that you use every day? Email, Search, Web Browsers, Social Media, Apps, News & Information all cost money, and they have to be paid for somehow. By using these, you are not the customer. The advertiser is the customer, and because of this relationship, the makers of these products answer to the advertisers, not to you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are marketers and marketing media ignoring the economic realities of the pandemic? At the time of this recording, the United States unemployment rate is 7.9% with 10.7 million jobs lost since the start of the lockdowns. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast, an interview with Nolan Higdon, author of The Anatomy of Fake News. Matt interviews Author Nolan Higdon about his recent book, The Anatomy of FAKE News. In a lively discussion, Nolan covers the historical roots of fake news (further back than you might imagine) and the features of fake news that make it so dangerous. Learn more about your ad choices. Visit megaphone.fm/adchoices

Keywords are the foundation for digital marketing. They provide in-depth marketing data of searcher intent, word associations, and buying factors. So why is this important tool so overlooked? And why is Google slowly taking keyword data away? Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the Traditional Sales Funnel an Effective Tool in Modern Digital Marketing? Is it it dying because sales and marketing can’t agree? Many marketers are not able to track leads beyond the hand-off to sales, which prevents them from measuring the quality of those leads. Learn how breaking down silos, corporate politics and walled data is critical for the modern selling process. Learn more about your ad choices. Visit megaphone.fm/adchoices

Can we trust studies that claim to decode Google? Many SEO companies employ tests and studies to understand the nuances of Google's algorithm. However, are these studies valid or do they have any statistical significance? Learn more about your ad choices. Visit megaphone.fm/adchoices