The MadMen Pod

The MadMen Pod

Welcome to MadMen, the podcast where we dive headfirst into the wild world of up-and-coming brands that are shaking things up! We celebrate the rebels, the disruptors, and fearless innovators who are flipping the script and rewriting the rules of branding. We’re gonna separate the studs from the duds, the winners from the losers, and give you the inside scoop on what makes these brands tick. Each episode, we chat about the latest brand sensations, their bold moves, calculated risks and the magic that happens when they step out of the box. Whether you’re a marketing maven, an aspiring entrepreneur, or just a curious soul, MadMen is your backstage pass to the world of brand building. We’re serving up tantalizing insights, thought-provoking stories, and a truckload of inspiration for those who dare to dream big. Get ready to discover the trailblazer brands who are turning heads, raising eyebrows, and leaving an indelible mark on the world. read less

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EPS45: Products Rebranding to make it easier for Consumers

EPS45: Products Rebranding to make it easier for Consumers

SummaryIn this conversation, the hosts discuss various topics including recent news, product market fit, and the rebranding of companies. They explore how certain foods got their names, such as coconuts and mahi-mahi, and how marketers played a role in renaming them. They also discuss the rebranding of Facebook to Meta and Twitter to X, and the impact it had on their respective companies. Additionally, they touch on the repositioning of YouTube from its original name, TuneIn. The conversation covers various topics including rebranding and repositioning, the incorporation of AI in company identities, and the growth of cricket in the US. The hosts discuss how companies like TuneIn and YouTube have successfully repositioned themselves to thrive in the market. They also explore the trend of companies incorporating AI in their branding and the challenges they face in monetizing AI. Additionally, they discuss the rise of cricket in the US and the potential market for the sport, highlighting the growing interest and investment in Major League Cricket. Keywords: foods, names, marketers, rebranding, Meta, Facebook, Twitter, X, YouTube, TuneIn, rebranding, repositioning, AI, cricket, TuneIn, YouTube, meta, metaverse, market fit, Major League Cricket Takeaways Marketers play a significant role in naming and rebranding products and foods.Rebranding can help companies explore new avenues and expand their offerings.The success of a rebranding effort depends on how well it aligns with the company's goals and resonates with its audience.Product market fit is crucial for companies to succeed and grow in the market. Successful rebranding and repositioning can lead to market success, as seen with TuneIn and YouTube.Incorporating AI in company identities is a growing trend, but monetizing AI can be challenging.Cricket is gaining popularity in the US, with the potential for a market fit and investment in Major League Cricket. Titles Meta: A New Chapter for FacebookRebranding: Exploring New Avenues The AI Branding Trend: Challenges and OpportunitiesThe Rise of Cricket in the US: A Potential Market Fit Sound Bites "How did certain foods get their name?""Facebook turning into Meta""Twitter's rebrand to X""TuneIn realized that their main proposition was not about viewing on-demand video, but enabling you to be the creator and sharer of video.""You are seeing today a lot of companies rebrand their products and services to incorporate the word AI.""This is like an NFL expansion team beating the San Francisco 49ers." Chapters 00:00 The Influence of Marketers in Naming Foods 11:58. Rebranding: Exploring New Avenues 13:25. Meta: A New Chapter for Facebook 14:21. Twitter's Controversial Rebrand to X 14:51. YouTube's Transformation from TuneIn 23:09. The Rise of Cricket in the US

Episodes

EPS45: Products Rebranding to make it easier for Consumers

EPS45: Products Rebranding to make it easier for Consumers

SummaryIn this conversation, the hosts discuss various topics including recent news, product market fit, and the rebranding of companies. They explore how certain foods got their names, such as coconuts and mahi-mahi, and how marketers played a role in renaming them. They also discuss the rebranding of Facebook to Meta and Twitter to X, and the impact it had on their respective companies. Additionally, they touch on the repositioning of YouTube from its original name, TuneIn. The conversation covers various topics including rebranding and repositioning, the incorporation of AI in company identities, and the growth of cricket in the US. The hosts discuss how companies like TuneIn and YouTube have successfully repositioned themselves to thrive in the market. They also explore the trend of companies incorporating AI in their branding and the challenges they face in monetizing AI. Additionally, they discuss the rise of cricket in the US and the potential market for the sport, highlighting the growing interest and investment in Major League Cricket. Keywords: foods, names, marketers, rebranding, Meta, Facebook, Twitter, X, YouTube, TuneIn, rebranding, repositioning, AI, cricket, TuneIn, YouTube, meta, metaverse, market fit, Major League Cricket Takeaways Marketers play a significant role in naming and rebranding products and foods.Rebranding can help companies explore new avenues and expand their offerings.The success of a rebranding effort depends on how well it aligns with the company's goals and resonates with its audience.Product market fit is crucial for companies to succeed and grow in the market. Successful rebranding and repositioning can lead to market success, as seen with TuneIn and YouTube.Incorporating AI in company identities is a growing trend, but monetizing AI can be challenging.Cricket is gaining popularity in the US, with the potential for a market fit and investment in Major League Cricket. Titles Meta: A New Chapter for FacebookRebranding: Exploring New Avenues The AI Branding Trend: Challenges and OpportunitiesThe Rise of Cricket in the US: A Potential Market Fit Sound Bites "How did certain foods get their name?""Facebook turning into Meta""Twitter's rebrand to X""TuneIn realized that their main proposition was not about viewing on-demand video, but enabling you to be the creator and sharer of video.""You are seeing today a lot of companies rebrand their products and services to incorporate the word AI.""This is like an NFL expansion team beating the San Francisco 49ers." Chapters 00:00 The Influence of Marketers in Naming Foods 11:58. Rebranding: Exploring New Avenues 13:25. Meta: A New Chapter for Facebook 14:21. Twitter's Controversial Rebrand to X 14:51. YouTube's Transformation from TuneIn 23:09. The Rise of Cricket in the US

EPS 44 - AI Copyright, Stolp X Marie, All eyes on Rafah goes viral, Walmart doubles down on Pride Month!

EPS 44 - AI Copyright, Stolp X Marie, All eyes on Rafah goes viral, Walmart doubles down on Pride Month!

Dive into an expansive discussion in this week's episode of Mad Men Podcast, where the panel explores a multitude of pivotal trends shaping the worlds of sports, technology, travel, and marketing. From the excitement of the NBA playoffs to the nuances of AI voice technology, we cover the intersection of technology and cultural shifts, examining how these elements influence everything from consumer behavior to marketing strategies. Key Discussions: AI and Culture: Delve into the transformative impact of AI on cultural dynamics, focusing particularly on voice technology. Explore its implications for copyright and intellectual property, highlighting the ever-blurring lines between technology and human creativity. Pride Marketing: Analyze the strategic marketing efforts of major retailers like Walmart and Target during Pride events. Discuss how these campaigns reflect broader societal changes and cater to the LGBTQ community and its allies, underpinning a shift towards more inclusive marketing practices. Travel and Events: Reflect on the spike in travel bookings for Pride celebrations and dissect the global appeal of Taylor Swift’s concerts, particularly her pricing strategies across Europe versus the US. Advertising Effectiveness: Evaluate the role and effectiveness of billboards and online cookies. From billboards used for both directional and controversial messaging to the evolving role of cookies in website personalization amid new regulations. Viral Trends and Social Media: Consider the dynamics of viral content sharing across social platforms. Discuss its potential to drive significant online traffic and the broader implications for real-world change, alongside the specific impact of viral marketing on consumer engagement. Takeaways: The fusion of AI and culture presents both challenges and opportunities, particularly in the realms of privacy, personalization, and copyright.Strategic alignment with cultural and societal events like Pride can significantly enhance brand relevance and consumer connection.While traditional advertising like billboards continues to drive brand awareness, the digital landscape demands innovative approaches to harness the power of personalization and targeted advertising effectively.The growing influence of social media in shaping public opinion and consumer trends underscores the need for brands to engage authentically and responsively. Sound Bites: "Understanding consumer behavior through cookies allows for more tailored experiences, though it's increasingly regulated.""Luxury and mainstream cruise lines are diverging in their target demographics, reflecting broader trends in consumer travel preferences.""While viral content can escalate awareness, its capacity to effectuate tangible change remains a complex debate."

Eps 43: The Evolution of Influencer Marketing with special guest Varun Jindal

Eps 43: The Evolution of Influencer Marketing with special guest Varun Jindal

Sameer welcomes special guest Varun Jindal, a seasoned marketer who has seen all sides of social marketing - from community management to brand partnerships - formerly at Dentsu, PepsiCo and TikTok. Varun and Sameer dive in on how far influencer marketing has come, and share some predictions of the future.

EPS 42: Social Pressure Rebrands | Boy Scouts, Eskimo Pie, Aunt Jemima

EPS 42: Social Pressure Rebrands | Boy Scouts, Eskimo Pie, Aunt Jemima

This week on the podcast, we delve into "Rebrands Due to Social Pressures," highlighting significant changes organizations have made in response to evolving societal values. The episode focuses on the recent rebrand of Boy Scouts to Scouting America, aiming for greater inclusivity. We discuss other impactful rebrands, including Aunt Jennie's, Eskimo Pie's transition to a more culturally sensitive brand identity, and L’Oréal's decision to remove terms like “whitening” from their products to promote racial equality. Join us as we explore how these brands have navigated the pressures and the implications of their actions. Plus, we'll touch on highlights from the Met Gala.

EPS 41: Marketing trends & refreshes: bumble, Umax App, not beer, liquid IV

EPS 41: Marketing trends & refreshes: bumble, Umax App, not beer, liquid IV

Navigating New Horizons: Brand Movements and Refreshes In this week's episode, we explore the dynamic shifts in the marketing landscape and the rejuvenation of brand identities. Our discussions are segmented into three insightful parts: Segment 1 - Brands on the Move: Dive into what's currently trending in the marketing world. From the intriguing Umax app to Zillow's engaging Bluey ad and the strategic pivot of Hollister from brick-and-mortar to online, we cover a spectrum of brands making significant moves. We also delve into the influential power of reviews with a look at MKBHD's take on Humane & Fisker Ocean. Segment 2 - Recent Brand Refresh: We analyze and share our thoughts on the latest brand refreshes that are reshaping perceptions and reinvigorating consumer interest. Discover the transformations of Bumble, Liquid IV, and the transition from Lifetime Fitness to simply Lifetime, along with other notable refreshes. Segment 3 - In-Person vs. Online Engagement: In this discussion, we assess the shifting strategies of companies as they navigate the balance between online presence and in-person engagements. This segment focuses on how both B2C and B2B entities are adapting to a world where physical presence is becoming increasingly valued alongside digital interactions. Join us as we unpack these developments, providing unique insights into how brands are adapting, transforming, and thriving in today's fast-evolving market.

Ep 40: crafting your own lane | Airbnb, Tesla, lululemon

Ep 40: crafting your own lane | Airbnb, Tesla, lululemon

Pioneers of Innovation: Crafting Markets from Scratch In this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to Tesla's charge into electric vehicles, discover how these companies shaped consumer culture and established thriving markets where none existed. Episode Highlights: Yoga Pants by Lululemon: How Lululemon turned athletic wear into a lifestyle statement. Electric Dreams by Tesla: Tesla's bold venture into making electric cars a mainstream choice The Energy Burst by Red Bull: Detailing how Red Bull created and dominated the energy drink market. Chilling Innovation by Plunge: Delve into how Plunge is making waves with its cold plunge tubs. As we explore these groundbreaking innovations, learn about the strategies these pioneers used to create demand, captivate early adopters, and scale their ventures into global phenomena. Tune in for a dose of inspiration and insight into the art of creating a category!

Eps 39 - Earth Day, Sustainability in brands, Social Impact and Greenwashing

Eps 39 - Earth Day, Sustainability in brands, Social Impact and Greenwashing

Rooted in Green: Unpacking Sustainability in Marketing In this Earth Day special, we delve deep into how brands are integrating sustainability into their DNA and the broader implications beyond environmental stewardship. Join Sameer, Adeel, and Salim as they explore compelling examples of companies making a real impact, and scrutinize those whose efforts might not be as green as they appear. What's Inside: Sustainability in Brand DNA: Discover how companies like Patagonia, Fab Brick, and Microsoft are embedding eco-conscious practices into the core of their business strategies, setting benchmarks for industry peers. Social Sustainability: We go beyond the environment to discuss how brands like Ben & Jerry’s, Lego, and Airbnb are addressing social sustainability, championing community initiatives, and fostering inclusive practices that contribute to societal well-being. Eco-Fails: A critical look at brands accused of greenwashing. We examine Amazon, H&M, and Volkswagen to understand where companies may fall short in their eco-friendly promises, shedding light on the thin line between marketing and reality. This episode strips back the green facade to reveal the true colors of sustainability in marketing. Tune in as we start with Sameer's introduction, immediately diving into how these brands are crafting a more sustainable future or merely painting a greener picture.

Eps 38: Google to buy Hubspot, Trump social tanks, Frida Uncensored collab with P* and Ai in Marketing

Eps 38: Google to buy Hubspot, Trump social tanks, Frida Uncensored collab with P* and Ai in Marketing

In this week’s episode of we delve into the latest headlines that are shaping the business and tech landscapes. From Google’s strategic acquisition of HubSpot to the economic impact of the recent eclipse, we cover the biggest stories in "What’s Trending." We analyze the fallout from Trump Social's challenges and discuss the creative and possibly controversial new tagline from Papa John’s, "Better get you some." Plus, we look into which brands capitalized on the eclipse event to boost their visibility and impact. In our "Up and Coming Brands" segment, we spotlight innovative companies making waves across industries. We take a closer look at Frida Uncensored, a bold initiative tackling reproductive health education, explore the eco-conscious fashion offerings of Tender Co., and dive into the unique world of Gentle Monster, a brand redefining style with its avant-garde eyewear. Wrapping up with "Market Insights," we shift focus to the burgeoning field of artificial intelligence. Amidst all the buzz, we break down what AI tools like ChatGPT and Adobe Firefly really offer to businesses and consumers today, providing a clearer understanding of their capabilities and potential. Tune in to gain valuable insights and stay ahead in the ever-evolving worlds of marketing and technology. Don’t miss out as we explore these dynamic topics, shedding light on how they're reshaping industries and consumer experiences.

Eps37: Brand Battlegrounds: Art of rivalry in marketing

In this episode titled "Brand Battlegrounds: The Art of Rivalry in Marketing," we take a thrilling dive into the world of iconic brand rivalries that have captivated consumers and shaped the marketing landscape. Opening with Sameer taking his shot at the run of show, we embark on a journey through the competitive spirit that drives these brands to creative excellence and strategic brilliance. Highlights Include: A deep dive into the classic cola war: Coke vs Pepsi. This segment explores the storied history, memorable campaigns, and strategic maneuvers that have defined this legendary rivalry. Quick Hits: Dunkin vs Starbucks: A caffeinated battle for morning dominance.BMW vs Mercedes: The luxury automotive feud where innovation meets prestige.McDonald’s vs Burger King: Fast food giants clash over burgers and brand identity.Apple vs Microsoft: The tech titans' rivalry that shaped the computer industry.Chick-fil-A vs Popeyes: A mouthwatering face-off in the chicken sandwich war. This episode distills the essence of what makes a brand rivalry not just a fight for market share but a rich narrative of innovation, identity, and consumer engagement. Tune in to "Brand Battlegrounds" for an insightful exploration of marketing's most dynamic duels.

Eps 36 - The Comeback Episode: Corona, Dominos, Tylenol, Tiger Woods, Balenciga

Eps 36 - The Comeback Episode: Corona, Dominos, Tylenol, Tiger Woods, Balenciga

We are calling this Adeel's Comeback Episode. This week, we dive into stories of companies with incidents either in their control or out of their control that genuinely impacted their company, including which ones came out on top and which didn't—a lesson on crisis management. Segment 1 - Unfortunate Association Coronavirus & Corona Beer Sierra Mist Ayds Candy and AIDS (1970s) Segment 2 - Celebrities/Brands who made a successful comeback after bad PR Tylenol in 1982 Dominos in 2009 Tiger Woods Segment 3 - Tone Deaf Execution United Airlines dragging Balenciaga & Children Pepsi and Kendall Jenner Ad Segment 4 - Ideas to give Brands/Celebrities for a Comeback Colin Kaepernick Will Smith Bud Light

Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding vs Demand Gen

Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding vs Demand Gen

Season 2 is here and this week Salim’s takeover the episode with 3 segments. What’s trending Predicting the winners Market insights In What’s Trending segment we talk about micro trends like Trader Joe’s mini tote bags, Stanley Cups; we discuss the rise in women’s soccer and the market potential and last we discuss how Starbucks cancels the CMO role. In the predict winner section we talk about which brands will win March Madness Lastly we discuss what’s more important branding or demand generation.

Episode #34: Beats on the pitch with MLS. Valentine's Day Quick-Hits. Social Media is the enemy of mental health.

Episode #34: Beats on the pitch with MLS. Valentine's Day Quick-Hits. Social Media is the enemy of mental health.

Apple goes all in with MLS, making Beats the official audio partner of the MLS. Quick-hit recaps of cool Valentine's Day campaigns. Mental health issues are on the rise, and the target is social media.

Episode #33: Super Bowl winners & losers. Disney gets back in the metaverse with Epic Games. Live Sports is turning back into cable.

Episode #33: Super Bowl winners & losers. Disney gets back in the metaverse with Epic Games. Live Sports is turning back into cable.

The MadMen recap an eventful Super Bowl with takes on the best and worst ads, and why Super Bowl ads are always worth it. Disney invests in Epic Games to get Mickey & Friends on Fortnite. Live Sports channels are consolidating into a single platform... just like cable?

Ep. #32 The Guys React to Super Bowl Ads

Ep. #32 The Guys React to Super Bowl Ads

Summary In this episode, Salim and Adeel review and react to several Super Bowl ads. They discuss the strategies and messages behind each ad, as well as the star-studded cast and the impact of the ads on the brands. The ads they cover include E-Trade, Doritos, Uber Eats, BMW, Bud Light, Michelob Ultra, and Pringles. They analyze the effectiveness of each ad and discuss the potential return on investment for the brands. Overall, they highlight the creativity and entertainment value of the Super Bowl ads. Watch the reactions on Youtube: https://www.youtube.com/@MadMenPod

Ep. #31 An Interview with Shez Mehra, VP of Growth at SongTradr

Ep. #31 An Interview with Shez Mehra, VP of Growth at SongTradr

Summary In this episode, Salim Gheewalla interviews Shez Mehra, a creative entrepreneur in the field of sound and music marketing. They discuss the importance of sound in marketing and branding, and how it can create a powerful emotional connection with consumers. Shez shares examples of successful campaigns and projects he has worked on, highlighting the impact of sound in enhancing brand experiences. They also explore the future of sound in marketing, including the rise of in-game audio advertising and the need for companies to prioritize sound design in their products and services. Takeaways Sound and music play a crucial role in marketing and branding, as they can create a strong emotional connection with consumers.Companies should invest in developing a distinct sonic identity and leverage sound strategically across various touchpoints to enhance brand experiences.Sound is often overlooked in marketing, but it has the potential to be a powerful tool for cutting through the noise and building trust with consumers.Successful campaigns and projects that prioritize sound have demonstrated significant returns on investment and can solve business challenges beyond traditional marketing goals.

Ep. #30 Tiger Woods and Taylor Made for each other? Malls are Back! Why TikTok doesn't hit anymore

Ep. #30 Tiger Woods and Taylor Made for each other? Malls are Back! Why TikTok doesn't hit anymore

Summary The conversation covers various topics including social media influence, Tiger Woods' new brand, the future of malls, the streaming wars, TikTok Shop, the rise of Peacock and YouTube TV, content creation, and AI-generated websites. Takeaways Social media has a significant influence on people's mindset and can contribute to anxiety and stress.Limiting social media usage can help improve mental well-being.Tiger Woods' new brand, Sunday Red, has the potential to become an endorsement brand similar to Jordan Brand in golf.The future of malls may involve a revival as hangout spots, driven by Gen Z's interest in in-store experiences.YouTube TV is emerging as a winner in the streaming wars, offering live sports and bundling various channels.AI-generated websites are becoming a valuable tool for marketers, allowing for quick and efficient website creation.

Ep. #29 WebMD's Return to Office Video, That Calvin Klein ad, and Ikea plays in the big leagues

Ep. #29 WebMD's Return to Office Video, That Calvin Klein ad, and Ikea plays in the big leagues

Summary This conversation covers a range of topics including the importance of in-office work, challenges with internal communication, the impact of viral videos on personal brand, advertising strategies of Calvin Klein and IKEA, screen time management with Opal, and the future of Carta as a brand. The conversation also touches on political commentary. Takeaways In-office work has benefits such as collaboration, learning from others, and increased chances of promotion.Effective internal communication is crucial for companies to avoid negative viral videos and maintain a positive work environment.Viral videos can have both positive and negative impacts on personal brand, depending on the audience and the message conveyed.Advertising strategies should align with the brand's target audience and values to be effective.Screen time management tools like Opal can help reduce phone addiction and increase productivity.Carta, a leading equity management cap table software company, is facing challenges in a competitive tech landscape and may need to pivot to stay ahead.Potential acquisitions and political endorsements can impact the future of companies and individuals.

Ep. #28 The Collaboration Episode: Stanley Does it Again, Nike and Dove try to fix Body Image Issues, and Peloton Classes on TikTok

Ep. #28 The Collaboration Episode: Stanley Does it Again, Nike and Dove try to fix Body Image Issues, and Peloton Classes on TikTok

Summary The conversation covers various collaborations, including Stanley Cups, Peloton's partnership with TikTok, and Nike's collaboration with Dove. The hosts discuss whether these collaborations are duds or studs. They also highlight Lil Nas X and Gardyn as brands to watch. Takeaways Collaborations can be successful when they align with the brand's values and target audience.Marketing plays a crucial role in the success of collaborations, as seen in Stanley's turnaround.TikTok's collaboration with Peloton may not be a strategic move for both brands.Nike's collaboration with Dove highlights the importance of body confidence in women's sports.Lil Nas X's controversial statements and actions generate anticipation and buzz for his upcoming projects.Gardyn by Brando's innovative home gardening system addresses the need for sustainable food production. Controversial statements made by company founders can have a significant impact on a brand's reputation and customer perception.

Ep. #27 How to Convince Anyone to do Anything: the 3 Pillars of Rhetoric

Ep. #27 How to Convince Anyone to do Anything: the 3 Pillars of Rhetoric

Adeel goes into the three pillars of rhetoric: logos, pathos, and ethos.

Ep. #26. Southwest’s Obesity Policy, IRL Brought to you by Hinge, Impossible Meat, and Motaz Azaiza

Ep. #26. Southwest’s Obesity Policy, IRL Brought to you by Hinge, Impossible Meat, and Motaz Azaiza

In this week's episode, we dive into the latest headlines making waves across the globe. Southwest Airlines recently gained attention for a decades-old policy benefiting plus-size travelers, leveraging the moment to nudge other airlines towards inclusivity. Meanwhile, dating app Hinge is making unexpected moves with its "one more hour" initiative, allocating a $1 million fund to foster in-person connections. Join the conversation as we debate whether this is a dud or stud move for a dating app. Peter McGuinness, CEO of Impossible Foods, sheds light on the challenges facing the plant-based meat industry, suggesting a need for rebranding beyond taste and distribution. Does the category suffer from an image problem? We share our take on McGuinness's candid insights. As America approaches its 250th birthday, the Semiquincentennial Commission unveils a controversial new logo. We break down the design and share professional designers' critiques, exploring its symbolism and the task of bringing people together in today's challenging times. Our hearts turn to a different kind of brand to watch this week—Motaz Azaiza. In the midst of conflict in the Middle East, Motaz has become a symbol of truth, documenting the harsh realities on the ground in Palestine. We discuss the impact of his work, his growing following, and the resilience he embodies amidst the tragedy. Join us for a thought-provoking discussion on these topics and more in this week's Current Events Unplugged episode. Subscribe, like, and share your thoughts below. Let's stay informed together. #CurrentEvents #SouthwestAirlines #Hinge #ImpossibleFoods #Semiquincentennial #MotazAzaiza #Podcast #NewsAnalysis