Brand Story

Steve Gilman

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us. read less

Our Editor's Take

Brand Story is a podcast about marketing. The host of the show is Steve Gilman. He's the President of Gravity Group, a small but mighty independent marketing agency. AdWeek named Gravity Group "one of the best small marketing agencies in America."

In every episode of Brand Story, Steve invites a guest for a chat. Together, they discuss the finer points of branding and marketing strategy. Freelancer Karen Nicholas talks about effective communication and the power of messaging. Vann Graves is the executive director of VCU Brandcenter. He has tips on how to balance creativity and the customer's needs. Rich Cardona uses podcasting to add value to a brand. Other guests discuss the value of content creation and social media. They advise listeners on storytelling as a brand strategy. They explore brand partnerships.

Steve's guests sometimes address other relevant topics on the Brand Story podcast. Jahmaal Marshall practices self-awareness to lead well and prevent burnout. Tara Horstmeyer touts LinkedIn as an untapped resource for making connections. Laura Hutfless believes in purpose-driven branding. Mita Mallick explains the importance of representation. Steve also talks to authors, entrepreneurs, and business leaders. The wisdom they impart has worth for the marketing professional.

Every few episodes is a "Brand Story Breakroom." Gravity Group's vice president, Lindsey Laughlin, joins Steve as cohost. Each has a topic that they want to chat about. Sometimes the topic is a brand and what works about its marketing strategy. Other times, Steve and Lindsey discuss marketing principles, such as consistency in branding. They also have thoughts on why some campaigns failed while others succeeded.

Marketers are people who want to make connections. They want to connect a product with its intended audience. They want to connect a brand with a message. Steve knows this. Brand Story is yet another effort at making connections. He links experts and those who might benefit from their experience. Marketers might find inestimable value in this podcast. New episodes drop several times per month.

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Episodes

Content Marketing Simplified featuring Dana Herra
5d ago
Content Marketing Simplified featuring Dana Herra
How do you develop a strong content marketing strategy? Dana Herra, Content Marketer, Copywriter, and Editor, would break it up into five chapters: foundation, audience, messaging, distribution, and measurement. In this episode, Dana shares her tips for creating a successful content marketing strategy, how repetition and consistency help build trust, and why your brand voice matters more than you think.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/content-marketing-simplified/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Dana Herra(01:21) Where Should a Marketing Team Start?(02:23) Foundations of a Solid Content Strategy (04:06) Content Vs. Ads(07:52) Content Marketing is Emotional (14:13) Consistency in Branding(16:12) People Don’t Remember(21:40) Finding Brand Voice(27:27) What Is a Thought Leader?(31:31) Spending Time to Make Time(37:20) What Advice Has Stuck With You (39:47) There Are No Hard and Fast Rules (41:32) Advice For Your Younger Self(43:33) Outro - Dana Herra
Brand Story Breakroom: Magic Candy and Buzzword Bingo
Feb 15 2024
Brand Story Breakroom: Magic Candy and Buzzword Bingo
What exactly is the difference between a marketing strategy, plan, and tactic? What’s one thing marketers should start (and stop) doing? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from their favorite brands in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-magic-candy-buzzword-bingoContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction(00:25) What to stop and start doing in the industry(02:58) Writing a Book - The concept of ‘Yes, and...’(05:43) The difference between strategy, plans, and tactics(07:53) Brands that impacted our earliest memories (10:29) Childhood Stories - how they influence our choices and loyalties
Empathy and Design featuring Jim Pietruszynski
Feb 1 2024
Empathy and Design featuring Jim Pietruszynski
70% of our decision-making is made unconsciously with our emotions, and when you lean into that power, you can create brands that truly resonate with consumers. For Jim Pietruszynski, CEO of Soulsight, that passion for weaving empathy and design together started when he was just a kid and continues to be the driving force behind his practices today. In this episode, we talk with Jim about the emotional core of branding and the importance of crafting designs that truly embody a brand's story and purpose.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/empathy-and-design/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Jim Pietruszynski(03:38) Tony The Tiger - How a Cereal Box Started Jim's Career(05:35) Story in Design & The Finding The Reason People Make Choices(07:06) Building Long Term Relationships(08:18) How to Foster Long-Term Client Relationships(09:22) Refreshing the Blue Moon and Coors Light Brand(13:55) Being an Adaptable Agency, Focus on the Client, not on a Signature Look(15:55) Lifelong Learning, Regret isn't Bad, & Helping Others Succeed(19:24) Undercutting Value Hurts Everyone(21:02) Sensitivity, Vulnerability, and New Perspectives(22:59) The Why Question(23:49) Hope, Beauty, & Practicing Gratitude(25:38) Advice to Younger Self: Know Your Value
Mission-Driven Branding featuring Kathryn Tuttle
Jan 18 2024
Mission-Driven Branding featuring Kathryn Tuttle
Building a brand always comes back to being human, something Kathryn Tuttle reinforces with every brand she works with. As an Executive Advisor for CPG brands, Kathryn’s approach has always been people-first – finding ways to build those relationships to help create success. In this episode, we talk to Kathryn about her experience in building brands and scaling businesses. The conversation highlights the importance of understanding the consumer's perspective and the power of branding to make a positive impact on the world. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/misson-driven-brandingContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Kathryn Tuttle(01:38) Career Shift - Brand Wrangler(05:54) Don't Accept the Status Quo - Building the Fresh Pet Brand(09:59) Strategic Planning For Mission-Driven Brands(14:35) Competition is Rarely the Killer, Lack of Focus Is(19:34) Marketing Metrics - Measure What Matters(24:32) Discovering the Power & Impact Brands and Marketers Have(27:14) Where Marketers Should Spend Limited Resources(31:43) Positioning a New or Niche Brand For Mainstream Audiences(34:16) Focus on Who's at the Center - Branding and Marketing at the Same Time(39:36) Best and Worst About Being a CMO(42:42) Season of Reinvention & Learning(44:01) Advice to Younger Self: Check-in and Reassess
Season 3 Favorite Moments
Dec 14 2023
Season 3 Favorite Moments
From higher education and marketing to hospitality and communication, this past season of Brand Story has brought together professionals from various industries to share what they’ve learned during their career journeys. In this episode, we take a look back at some of the standout moments from season three, featuring advice on company culture and operations, marketing, leadership, and brand.Featuring guests Mita Mallick, Miyoko Schinner, Dr. Marcus Collins, Wade Forbes, Vanessa Patrick, and Will Guidara with host, Steve Gilman.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/season-3-favorite-moments/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Highlights from Season 3(00:26) Mita Mallick - Recognizing Your Biases(04:24) Miyoko Schinner - Redefining Success and Happiness (07:10) Dr. Marcus Collins - Start with the Soul, End with the Sell(10:13) Wade Forbes - The Power of Visual Communication(13:41) Vanessa Patrick - Feeling More Empowered to Say “No”(18:07) Will Guidara - Unreasonable Hospitality
Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More
Nov 28 2023
Brand Story Breakroom: Listener Q&A - Social Media, Small Businesses, and More
How do you decide which social media platforms to use? What can small businesses to do jump-start their brand and marketing efforts? Gravity Group’s President, Steve Gilman, and Vice President, Lindsey Laughlin, answer these questions and more while sharing stories from the world of brand and marketing in this Q&A breakroom episode.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-social-media-small-businesses-and-moreContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Breakroom Listener Questions & Answers(00:36) What Social Platforms Should Marketers Invest In? Think About Your Audience(02:39) Add Value to the Social Platforms You're On(03:21) How Can Marketers Distinguish Their Brand's Voice & Personality(06:36) How Do You Jumpstart Your Marketing Without A Big Team(09:15) Industry Challenges - Proof-Point Overload(10:22) Industry Challenge: Nurturing Customers Before & After Purchases(11:11) Limitation of Performance Marketing - Not Everything is Measurable(14:11) Marketing Toolkit: Know & Connect With Your Audience(15:13) Brand Toolkit: Consistency & Patience(17:37) Marketing Toolkit: Flexible Roadmap
Assembling a Brand with Dr. Emmanuel Probst
Nov 7 2023
Assembling a Brand with Dr. Emmanuel Probst
How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today’s consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel’s new book, Assemblage: The Art and Science of Brand Transformation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/assembling-a-brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Emmanuel Probst, Reconciling Academia and Practitioners in Brand Building(03:01) Brand Assemblage - Cognac, Wine, and Building Brands(04:28) Building Brands the Way Birds Build Nests(07:43) 3 Dimensions of the Assemblage Method - Personal, Social, Cultural(11:35) Brands Change Over Time - James Bond vs. Blockbuster(17:40) Heroes, Anti-Heroes, Villains: Finding a Relatable Archetype(22:55) Imperfection Lets the Light In: Taylor Swift's Brand(25:24) Pharrell Williams Can't Read Music - His Talent is in Assemblage to Achieve a Vision(29:52) Success of Smaller Brands is More Compelling(34:44) Madison Avenue is Gone - Building Brands to Serve the Greater Good
Building Brand with Unreasonable Hospitality featuring Will Guidara
Oct 12 2023
Building Brand with Unreasonable Hospitality featuring Will Guidara
When Will Guidara took over Eleven Madison Park, it didn’t have a Michelin star to its name. But through a mix of genuine care, creativity, and a bit of unreasonable hospitality, the restaurant has held three Michelin stars since 2012 and was ranked number one on the list of the World’s 50 Best Restaurants. In this episode, Will shares his career journey and the valuable lessons he’s learned in both leadership and brand experience, and how industries of all kinds can embrace unreasonable hospitality in their operations.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/building-brand-with-unreasonable-hospitality ‎Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Will Guidara - Self-imposed Standards Cannot Impede Giving Joy(00:29) Introduction - Will Guidara(02:45) Growing up in an Environment of Hospitality(06:36) Leadership - Identify Why Your Work Matters, and Share That With Those Around You(13:04) Will's Strategy, Being Unreasonable in the Pursuit of People(19:54) Making Moments of Fleeting Brilliance Part of the Fabric of Your Organization(26:15) Generosity can be Your Best Marketing(28:31) Communicating Through Stories Exponentially Increases Your Reach(31:50) Turning the Meal Check Into a Memorable Story(37:19) 95-5 Rule in Running a Business(41:37) Be as Unreasonable in Pursuit of People as You Are Your Products
Brand Story Breakroom: Brands that Live their 'Why'
Sep 28 2023
Brand Story Breakroom: Brands that Live their 'Why'
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’. This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brands-that-live-their-why/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Breakroom Opening(00:47) Brand Introduction - The Shop Forward(02:44) The Business Has to Exist to Support Their Why(05:50) Know Your Mission(08:05) Brand Introduction - Life is Beautiful(10:18) Life is Beautiful Mission Statement(10:46) Reinforcing Their Mission of Positivity(13:16) Consistency and Truth in Brand(17:34) Outro
Brand Purpose Before Profit featuring Miyoko Schinner
Sep 14 2023
Brand Purpose Before Profit featuring Miyoko Schinner
Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko’s Creamery, she’s dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you’ll hear from Miyoko about the battles she’s fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-purpose-before-profit/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Miyoko Schinner(01:37) Suing to Use The Word "Butter", And Redefining Plant-Based Food Industry(08:03) Authenticity: Being a Mission With a Company(13:52) Creating Community Around Food & Speaking to the Spirit, Soul & Heart(19:10) Struggling With Imposter Syndrome, and Success by Questioning Everything(21:55) We Need To Redefine Success(23:49) Make a Living, Not a Killing(28:14) The Next Chapter - Fighting for Women & People Of Color in Business(32:02) Making a Living, Not a Killing(37:49) Advice to Younger Self - Don't give away your authenticity
The Art of Visual Storytelling featuring Wade Forbes
Aug 24 2023
The Art of Visual Storytelling featuring Wade Forbes
Wade Forbes is no stranger to the art of visual storytelling. As the Chief Illustration Officer of RedTale Communications, Wade helps others tell their stories through engaging visuals, finding new ways to effectively convey messages and capture attention. In this episode, Wade shares his unique perspective on the art form and how you can better use visuals to help convey your message. We discuss the impact visuals can have on communication and connection, and how to leave a lasting impression.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-art-of-visual-storytelling/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Drawing(01:24) What is a Graphic Recorder?(07:17) The Results of Graphic Recording(09:50) Capturing Impressions of Communication(12:37) Wade Forbes’ Drawing A Day(22:10) Grief, Loss, and Self-Care(27:46) The Chapter of Reflection(29:07) Steve’s Chapter of Appreciation(32:35) Advice to Younger Self(36:45) Valuing Authenticity(38:35) Outro
The Impact of Culture featuring Dr. Marcus Collins
Aug 10 2023
The Impact of Culture featuring Dr. Marcus Collins
Culture influences more than we may realize. From what we wear, who we marry, and what we support, culture is one of the most influential forces on human behavior. Yet for as often as the word is used, it’s seldom fully understood. In this episode of Brand Story, we unpack what culture is with Dr. Marcus Collins, Marketing Professor at the University of Michigan and Best-Selling Author of the book, For the Culture, and explore the relationship it has with human behavior.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-impact-of-culture/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Marcus Collins(01:02) Marcus's Journey - Engineering graduate to Music Industry to Advertising(04:46) Disruption in the Music Industry - Working for iTunes & Beyonce(07:46) Transitioning to the Advertising world - Finding Innovation in Digital & Social Media(11:54) Discovering an Actionable Definition of Culture(16:07) Marcus's Book - How to Define Culture(22:02) Marketers Need Endless Curiosity(25:59) Finding the Familiar in the Strange - Lessons learned from an Islamic Boy-Band(29:55) Marketers Need Elasticity(32:41) Start With Soul, End With Sell - Emotional Decision-making(37:19) Writing A Book - Merging Theory and Practice(42:30) Favorite Advice(42:47) Chapter of Life - Marcus's Phil Jackson Years(43:36) It Takes Courage To Be You, So Be Brave
Brand Story Breakroom:  Listener Q&A — Leadership, Threads, and More
Jul 25 2023
Brand Story Breakroom: Listener Q&A — Leadership, Threads, and More
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they answer quick-fire questions from listeners about leadership, Threads, and myths about brand and marketing.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-listener-qa-leadership-threads-and-more/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Listener Questions(00:44) Threads - will the new social platform last?(03:15) Leadership - What have you learned that everyone should know?(05:13) Brand Myth Debunked: A logo or name is not your company's brand(06:55) Marketing Myth Debunked: Marketing isn't a faucet to turn on and off(08:12) Something New - Graphic Designers sharing their process on TikTok(09:35) Something New - For the Culture by Marcus Collins(10:19) If Steve were to start another business, what would it be?(11:48) If Lindsey were to start another business, what would it be?
Brand Story Breakroom: Lifestyle Branding with YETI and Disney
Jul 6 2023
Brand Story Breakroom: Lifestyle Branding with YETI and Disney
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss lifestyle branding with YETI and the story of Disney California Adventure Park’s brand withdrawal.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-lifestyle-branding-with-yeti-and-disney/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters(0:00) Introduction of Episode(1:00) Steve’s Introduction to Lifestyle Branding (1:25) YETI’s Lifestyle Brand(2:00) Your Brand as a Sidekick(3:27) Creating a Community Around Your Brand(4:50) Knowing Your Audience’s Needs(6:18) When Lifestyle Branding Doesn’t Work(7:56) Lindsey’s Brand Introduction - California Adventure Park(8:33) The Jobs to Be Done Theory(9:00) The History of California Adventure Park(10:16) The Missing Disney Experience(14:36) Outro
The Empowered No featuring Vanessa Patrick
Jun 13 2023
The Empowered No featuring Vanessa Patrick
Have you ever said yes to something you wanted to say no to? Vanessa Patrick hears it all the time, which is why her new book, The Power of Saying No, is here to help reshape that mindset. In this episode of Brand Story, we talk with Vanessa about the art of empowered refusal, and how saying no isn’t a rejection. She shares personal anecdotes and tips for how you can reshape your thinking and better prioritize what’s important. Because while saying no can be difficult, it doesn’t have to be.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-empowered-no/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Vanessa Patrick(01:41) Why do we Say Yes when we Want to Say No?(03:26) Vanessa’s Motivation for her book(06:41) What is an Empowered No(10:33) Preserving your Brand(14:43) The A.R.T. of Empowered Refusal(18:29) Why Empowered Refusal Works(21:51) Different Types of Asks(25:45) Hero’s Journey Asks(27:05) Saying No to Your Boss(31:10) This Chapter of Vanessa Patrick’s Life(31:49) Advice for Younger Self
Reimagining Inclusion featuring Mita Mallick
Jun 1 2023
Reimagining Inclusion featuring Mita Mallick
Reimagine Inclusion – a message Mita Mallick hopes we all take to heart, and also the title of her new book. As a returning guest on our podcast, Mita breaks down what inclusivity really looks like both in the workplace and our professional lives. She shares examples of real struggles she’s experienced, and provides tips to help you on your own personal journey as an ally. Because whether you were ever picked last for a sports team or left off an event list, it’s a very human thing to feel excluded, so how do we help prevent it for others?This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/reimagining-inclusion/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction - Mita Mallick(01:53) Mita Mallick’s Writing Journey(05:27) Why Mita Wrote Reimagining Inclusion(06:47) Kickball - Setting the Stage(09:57) Intention vs. Impact(13:32) Of Course I Support Black Lives Matter, Why Are You Asking If I Have Any Black Friends?(18:16) Media Influencing Stereotypes(23:18) Myth 11 - Our Ad Wasn’t Racist, It Was Simply A Mistake(30:25) Tips For Focusing On Inclusion(35:13) What Can We Do?(37:05) Just Sit With It
Brand Story Breakroom: Coke and Pepsi
May 24 2023
Brand Story Breakroom: Coke and Pepsi
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss some of Coke’s standout marketing campaigns and the recent Pepsi visual identity rebrand.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-coke-and-pepsi/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction of Episode(00:46) Lindsey’s Brand Introduction - Coca-Cola(02:39) Share-A-Coke Campaign (04:25) Selling Connection(05:45) Brand Consistency(07:39) Steve’s Brand Introduction - Pepsi(08:13) Pepsi Changing Visual Identity(09:53) Branding for the Digital Age(10:44) De-Branding(14:47) Outro
Building Brand Value featuring Carolyn Walker
May 18 2023
Building Brand Value featuring Carolyn Walker
What makes a brand? Carolyn Walker would say it all boils down to the customer experience. As the CEO and managing partner of Response, an independent marketing agency, Carolyn develops creative solutions to help build brands and focus on long-term loyalty. In this episode of Brand Story, we hear from Carolyn about balancing brand building with performance marketing, and the impact your customer’s brand experience has on your brand’s reputation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/building-brand-valueContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introduction of Carolyn Walker(03:27) Punching Above Your Weight(06:19) Creating Hackable(12:30) Knowing Your Audience - Liquid Death(13:13) Putting Brand First(17:30) Performance Marketing vs. Brand(25:06) Leadership is Listening(28:37) A Experience that Shaped Carolyn Walker(30:26) Carolyn Walker: The Sponge(31:46) Advice to Younger Self(33:30) Outro
Brand Story Breakroom: Consistency and Knowing Your Audience
May 2 2023
Brand Story Breakroom: Consistency and Knowing Your Audience
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss the importance of knowing and connecting with your audience and having consistency in both your internal and external messaging.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-consistency-and-knowing-your-audience/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We’re also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Brand Story Breakroom Introduction(00:47) Steve Topic Intro: Consistency(02:18) What Consistency Really Means(04:44) Consistency From A Leadership Perspective(07:02) Consistency Requires Authenticity(08:40) Lindsey Topic Intro: Knowing Your Audience(10:25) Consumers Are Centered Around Their Needs(12:19) Keep Focus On What Consumers Really Want(13:01) Be Specific About Your Messaging(15:00) Breakroom Outro