PODCAST

Brand Story

Steve Gilman

This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
The Power of Intuition with Bryn Kenney
Ask anyone who plays and they will tell you poker isn’t for the faint of heart or the unfocused. It’s one of the most mentally-difficult, strategic games there is. Most people play purely for fun or perhaps even for a small payout and don’t have their sights set on becoming one of the most prolific players of all time. While Bryn Kenney didn’t set out to become that either, he certainly achieved it as he amassed more than $55 million in poker earnings while also holding the record for the largest single payout in a live tournament at the Triton millions event. Whether your competition is on the poker table, in the boardroom — or in the game of life — Bryn’s approach to handling stress under pressure includes showing up as his unique self despite the obstacles that come his way. His distinctive approach has the power to teach us a thing or two about being calm under pressure and facing life with a contagious brand of positivity that ultimately touches everything around us. This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands. Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them. You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.   Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing
2d ago
41 mins
Work-Life Integration with Kedren Crosby
Creating a sustainable, successful and emotionally healthy workplace isn’t a byproduct of words on a wall. In fact, it’s much deeper than that. Kedren Crosby, President of Work Wisdom, LLC, has devoted her 25-year career to making workplaces better. In order to do better and be better, brands are realizing that successful workers also want to live better, rethinking the traditional notion of what a successful workplace looks like.   Related links for this episode: Slowly: A Recipe for a Modern Lifestyle https://www.amazon.com/Slowly-Recipe-Lifestyle-Kedren-Crosby/dp/1008948942/ref=sr_1_2?dchild=1&keywords=slowly+kedren&qid=1629760514&sr=8-2 No Rules Rules: Netflix and the Culture of Reinvention https://www.amazon.com/No-Rules-Netflix-Culture-Reinvention/dp/1984877860 Nine Lies About Work: A Freethinking Leader’s Guide to the Real World https://www.amazon.com/Nine-Lies-about-Work-Freethinking-ebook/dp/B07C3ZT28C This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands. Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them. You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one. Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing
Nov 15 2021
49 mins
Brand Commitment vs. Conviction with Kelly O'Keefe and Matt Williams
It all comes back to Brand. That's how Kelly O’Keefe and Matt Williams from the Brand Federation see it. In this episode, we talk about how Brand is culture and culture is your competitive advantage, as long as what’s stated externally is genuinely embraced internally. We also discuss that the brands with strong, authentic convictions are the ones that aren’t just going to win more business, but are going to win more A+ talent, too. Brands can be a positive catalyst for change and a redemptive force in society. But, it’s going to take more than what brands have historically done to step up, commit, and lead the way.   Related links for this episode: Brand Federation https://www.brandfederation.com/ Beer & Brands https://www.brandfederation.com/beer-and-brands The Discipline of Market Leaders https://bookshop.org/books/the-discipline-of-market-leaders/9780201407198 "A New Brand World" by Scott Bedbury https://bookshop.org/books/a-new-brand-world-8-principles-for-achieving-brand-leadership-in-the-21st-century/9780142001905 Hey Whipple Squeeze This https://bookshop.org/books/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads/9781119164005 The New Yorker https://www.newyorker.com/   This is Brand Story, a branding podcast that brings you hard-fought lessons learned from those on the front lines of brands. Host Steve Gilman talks with business leaders, entrepreneurs, and marketing folks about their successes but also the challenges they’ve faced in their careers and how they’ve overcome them. You’ll find stories you can relate to, be inspired by, and learn from. We release new episodes twice a month, be sure to subscribe so you’ll never miss one.   Continue the conversation on social: For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we’ll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use. We’re also on: Instagram — https://www.instagram.com/gravitygroup Facebook — https://www.facebook.com/gravitygroupmarketing
Nov 1 2021
51 mins
The Storyteller's Storyteller with George TannenbaumWriting is a Craft with Kate KellyLeading from the Ground Up with Daniel BlosserWhen Your Mission is Your Brand with Pat CraigFostering Community Through Storytelling with Andrea Dono
Aug 9 2021
46 mins
Scripts Are the Starting Line with Ken MarcusBe First Second with Khalil GarriottCultivating Social Community with Zain GazianiAdopting an Abundance Mindset with Jay HarringtonBuilding Authentic Connections with Judith TrumboLeadership Through Listening with George PaceYour Culture is Your Brand with Carrie WillettsThe Healthy Skeptic with Scott Witthaus

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